Produktmanagement.
A. Neue Produkte am Markt einführen – B. Marken erfolgreich managen – C. Produktprogramme planen und kontrollieren – D. Strukturen und Prozesse implementieren.
by Pepels, Werner
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Duncker & Humblot
Duncker & Humblot was established in 1798 and is one of Germany's leading academic publishing houses, focussing on high-quality academic research and scholarly publications, especially in the fields of law and social science.
View all titlesBibliographic Information
- Publisher Duncker & Humblot GmbH
- Publication Date June 2016
- ISBN/Identifier 9783428149438
- FormatPaperback
- Publish StatusPublished
- Edition7., komplett überarb. Aufl.
