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      • National Publishing Company BICHIK

        In Yakutia, every winter day is a quest! Putting 10 layers of clothing on, before you go outside, says a lot. Well, that is the tip of the iceberg! The most difficult thing is to wait until a bus arrives when it is -50°C outdoors. Therefore, it is never boring here. Adults and children of the planet would be interested  in such warm books from the Pole of Cold with funny facts about life in Yakutia, traditions, history, amazing people and their incredible adventures  in the coldest place of the World. Every year, we publish more than 300 titles of  various  children’s,  fiction,  study  and guidance, reference books, as well as digital and  multimedia  publications.  Over  the  past 5 years, we won more than 20 international and Russian prizes wherein 14 are for children's book.

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      • Guangdong Science & Technology Press Co., Ltd.

        Guangdong Science and Technology Press, founded in May,1978, is one of the earliest regional press in China. Now it has developed into a comprehensive enterprise of technology press with a well-trained professional team and with an annual putout of 1000 books. We mainly publishes technology books in the fields of science, engineering, agriculture, medicine, economic management, daily science, etc.

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      • Trusted Partner
        Business & management
        November 2012

        Veterinary Practice Management

        by Catherine R Coates, Alan Jones, Michael W Coates

        Veterinarians are increasingly aware of the need to recognise they are working in a business enterprise. From operating as small practices twenty years ago, veterinary businesses are now run along sophisticated models and operate out of multi-million pound hospitals. Drawing together the latest information on practice management, this textbook provides practical and straightforward coverage of major elements, including client relationships and staff management, business and financial procedures, computer systems and project management. This book covers practice management topics as taught in veterinary schools worldwide, providing students with a textbook resource in this increasingly important subject. It is also a valuable source of information for newly qualified veterinarians, veterinarians interested in practice management and veterinary practice managers.

      • Trusted Partner
        February 2019

        Tourism Information Technology

        by Pierre J Benckendorff, Zheng Xiang, Pauline J Sheldon

        This third edition of 'Tourism Information Technology' provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Fully updated throughout and organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: · Provides comprehensive and up to date coverage of all key topics in tourism information technologies · Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data · Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.

      • Trusted Partner
        May 2022

        Tourism Transformations in Protected Area Gateway Communities

        by Susan L Slocum, Peter Wiltshier, John Basil Read IV, Dorothee Bohn, Andrea Zita Botelho, Kelly S. Bricker, Robert S. Bristow, Karina H. Casimiro, Rosa Suárez Chaparro, Ana Cristina Costa, Kynda R. Curtis, Margaret J. Daniels, Edieser Dela Santa, C. Michael Hall, Manuel Ramón Gonzalez Herrera, Russell M. Hicks, Julie Judkins, N. Qwynne Lackey, Natalya Lawrence, Gustavo C. X. M. P. Machado, Gianna Moscardo, Jake Powell, Sidnei Raimundo, Mary Anne Ramos-Tumanan, Milena Manhães Rodrigues, Chris Ryan, Renato de Oliveira dos Santos, Jessica A. Schottanes, Ole R. Sleipness, Maria Anunciação Ventura, Therez B. Walker

        Gateway communities that neighbour parks and protected areas are impacted by tourism, while facing unique circumstances related to protected area management. Economic dependency remains a serious challenge for these communities, especially in a climate of neoliberalism, top-down policy environments, and park closures related to environmental degradation or government budgets. The collection of works in this edited book provide bottom-up, informed, and nuanced approaches to tourism management using local experiences from gateway communities and protected areas management emerging from a decade of guidelines, rulemaking, and exclusive decision-making. Global perspectives are presented and contextualized at the local level of gateway communities in an attempt to balance nature, community, and commerce, while supporting the triple bottom line of sustainable tourism. While anticipating a post-COVID 19 global shift, readers are encouraged to think through transformation and resiliency in regard to how the flux of supply vs demand alters gateway community perspectives on tourism. Specific features of this book include: · Focus on transformations, which provides insight into the complex and dynamic nature of gateway communities. · Multidisciplinary, multi-cultural insights into protected area management. · Applied and conceptual chapters from global perspectives.

      • Trusted Partner
        Science & Mathematics
        March 2006

        International Trade and Policies for Genetically Modified Products

        by Robert E Evenson, Robert E Evenson, Vittorio Santaniello, Vittorio Santaniello

