• Business, Economics & Law
      April 2017

      Leisure, Sport and Tourism, Politics, Policy and Planning

      by A.J. Veal

      The gap between theory and practice in the leisure, sport and tourism studies areas seems to have widened as scholars have become more specialized. Nevertheless, it is imperative that students be as familiar as possible with a wide range of social and political theory, and also be able to reconcile that knowledge with their own current and future roles as practicing professionals. A comprehensive, multidisciplinary approach to public policymaking and planning in the leisure, sport and tourism sectors, this book: - examines the theoretical issues underpinning public sector policymaking such as political ideologies, leisure wants, needs, demand and benefits, and human rights in leisure, sport, tourism and culture; - discusses the debates surrounding the role of the state versus market, and models of organizational decision-making; and - uses applied sections addressing strategic planning and performance evaluation to provide a link between theory and practical analytical techniques. As well as extensive updating of sources, this new edition examines such topics as libertarianism, theocracy, anti-establishment politics, and the concept of generations. A new chapter presents discussions of a number of 'issues and challenges' facing the leisure, sport and tourism sector. Introducing the subject for undergraduate and postgraduate students of leisure, sport and tourism, this book is also a useful addition to the shelf of any policy maker or practitioner within the industries. ; A multi-disciplinary approach to policy making and planning in the leisure, sport and tourism sectors, this book provides an introduction for students. It examines theoretical issues underpinning public sector policy making, debates around the role of the state versus market, and models of organisational decision-making. ; -: Preface I: SOCIETY, POLITICS, POLICY & PLANNING 1: Introduction 2: Political ideologies 3: Wants, needs, obligations, etc. 4: Human rights and citizenship rights 5: The market versus the state II: PLANNING FRAMEWORKS 6: Public policy-making 7: Types of plan 8: Evaluating approaches to planning 9: U-Plan: participation-based approach to planning III: PLANNING TOOLS 10: Planning tool 1: Consultative 11: Panning tool 2: Facility/service audit: Process & Capacity 12: Planning tool 3:Facility/service audit: Facility use/assessment 13: Planning tool 4: Forecasting demand IV: EVALUATION 14: Economic evaluation 15: Performance evaluation V: SECTORS, GROUPS & ISSUES 16: Policy and planning in particular sectors 17: Policy and planning for particular groups 18: Issues/challenges

    • Travel & holiday
      June 2010

      Taxi Hand Signs

      by Susan Woolf

      There is a unique, beautiful and practical art book, travel companion and memento that tourists to South Africa and South Africans themselves can use and admire. It is the Taxi Hand Sign book, created and researched by fine artist Susan Woolf. In South Africa, if you want to catch a ride on a mini taxi bus, you have to know the correct hand sign to show passing taxis so that the driver can stop for you if he is going in that direction. Most people only know three or four signs, which are the routes they take every day. Before this book existed it was very hard to find out which signs went where; you'd have to ask a designated person at a major taxi rank - if you could find them. For the past ten years Susan Woolf has been researching and documenting the hand signals relating to taxi routes in South Africa. This 10cm by 10cm booklet (which you can slip into your back pocket) contains contains beautifully and playfully rendered taxi hand signs, with a Table of Contents in front that indicates routes and destinations and connects them to the appropriate hand sign. There is also an artfully concealed folding map at the back, which shows routes in Gauteng, Soweto and the Johannesburg CBD, in London Underground fashion. Never before have the hand signs been collated and connected to their routes and never before has there been a map that shows the actual taxi routes - not even the taxi associations have them. Susan also invented a series of symbols that, when combined in different ways and raised on paper, enable blind people to learn and use the signs themselves, as well as teach them to their sighted children. A book called "Taxi Hand Signs for the Blind" was printed in Braille with the symbols and launched in September 2009. 10 of these hand signs (blind and sighted) were chosen for the 2010 South African National Stamp. These were launched in January and were acknowledged all over the world during the 2010 soccer world cup.

    • Business, Economics & Law
      August 2019

      Overtourism

      Issues, realities and solutions

      by Rachel Dodds, Richard W. Butler

      As it is becoming increasingly clear that the environmental, social and economic impacts of tourism on destinations must be managed appropriately to secure their long-term viability, there is a critical need to understand governance and planning tools that can resolve current problems of overtourism without losing the benefits of tourism development.

