The Power Law of Information investigates properties of frictionless, non-linear systems, and the unconventional thought processes needed to comprehend them. It also shows how information affects us in a variety of ways: be it human rationality, the spread of ideas in society, or global monetary systems. Drawing upon current research, author Srinath Srinivasa offers directions on how to model the new world taking shape and possibly to also steer it in the right direction.