Wilfrid Laurier University Press
Wilfrid Laurier University Press is a scholarly press based in Waterloo, Ontario.
View Rights PortalWilfrid Laurier University Press is a scholarly press based in Waterloo, Ontario.
View Rights PortalAddiction from the supermarket The most powerful drug cartel of the 21st century sells pizzas, chocolate bars and mixed sweets. The promise: a quick and happy snack at low cost. The truth: this “food” isn’t nutritious, but is addictive and fattening, while bringing bumper profits for the investors. “Big Food” is becoming more powerful, but the costs due to the consequences of obesity now risk overwhelming global healthcare services. Obesity ranks as a killer before smoking or high blood pressure. A direct analysis of a man-made epidemic that is dominated by a few large companies and kept going by multiple profiteers. Their motto: “Teach the world to snack.”
This book contains a selection of papers from the prestigious Research Committee on International Tourism presented at the World Congress of the International Sociological Association, Brisbane, Australia, July 2002. It provides a sociological and anthropological critique of existing tourism theory as well as some directions for its future development and research. While much of the present understanding of the tourist and tourism is grounded in metaphor (e.g. tourism as a sacred journey, tourism as play, the tourist as a child, etc.) such analogies need to be linked to transformations in tourism generating and receiving societies. Hence the focus on the tourist and everyday life, socio-psychological dimensions of the tourist experience, the tourist and conflicting expectations, and the tourist in a changing world.
Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.