Deciphering Advertising, Art and Architecture
New Persuasion Techniques for Sophisticated Consumers
by Graham Cairns
Description
Much has been written about the hidden messages and codes used by advertisers to persuade consumers to buy their products. In Deciphering Advertising, Art and Architecture, Graham Cairns looks at the increasingly sophisticated methods used – not just in advertising campaigns but in the use of art and architecture to sell products to an increasingly cynical and sophisticated public. Deciphering Advertising, Art and Architecture examines the recent history of the persuasion techniques employed by advertisers and architects and suggests that we have now entered a new age; an age in which the old techniques have been superseded by subtler and perhaps darker ones. The book is packed with fascinating case studies, including the famous Benetton, Diesel and Timberland advertising campaigns. Retail architecture is also looked at in detail with stores ranging from French Connection to Giorgio Armani and Issey Miyake. Using examples from brands, advertisers and architects such as Oliviero Toscani, Frank Gehry and Rem Koolhaas, Deciphering Advertising, Art and Architecture uncovers the hidden art of contemporary promotion found in the pages of magazines and in the stores of our high streets.
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Rights Information
Worldwide print rights available
Marketing Information
All Libri titles are marketed and promoted by Quantum in the UK and Ireland, Durnell in Europe and IPG Chicago in the USA and RoW. Individual authors promote their titles via the networks to which they belong. Libri gives coverage to all titles on the website at www.libripublishing.co.uk Sales range from 500 to 1500 books (where there has been a reprint)
Bibliographic Information
- Publisher/Imprint Libri Publishing / Libri
- Publication Date December 2010
- Orginal LanguageEnglish
- ISBN/Identifier 9781907471155 / 1907471154
- FormatPaperback
- Primary Price 19.95 GBP
- Pages152
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Edition1st
- Page size23 (22.9 x 15.2) cm
- Illustrationfully illustrated; colour
- Biblio NotesFormerly CIP.
- Reference CodeBDZ0011428036
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