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Nashre-Cheshmeh Publishing House
Nashre-Cheshmeh is a family business with more than 100 employees. It is one of the most active private publishing houses of the country with more than 1500 books, an annual number of 130 new ones, and six bookstores. The house has been working for more than 35 years, publishing the works of the most significant Iranian writers, poets, and translators, and the young generation of the best Iranian literary figures of the country. Many of these writers have novels, short stories, or poems published, or going to be published, in the European countries, the US, and Asia. We have always supported Iran’s joining the Berne Convention, thus tried to acquire the Persian translation rights for the titles we publish, such as the books by Orhan Pamuk, Steve Toltz, Patrick Modiano, Javier Marias, Rolf Dobelli, Alain Badiou, Klaus Modick, Ben Clanton, Siri Kolu.
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Trusted PartnerHumanities & Social SciencesJune 2022
Transnational solidarity
by Zeina Maasri, Cathy Bergin, Francesca Burke, John Solomos, Satnam Virdee, Aaron Winter
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Children's & YA
Ready, Rocket, Go!
by Estevão Azevedo
This is a book that uses childhood´s playful universe to tell a fun story, whose text, book design and illustrations provide the perfect mix of reality and fantasy. This is the story of little Iolanda who, in her backyard, with objects and furniture creates a universe of fantasy and imagination and experiences great adventures. Ready, Rocket, Go! subtly plays with the idea of accumulation as depicted in Ana Matsusaki´s illustrations, which show how Iolanda piles up objects one on top of the other to give life to a rocket. The book´s special touch lies in the representation of reality X fantasy: reality is portrayed by “real images” and “children´s drawings” in the daily illustrations, while fantasy is shown in the night pictures.
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Business, Economics & LawSeptember 2020
The Business of Choice: How Human Instinct Influences Everyone's Decisions
by Matthew Willcox
In this 2nd edition of the award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice. The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments. The first edition of The Business of Choice was awarded the 2016 Berry – American Marketing Association Book Prize for Best Book in Marketing.