• Sales & marketing
      October 2002

      Handbook of Marketing

      by Weitz, Barton; Wensley, Robin;

      'The Handbook of Marketing is different… that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasura

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