• Business, Economics & Law
      February 2019

      Frauen in der Arbeitswelt 4.0

      Chancen und Risiken für die Erwerbstätigkeit

      by Dagmar Preißing

      Die „Digitalisierung 4.0", in Deutschland auch unter dem Begriff der Industrie 4.0 bekannt, hat nicht nur erheblichen Einfluss auf die technischen Veränderungen in der Wirtschaft, sondern auch auf den Arbeitsmarkt und die Arbeit der Zukunft, insbesondere der Frauen. Dagmar Preißing und ihre Mitautorinnen greifen in diesem Buch auf, inwieweit sich diese neuen Ausprägungen der Arbeit 4.0 als Chancen oder Risiken auf die Erwerbstätigkeit von Frauen auswirken. Die Erwerbstätigkeit von Frauen zu erhöhen, ist ein erklärtes Ziel der EU-Kommission im Rahmen der Europa 2020 Strategie. Die Gründe hierfür sind offensichtlich: Erstens sollte eine Volkswirtschaft es sich nicht leisten, auf die Hälfte aller zur Verfügung stehenden qualifizierten Arbeitskräfte – die Frauen – zu verzichten. Zweitens erfordert der demografische Wandel mit dem damit verbundenen Mangel an Fach- und Führungskräften die Erwerbsbeteiligung aller potenziellen Arbeitskräfte, auch die der Frauen. Drittens zeigen die Entwicklungen der Sozialpolitik, dass die künftige Altersarmut vor allem Frauen trifft. Eine steigende Erwerbsbeteiligung von Frauen könnte diese fatalen Entwicklungen mildern. Ziel dieses Buches ist es daher aufzuzeigen, ob und wie eine gleichberechtigte, verbesserte und erhöhte Arbeitsmarktintegration von Frauen in Deutschland, auch und gerade vor dem Hintergrund einer sich verändernden Arbeitswelt, erfolgen könnte.

    • Business, Economics & Law
      June 2019

      Digitalisierung der Immobilienwirtschaft

      by Günter Vornholz

      Megatrends verändern die Lebens- und Arbeitswelten der Menschen. Insbesondere die Digitalisierung beeinflusst technische, wirtschaftliche und gesellschaftliche Entwicklungsprozesse. Dabei stehen auch die Immobilienwirtschaft und -märkte angesichts der digitalen Transformation vor großen Herausforderungen. Innovative technologische Entwicklungen können zu evolutionären und disruptiven Veränderungen der Geschäftsmodelle und Geschäftsprozesse in den Unternehmen führen. Auch wenn die Veränderungen in der Immobilienwirtschaft noch am Anfang stehen, werden sich neue Anforderungen an Immobilienstandorte und Immobilien entwickeln. Konsumbedürfnisse, Kundenbeziehungen, Prozesse und letztendlich Erzeugnisse und Dienstleistungen unterliegen genauso wie die Immobilien selbst einem Veränderungsprozess. Das Buch beleuchtet die verschiedenen Megatrends und grenzt sie ab, es analysiert die Auswirkungen der Digitalisierung auf die Immobilienwirtschaft und damit deren Folgen für die Geschäftsmodelle und -prozesse und gibt einen spannenden Ausblick auf kurz- bis langfristige Trends.

    • Self-help & personal development

      Keeping the Faith

      Daily Reflections to Build Strength, Serenity, and Passion in Your Life and the Lives of Others

      by John W. Pozzi

      THE TRUE FAITH THAT MUST BE FOUND AND KEPT IS THE FAITH IN ONESELF. Each day you give a part of yourself whether it is at work, at home, or in your daily interaction with others. How do you give of yourself? Do you hold back or go at life half-heartedly? You need to give of yourself with heart, mind, and soul all the time. You never know what interaction with a person will make a difference in their life — or yours. If you don’t believe in yourself and don’t have the confidence to grow each day, then you are missing out on what life has to offer you. This simple book will inspire you to help others. Or, at the very least, you will make another person’s day — and, therefore, your day — better.

