Coppenrath is a creative and innovative publisher specializing in high-quality children’s books across all segments and ages, including board, picture, religious, non-fiction and activity books as well as fiction for young adults. Coppenrath and its Hölker imprint also publish innovative gift, cooking and lifestyle books for adults.
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It is a realistic novel with unique characteristics in content and text. The novel describes the different lives of the hero and Brother Liaoliao, his fellow villager and classmate, two young people who came from a small town. The town and the city work as mirror images of each other, as was the case with the two main characters. They share common childhood and juvenile memories, which are the source of life that has been turned into fantasy stories over time. As friends, they went out to college together and lived in the city after graduation. One got promoted, while the other spent time in a mediocre position...
Start-ups and Magic in the Holy Land Roni Einav & Zvi Morik Eric Torrance and Ruth Lourie are two lovely American college graduates in their early twenties who met during their last year in college and quickly became a couple. The following summer, they plan to vacation together to Israel, the start-up unicorn valley and cradle of the world’s major religions. They look forward to an exciting journey. Eric, the third son of a New York Wall Street businessman and a stage performer, both of the Protestant faith, studied applied mathematics and computer science at Columbia University. Later, he moved to Berkeley, California, where he planned to earn his master’s degree and hoped to join the high-tech industry in Silicon Valley. Ruth is the elder daughter of a Jewish family from Los Altos, California, whose father was an Israeli navy officer and is currently a dentist, and her mother a Jewish American high school Spanish teacher, originally from Santiago, Chile. Ruth studied anthropology and psychology at the University of California, Berkeley, and is keenly interested in exploring ancient occult knowledge in Israel. In Tel Aviv the couple enjoys meeting Ruth’s father’s old-time friend, a leading start-up founder and investor with proven success who is ready to guide them and help Eric find his way into Israel’s high-tech ecosystem. While touring the country, the couple manages to explore other exciting magic worlds in Israel and meet a host of intriguing characters, including a powerful Kabbalah mystic in holy Safed, a terrifying Arab woman who tells their fortune, an expert of the secret Druze religion, peaceful Ahmadi Muslims in Haifa, and Good Samaritans on Mount Gerizim. The couple even experiences a Christian miracle at St. Peter’s Church in Jaffa, learns about the Neolithic sites of sun worshippers in the Golan, and is initiated into the original Israeli self-defense Krav Maga system. During this spiritual quest, Ruth and Eric encounter a series of hair-raising experiences and daring adventures—which they barely survive. Upon transitioning from vacation to professional work, they meet on October 7, 2023, with an agitating turn in their journey, when Hamas terrorists invade Israel in a bloody surge of violence against innocent civilians. Ron Weintraub is one of the first pioneers who initiated the myth of Israel’s high-tech industry, aka “Start-up Nation,” in the 1980s. Born to a modest blue-collar family in northern Tel Aviv, where he grew up and was educated, he learned that he could only count on his own skills and knowledge. Weintraub graduated with a degree in engineering and operations research from the Technion in Haifa, a highly acclaimed technical institute, and worked as a system analyst for Israel’s cutting-edge security infrastructure. After he followed his father’s advice to run his own business, Ron broke all Israeli records when he sold the 4th Dimension Software in 1999 for $675 million, a unicorn in modern terms, to BMC Software in Houston, Texas. Despite his impressive success, Weintraub didn’t slow down or retire. Instead, he kept busy and remained actively involved in various technology start-ups, founding more than thirty high-tech companies, including Jacada, Mend (formerly White Source), Cyboard, Guidde, and Eurekify. His dramatic and risky life story was depicted in Nordau to Nasdaq, which was translated and published in several languages. Ron Weintraub is married to Matia, an architect and town planner who also graduated from the Technion. They have raised four sons, all of them active in the start-up or academic scenes. They hope that their gifted grandchildren will also follow in their footsteps. Zvi Morik is a seasoned international publisher and editor with a solid academic background from Tel Aviv University in mathematical economics, stochastic processes, operations research, and game theory. His company, Dekel Publishing House (est. 1975), was initially an academic publisher that then branched