The Next Big Asian Brands
Who will emerge stronger and smarter in the post-Covid world?
by Jörg Dietzel
Description
Alibaba, Samsung, Toyota – Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing?
Take a deep dive into Asia's most promising brands, ranging from Korea’s fast-expanding Go Pizza and Singapore’s Kinobi edu-tech platform to Vietnam’s automobile wunderkind, VinFast.
Through wide-ranging interviews with the brands’ founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distils invaluable lessons for every business out there looking to take off in the post-Covid world.
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Author Biography
Jörg Dietzel has worked with brands for over 30 years – running agencies in London, Berlin, Beijing and Singapore, heading the marketing department for Audi Korea 2013-2016 and serving as global Head of Creative at Audi HQ 2017/18.
In 2005, Jörg founded his own brand consultancy in Singapore and started teaching strategic brand management and advertising at the Singapore Management University. Since 2019 he has also been teaching courses on digital outreach, strategy and branding for SMU Academy.
Jörg is the author of Touch: Building Your Brand in the Experience Economy (2020) and Create, Connect, Convince (2010).
Marshall Cavendish International (Asia) Pte Ltd
As one of Southeast Asia’s leading publishers, our team boasts more than 30 years of experience in licensing and translation rights in the international publishing industry.
View all titlesBibliographic Information
- Publisher/Imprint Marshall Cavendish International (Asia) Pte Ltd / Marshall Cavendish Business
- Publication Date July 2022
- Orginal LanguageEnglish
- ISBN/Identifier 9789815009644
- Publication Country or regionSingapore
- FormatPaperback
- Primary Price 13.99 GBP
- Pages144
- ReadershipGeneral
- Publish StatusPublished
- Copyright Year2022
- Dimensions216 x 135 mm
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