    • Sales & marketing management
      April 2015

      Marketing organisation

      The basis of market-orientated corporate management

      by Jörg Freiling / Richard Köhler

      There are many marketing books, but only few which cover the design of marketing organisations. But it is essential in regards to the concrete realisation of market-orientated thinking to create suitable structures and processes. The authors explore arrangements, in order to improve customer-orientated processes and to structure responsibilities in accordance to the challenges, whilst always also considering supporting information technology systems. Furthermore, the requirements of organisational change are mentioned, as well as the influence of internationalisation. The evaluation is always based on efficiency criteria and numerous case studies are used in order to illustrate the points.

    • Humanities & Social Sciences
      September 2017

      Making work more equal

      A new labour market segmentation approach

      by Damian Grimshaw, Colette Fagan, Gail Hebson, Isabel Tavora

      This book presents new theories and international empirical evidence on the state of work and employment around the world. Changes in production systems, economic conditions and regulatory conditions are posing new questions about the growing use by employers of precarious forms of work, the contradictory approaches of governments towards employment and social policy, and the ability of trade unions to improve the distribution of decent employment conditions. The book proposes a 'new labour market segmentation approach' for the investigation of issues of job quality, employment inequalities, and precarious work. This approach is distinctive in seeking to place the changing international patterns and experiences of labour market inequalities in the wider context of shifting gender relations, regulatory regimes and production structures.

    • Humanities & Social Sciences
      September 2017

      Making work more equal

      A new labour market segmentation approach

      by Damian Grimshaw, Colette Fagan, Gail Hebson, Isabel Tavora

      This book presents new theories and international empirical evidence on the state of work and employment around the world. Changes in production systems, economic conditions and regulatory conditions are posing new questions about the growing use by employers of precarious forms of work, the contradictory approaches of governments towards employment and social policy, and the ability of trade unions to improve the distribution of decent employment conditions. The book proposes a 'new labour market segmentation approach' for the investigation of issues of job quality, employment inequalities, and precarious work. This approach is distinctive in seeking to place the changing international patterns and experiences of labour market inequalities in the wider context of shifting gender relations, regulatory regimes and production structures.

    • Health & Personal Development
      September 2018

      Persuade

      How to persuade anyone about anything

      by Nick Baldock, Bob Hayward, Robert Bluffield

      Why would you want to persuade anyone about anything? • Do you lead, manage or supervise others? • Do you find suppliers, sub-contractors, or colleagues challenging? • Do you want to increase sales from your advertising or marketing? • Do you find getting your ideas across effectively in meetings difficult? Persuasion is a skill – part psychology – part human relationships – part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking. 5 Reasons why you have to buy this book... 5. Teaches strategies to significantly increase your persuasiveness. 4. Provides a deeper understanding of the process of persuasion to enable a change of heart and mind in others. 3. Explores useful theories that have been applied by successful leaders. 2. Shows how to communicate your ideas more effectively, creating greater buy-in and maximising support. 1. This book will significantly improve your chances of success both professionally and personally.

    • Humanities & Social Sciences
      February 2019

      Her Way To The Top

      The Glass Ceiling Is Thicker Than It Looks

      by Hira Ali

      Award-winning Hira Ali examines the myriad of challenges women face on their road to professional success. Informed by her 13 years of coaching experience and survey responses from 300 working women, she reveals the universal internal and external roadblocks that can impede a woman’s climb to the top, regardless of her culture or geography. This go-to guide for working women explores FOMO (the Fear of Missing Out), Imposter Syndrome, perfectionism and sexual harassment, among other issues. She moves beyond problems and empowers her readers with real solutions to help them break the glass ceiling. Written by a successful career woman for the benefit of career women around the world, Her Way to the Top demonstrates that women are all in this together, and together they can make a difference for each other.

    • Business, Economics & Law
      March 2019

      5 Conversations

      How to transform trust, engagement and performance at work

      by Nick Cowley, Nigel Purse, Bart-Jan van der Linde

      Research shows that successful businesses are those where employees are really engaged. How do they achieve this? Complex organisation initiatives or something more personal? In today’s world of work, with all its jargon, processes, KPIs and technology we have forgotten a simple truth: the power of authentic, two-way, human conversations. This book, now in its 2nd edition, comes from over 30 years of learning from world-class organisations, tried-and-tested leadership coaching techniques and emergent thinking on neuroscience and employee behaviour. The result is a simple guide to why, when and how to hold five critical conversations with people you manage, which have been proven to dramatically improve trust, relationships, motivation and performance at work.

