Neue Ansätze der Marketingtheorie.
Festschrift zum 80. Geburtstag von Otto R. Schnutenhaus.
by Herausgegeben von Hammann, Peter; Herausgegeben von Kroeber-Riel, Werner; Herausgegeben von Meyer, Carl W.
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Duncker & Humblot
Duncker & Humblot was established in 1798 and is one of Germany's leading academic publishing houses, focussing on high-quality academic research and scholarly publications, especially in the fields of law and social science.
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- Publisher Duncker & Humblot GmbH
- Publication Date June 1974
- ISBN/Identifier 9783428031375
- FormatPaperback
- Publish StatusPublished
- Edition1