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      • Dylan-Related-Books (Agentur für englishsprachige Dylan-Autoren und Literatur)

        Dylan-Related-Books is a literature agency only for books with a relation to the artist and the many different themes, which he´s able to connect with his songs. It´s about the aim to bring this special field in writing to a German readership, which might get the lyrics in a song, but have some struggle to get through a sophisticated analysis of a song. Dylan-Related-books is also a network of and for Dylan-authors and presents the new books of the Dylan-Kosmos in a series of musical readings, the ONE-MORE-CUP-OF-COFFEE-READINGS. To realize these projects, especially during the culture cutting times of Corona the agency is running a Crowdfunding-Campain which is explore on startnext.com/one-more-cup-of-coffee-reading

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      • Relish Books

        Kate B. Gordon publishes middle grade fiction under the imprint Relish Books. The first book in the Unicorn King series, Lily and the Unicorn King, blends the unicorns of European mythology with Maori myths and lore, a trio of brave friends and their ponies. The second book in the series, Sasha and the Warrior Unicorn, will be out late in 2020 with the third book in 2021.

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      • Trusted Partner
        Humanities & Social Sciences
        May 2005

        Political marketing

        A comparative perspective

        by Darren Lilleker, Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;

      • Trusted Partner
        Business, Economics & Law
        June 2019

        China-Africa Economic and Trade Cooperation:

        Case Studies and Plans

        by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee

        China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.

      • Trusted Partner
        Humanities & Social Sciences
        June 2004

        The political marketing revolution

        Transforming the government of the UK

        by Jennifer Lees-Marshment

        This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

      • Trusted Partner
        Humanities & Social Sciences
        May 2009

        Consumerism and the Co-operative movement in modern British history

        Taking stock

        by Lawrence Black, Nicole Robertson

        Despite the abundance and quality of recent historical writing on consumerism, it cannot be said that the modern Co-operative movement (Co-op) has been well served. It has also been by-passed in studies that locate Britons' identity in their consumption. The reasons for this can be found in the widely perceived decline of the Co-op since the 1950s, but also in various historiographical agendas that have resulted in its relative invisibility in modern British history. This book, by demonstrating the variety of broader issues that can be addressed through the Co-op and the vibrancy of new historical research into consumption, seeks to remedy this. Taking stock, both of the Co-op in a broader context and of new approaches to the history of consumption, combines the work of leading authorities on the Co-op with recent scholarly research. It explores the Co-op's distinctive interface between everyday issues and grander idealistic concerns. The chapters intersect to examine a broad range of themes, notably: the politics of consumerism including consumer protection, ethical and fair trading and alternatives to corporate commerce; design and advertising; the Co-op's relations with other components of the labour movement; and its ideology, image and memory. The collection looks at the Co-operative movement locally (through specific case studies), nationally and also in comparison to the European movement. This collection will appeal to academics, researchers, teachers and students of the economic, cultural and political history of twentieth-century Britain. It will also be of interest to academics and students of business studies, and co-operative members themselves. ;

      • Trusted Partner
        Geography & the Environment
        August 2022

        Festival and Event Tourism

        Building Resilience and Promoting Sustainability

        by Anukrati Sharma, Jeetesh Kumar, Bakhodir Turaev, Priyakrushna Mohanty

        Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination marketing aspects of festivals and events. It: - Reviews the common trends, trajectories and competition in the event tourism market; - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation; - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Also covering important issues such as the marketing, branding and promotion of events, this book unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

      • Trusted Partner
        Political parties
        August 2008

        Political marketing and British political parties (2nd Edition)

        by Jennifer Lees-Marshment

        The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

      • Trusted Partner
        Botany & plant sciences
        January 2008

        Pest Management and Phytosanitary Trade Barriers

        by Neil Heather, Guy Hallman

        A significant amount of the world's economy is based upon the international trade of agricultural produce. For the producing countries, a growing concern is the potential economic and ecological damage that invasive species could cause. While threats can be decreased through the regulation of items potentially carrying invasive species, the effect of such restrictions on international trade also needs to be considered. A balance must therefore be met that permits the transfer of produce while filtering out unwanted pests.Drawing on the author's extensive experience, the social and financial implications of phytosanitary trade barriers are reviewed. This book offers valuable and comprehensive coverage of pest related barriers and strategies for their implementation.