    • Business & management
      September 2017

      Competing on Talent in Today's Business World

      A Blueprint for New Ways of Hiring

      by Author(s): Pradeep Sahay

      It is currently an exciting time for organizations with regard to the recruitment of talent. The business and organizational pressures for finding and hiring the best people could not be greater. Recruitment has not changed as a process – a vacancy still needs a suitable hire. However, the landscape, tools, technologies, behaviors and expectations regarding how an organization approaches sourcing and acquiring talent are changing rapidly. This book chronicles one organization’s journey as it goes about re-orienting the focus of its talent acquisition capability from the current reactive process to a strategic and proactive program capable of consistently sourcing and recruiting the very best people available. Forward-looking companies are seizing this opportunity to create a true competitive advantage in talent sourcing and acquisition. They are focusing on fine-tuning the fundamentals, while devoting increased time and planning to the more strategic areas of talent acquisition, including workforce planning and strategic sourcing. Their best-in-class approaches elevate recruitment from a transactional, short-term focused activity to a strategic, integrated, long-term approach that optimizes their investments in people.This book articulates both the challenges and the response options that confront organizations as they compete for talent in this fast-changing business climate. The initial sections here provide a macro view on the changing work landscape and how recent trends and developments around technology and innovation are impacting the discipline of Talent Acquisition. The book is designed as a running case study profiling the best practices in recruiting. Drawing on both primary and secondary research, it adapts and learns from the best practices of high-impact business functions, such as a lean supply chain, analytics, process re-engineering, sales and marketing, and discusses the leading academics and practitioners in this regard. As such, this book will elevate awareness and discourse on the topic, and will help concretize a roadmap for organizations looking to revisit and re-invent their talent acquisition philosophies and practices as they compete for talent in today’s world.

    • Sales & marketing
      April 2018

      Marketing Study Guide

      by Author(s): Geoff Lancaster

      This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners.The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems.Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.

    • Business & management
      October 2017

      Journal of China Marketing Volume 6 (2)

      by Editor(s): Robert Guang Tian, Tiebing Shi, Adolphus Yee-Yin Wan

      This journal has been discontinued. Any issues are available to purchase separately.

    • Sales & marketing
      February 2016

      Journal of China Marketing Volume 6 (1)

      by Editor(s): Robert Guang Tian, Jianhua Fan, Yee Yin Wan

      This journal has been discontinued. Any issues are available to purchase separately.

    • Entrepreneurship
      July 2011

      Social Capital and the Role of LinkedIn to Form, Develop and Maintain Irish Entrepreneurial Business Networks

      by Author(s): Ted Vickey

      Online social networking services have eliminated the four walls of brick and mortar found in traditional networking and now provide global access in real time to entrepreneurs regardless of industry. This book presents a qualitative analysis of how Irish entrepreneurs use technology, such as LinkedIn, in the formation, development and maintenance of professional business networks and in so doing manage social capital.The objectives of this book are as follows:· Ascertain the perceived benefits of networking by Irish entrepreneurs;· Explore how Irish entrepreneurs form, maintain and develop their network and· Explore how Irish entrepreneurs use technology to manage social capital.

    • Operational research
      April 2015

      Qualitative Research in Business

      A Practical Overview

      by Author(s): Alf H. Walle

      Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and “how to” guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application of these tools.Opening discussions compare formal/scientific/quantitative methods of investigation with qualitative alternatives. Having provided this overview, a range of qualitative methods are discussed in an easy-to-understand manner that will be invaluable for those who wish to use these tools as part of their decision-making processes.Assuming no prior background in qualitative research methods, the text is ideal both for the classroom and for use as a professional handbook. Powerpoint presentations reviewing each chapter will be provided to those instructors adopting the book as a text for classroom instruction.