out into various popular fields, such as martial arts and leisure activities. Its flagship product, the Israeli self-defense Krav Maga series, was successfully published and translated into English, Japanese, Korean, Chinese, and most European languages. Having noticed the key role that start-ups play in Israel’s economy and their benefits to society, he was delighted by the opportunity to write this book with Roni Einav, his charismatic youth movement instructor. Morik believes that this book will help interested readers to better understand the hidden magical facets of Israel as well as the spirit of its dynamic and often enigmatic modern start-up scene. Zvi Morik was born at an UNRRA DP camp in Odenwald, Germany, and immigrated with his parents to Israel as a baby. He is married to Pnina Ophir, a renowned Israeli copywriter. Their son, a Middle East expert, works as the export manager at Dekel Publishing House. An English-language edition has been scheduled for publication in Fall 2024. 176 pages, 15x 22.5 cm
Laws are broken. Rules get bent. An Amazon #1!Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time. Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The AXIOMS of Copywriting are – Offer > Brand Long Copy Works More Research = Better Copy More Experiences = Better Copy Effectiveness = 1/# People Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time. More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles? Many copywriters don’t understand the fundamentals of sales writing. Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated. Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof. What you’ll learn in this book How to generate 1 OX more sales for your ad dollars. Page 3. The 6 characteristics of winning offers. Page 4. Using offers that support the brand. Page 6. 10 questions to ask before testing your offer. Page 11. Gevalia Coffee’s amazing offer. Page 13. What should your ad sell-the product or the offer?Page 19. 79 tested offers. Page 20. What works best-long copy or short copy? Page 28. How research can help you write kick-butt copy. Page 37. 7 ways to prove claims in your copy. Page 46. The 4-step discovery process for copywriting. Page 50. 11 ways to use life experience to make your copy stronger. Page 67. The best process for copy reviews. Page 71. The 25-50-25 rule for making edits. Page 77.
Petr Panda is the founder of the University of Copywriting, he continues to write texts himself and train students, practicing checking and using everything he teaches others. The book is witty, funny, easy, but the main thing that it's convincing and useful. This title will help copywriters, content managers, freelancers and website owners to pump up the superpowers of writing texts . Thousands of authors and companies have already adopted method of "Convincingly Positive Copywriting" desribed in this titlte and implemented it in their approact to the texts. On live cases you will learn how to create simple but psychologically correct marketing materials for all segments of the business. Convincingly Positive Copywriting method is a powerful type of copywriting, which is based on marketing and psychology, as well as a number of author's finds and chips. Implement it into your life and make so much sales as you can!
A top copywriter teaches you how to strengthen your words and thoughts that can be used in any situation! This book is a must-have for anyone who wants to improve their writing skills. How do you put your thoughts into words and communicate them? What are the secrets to expressing yourself in a way that moves people's hearts? In this book, you will learn the secrets of how to express yourself in words that move people's hearts. The author, a copywriter who is attracting a lot of attention nowadays discloses his unique techniques in an easy-to-understand manner, and explains the laws of words that move people's hearts. People are moved when they discover their own thoughts and feelings in the words, and there is no need for elaborate expressions! The author breaks down his own advertising copy, as well as famous examples from all over the world, from the perspectives of "clarity as a message," "how to project yourself into it," and "how to create the thoughts you want to convey," and explains the "art of putting your will into words. This is a book to strengthen your language and thinking, taught by a top copywriter. In this book, you'll learn how to make your words work for you. How do you improve your words? This book provides concrete explanations on how anyone can do it, and is full of useful ideas not only for business communication, project presentations, and other work situations, but also for appealing to people in your personal life, as well as for job hunting and changing jobs. The author has written many works as "The World is Made of Someone's Work," a canned Georgia coffee, "I want to support the people who support this country." "That experience is your friend."
