HOW TO BURN OUT
by ALJOŠA BAGOLA
Aljoša Bagola, Slovenia’s highly acclaimed and most awarded advertising creative director, an excellent storyteller and popular lecturer and columnist, speaks frankly about dealing with burnout in the book How to Burn Out. Much like his work, his recent book titled How to burn out (and take life into your own hands) brought a creatively powerful, highly engaging and entertaining insight into modern well-being due to his recent experience with burnout. The book took the bestselling charts by storm. It became the fastest-selling book of past years in Slovenia, having three reprints in first couple of months and holding no.1 best-selling spot for six consecutive months since its’ release. With lucid turns of thought and clever plays on words, he masterfully takes us through inspiring life stories, startling realizations, unexpected insights and unconventional reflections on how to deal effectively with the craziness of the modern world and still find a glimmer of comfort, calm and optimism. As modern readers are pleading for experiencebased, problem-solving literature, and because the proportions of burnout make the subject matter relevant in almost any western country, this also makes for a strong business case. “So let’s not strive too hard for greatness. Let’s not bother too much about our legacy, let’s not travel with too much luggage, let’s not surrender to needless suffering. The meaning of life is not in what you leave behind, but in what life leaves in you.”