        There are a number of controversial issues that surround agricultural biotechnology and genetically modified products. International trade and policies are at the forefront of these controversies. This book addresses these issues and has been developed from a meeting of the International Consortium on Agricultural Biotechnology Research, held in Revello, Italy, in July 2004. It covers five themes: analytical studies; empirical trade studies; spillover dimensions; intellectual property rights; and applied general equilibrium trade models. ; International Trade and Policies for Genetically Modified Products has been developed from the International Consortium on Agricultural Biotechnology Research. It covers five themes: analytical studies; empirical trade studies; spillover dimensions; intellectual property rights; and applied general equilibrium trade models. ; 1: Editors' Overview, R E Evenson and V SantanielloPart 1: Analytical Studies2: Biotechnology Risks and Project Interdependence, O K Knudsen, The World Bank, USA and P L Scandizzo, Facoltà de Economia Università, Italy3: Restricted Monopoly R & D Pricing: Uncertainty, Irreversibility and Non-Market Effect, R D Weaver, Pennsylvania State University, USA and J Wesseler, Wageningen University, The Netherlands4: Biotechnology and the Emergence of Club Behavior in Agricultural Trade, M Tothova and J F Oehmke, Michigan State University, USA5: The Labelling of Genetically Modified Products in a Global Trading Environment, S Scandizzo, Corporacion Andina de Fomento, VenezuelaPart 2: Empirical Trade Studies6: Tree Biotechnology: Regulation and International Trade, R A Sedjo, Resources for the Future, USA7: Commercialized Products of Biotechnology and Trade Pattern Effects, S Smyth, W A Kerr and K A Davey, University of Saskatchewan, CanadaPart 3: Spillover Dimensions8: The Coexistence of GM and non-GM Arable Crops in the EU: Economic and Market Considerations, G Brookes, Canterbury, UK9: Research Spillovers in Biotech Industry: The Case of Canola, R S Gray, University of Saskatchewan, Canada, S Malla, University of Lethbridge, Canada and K Tran, University of Saskatchewan, Canada10: Mergers, Acquisitions and Flows of Agbiotech Intellectual Property, D Schimmelpfennig and J King, USDA, Washington, USA11: The Impact of Regulation on the Development of New Products in the Food Industry, K Menrad, University of Applied Sciences of Weihenstephan and K Blind, Fraunhofer Institute for Systems and Innovation Research (ISI), GermanyPart 4: Intellectual Property Rights12: Patents Versus Plant Varietal Protection, D Eaton and F van Tongeren, Wageningen University and Research Centre, The Netherlands13: Governing Innovative Science: Challenges Facing the Commercialization of Plant-Made Pharmaceuticals, S Smyth, G G Khachatourians and P W B Phillips, University of Saskatchewan, Canada14: Are GURTs Needed to Remedy Intellectual Property Failures and Environmental Problems with GM Crops? G Budd, Grains Research and Development Corporation, AustraliaPart 5: Applied General Equilibrium Trade Models15: Economic Effects of Producing or Banning G.M. Crops, J Flatau and P M Schmitz, University of Giessen, Germany16: Opposition to Genetically Modified Wheat and Global Food Security, F Haggui, University of Saskatchewan, Canada, P W B Phillips and R S Gray17: International Impacts of Bt Cotton Adoption, G B Frisvold, R Tronstad, University of Arizona, Tucson, USA and J M Reeves, Cotton Incorporated, USA

      • Trusted Partner
        Business, Economics & Law
        June 2019

        China-Africa Economic and Trade Cooperation:

        Case Studies and Plans

        by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee

        China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.

      • Trusted Partner
        Business, Economics & Law
        August 2020

        Tourism Planning and Development in Latin America

        by Carlos Monterrubio, Konstantinos Andriotis, Dimitrios Stylidis

        Despite the significance of tourism to the economic, social and environmental structures of Central and South America, little has been documented in the English literature about tourism in this sub-region, which in terms of population size, ranks fourth in the world with 652 million inhabitants. The first of its kind, this book focuses exclusively on tourism development, planning and their impacts in a wide number of Central and South American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered. This book:Examines the impact of tourism development and planning within Latin American countries.Takes a multidisciplinary approach including Anthropology, Development, Economics, Ecology, Policy, Sociology and Tourism Planning and Management.Is the first book in English to offer an insight into extensive research undertaken within the region.This book will provide a valuable insight for tourism researchers, practitioners and decision-makers in private and public organisations, not only from the regions of Central, South and North America, but also individuals from other parts of the world who want a more encompassing view of global tourism. Table of contents Chapter 1: Strategies for regional tourism development in Argentina. A path with new initiatives for tourism dispersal policies Chapter 2: The commitment to sustainable tourism and the development of indigenous tourism in Chile Chapter 3: Tourism development in Colombia: between conflict and peace Chapter 4: Ecotourism development in Costa Rica Chapter 5: The challenges of natural and cultural heritages of Galapagos and Quito, Ecuador Chapter 6: Tourism development in Mexico Chapter 7: Panama, the "affordable exotic destination": planned tourism success and its unplanned consequences Chapter 8: The impacts of tourism in economic growth and development in Uruguay Chapter 9: Peru and Nicaragua: tourism development in postconflict eras Chapter 10: Ecuador and Panama: Lifestyle mobilities, the golden years and the quest for paradise

      • Trusted Partner
        Business, Economics & Law
        December 2017

        Tour Operators and Operations

        Development, Management and Responsibility

        by Jacqueline Holland, David Leslie

        With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.