    • Business, Economics & Law
      May 2018

      Tourism and Animal Welfare

      by Neil Carr, Donald M Broom

      "This text is long overdue and timely. Carr and Broom have placed the issues firmly in the broader context of the relationship between our species and the others which share this planet with us...As they argue it is possible for tourists and the travel and tourism sector to take and exercise responsibility to drive change, Carr and Broom's text helps us to understand the issues and the context and to make better-informed choices." Harold Goodwin Responsible Tourism Partnership Animals are among the most sought after tourist attractions and the impact on them is a matter of concern to an increasing number of people. Tourism and Animal Welfare uniquely addresses the issue of animal welfare within the tourism experience. It explores important foundations such as the meaning of 'animal welfare' and its relation to ethics, animal rights and human obligations to animals. It also explores the nature and diversity of the position and role of animals within tourism. 'Tales from the front line' is the section of the book that provides the reader with the views and experiences of animal welfare organisations, individual leaders, tourism industry organisations and operators, and academic experts. These case studies and opinion pieces will encourage the reader to consider their own position regarding animals in tourism and their welfare. The book: · is written by an authoritative author team that draws from the fields of tourism studies (Neil Carr) and animal welfare science (Donald Broom); · contains 14 case studies written by internationally recognised experts and iconic individuals in the field of animal welfare; · is written in an engaging style and features full colour illustrations. From students and academics to vets and those working within the tourism industry, this book will provide an engaging and thought-provoking read. It will also appeal to those with an interest in animal welfare, particularly in relation to the tourism industry.

    • Business, Economics & Law
      February 2018

      Strategic Management in Tourism

      by Luiz Moutinho, Alfonso Vargas-Sánchez, Alejandro Pérez-Ferrant, Alfonso Vargas-Sánchez, Anne-Mette Hjalager, Brent W Ritchie, Dawn Gibson, Eduardo Parra-López, Geoff Southern, James Wilson, Jithendran Kokkamikal, José Alberto Martínez-González, Kanes Rajah, Kun-Huang Huarng, Larry Dwyer, Luiz Moutinho, María Moral-Moral, Mercedes Melchior-Navarro, Noel Scott, Rafael Alberto Pérez, Ronnie Ballantyne, S.F. Witt, Scott McCabe, Shirley Rate, Tiffany Hui-Kuang Yu, Vanessa Yanes-Estévez, Yawei Jiang, Yvette Reisinger

      This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

    • Business, Economics & Law
      December 2017

      Transforming Travel

      Realising the potential of sustainable tourism

      by Jeremy Smith

      Transforming Travel combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry's potential to make lasting, positive change. - A unique collection of case studies and stories of the most successful, inspirational, impactful and innovative travel businesses in the world. - A vital presentation of the latest research and statistics on the positive impacts and potential of transformative, sustainable tourism, - A positive and realistic vision of the scope of tourism to promote sustainable development at a time when travel and interaction with foreign cultures is facing numerous existential challenges. Written in a highly engaging style Transforming Travel presents an urgent argument for transforming tourism so it might reach its potential to promote tolerance, restore communities and regenerate habitats, while providing a vital guide for anyone looking to develop the successful sustainable tourism enterprises and destinations needed to do so.

    • Business, Economics & Law
      November 2017

      Global Climate Change and Coastal Tourism

      Recognizing Problems, Managing Solutions and Future Expectations

      by Andrew L Jones, Michael Phillips, Abdullah Akbas, Nazan An, Angela Anthonisz, Paulo Borges, Stephen William Boyd, Huong T. Bùi, Jeremy Buultjens, Helena Maria Calado, Rita Cannas, Salvador Anton Clavé, James Andrew Graham Cooper, Janice Cumberbatch, Osman Cenk Demiroglu, Denyse S. Dookie, Danielle Edwards

