Technics Publications started with a single title in 2005: Data Modeling Made Simple. The author of this first book (and now manager at Technics Publications), Steve Hoberman, felt if you can write a book, surely the easiest parts would come after – that is, getting it published. He was completely wrong. The publishing part involves not just book manufacturing (which turns out to be the easier part), but the challenging and ongoing activities of distribution and marketing. After publishing over 50 titles, Technics Publications has the manufacturing, distributing, and marketing activities down to a fine-tuned process.