Toubkal
Toubkal is a publishing house established in Morocco, Casablanca, created in 1985.They have more than 500 titles.
View Rights PortalToubkal is a publishing house established in Morocco, Casablanca, created in 1985.They have more than 500 titles.
View Rights PortalTextbooks, research and professional titles in Tourism, Hospitality and Leisure
View Rights PortalThe nexus of human mobility and communication is intricate, and this volume uncovers the deep-rooted significance of tourism and media . From antiquity to modern day, Western communication systems have artfully crafted the allure of destinations, making places irresistible to the travellers. At its core, this book proposes that the impetus for travel is a primal human necessity, rooted in our inherent need for movement, consciousness expansion, and cultural development. Featuring Greek civilization as a case study, the book reveals how the rich cultural capital of modern Greece, long admired and assimilated by many global cultures, has immensely contributed to Greece's contemporary tourism "imaginary". Readers are challenged to look beyond prevailing practices where tourism management and marketing are the driving force for commercial exchange, but to encompass its broader essence as a vital human function, leading to richer experiences. Drawing on theory from communication studies, social psychology, social anthropology, cultural and tourism studies the book is: · an historical panorama, exploring how communication has continually influenced the allure of tourist destinations · an overview of philosophical essence of tourism as a basic human need intertwined with consciousness expansion. · written in an engaging style to stimulate thought in current issues around the tourism industry It will be of interest to academics within areas related to tourism studies, mobility studies, mass media, communication and cultural studies.
This fully updated edition responds to themes emerging over the decade since publication of the first edition and transmits the content into the 2020s. The themes include technological change, ethical consumption, and the tourist response to health risk, political instability and other uncertainty. Examples are introduced from all parts of the world, capturing the explosion of research on tourist behaviour, to produce a text that is strong both on theory and practical application. The second edition: - Compares classic and contemporary studies. - Evaluates recently emergent themes. - Discusses worldwide examples. - Contains extensive use of figures/tables and full colour photographic images. This is the go-to text for students and academics interested in tourist behaviour both from within the tourism field and from other fields and disciplines.
Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience.With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour. Suitable for researchers and students of tourism and tourism management related subjects.
The behaviour of tourists - what their motivations are, what impact their behaviour has on the places they visit, the decisions they make - is a fundamental aspect in understanding the tourism industry as a whole. Contemporary Tourist Behaviour provides an in-depth examination of how and why tourists behave as they do, and how this is perceived by hosts and outside agencies, covering national characteristics of tourists from around the world, effects of everyday events and governmental and environmental factors, and tourists' consideration of sustainable principles.
Destinations are a central feature of tourism and the focus of much tourism research. Destinations have been studied from diverse perspectives using multiple concepts and a range of approaches. As a result, destination research today has become increasingly fragmented as studies have become more specialized. There is a need for a more integrated approach, one which systematically draws together these different research threads to provide a comprehensive and coherent picture and a fuller understanding of destinations, their structure and how they function. This book provides such a synthesis by critically reviewing a wide range of international research and incorporating in one volume many different facets of destinations from studies which have appeared in related but often divergent literatures. Conceptual and methodological issues are illustrated with empirical examples from Europe, North and South America, Asia and Oceania. This material is drawn together around two major structural themes: spatial and organizational structure. Spatial structure concerns the physical location, distribution, configuration and inter-connectedness of products, services and actors and the factors which underlie the resultant patterns of these. Organizational structure focuses on the diverse configurations and the ways in which multiple actors, collectively and individually, come together, interact and behave to produce the experiences sought by tourists. The originality and contribution of this work lies in the systematic examination and combination of these two themes across destinations from the national to the local scale. This integrated approach provides fresh insights, produces a comprehensive understanding of destinations and identifes avenues for future research.
Anti-hero, and a would-be lover whose longing turns him into a buffoon: Prokopiev’s book is, surprisingly, a very English type. Heir to Shakespeare’s Bottom, Henry Fielding’s trickster Tom Jones, and even Kingsley Amis’s Lucky Jim, he could also share a pint or two with the deprecating genii loci of today’s British poetry: Alan Brownjohn’s Ludbrooke, Christopher Reid’s Mr Mouth or one of Hugo Williams’s frank self-portraits. But Peeper also belongs to the wider family of “the little man”, struggling under a weight of circumstance he has no notion how to negotiate. Living among, without managing to live by, conventions, the Peeper is a descendent of that wry Everyman who has suffered and been compromised since mediaeval times. He is a Good Soldier Svejk, a Charlie Chaplin, more than he is a Humbert Humbert or an Alexander Portnoy.
This is a psychologically strong, but unpretentious, contemporary and straightforward, a book featuring several present day/contemporary characters, written according to life events as direct, lively scores.Story about a life, as it happens around us, to us, or to people we know, that tries to "justify" all those problematic character traits with the back-story, just as it is in life.
Bestselling poetry book by one of the most famous singers in North Macedonia.
The collection of short stories "Pickled pumpkins" by Sasha Stanisic is an extremely compact, mature and skillful literary achievement in Macedonian literature. An achievement that, fortunately, will succeed in placing one of its neighborhoods, one of its suburbs, on the literary map of Skopje, which so far has not aroused special interest among any Macedonian writer. But that is only one of the other arguments for the value of this book.
Managing and co-ordinating tourism in a destination requires the organisation and co-operation of a large number of sectors, businesses, local authorities and individuals. Since tourism is an important driver in many economies destination governance in tourist destinations needs to be done well, to achieve economic aims and maintain sufficient infrastructure. This book provides a guide to the theoretical and methodological understanding of how to implement best practice governance procedures, with case studies illustrating good performance.
