Building upon his earlier book Effective Multi-Unit Leadership (described by the Leadership and Organization Journal as ‘one of the key books of its kind for this decade’) Professor Chris Edger has produced a book that clearly defines and outlines the ‘professional practice’ of outstanding retail Area Managers. Bursting with real-life Case Studies this book will be essential reading for General Managers who aim to go further up the chain of command and Area Managers who want to be the best! Professor Edger outlines how Area Managers can ‘close down the distance’ between themselves and their units in order to optimise performance. Without abandoning academic rigor he produces essential ‘how to’ checklists for the ambitious GM or Area Manager that can be applied out in the field. This book is a must read for those that aspire to become great retail Area Managers.
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Professor Chris Edger holds the Chair of Multi-Unit Leadership at Birmingham City Business School (BCBS), Birmingham City University, UK. He also teaches at the University of Birmingham and Warwick Business School UK, where he is the winner of several teaching excellence awards on the Warwick MBA Programme. Having authored the books Effective Multi-Unit Leadership (2012) and International Multi-Unit Leadership (2013) he is frequently called upon to comment on retail issues in the UK media.