Your Search Results

      • Mark Allen Group

        The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites.

        View Rights Portal
      • Martini Maria Cristina | MMC Edizioni

        MMC EDIZIONI is a publishing house based in Rome.Born in 2001 as a generalist, along the time it has specialized almost exclusively in non-fiction, dedicated in particular (but not only) to the city of Rome.The main series, called "A walk with history" offers an alternative vision of the city through the historical reconnaissance and analysis of some of its urban furnishings that are not taken into consideration such as small fountains, clocks, inscriptions, sacred shrines, plaques. This series stands out for a particular graphic style and for the abundance of photographs, specially made for these books.Other series on Rome are instead dedicated to in-depth studies on specific historical and customs themes, or on the mysterious aspects of the city that also reveal its dark side.In the MMC catalogue are other non-fiction books on topics such as Music, Interculture, Anthropology and a series of stories for children encouraging solidarity, non-violence and respect for the environment

        View Rights Portal
      • Trusted Partner
        Political parties
        May 2005

        Political marketing

        A comparative perspective

        by Edited by Darren Lilleker and Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.

      • Trusted Partner
        Humanities & Social Sciences
        May 2005

        Political marketing

        A comparative perspective

        by Darren Lilleker, Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;

      • Trusted Partner
        Humanities & Social Sciences
        June 2004

        The political marketing revolution

        Transforming the government of the UK

        by Jennifer Lees-Marshment

        This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

      • Trusted Partner
        Sport & leisure industries
        September 2007

        Quality Assurance and Certification in Ecotourism

        by Edited by Dr Rosemary Black, Alice Crabtree

        Genuine ecotourism can have many positve impacts, particularly the conservation of biodiversity and cultural heritage and the creation of economic opportunities for local communities. While promoting these, it aims to eleminate negative impacts such as environmental degradation, cultural commoditisation and playground effects. Unfortunately, the concept is broadly misunderstood and its true definition is widely debated. It is often used as a marketing tool, with some operators taking advantage of the ecotourism label to attract more business while behaving in environmentally irresponsible ways. This book considers the important topic of quality control and accreditation in ecotourism, describing the mechanisms that can be implemented to ensure quality in all aspects of the industry, namely protected areas, businesses, producs and tour guides.

      • Trusted Partner
        February 2012

        I come with this So....oong

        Eine Musikgeschichte

        by Mart, Sofi

      • Trusted Partner
        Political parties
        August 2008

        Political marketing and British political parties (2nd Edition)

        by Jennifer Lees-Marshment

        The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

      • Trusted Partner
        Geography & the Environment
        August 2022

        Festival and Event Tourism

        Building Resilience and Promoting Sustainability

        by Anukrati Sharma, Jeetesh Kumar, Bakhodir Turaev, Priyakrushna Mohanty

        Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination marketing aspects of festivals and events. It: - Reviews the common trends, trajectories and competition in the event tourism market; - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation; - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Also covering important issues such as the marketing, branding and promotion of events, this book unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

      • Trusted Partner
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

      • Trusted Partner
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

      • Trusted Partner
      • Trusted Partner
      • Trusted Partner
        1993

        Gebrauch der Sinne

        Eine kunstpädagogische Praxis. (Kulturen und Ideen)

        by Selle, Gert

      • Trusted Partner
      • Trusted Partner
      • Trusted Partner
      • Trusted Partner
        Hospitality industry
        May 2014

        Events as a Strategic Marketing Tool

        by Dorothe Gerritsen, Ronald van Olderen

        Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

      • Trusted Partner
        Management & management techniques
        August 2011

        Destination Marketing and Management

        Theories and Applications

        by Edited by Youcheng Wang, Abraham Pizam.

        Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

      • Trusted Partner
        Business, Economics & Law
        December 2018

        World Heritage Sites

        Tourism, Local Communities and Conservation Activities

        by Takamitsu Jimura

        Heritage is a growing area of both tourism and study, with World Heritage Site designations increasing year-on-year. This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for different destinations. World Heritage status is a strong marketing brand, and proper heritage management and effective conservation are vital, but this tourism must also be developed and managed appropriately if it is to benefit a site. As many sites are located in residential areas, their interaction with the local community must also be carefully considered. This book: - Reviews new areas of development such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks. - Includes global case studies to relate theory to practice. - Covers a worldwide industry of over 1,000 cultural and natural heritage sites. An important read for academics, researchers and students of heritage studies, cultural studies and tourism, this book is also a useful resource for professionals working in conservation, cultural and natural heritage management.

      Subscribe to our

      newsletter