Provided with a remarkable collection, Mercure de France follows an exacting editorial policy: French and foreign literature, poetry, history, anthologies... Awarded many times, the publishing house is associated with prestigious names: Romain Gary, Colette, Ionesco , André Gide, André du Bouchet, Henri Michaux, Adonis, Yves Bonnefoy, Andréï Makine, Gilles Leroy, Anne Serre, Gwenaëlle Aubry, Julian Barnes...
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Mercis Publishing bv is the publisher and world-wide rights holder for Dick Bruna’s books, including Miffy. Mercis Publishing has published the Dutch version of the Dick Bruna books since 1995 and coordinates the publication of all Dick Bruna books in other countries. Dick Bruna’s books have been translated into more than 50 languages. The list includes picture books, board books, bath books, novelty books and colouring & activity titles.
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China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.
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Courteous Exchanges explores the significant overlap between Edmund Spenser's Faerie Queene and Shakespeare's plays, showing how both facilitate the critique of Renaissance aristocratic identity. Moving from a consideration of Castiglione's Book of the Courtier as a text that encouraged reader engagement, the book offers new readings of Shakespeare's plays in conjunction with Spenser. It pairs Love's Labour's Lost, Much Ado About Nothing, The Merchant of Venice, and The Winter's Tale with The Faerie Queene in order to explore how topics such as education, gender, religion, race, and aristocratic identity are offered up to reader and audience interpretation.
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The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.
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One of the last decade's ten most influential books in China, this internationally acclaimed novel by one of the mainland's most important contemporary writers provides an unflinching portrait of life under Chairman Mao. A cart-pusher in a silk mill, XU Sanguan augments his meager salary with regular visits to the local blood chief. His visits become lethally frequent as he struggles to provide for his wife and three sons at the height of the Cultural Revolution. Shattered to discover that his favorite son was actually born of a liaison between his wife and a neighbor, he suffers his greatest indignity, while his wife is publicly scorned as a prostitute. Although the poverty and betrayals of Mao's regime have drained him, XU Sanguan ultimately finds strength in the blood ties of his family. With rare emotional intensity, grippingly raw description of place and time, and clear-eyed compassion, YU Hua gives us a stunning tapestry of human life in the grave particulars of one man's days.
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Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
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Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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HE BOOK REFERS TO CASES AND AUTHORITATIVE ARTICLES FROM REPUTABLE JOURNALS AND BOOKS. HOWEVER, REFERENCES ARE ALSO MADE TO STATUTES, GUIDELINES, ONLINE NEWS, WHITE PAPERS, GOVERNMENT REPORTS, AND POLICYMAKERS REPORTS. THIS BOOK WILL BE A DEFINITIVE REFERENCE FOR ANYTHING RELATED TO SHIPPING AND LOGISTIC LAW IN MALAYSIA.
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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;
