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      • Trusted Partner
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

      • Trusted Partner
        Humanities & Social Sciences
        October 2021

        Higher education in a globalising world

        Community engagement and lifelong learning

        by Peter Mayo

        This book focuses on current policy discourse in Higher Education, with special reference to Europe. It discusses globalisation, Lifelong Learning, the EU's Higher Education discourse, this discourse's regional ramifications and alternative practices in Higher Education from both the minority and majority worlds with their different learning traditions and epistemologies. It argues that these alternative practices could well provide the germs for the shape of a public good oriented Higher Education for the future. It theoretically expounds on important elements to consider when engaging Higher Education and communities, discussing the nature of the term 'community' itself. Special reference is accorded to the difference that lies at the core of these ever-changing communities. It then provides an analysis of an 'on the ground project' in University community engagement, before suggesting signposts for further action at the level of policy and provision. This book is relevant to United Nations Sustainable Development Goal 4, Quality education

      • Trusted Partner
        December 2018

        The Complete Collection of Modern Chinese Prints by Lu Xun

        by Editorial Board of the Complete Works of Modern Chinese Prints Collected by Lu Xun

        This series contains about 1,800 modern prints collected by Lu Xun at that time, which authored by nearly 200 domestic printmakers and currently in the Lu Xun Memorial Hall in Shanghai and the Lu Xun Museum in Beijing. It is showcasing the glorious history of modern Chinese woodcut art: In the 1920s and 1930s, in order to guide the artistic direction of Chinese literary youth, smashed the KMT’s counter-revolutionary cultural " encirclement and suppression", Mr. Lu Xun held a "woodcut workshop" in Shanghai, and cultivated a group of emerging woodcut backbone. These backbones led young artists in various regions of the country to create a large number of realistic works reflecting the suffering and tragic fate of the people at the bottom of the society at that time. They cruelly lashed the dark reality of society and called for national salvation and survival. These young woodcutters sent their woodcut works to Lu Xun, who not only guided their creation personally, but also spared no effort to collect, publicize and promote them to the public. With the active advocacy and support of Mr. Lu Xun, the emerging woodcut movement in China has developed vigorously, driving the modernization of Chinese art and leaving an indelible glorious footprint in the history of Chinese modern culture and art. This complete collection is a companion to the The Complete Collection of Foreign Prints by Lu Xun published in 2014.

      • Trusted Partner
      • Trusted Partner
        Business, Economics & Law
        November 2020

        Tourist Destinations: Structure and Synthesis

        by Douglas G Pearce, Ali Thompson

        Destinations are a central feature of tourism and the focus of much tourism research. Destinations have been studied from diverse perspectives using multiple concepts and a range of approaches. As a result, destination research today has become increasingly fragmented as studies have become more specialized. There is a need for a more integrated approach, one which systematically draws together these different research threads to provide a comprehensive and coherent picture and a fuller understanding of destinations, their structure and how they function. This book provides such a synthesis by critically reviewing a wide range of international research and incorporating in one volume many different facets of destinations from studies which have appeared in related but often divergent literatures. Conceptual and methodological issues are illustrated with empirical examples from Europe, North and South America, Asia and Oceania. This material is drawn together around two major structural themes: spatial and organizational structure. Spatial structure concerns the physical location, distribution, configuration and inter-connectedness of products, services and actors and the factors which underlie the resultant patterns of these. Organizational structure focuses on the diverse configurations and the ways in which multiple actors, collectively and individually, come together, interact and behave to produce the experiences sought by tourists. The originality and contribution of this work lies in the systematic examination and combination of these two themes across destinations from the national to the local scale. This integrated approach provides fresh insights, produces a comprehensive understanding of destinations and identifes avenues for future research.

