Professional Area Management

Leading at a Distance in Multi-Unit Enterprises

by Chris Edger


Building upon his earlier book Effective Multi-Unit Leadership (described by the Leadership and Organization Journal as ‘one of the key books of its kind for this decade’) Professor Chris Edger has produced a book that clearly defines and outlines the ‘professional practice’ of outstanding retail Area Managers. Bursting with real-life Case Studies this book will be essential reading for General Managers who aim to go further up the chain of command and Area Managers who want to be the best! Professor Edger outlines how Area Managers can ‘close down the distance’ between themselves and their units in order to optimise performance. Without abandoning academic rigor he produces essential ‘how to’ checklists for the ambitious GM or Area Manager that can be applied out in the field. This book is a must read for those that aspire to become great retail Area Managers.


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Rights Information

Worldwide print rights available

Marketing Information

All Libri titles are marketed and promoted by Quantum in the UK and Ireland, Durnell in Europe and IPG Chicago in the USA and RoW. Individual authors promote their titles via the networks to which they belong. Libri gives coverage to all titles on the website at Sales range from 500 to 1500 books (where there has been a reprint)

Author Biography

Professor Chris Edger holds the Chair of Multi-Unit Leadership at Birmingham City Business School (BCBS), Birmingham City University, UK. He also teaches at the University of Birmingham and Warwick Business School UK, where he is the winner of several teaching excellence awards on the Warwick MBA Programme. Having authored the books Effective Multi-Unit Leadership (2012) and International Multi-Unit Leadership (2013) he is frequently called upon to comment on retail issues in the UK media.

Bibliographic Information
  • Pub date: October 2014
  • English
  • 9781909818095
  • Paperback
  • Primary Price: 19.95 GBP
  • Pages: 200
  • Libri Publishing / Libri
  • Readership: Professional and Scholarly
  • Publish State: Published
  • Edition: 1st
  • Dimensions: 22.6 x 15.0 cm
  • Illustration: some diagrams; black & white