      • Trusted Partner
        Social welfare & social services
        June 2015

        Between two worlds of father politics

        USA or Sweden?

        by Michael Rush

        The essential message of the 'two regimes' model is that the social politics of fatherhood have taken on a global significance and that the USA and Sweden represent two ends of an international continuum of ways of thinking about fatherhood. The key selling points of the two regimes model are its topicality, originality, its global appeal, and its particularised appeal to readers in the USA, the Nordic countries, Great Britain, Ireland, the European Union, Japan and China. The book offers students a comparative analytical framework and new insights into why some welfare states have 'father-friendly' social policies and others do not. The book makes an original contribution to the growing fields of welfare regime and gender studies by linking the epochal decline of patriarchal fatherhood to welfare state expansion over the course of the twentieth century and it raises new questions about the legitimacy of religiously inspired neo-patriarchy.

      • Trusted Partner
        Humanities & Social Sciences
        April 2008

        The politics of EU accession

        Ideology, party strategy and the European question in Hungary

        by Agnes Batory, Emil Kirchner, Thomas Christiansen

        How do parties adopt and change positions on the European question? How do they balance the demands placed upon them by ideology, voters and participation in coalition government? What are the sources of Euroscepticism, and how widespread is it among the parties and the public? This book addresses these questions by examining the politics of Hungary's accession to the European Union, from the early 1990s to 2004. The book provides a conceptually grounded yet accessible analysis of the way questions related to EU membership, and European integration in general, are channelled into political life. Starting with a comparative exploration of the impact of European integration on party politics in Western and Eastern Europe, the book goes on to review the Hungarian political parties' history, ideological profiles, electoral competition and coalition-building in government and opposition, as well as the dynamics of public opinion. It will be of interest to academics concerned with the contestation of European integration in EU member states, and specifically with party politics in Central and Eastern European. ;

      • Trusted Partner
      • Trusted Partner
        Humanities & Social Sciences
        February 2024

        ‘Survival Capitalism’ and the Big Bang

        Culture, contingency and capital in the making of the 1980s financial revolution

        by Emma Barrett

        This book about the Thatcher government and the City of London tells the compelling human story of the people and processes that made Britain's 1980s financial revolution. Fusing insider testimony with new archival discoveries, it examines high stakes and networked solutions, and uncovers new objectives that drove reforms. In so doing it demystifies a major shift in capitalism. This has implications for our understandings of government and capitalism, from the way we think about the origins of subsequent financial crises to today's growing inequalities. Survival Capitalism offers new insights into the last major restructuring of the City, disrupts myths surrounding the logics of the market, and pays attention to people and processes at a time when the City of London again faces major change as Britain seeks to find its place outside the European Union in the wake of Brexit.

      • Trusted Partner
        2022

        Drugs as Micronutrient Robbers

        What your doctor and pharmacist ought to tell you

        by Uwe Gröber and Prof. Dr. Klaus Kisters

        Many of us have to take drugs on a regular basis. But birth control pills, antibiotics, blood pressure medication, statins, diabetes medication, diuretics, anti-cancer drugs, gastrointestinal remedies or preparations against osteoporosis can all rob the body of essential vitamins and minerals. Often, drug-related micronutrient deficiency is the unrecognized cause of drug side effects. Symptoms such as exhaustion, depression, lack of concentration, irritability, sleep disorders or even dementia can result. Such problems can be prevented. Informed patients can take preventive measures, avoid unwanted side effects and make their drug therapy more effective. This guide explains what to watch out for and how to improve quality of life.

      • Trusted Partner
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

      • Trusted Partner
        Humanities & Social Sciences
        October 2020

        The European Union and its eastern neighbourhood

        Europeanisation and its twenty-first-century contradictions

        by Mike Mannin, Paul Flenley

        This volume is timely in that it explores key issues which are currently at the forefront of the EU's relations with its eastern neighbours. It considers the impact of a more assertive Russia, the significance of Turkey, the limitations of the Eastern Partnership with Belarus and Moldova, the position of a Ukraine in crisis and pulled between Russia and the EU, security and democracy in the South Caucasus. It looks at the contested nature of European identity in areas such as the Balkans. In addition it looks at ways in which the EU's interests and values can be tested in sectors such as trade and migration. The interplay between values, identity and interests and their effect on the interpretation of europeanisation between the EU and its neighbours is a core theme of the volume.