      • Trusted Partner
        Humanities & Social Sciences
        December 2017

        Selected Works of Culture and History in Hunan

        Volume 5

        by Hunan Research Institute of Culture and History

        The book is divided into several parts, such as the study of Hunan culture, historical stories, Hunan famous characters, folk customs, appreciation of scenery in Hunan, Hunan art and literature, etc., to show Hunan's history, culture and events from different perspectives. The book is supported with theories, historical materials, and also is of interest. It is of positive significance to the advancement of the research and development of Hunan culture.

      • Trusted Partner
        Tourism industry
        May 2011

        Tourist Destination Governance

        Practice, Theory and Issues

        by Edited by Eric Laws, Harold Richins, Jerome F Agrusa, Noel Scott.

        Managing and co-ordinating tourism in a destination requires the organisation and co-operation of a large number of sectors, businesses, local authorities and individuals. Since tourism is an important driver in many economies destination governance in tourist destinations needs to be done well, to achieve economic aims and maintain sufficient infrastructure. This book provides a guide to the theoretical and methodological understanding of how to implement best practice governance procedures, with case studies illustrating good performance.

      • Trusted Partner
        Children's & YA
        November 2019

        Claire Malone Changes the World

        by Nadia L. King / Alisa Knatko

        Swedish schoolgirl, Greta Thunberg has captured the world’s attention as she campaigns to raise awareness of climate change and calls world leaders to account. All children can follow Greta’s lead. Claire Malone is the hero of Claire Malone Changes the World, a feisty character with boundless energy to change her world for the better. Armed with her typewriter and the determination to make a difference, Claire is an ordinary kid with an extraordinary desire to change things for the better. Writing letter after letter, Claire advocates for change. One day she notices that her local park needs upgrading and she commits wholeheartedly to the cause. This an empowering and inspiring picture book for young children but especially for girls. You will love the journey of Claire, a strong and ambitious girl, so much that you will want to read this book over and over again.

      • Trusted Partner
        Management & management techniques
        August 2011

        Destination Marketing and Management

        Theories and Applications

        by Edited by Youcheng Wang, Abraham Pizam.

        Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

      • Trusted Partner
        May 2023

        Technology and Social Transformations in Hospitality, Tourism and Gastronomy

        South Asia Perspectives

        by Savita Sharma, Shivam Bhartiya

        This book explores the relationship between technology and social transformation in tourism, hospitality and gastronomy. It presents research and case studies, elaborating on benchmark practices adopted by tourism and hospitality professionals. In recent years, technology has transformed the tourism and hospitality industry; the chapters in this book cover areas such as guest experience and service quality, as well as operational areas such as housekeeping and waste management. Further social transformation in tourism is a result of drivers such as a growing interest in gastronomy and the use of social media; this is covered in the first part of the book. The second part outlines how communities may learn from these events. With contributions from academics, entrepreneurs, destination managers and government officials from the South Asia region, this book offers a real insight in to these areas of growing interest and provide a useful resource for those researching and studying within the areas of tourism development and hospitality.

      • Trusted Partner
        Humanities & Social Sciences
        August 2017

        Cultivating political and public identity

        by Rodney Barker

      • Trusted Partner
        Humanities & Social Sciences
        May 2009

        Direct rule and the governance of Northern Ireland

        by Derek Birrell

        This is the first comprehensive study of direct rule as the system of governance which operated in Northern Ireland for most of the period between 1972 and 2007. The major institutions of governance are described and examined in detail, including the often neglected sectors of the role of the Westminster parliament, the civil service, local government, quangos, ombudsmen offices, cross-border structures and the public expenditure process. The book explains how the complex system covering transferred, reserved and excepted functions worked and provided viable governance despite political violence, constitutional conflict and political party disagreements. In addition, a comparison is drawn between direct rule and devolution, analysing both the positive and negative impact of direct rule, as well as identifying where there has been minimal divergence in processes and outcomes. It will prove an invaluable reference source on direct rule and provide a comparative basis for assessing devolution for students of public administration, government, politics, public policy and devolution. ;

      • Trusted Partner
        November 2012

        Health Promotion

        Global Principles and Practice

        by Rachael Dixey, Ruth Cross, Sally Foster, Skye Hughes, Diane Lowcock, Ivy O'Neil, Louise Warwick-Booth