      Building upon the book Disappearing Destinations (Jones and Phillips 2010) and its conclusion that promoted the need to recognize problems, meet expectations and manage solutions Global Climate Change and Coastal Tourism explores current threats to, and consequences of, climate change on existing tourism coastal destinations. Part 1 of the book provides a theoretical platform and addresses topics such as sustainability, tourism impacts, governance trade and innovation and how the media addresses climate change and tourism. It also assesses management and policy options for the future sustainability of threatened tourism coastal destinations. Part 2 presents case studies from all regions of the world (Europe, The Americas, Asia, Africa and Australasia) which synthesise findings to make recommendations that can be used to promote strategies that ameliorate projected impacts of climate change on coastal tourism infrastructure and in turn promote the future sustainability of coastal tourism destinations. This is a timely and informative text with appeal to researchers, undergraduate and post graduate students of tourism management, tourism planning, sustainable tourism development and leisure management, coastal tourism/management, environmental management/planning, geography, coastal zone management or climate change studies.

    • Business, Economics & Law
      October 2017

      Conflicts, Religion and Culture in Tourism

      by Razaq Raj, Kevin Griffin, Yasin Bilim, Ayesha Chowdhury, Maite Echarri-Chavez, Necmeddin Guney, Tinka Delakorda Kawashima, Katerina Kikilia, Maximiliano E Korstanje, Lourdes Cisneros Mustellier, Dimitrios Mylonopoulos, Moira Polyxeni, Özgür Özer, Balal Qayum, Jan Rája, Manas Ranjan, Sanjeev Singh, Kartikeya Sonker, Rukeya Suleman, Panagiota Vasilopoulou, Pierre Wiktorin

      Conflicts, Religion and Culture in Tourism highlights the role of religious tourism and pilgrimage as a tool for improving cultural relations. Helping to form culture and society worldwide, faith plays a vital part in cross-cultural conflict resolution and opening dialogue across peoples. This book shows how faith and activism can respond to the common challenges of peace making and coexistence both within and among the world's many traditions. The book: - contains diverse empirical research insights on aspects of religious traditions, conflicts and challenges; - presents a range of contemporary case studies, across ancient, sacred and emerging tourist destinations as well as new forms of pilgrimage, faith systems and quasi-religious activities; - provides a global perspective, including contributions from Europe, Asia and the Americas. Conflicts, Religion and Culture in Tourism provides a timely assessment of the increasing linkages and interconnections between religious tourism and secular spaces on a global stage. Written from a multidisciplinary perspective, it provides an invaluable resource for those studying and researching religion, tourism and cultural management.

    • Business, Economics & Law
      November 2019

      Dark Tourism and Pilgrimage

      by Daniel H Olsen, Maximiliano E Korstanje, Nitasha Sharma, Müjde Bidec, Geraldine Anne Tan, Luke Howie, Danielle Johannesen, Boža Grafenauer, Lea Kužnik, Katheryn Wright, Nuša Basle, Nigel Bond, Alissa Burger, Angela Carr, Donna Comtesse, Janna R. Caspersen

      In recent years there has been a growth in both the practice and research of dark tourism; the phenomenon of visiting sites of tragedy or disaster. Expanding on this trend, this book examines dark tourism through the new lens of pilgrimage. It focuses on dark tourism sites as pilgrimage destinations, dark tourists as pilgrims, and pilgrimage as a form of dark tourism. Taking a broad definition of pilgrimage so as to consider aspects of both religious and non-religious travel that might be considered pilgrimage-like, it covers theories and histories of dark tourism and pilgrimage, pilgrimage to dark tourism sites, and experience design. A key resource for researchers and students of heritage, tourism and pilgrimage, this book will also be of great interest to those studying anthropology, religious studies and related social science subjects.

    • Business, Economics & Law
      February 2019

      Adventure Tourism and Outdoor Activities Management

      A 21st Century Toolkit

      by Ian Jenkins

      An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of environmental impacts and climate change are areas that are key to adventure tourism firms. To remain profitable companies need to address these issues along with the important elements of risk and safety. Key features include: Industry Perspective case studies Sustainable Adventure Tourism Developments Management of Products and Customers Created from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both university courses on adventure tourism and outdoor recreation as well as those working within the industry.