      • Trusted Partner
        Humanities & Social Sciences
        May 2021

        Disciplined agency

        Neoliberal precarity, generational dispossession and call centre labour in Portugal

        by Patrícia Alves de Matos

        Since the mid-2000s, the harsh reality of call centre employment for a generation of young workers in Portugal has been impossible to ignore. With its endless rows of small cubicles, where human agents endure repetitive telephone conversations with abusive clients under invasive modes of technological surveillance, discipline and control, call centre work remains a striking symbol of labour precarity, a condition particularly associated with the neoliberal generational disenchantment that 'each generation does better than its predecessor'. This book describes the emergence of a regime of disciplined agency in the Portuguese call centre sector. Examining the ascendancy of call centres as icons of precarity in contemporary Portugal, this book argues that call centre labour constitutes a new form of commodification of the labouring subject. De Matos argues that call centres represent an advanced system of non-manual labour power exploitation, due to the underestimation of human creativity that lies at the centre of the regimented structures of call centre labour. Call centres can only guarantee profit maintenance, de Matos argues, through the commodification of the human agency arising from the operators' moral, relational and social embedded agentive linguistic interventions of creative improvisation, decision-making, problem-solving and ethical evaluation.

      • Trusted Partner
        Business, Economics & Law
        December 2017

        Tourism and Leisure Behaviour in an Ageing World

        by Ian Patterson

        Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behaviour and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity. Covering marketplace trends that attract the older market, this new edition: - Provides an understanding of the older tourism and leisure market, discussing how to effectively provide for this expanding group; - Discusses growing areas such as independent travel, the leisure experience, cultural and heritage tourism, cruises, and health and wellness tourism; - Supplies case studies of tourism and leisure organizations successfully catering to the needs of the older market. This book is an invaluable resource for researchers and students interested in senior leisure and travel, a section with the money and the time to invest heavily in leisure and tourism activities. It can also be applied by professionals to improve their product offerings for this sector, which, while valuable, brings its own unique challenges.

      • Trusted Partner
        Humanities & Social Sciences
        May 2012

        The agency phenomenon in the European Union

        Emergence, institutionalisation and everyday decision-making

        by Madalina Busuioc, Dimitris Papadimitriou, Martijn Groenleer, Simon Bulmer, Jarle Trondal, Andrew Geddes, Peter Humphreys

        This volume offers a comprehensive analysis of the agency phenomenon in the European Union. It takes stock of the emergence and development of EU agencies, providing insight into the characteristics as well as the consequences of the ongoing EU agencification process. The volume traces the varied roots of and routes to agency emergence and institutionalisation. It also analyses everyday decision-making processes within EU-level agencies, notably the management of such agencies, their role in the creation of network structures in European executive governance and in the implementation of EU legislation at the member state level, and the varied sources of agency accountability. The ambition of this volume is to offer an even-handed assessment and explanation of agency creation, design, and evolution at the EU level. The volume is targeted to academics, post-graduate students and practitioners. Chapter authors include Deirdre Curtin, Renaud Dehousse, Morten Egeberg and Thomas Gehring. ;

      • Trusted Partner
        Business, Economics & Law
        October 2004

        Qualities of food

        by Mark Harvey, Andrew McMeekin, Alan Warde

        In this book, the complexity and the significance of the foods we eat are analysed from a variety of perspectives, by sociologists, economists, geographers and anthropologists. Chapters address a number of intriguing questions: how do people make judgments about taste? How do such judgments come to be shared by groups of people?; what social and organisational processes result in foods being certified as of decent or proper quality? How has dissatisfaction with the food system been expressed? What alternatives are thought to be possible? The multi-disciplinary analysis of this book explores many different answers to such questions. The first part of the book focuses on theoretical and conceptual issues, the second part considers processes of formal and informal regulation, while the third part examines social and political responses to industrialised food production and mass consumption. Qualities of food will be of interest to researchers and students in all the social science disciplines that are concerned with food, whether marketing, sociology, cultural studies, anthropology, human nutrition or economics.

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