        Health promotion is a key mechanism in tackling the foremost health challenges faced by developing and developed nations. Covering key concepts, theory and practical aspects, this textbook focuses on the themes central to contemporary health promotion practice on a global scale. Social determinants, equality and equity, policy and health, working in partnerships, sustainability, evaluation and evidence-based practice are detailed, and the critical application of health promotion to practice is outlined throughout the book. With contributions from the Centre for Health Promotion Research team at Leeds Metropolitan University, the author shows how ideas drawn from social science can aid health promotion theory and practice in complex, real-life situations, drawing upon international settings and teaching experience in the global North and South, finishing with a summary of the future directions of professional health promotion practice. Placing a strong emphasis on a global context, this book provides an accessible and engaging resource for postgraduate students of health promotion, public health nursing and related subjects, health practitioners and NGOs.

      • Trusted Partner
        Humanities & Social Sciences
        January 2025

        Serving the public

        The good food revolution in schools, hospitals and prisons

        by Kevin Morgan

        A revealing account of what we feed our citizens in schools, hospitals and prisons. Access to good food is the litmus test of a society's commitment to social justice and sustainable development. This book explores the 'good food revolution' in public institutions, asking what broader lessons can be learned. In schools the book examines the challenge of the whole school approach, where the message of the classroom is being aligned with the offer of the dining room. In hospitals it looks at the struggle to put nutrition on a par with medicine and shape a health service worthy of the name. And in prisons it shows how good food can bring hope and dignity to prisoners, helping them to rehabilitate themselves. Drawing on evidence from the UK and the US, Serving the public highlights how public institutions are harnessing the power of purchase to secure public health, social justice and ecological integrity. The quest for good food in these institutions is an important part of the struggle to redeem the public sphere and repair the damage wrought by forty years of neoliberalism.

      • Trusted Partner
      • Trusted Partner
        Humanities & Social Sciences
        January 2020

        Higher education in a globalising world

        Community engagement and lifelong learning

        by Peter Mayo, Michael Osborne

        This book focuses on current policy discourse in Higher Education, with special reference to Europe. It discusses globalisation, Lifelong Learning, the EU's Higher Education discourse, this discourse's regional ramifications and alternative practices in Higher Education from both the minority and majority worlds with their different learning traditions and epistemologies. It argues that these alternative practices could well provide the germs for the shape of a public good oriented Higher Education for the future. It theoretically expounds on important elements to consider when engaging Higher Education and communities, discussing the nature of the term 'community' itself. Special reference is accorded to the difference that lies at the core of these ever-changing communities. It then provides an analysis of an 'on the ground project' in University community engagement, before suggesting signposts for further action at the level of policy and provision.

      • Trusted Partner
        September 2021

        Hunan Mutation——Album of Poverty Alleviation in Hunan

        by Publicity Department of CPC Hunan Provincial Committee

        Hunan Mutation——Album of Poverty Alleviation in Hunan,One Book of Poverty Poverty Campaign is the content of clues, with vivid lens language, record the provincial government, party members and cadres at all levels, and group organizations, and groups from all walks of life. The feat, panorama presents the precision poverty alleviation work in Hunan Province, focusing on the series of new practices, new models and depth analysis of Hunan in the precise poverty alleviation, and the "precision poverty alleviation" is progranted under the guidance of "precision poverty alleviation". The promotion of poverty alleviation and poverty alleviation experience, the comprehensive objective presence of the bright grade achieved by the province. Through the strong contrast before and after poverty poverty in poor area, fully highlight the obvious improvement of the local production and living conditions and deprotection of the poverty, reflecting the vicissitudes of the Sanxiang Earth, fully demonstrating the Sanxiang children, the spiritual style of hard work, and retain the spirit of the difficulties. The great historical painting of the poverty alleviation is precisely poverty alleviation.

      • Trusted Partner

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