    • Business & management
      May 2018

      Chinese Wisdom and Modern Management

      by Editor(s): Aimin Yan, Binghan Zheng

      This book is a collection of ten articles investigating the relationship between Chinese wisdom and the practice of modern management. The prefatory article contributed by Master Xuecheng, the President of the Buddhist Association of China, presents the utilisation of Buddha’s wisdom in the management of the modern world and human society. The six articles in Part One look into the managerial wisdom contained in the main schools of Chinese philosophy, including Confucianism, Buddhism, Taoism, Legalism and Militarism, and explores their application and inspiration to the management of business, human resources, and monasteries. The three essays in Part Two focus on managerial wisdom derived from historical books and great Chinese historical figures.This endeavour in rediscovering the modern application and values of Chinese wisdom hidden within traditional Chinese culture and philosophy provides the study of modern management rooted in Western culture with fresh ideas and oriental perspectives. This book is an essential resource for undergraduates, postgraduates, researchers and practitioners working in the areas of business management, human resources, intercultural communication and Chinese studies.

    • Business, Economics & Law
      September 2015

      Communication and Information Technology in Society

      Volume 1-3

      by Editor(s): Jolanta Kowal, Anna Kuzio, Mirosława Wawrzak-Chodaczek, Krystyna Ostapiuk, Henryk Żeligowski

      These volumes explore a number of significant and interdisciplinary questions relevant to the wider debate regarding the use of information and communication technologies (ICT) in a variety of research fields, including management, education, science, and the media. Bringing together research from European countries currently in a state of transition, all three volumes mark a significant contribution to the wider discussion on the role of ICT in today’s world.

    • Sociology: work & labour
      May 2012

      Outsourcing and Service Work in the New Economy

      The Case of Call Centres in Mexico City

      by Author(s): José-Luis Álvarez-Galván

      This book examines the impact of outsourcing on workers and their employment conditions in the new economy. To do so, the call centre industry in Mexico City is analysed through a large number of in-depth interviews with workers and managers, available statistics and visits to leading firms in the sector. The case of call centres is paradigmatic as it is often seen as a flag-ship industry of the new economy, rapidly growing and subject to high pressures for costs reduction. The Mexican experience is crucially relevant to understand employment conditions in a weak institutional setting where labour protection is low and business competition intense.Overall, outsourcing has gained popularity as a mechanism to deal with the uncertainty of increasingly challenging business environments. Nonetheless, the practice of outsourcing also raises important concerns. This book identifies those managerial practices which have a substantial impact on workers and their employment conditions such as: job designs; customer segmentation; non-standard contracts; intensified supervision; union avoidance; limited career opportunities; and strict social divisions in the workplace. These findings also suggest that a number of practices that were common in the ‘old’ economy are still dominant in the organisation of work in the twenty-first century.The book is a useful reference for scholars and students concerned with employment and labour studies, economic development, and globalisation.

    • Occupational & industrial psychology
      August 2015

      Trends in Training

      by Editor(s): Brian J. O'Leary, Bart L. Weathington, Christopher J. L. Cunningham, Michael D. Biderman

      In the modern workplace, millions of dollars are spent each year on employee training. All too often, however, little thought and effort is spent on evaluating training and ensuring that the correct training is taking place. Successful training is about understanding both organizational goals and employee behavior. The basis for this book is the 9th Annual River Cities Industrial and Organizational Psychology Conference held on the campus of The University of Tennessee at Chattanooga in October 2013. The theme of the conference was “Trends in Training”. Accordingly, the focus of many of the talks was on how to train people to thrive and succeed in the environment where they spend a large portion of their lives – the workplace.

    • Business, Economics & Law
      June 2019

      Slice

      Cutting Through to Excellence in Sales Leadership

      by Vinit Shah

      Sales leaders must balance many activities and personalities, develop a strategic vision and culture and encourage their team to grow and improve for long-term success. This fascinating book encourages and teaches aspiring sales managers to understand themselves and their team so they can handle challenging situations and achieve higher levels of success. Find the root cause of interpersonal and performance issues Appreciate your own values and those of your sales team Discover your growth potential to become a better leader

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