Downsize With Style

A 5-Step Process To Create A Happy Home and Refine Your New Lifestyle

by Bettina Deda

Description

Downsize with Style is the first practical guide for empty nesters helping them reduce stress while downsizing, get rid of clutter and excess stuff, prioritise what to keep and optimise storage.

Downsize with Style received the following accolades:

* Shortlisted – Agent’s Pick of the Month, Andrew Lownie, London, October 2104

* Rated ‘Outstanding’ – Writer’s Digest Self-Published Book Awards, November 2014

* Bronze medal at the 2015 Independent Publisher Book Awards, National category Home & Garden

* Finalist 2015 USA Best Book Awards

 

The book is based on an easy-to-follow 5-step process to achieve a stylish and functional home in a more compact space.

  1. De-clutter and tidy up
  2. Find your personal style
  3. Visualise your ideas
  4. Layout your space
  5. Start decorating

Additionally, it covers expert tips from international designers, real estate and removal specialists.

Marketing Information

First practical style guide for empty nesters to manage their downsizing project


Appeals to the worldwide growing audience of people choosing to live in low maintenance apartments


Target audience 1: women, 50+, planning to downsize on their own or with their partner


Target audience 2: children of the Baby Boomer generation supporting their parents while downsizing


Easy-to-follow 5-step process to downsize into a smaller home


Includes interviews and expert tips from international designers, real estate and removal specialists


Author platform with free downloads, checklists, information about upcoming speaking engagements, downsizing workshops, and more than 50 episodes of the Downsize with Style podcast show.


Shortlisted ‘Agent’s Pick of the Month’, Andrew Lownie, London, October 2014


Rated ‘Outstanding’ at the Writer’s Digest Self-Published Book Awards, 2014


Winner of a bronze medal at the 2015 Independent Publisher Book Awards, National Category: Home & Garden


 


 

Endorsements

“This book is an important contribution to the shape of our cities as it encourages older people to downsize to apartments. There is an amazing new lifestyle full of activity that comes with retirees moving from large homes into well-designed apartments in urban locations. Downsize with Style is an excellent guide and support to help potential downsizers understand the steps along the way as well as the importance of good design in a more compact space.” – Chris Johnson, CEO Urban Taskforce Australia, Former NSW Government Architect


 


"Always leave it to the experts – that has been my motto and Bettina has proven me correct! This book is not only an instruction guide; it's an inspirational guide, which makes it such easy reading with even easier application. Thank you for sharing your wisdom, insight and passion Bettina and happy downsizing to everyone who enjoys this ride!” – Carren Smith, Speaker, Author, Humanitarian


 


“As Australia’s ageing population continues to grow, we are seeing more and more retirees making the move from the sprawling family home, to new purpose-designed urban developments, retirement villages and apartment blocks. Their decision to downsize is not a decision to downgrade – they are seeking quality and efficient design and lifestyle opportunities close to family, friends, entertainment and conveniences. The only dilemma many face is how to ‘pack up’ their lifelong belongings and start afresh with style and ease. Bettina Deda has come to the rescue with her new book Downsize with Style. Her flair for design and her practical and informative advice help turns what could be a time of emotional turmoil, into one, which promises an exciting new beginning.” – Petrina Smith, editor, The Retiree Magazine


 


“I really enjoyed reading your book. You have presented the complexities of downsizing so well.” – Lorraine Cox, Downsizing with Ease


 


"A treasure chest packed with innovative ideas and practical advice.  Laced with inspiring quotes and overlaid with an intelligent philosophical insight to life and the emotional stress of change & moving – a must have for anyone planning a move - downsizing or not." – Janet Cater, Author of Why won’t my child listen.

Reviews

For book reviews visit: http://www.bdcolourdesign.net.au/mediapage/

Author Biography

Bettina Deda is a creative professional with more than 16 years experience in public relations and marketing. Originally from Germany, she moved to Australia in 2008 to start a new chapter of her life. She downsized from the corporate world to start her interior design business, Bettina Deda colour design. She is the author of Downsize with Style.

 

She believes that there is a huge opportunity in the interior design industry to cater for the growing number of empty nesters who enter the Third Age and are ready to start a new chapter of their life. She also believes that only in a home that reflects your personal decorating style can you truly relax and re-energise. Therefore, it is her mission to help downsizers create a happy home and lifestyle. 

 

After studying business administration in Germany she worked for three years as journalist for special interest magazines and later on for 16 years as public relations consultant in the tourism and technology sector. She was member of the agency management team of Germany’s leading agency for technology communication.

 

In 2008, she moved to Sydney to start a new chapter of her life. She studied colour and design at one of Sydney’s leading design schools. She then worked as sales consultant in a furniture store before she started out with her own interior styling business. Bettina is also an accomplished artist and paints abstract works in acrylics to complement interiors. In 2013, she launched her first fabrics for soft furnishings inspired by her hand painted original artworks.

As a born organiser, she also published an ebook to successfully manage DIY home renovations. She writes a weekly blog and contributes to design and lifestyle magazines.

A rare combination of German efficiency, excellent project management skills, and a passion for colour and interiors, forms the basis of her business and inspired her to produce Downsize with Style.

 

Bibliographic Information
  • Pub date: January 2014
  • English
  • 9780992401306
  • Australia
  • Paperback
  • Primary Price: 29.95 AUD
  • Pages: 188
  • Bettina Deda
  • Readership: General
  • Publish State: Self-Published
  • Edition: 1
  • Page size: A5 (21x14.6) cm
  • Illustration: Joaquin Gonzalez Dorao