    • Business, Economics & Law
      April 2017

      Food and Wine Tourism

      Integrating Food, Travel and Terroir

      by Erica Croce, Giovanni Perri

      This established textbook explores how regions, food industry and travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. The second edition: - Contains updated chapters throughout, to form a complete and current overview of food and wine tourism. - Reviews new emerging destinations, and food and wine tourism from a business perspective. - Includes new global case studies discussing aspects such as transforming an Indian area into a wine-producing region, promoting a destination through a social media campaign, chocolate tourism in Belize, planning an international food fair, and making San Francisco a food capital. - Presents successful international professionals' experiences and tips, catching trends and setting the tourism phenomenon in an even more international context. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector. ; This established textbook provides practical suggestions and guidelines for establishing a food-related tourism destination. It discusses the environment, the food tourist, supply issues, marketing and best practice strategies and includes global case studies and pedagogical features for students of tourism and leisure subjects.

    • Business, Economics & Law
      April 2017

      Leisure, Sport and Tourism, Politics, Policy and Planning

      by A.J. Veal

      The gap between theory and practice in the leisure, sport and tourism studies areas seems to have widened as scholars have become more specialized. Nevertheless, it is imperative that students be as familiar as possible with a wide range of social and political theory, and also be able to reconcile that knowledge with their own current and future roles as practicing professionals. A comprehensive, multidisciplinary approach to public policymaking and planning in the leisure, sport and tourism sectors, this book: - examines the theoretical issues underpinning public sector policymaking such as political ideologies, leisure wants, needs, demand and benefits, and human rights in leisure, sport, tourism and culture; - discusses the debates surrounding the role of the state versus market, and models of organizational decision-making; and - uses applied sections addressing strategic planning and performance evaluation to provide a link between theory and practical analytical techniques. As well as extensive updating of sources, this new edition examines such topics as libertarianism, theocracy, anti-establishment politics, and the concept of generations. A new chapter presents discussions of a number of 'issues and challenges' facing the leisure, sport and tourism sector. Introducing the subject for undergraduate and postgraduate students of leisure, sport and tourism, this book is also a useful addition to the shelf of any policy maker or practitioner within the industries. ; A multi-disciplinary approach to policy making and planning in the leisure, sport and tourism sectors, this book provides an introduction for students. It examines theoretical issues underpinning public sector policy making, debates around the role of the state versus market, and models of organisational decision-making. ; -: PrefaceI: SOCIETY, POLITICS, POLICY & PLANNING1: Introduction2: Political ideologies3: Wants, needs, obligations, etc.4: Human rights and citizenship rights5: The market versus the stateII: PLANNING FRAMEWORKS6: Public policy-making7: Types of plan8: Evaluating approaches to planning9: U-Plan: participation-based approach to planningIII: PLANNING TOOLS10: Planning tool 1: Consultative11: Panning tool 2: Facility/service audit: Process & Capacity12: Planning tool 3:Facility/service audit: Facility use/assessment13: Planning tool 4: Forecasting demandIV: EVALUATION14: Economic evaluation15: Performance evaluationV: SECTORS, GROUPS & ISSUES16: Policy and planning in particular sectors17: Policy and planning for particular groups18: Issues/challenges

    • Business, Economics & Law
      June 2016

      Creating Experience Value in Tourism

      by Peter Björk, Nina K Prebensen, Prakash Chathoth, Joseph S Chen, M. Joseph Sirgy, Muzaffer Uysal, Graham M S Dann, Tove I. Dahl, Lidia Andrades Caldito, Haywantee Ramkissoon, Vincent Magnini, Øystein Jensen, Line Mathisen, Akan Yanik, Tor Korneliussen, Xiaojuan Yu, Bruce Prideaux, Lena Mossberg, Ossi Pesämaa, Young-Souk Lee

      As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation. ; This book evaluates vacation experience value, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour. ; I: Preface1: Co-creation of Tourist Experience: Scope, Definition and Structure2: Dynamic Drivers of Tourist Experiences3: Tourist Experience Value: Tourist Experience and Life Satisfaction4: Conceptualization of Value Co-creation in the Tourism Context5: Why, Oh Why, Oh Why, Do People Travel Abroad?6: Revisiting Self-congruity Th eory in Travel and Tourism7: Moving People: A Conceptual Framework for Understanding How Visitor Experiences can be enhanced by Mindful Attention to Interest8: Co-creation of Experience Value: A Tourist Behaviour Approach9: Authenticity as a Value Co-creator of Tourism Experiences10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions12: Storytelling in a Co-creation Perspective13: Tourist Information Search: A DIY Approach to Creating Experience Value14: Co-creation of Value and Social Media: How?15: Prices and Value in Co-produced Hospitality and Tourism Experiences16: Value Creation: A Tourism Mobilities Perspective17: Guide Performance: Co-created Experiences for Tourist Immersion18: Value Creation and Co-creation in Tourist Experiences: An East Asian Cultural Knowledge Framework Approach19: Challenges and Future Research Directions