Share a day with an inventive young boy in a story that celebrates creativity, friendship and fun. Bing wants a dog. But his mother says a dog is out of the question. What´s a young boy in need of a friend to play with on a boring Saturday morning to do? Why, make his own friend! And what a friend his new creation is! The product of Bing´s rich imagination and household junk from the basement, Nero is a metallic wonder. From the moment he is switched on, the house is filled with fun! And when they take to the sky for a late afternoon flight, boy and robot are in for a joyous ride that celebrates their friendship. This debut book from I.L. Williams gives young readers an opportunity to share an exciting experience many dream of with a young boy in a story that showcases creativity, friendship and fun. An excellent book with vibrant illustrations, for parents and children to enjoy together.
Laws are broken. Rules get bent. The premiere book in the exciting new line that puts a foundation underneath your efforts! In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results. Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The Premiere Book in the Exciting New Line That Puts a Foundation Underneath Your Efforts! The AXIOMS of Marketing are Marketing Effectiveness Is Not Subjective Likeability ‡ Effectiveness High Accuracy = High Results Lead Quality = 1/Lead Quantity Knowledge Is Finite Emotion > Facts In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results. The axioms work virtually all the time, and when you defy one or more of the axioms, your marketing results invariably falls short of the mark. What’s the difference between a rule and an AXIOM? A rule is a guideline to follow that has a strong probability of yielding the expected result. An AXIOM is an immutable law which can be violated only under the most extraordinary circumstances if at all. The value of having these AXIOMS written out for you is I think obvious, but in case not, let me state it plainly: By obeying these AXIOMS, and making your promotions conform to them, you can substantially improve your marketing results. Conversely, when you ignore all or even one of these marketing axioms, you risk poor results and monetary losses. One other advantage of mastering and following these 6 AXIOMS of marketing is that they, unlike marketing technology and channels, are immutable and do not change over time. “The same principles of human desire and methods of influence that guided the markets of ancient Greece are still operating today,” writes Craig Simpson and Brian Kurtz in their book The Advertising Solution. “In order to get people to do what you want them to do, you have to understand what motivates them. You also have to know how to prevent yourself and your product to get their interest, their trust, and ultimately their willingness to call you, visit you, or send you their money.” What You’ll Learn in The AXIOMS of Marketing Why you should avoid making marketing decisions based on subjective judgment. The 25-50-25 rule of testing marketing variables. 14 A/B split tests worth doing. How to make your marketing tests statistically valid. Do ads consumers find entertaining outsell other ads? The 5 characteristics of winning advertisements. Don’t underestimate the power of targeted marketing. Profiting from the Recency, Frequency, Monetary formula. Understanding demographics. Selling to the “starving crowd.” Succeed in internet marketing with the Agora Model. 6 ways to take a deeper dive into the mind of your prospect. The inverse correlations between lead quality and lead quantity. The MAO-FU formula for qualifying prospects. 8 proven ways to generate more sales leads. The importance of calculating lifetime customer value. The 5-step Motivation Sequence for more powerful persuasion. 31 ways to increase response to your ads. 50 ways to increase direct mail response rates. Increase content marketing ROI. Coping with “Big Data.” Which is more potent-emotion or facts? The BDF formula for finding your customer’s “dominant resident emotion.”
What's in a name? Well, if you are a middle-aged copywriter and you share your name with a famous figure, plenty. This is Earnest's Hemmingway's (spelled differently) lifelong plight, and now he faces more pressure as he is expected to take over the family business. He wants no part of it. With no job, no girlfriend, persistent family demands and a very public meltdown gone viral, Earnest decides he has to take back his name. Wry, clever, and utterly engaging!