— Who is behind the big platforms, what are their alternatives and why do algorithms contribute to polarisation? — A contribution to the discussion on current media policy in the EU It's a paradox: thanks to the countless platforms and channels that are around today, it has never been so easy to express your opinion. And yet never before have so few people decided on the rules of these platforms. Never before has the free formation of opinion, which is essential for our democracies, been in so much danger. And never before have the signs of recognising this been so obvious. So what needs to be done? In a controversial discourse on the effects of TikTok, Facebook, Instagram, Twitter and the rest, Björn Staschen reveals how we are slowly losing our freedom – and how we can get it back again.
This book contains a selection of papers from the prestigious Research Committee on International Tourism presented at the World Congress of the International Sociological Association, Brisbane, Australia, July 2002. It provides a sociological and anthropological critique of existing tourism theory as well as some directions for its future development and research. While much of the present understanding of the tourist and tourism is grounded in metaphor (e.g. tourism as a sacred journey, tourism as play, the tourist as a child, etc.) such analogies need to be linked to transformations in tourism generating and receiving societies. Hence the focus on the tourist and everyday life, socio-psychological dimensions of the tourist experience, the tourist and conflicting expectations, and the tourist in a changing world.
Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic media, and recognises that stories, texts and narratives, even if they cannot be classified as traditional travel writing, can become journeys in themselves and take us on imaginary voyages. Furthermore, the book: - Provides a grounding in the theoretical perspectives on literature and the tourist experience; - Explores practical applications of literary tourism, such as destination promotion and creation, responsible tourism and learning benefits; - Uses global case studies to study literary tourism in action. Appealing to a wide audience of different disciplines, it encompasses subjects such as business literary writing, historical journeys and the poetry of Dylan Thomas. The use of these different perspectives demonstrates how heavily and widely literature influences travel, tourists and tourism, making it an important read for researchers and students of tourism, social science and literature.
Ireland and the Renaissance court is an interdisciplinary collection of essays exploring Irish and English courts, courtiers and politics in the early modern period, c. 1450-1650. Chapters are contributed by both established and emergent scholars working in the fields of history, literary studies, and philology. They focus on Gaelic cúirteanna, the indigenous centres of aristocratic life throughout the medieval period; on the regnal court of the emergent British empire based in London at Whitehall; and on Irish participation in the wider world of European elite life and letters. Collectively, they expand the chronological limits of 'early modern' Ireland to include the fifteenth century and recreate its multi-lingual character through exploration of its English, Irish and Latin archives. This volume is an innovative effort at moving beyond binary approaches to English-Irish history by demonstrating points of contact as well as contention.
This volume is the first ever attempt to unite and translate some of the key texts which informed Johan Huizinga's famous study of the Burgundian court, The Waning of the Middle Ages, a work which has never gone out of print. It combines these texts with sources that Huizinga did not consider, those that illuminate the wider civic world that the Burgundian court inhabited and the dynamic interaction between court and city. Through these sources, and an introduction offering new perspectives on recent historiography, the book tests whether Huizinga's controversial vision of the period still stands. Covering subjects including ceremonial events, such as the spectacles and gargantuan banquets that made the Burgundian dukes the talk of Europe, the workings of the court, and jousting, archery and rhetoric competitions, the book will appeal to students of late medieval and early modern Europe and to those with wider interests in court culture, ritual and ceremony.
As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation. ; This book evaluates vacation experience value, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour. ; I: Preface1: Co-creation of Tourist Experience: Scope, Definition and Structure2: Dynamic Drivers of Tourist Experiences3: Tourist Experience Value: Tourist Experience and Life Satisfaction4: Conceptualization of Value Co-creation in the Tourism Context5: Why, Oh Why, Oh Why, Do People Travel Abroad?6: Revisiting Self-congruity Th eory in Travel and Tourism7: Moving People: A Conceptual Framework for Understanding How Visitor Experiences can be enhanced by Mindful Attention to Interest8: Co-creation of Experience Value: A Tourist Behaviour Approach9: Authenticity as a Value Co-creator of Tourism Experiences10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions12: Storytelling in a Co-creation Perspective13: Tourist Information Search: A DIY Approach to Creating Experience Value14: Co-creation of Value and Social Media: How?15: Prices and Value in Co-produced Hospitality and Tourism Experiences16: Value Creation: A Tourism Mobilities Perspective17: Guide Performance: Co-created Experiences for Tourist Immersion18: Value Creation and Co-creation in Tourist Experiences: An East Asian Cultural Knowledge Framework Approach19: Challenges and Future Research Directions
National broadcasting and press regulation is undergoing a process of convergence in Europe. This book, newly available in paperback, explains how this process has been shaped by the actions of the European Union (EU) institutions. Alison Harcourt observes that whilst communications is one of the EU's most successful policy areas, European decision-making is eroding the national capacity to regulate for the public interest. European-level efforts to protect public interest goals have been constrained by the European Treaties. The author argues that increased European coordination in public interest regulation could be more conducive to growth and competitiveness than the dismantling of existing national laws. This, however, would require changes to the political composition of the European Union. This book assesses the potential EU media regulation provides for market growth and the protection of media pluralism, the citizen and ultimately democracy itself. These opportunities are presented in the coming decade with the developing European Constitution, EU enlargement, and the implementation and revision of European regulation.
This third edition of 'Tourism Information Technology' provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Fully updated throughout and organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: · Provides comprehensive and up to date coverage of all key topics in tourism information technologies · Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data · Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.