    • Business, Economics & Law
      June 2018

      Genossenschaftsbanken im Umbruch

      Einfluss der Finanzmarktregulierung auf das Geschäftsmodell der Kreditgenossenschaften

      by Kai-Ingo Voigt, Matthias Fischer

      Die Folgen der Finanzmarktregulierung für das Geschäftsmodell von Genossenschaftsbanken wurden bislang zu wenig erforscht. Aus diesem Grund widmet sich das vorliegende Werk dieser Fragestellung. Dafür wurde eine mehrstufige, umfangreiche empirische Untersuchung durchgeführt. Die Ergebnisse zeigen, dass das Geschäftsmodell der Kreditgenossenschaften in all seinen Facetten negativ beeinflusst wird. Hierbei sind vor allem die Kosten und Einnahmequellen sowie die Schlüsselaktivitäten am intensivsten betroffen, wodurch der wertschöpfende Teil des Geschäftsmodells stark beeinträchtigt wird. Viele Kreditgenossenschaften beschäftigen sich aktuell zwar mit den Herausforderungen durch die Regulierung, oft existiert aber kein nachhaltiges Lösungskonzept. Die Publikation macht deutlich, welche strategischen Anpassungen des Geschäftsmodells notwendig sind, um die Gefährdungen durch die Finanzmarktregulierung zu vermeiden und die Zukunftsfähigkeit von Kreditgenossenschaften zu sichern. Die Autoren geben einen wichtigen systematischen Einblick in die Herausforderungen und zeigen Handlungsempfehlungen für die kreditgenossenschaftliche Bankenpraxis.

    • Business, Economics & Law
      November 2017

      Reiseveranstalter- und Reisevertriebs-Management

      Funktionen – Strukturen – Prozesse

      by Adrian von Dörnberg, Walter Freyer, Werner Sülberg

      Das nunmehr schon in 2. Auflage vorliegende Werk gibt eine umfassende Darstellung der Grundlagen des Managements von Reiseveranstaltern sowie von Reisemittlern. Es liefert Expertenwissen für Lehrende und Studierende der Tourismuswirtschaft sowie für Fachleute der Reisebranche. Es werden neben den Strukturen des Reiseveranstalter- und Reisemittlermarktes detailliert die Prozessschritte eines Reiseveranstalters beleuchtet und dabei die Rahmenbedingungen der Leistungserstellung von Pauschal- und Paketreisen berücksichtigt. Mithilfe ausgewählter Daten werden Marktentwicklungen aufgezeigt und zukünftige Herausforderungen abgeleitet. Für die 2. Auflage wurden als neues Kapitel die veranstalterbezogenen Funktionen der touristischen Leistungsträger aufgenommen sowie die modernen Online-Vertriebsmöglichkeiten (stationär und mobil) verstärkt ausgeführt. Die Autoren sind langjährig erfahrene Experten in der touristischen Praxis sowie im Lehr- und Forschungsbereich an Hochschulen und Fortbildungseinrichtungen.

    • Business, Economics & Law
      May 2018

      Hotelmanagement

      by U. Karla Henschel, Axel Gruner, Burkhard von Freyberg

      Ausgehend von der Einordnung in die Tourismuswirtschaft werden Strukturmerkmale der Hotellerie und aktuelle Entwicklungen der sich stetig wandelnden Branche betrachtet. Organisation und Leistungen des Hotelbetriebs werden ebenso dargestellt wie Unternehmenspolitik und -planung. Weitere Schwerpunkte sind Qualitäts-, Personal-, F&B- und Kostenmanagement, Marketing und Sales sowie Investition und Finanzierung. Das Buch richtet sich an Studierende an Berufsakademien, Hochschulen und Universitäten, die sich mit Fragen des Hotelmanagements beschäftigen, sowie an Führungskräfte und Unternehmer im Hotel- und Gaststättengewerbe.