Dieter Jüdt leads you step by step into graphic storytelling. From structure and storyboard to visual language and image composition to artwork and the search for your own graphic sound, the experienced illustrator and lecturer accompanies you all the way to the finished publication.You will learn everything about strategies of storytelling as well as tricks for building and maintaining suspense. And subsequently use dynamics and rhythm and other dramaturgical-creative means with confidence. And you'll clear the hurdles of production and marketing, Whether alone or in tandem with a cartoonist and a copywriter.
Is humour necessary for great leadership? What is the connection between humour and creativity? When does humour go too far? Are men funnier than women? Is humour healthy, and why are happy people more likely to die? Humour is the lubricant in our social life, an essential form of creative intelligence. But why? In a cheerful and surprising way, Madelijn Strick connects insights from psychology and neuroscience with contemporary social issues in order to answer that question in her book Humour is one of the four pillars of the universe. Her quest for the sense of humour takes the reader past laughing apes, charismatic world leaders, modern political revolutions, the best advertising campaigns, the best teachers, the dating market and endlessly happy marriages. We find out why Monty Python was so good, how Queen Beatrix and Prince Claus got on with each other, and what the best joke in the world is. And Strick shows how you, as a leader, manager, educator, activist, product designer, teacher, copywriter or marriage partner, can use these insights to be a more effective and, above all, a more fun person.
Anyone who has had anything to do with written communication is experiencing a real genetic mutation; the digital revolution has completely overturned the programme schedules, disowned traditional marketing and overwhelmed the old paradigms of information, of advertising, or political and corporate narration. It is as though our writing had lost the capacity to be fixed and once in the Internet our words lose their references and fly away, becoming lost from contexts and being transformed into something else. It no longer seems to be enough to write well; rhetoric can still come to our aid, but changing our attitude to writing is essential and the grammar of the social media can teach us a new syntax. Iabichino has worked in advertising for about two decades and has created – with lucid and disillusioned awareness – a new professional alphabet, to learn how to write better advertising for everyone in a contemporary way, regardless of the media that hosts it.
"London, 1922: Two years after helping Sherlock Holmes solve the Hangman Murders, American journalist Enoch Hale becomes even more intimately involved in another puzzling mystery. Langdale Pike, veteran purveyor of gossip to the trash newspapers, is poisoned while sipping tea with Hale – and apparently just as he is about to spill a secret more important than social gossip. With the unrequested aid of advertising copywriter Dorothy Sayers, Hale pursues a number of leads based on notes in Pike’s pocket diary – including an interview with the formidable G.K. Chesterton. His attempts to uncover the identity of one of Pike’s fellow club membersbring Hale the unwanted attention of Mycroft Holmes, head of His Majesty’s Secret Service, and of his younger brother. Once again Enoch Hale and the theoretically retired but far from retiring Sherlock Holmes join forces to solve a crime that may have international complications. And this time Hale himself almost becomes a victim when he gets too close to the solution. This fast-moving tale is sure to please themany fans of the first Enoch Hale – Sherlock Holmes adventure, The Amateur Executioner. CRITICS PRAISE THE AMATEUR EXEUCTIONER “It’s a fast-paced and immersive read, barely allowing the reader to take a breath from page to page. But it’s also a remarkable and masterful undertaking – suggestive of something new and fresh, while remaining true to the source that shaped it.” – Better Holmes and Gardens “In contrast to most tales involving Holmes, The Amateur Executioner takes us into an ambiguous and murky world where right and wrong aren’t always distinguishable. I look forward to reading more about Enoch Hale.” – Roger Johnson, Sherlock Holmes Society of London “In telling the story, the authors have done a masterful job in melding actual historic figures with famous fictional characters.” – Kings River Life Magazine "
The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. The existing logo is needed to be refreshed or redesigned when time goes by. To complete the journey from old logo to new, there is a transition from where it once was to where it is today. Redesigning Logos is a spectacular compilation featuring redesign of logo (relogo) and providing an invaluable resource guide for those wishing to understand the key elements of a successful logo. It features over 400 outstanding relogos from all over the world to show how logos are created and evolve, and their role in branding language and in creating brand identities, which will stand the test of time with meaning and impact.