    • Business, Economics & Law
      October 2018

      Luftverkehr

      Betriebswirtschaftliches Lehr- und Handbuch

      by Roland Conrady, Frank Fichert, Rüdiger Sterzenbach

      Dieses Werk erklärt die Grundstrukturen der Luftverkehrsbranche, stellt Konzepte und Methoden des Airlinemanagements vor und gibt Einsichten in Marktphänomene und Branchentrends. In der vorliegenden Auflage werden Veränderungen bei Geschäftsmodellen der Airlines, neue Herausforderungen für Flughäfen, veränderte Anforderungen an Umweltschutz, Safety/Security und IT beleuchtet.

    • Business, Economics & Law
      October 2018

      Angewandte Tourismusgeographie

      Räumliche Effekte und Methoden

      by Simon Martin Neumair, Tatjana Rehklau, Dieter Matthew Schlesinger

      In vielen Volkswirtschaften gehört der Tourismus zu den bedeutendsten Wirtschaftssektoren und bildet einen zentralen Wirtschaftsfaktor. Im Vordergrund dieses Lehrbuches steht eine raumwissenschaftliche Betrachtung der Tourismuswirtschaft. Es vermittelt wichtiges Grundlagenwissen über die Tourismusgeographie als Teilgebiet der Wirtschaftsgeographie und stellt eine wichtige Lektüre für tourismuswissenschaftliche Vorlesungen dar. Neben den räumlichen Auswirkungen des Tourismus auf Wirtschaft, Landschaft, Umwelt, Kultur etc. sowie dem touristischen Angebot und der Nachfrage liegt der Fokus vor allem auf der räumlichen Abgrenzung und Einordnung der Destination als zentraler geographischer Untersuchungsgegenstand. Ferner spielen Reiseströme und deren Erfassung und Abbildung mittels touristischer Kennzahlen eine bedeutende Rolle. Einen weiteren Schwerpunkt bilden touristisch relevante Methoden der Wirtschaftsgeographie wie die Analyse von Akteuren und Netzwerken, Entscheidungsprozesse bei der Standortwahl, Interpretation kartographischer Darstellungen, Mental Maps etc. Karten und Abbildungen illustrieren den Stoff, Infoboxen thematisieren ausgewählte touristische Märkte Das Buch richtet sich an Studierende im Bachelor und Master in den Fachrichtungen Tourismuswirtschaft, Tourismusmanagement und Tourismusgeographie. Auch Schüler der gymnasialen Oberstufe und Praktiker, die sich mit raumrelevanten Fragestellungen der Tourismuswirtschaft befassen, profitieren.

    • Business, Economics & Law
      April 2018

      Revenue Management im Hotel

      Kennzahlen - Prozesse - MICE-Management

      by Barbara Sensen

      Das Lehrbuch erklärt die Grundlagen und Feinheiten der Ertragssteuerung im Hotel: Zusammen mit drei Studenten, die ein Hotel übernehmen, lernt der Leser die wichtigsten Kennzahlen inklusive deren Berechnung, Bedeutung und Interpretation kennen und begleitet den Prozess von Forecast, Budget, Preisgestaltung, Segmentierung im Hotel. Ein eigenes Kapitel beschäftigt sich mit dem sehr jungen Thema des Revenue Managements für den Event-(MICE)-Bereich.

    • Business, Economics & Law
      October 2018

      Strategisches Management für die Hotellerie

      Theorie und Praxisbeispiele

      by Burkhard von Freyberg, Sabrina Zeugfang, Laura Schmidt

      Globalisierung, Überkapazitäten, Wettbewerbsdruck: Die deutschsprachige Hotellerie ist im Umbruch. Um nachhaltigen Erfolg erzielen zu können, ist strategisches Hotelmanagement essenziell. Das Lehrbuch vermittelt dies bereits in der 2. Auflage verständlich und kompakt, von der Analyse zur Implementierung. Neben einer Aktualisierung wurden die „Fragen & Aufgaben" überarbeitet, praxisorientiertere Zusammenfassungen und Checklisten neu aufgenommen.

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