We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible — by using the power of seminars and public speaking. With seminar and public speaking expert David Portney as your guide, you’ll learn how to ▪ organize a seminar for little or no money, ▪ sell from the stage, ▪ write a presentation in four easy steps, ▪ brand yourself as the expert in your field, ▪ get your customers to come to you. Get Your Money Where Your Mouth Is contains all of the information and know-how so that you can go from stage-wary beginner to awe-inspiring speaker in no time flat, including ▪ a 30-day fast-start action plan, ▪ a cornucopia of resources, ▪ tons of advice and methods for overcoming stage fright and fear of public speaking, ▪ how to combine your Internet strategy with your seminar strategy, ▪ and all the tips and techniques you need to market whatever you’re selling effectively, inexpensively—and profitably.
“How dangerous autumn is. When the flowers bloom, the human heart blossoms too and it becomes a lush land where love grows.” This book is the complete manuscript of Bondan Winarno’s career as a short story author. There are 25 short stories compiled here, written from 1980 to 2004. All of which have been published in various mass media and most of them have won writing contests. Love, sadness, pain and loneliness are presented in these stories, written in simple yet beautiful language. All of them are the portraits of the romance of human life from around the world in diverse settings. History may change, but the splatters of beauty will eternally cross through generations. These short stories are an interlude of musings for readers to break free from the worldly noise for a while.
Mini crafts are a handmade reproduction of an object in a small version or scale, such as a 1:12 scale daily life diorama, a 1:12 vintage kitchen, and a 1:20 street building. Each of this kind of exquisite work tells an intriguing story, in which we may find our history, culture, and memory. Small Scale Big World: The History & Culture of Mini Crafts not only digs into stories behind works, but intends to provide guidance for miniature lovers who are ready to knock the door of mini crafts.
Introduction: Iconism is an inspirational reference for contemporary icon, pictogram and symbol design. Divided into three sections—Visual Identity, Wayfinding and Interactive Design—these ingenious and impactful styles from designers around the world highlight the importance of effective communication in our day to day lives.
Four years before his death in 1996, National Artist for Film Ishmael Bernal started writing a journal for what he envisioned is a unique biography that would tell all. The goal was an anti-biography that refused to be hagiography or tribute, and instead would be Bernal unexpurgated and uncensored. His biographer was his closest friend and constant collaborator, Jorge Arago, who worked on Pro Bernal Anti Bio until his death in 2011. He then passed the task of completing the book to his friend, Angela Stuart-Santiago. Working towards the goal of a tell-all, and with new research and additional interviews, the final product is a memoir unlike any other in the Philippines. Pro Bernal Anti Bio brings in a cast of actors, scholars, colleagues, and peers who speak from the margins of the book, while Bernal and Arago tell this personal-political history in their own words, sometimes gay, often irreverent, but always revealing an intellect and spirit that was ahead of its time.
FALSTAFF’S ADVENTURES A comic novel told in the distinctive voice of the bibulous old Sir John Falstaff, A Fool’s Pilgrimage is a daybook written in the early years of the fifteenth century. However, life in the late Middle Ages is often far from comical, and our hero’s adventures often reveal the seamier side of the period. Peopled with strange and wonderful characters, such as Denys the Mad Holy Man, Guillermo the Gypsy Prince, Jeanne the Whore, and Jean-Baptiste of the Bone-Handled Knife, we are whisked through medieval France in a series of hilarious escapades. But the sardonic wit seventy-year-old Falstaff uses to characterise his fellow travellers is also turned unsparingly on himself. Sir John knows he is lying, untrustworthy, opportunistic, but also resourceful, adaptive and in the end, however battered, a survivor. Like the true hero of the picaresque story, he is at once a lamentable rogue and great fun, deplored but held in real, if guilty, affection.