      • Trusted Partner
        July 2021

        An Introduction to Economics

        Concepts for Students of Agriculture and the Rural Sector

        by Berkeley Hill

        Updated and revised, this fifth edition incorporates recent developments in the environment in which agriculture operates. Issues that have gained prominence since the previous edition (2014) include climate change and agriculture's mitigating role, concern with animal welfare, the social contributions that agriculture makes, risks associated with globalization, and rising concern over sustainability. Important for UK and EU readers are the adjustments needed now that the UK is no longer a member of the European Union and the nature of the national policies developed to replace the EU's Common Agricultural Policy. Containing all the major economic principles with agriculture-specific examples, An Introduction to Economics, 5th Edition provides a rounded and up-to-date introduction to the subject. The inclusion of updated chapter-focused exercises, essay questions and suggestions for further reading make this textbook an invaluable learning tool. This book: Is updated to include new developments, such as Brexit, importance of climate change and animal welfare. Includes exercises and essay questions. Suggests further reading to supplement the text. This book is recommended for students of agriculture, economics and related sectors.

      • Trusted Partner
        Business, Economics & Law
        November 2020

        Tourism in Development: Reflective Essays

        by Peter U C Dieke, Brian E M King, Richard Sharpley, Ali Thompson

        This book: - comprises reflective essays written by internationally-ranked scholars and tourism consultants with extensive experience, particularly in the developing world countries - considers extant themes, issues and challenges related to tourism and development - offers a critical and contemporary perspective on tourism's significance and role in development.

      • Trusted Partner
        September 2018

        New technology of ecological cultivation in rice field

        by Huang Huang, Wang Xiaoqing

        The ecological cultivation of rice fields with multiple cropping system is the improvement and development of the classical farming mode of China "rice field fish cultivation". The new technologies of rice field ecological cultivation introduced in this book include rice oil fish ecological cultivation mode, rice oil turtle ecological cultivation mode, rice loach ecological cultivation mode, rice oil crab ecological cultivation mode, rice oil frog ecological cultivation mode, rice oil shrimp ecological cultivation mode , rice eel ecological cultivation model, rice duck ecological cultivation model. On the basis of the previous large-scale business model, two patent technologies of "ladder cultivation" and "wedge cultivation" have been ingeniously added, which have successfully solved the bottleneck problems of escaping, overwintering in summer, ensuring feed, no tillage cultivation, directional fertilization and water-saving irrigation in the cultivation process, and initially formed a technical system of "narrow ridge, multiple maturity, close planting and sparse cultivation", and achieved good economic results Economic, ecological and social benefits.

      • Trusted Partner
        Forestry & related industries
        December 1998

        Forest Policy

        International Case Studies

        by Edited by Bill Wilson, G C van Kooten, Ian Vertinsky, Louise Arthur

        Forest policy involves a complex balance of governmental, social and industrial objectives in an environment where the forests and the institutions are also constantly changing. Across the various forestry jurisdictions there is a wide variety of policy models that have evolved in response to specific societal demands, institutional structures and forest environments. This book is an examination of forest policy in a selection of major forestry jurisdictions, primarily the major competitors in world softwood markets. These include the United States, British Columbia, Alberta, New Zealand, Sweden, Finland, Chile and Russia. These regions represent systems operating with natural forests, plantation forests, initial forest endowments, second/third generation forests, public forestland ownership, private forestland ownership, open markets, highly structured markets, and various responses to sustainability. For each jurisdiction a brief overview to the economy, the contribution of forestry, the resource base, the composition of the forest industry and the major stakeholders is provided. The policy discussions include forest management, timber pricing and export policy, environmental standards, land ownership and use, and the institutional setting relating to government agencies, taxation, labour and capital. Comment is provided on the evolution of the existing policy structure and the chapters finish with an evaluation and prognosis for the jurisdiction. This book is a valuable reference source for forest policy practitioners, students of forestry and political economy and industrial decision-makers seeking to position their business in global forestry.

      • Trusted Partner
        Limnology (freshwater)
        March 2006

        Economics of Livestock Disease Insurance

        Concepts, Issues and International Case Studies

        by Edited by Stephen R Koontz, Dana L Hoag, Dawn D Thilmany, John W Green, Jennifer L Grannis

        In recent years the livestock sector has been hit by a number of high-profile diseases, such as BSE,Foot and Mouth Disease and Avian Influenza. These have had a devastating economic impact onlivestock producers and the broader livestock industry. One key response has been a growing interestin livestock disease insurance. However there is a need for greater understanding of private incentives,market impacts, and public policy perspectives on regional, national and international levels, if livestockinsurance products and complementary risk management programmes are to be developed.This book provides a balanced and broad-ranging overview of the economics of livestock diseaseinsurance. It covers both general issues and specific case studies drawn from the USA, Canada, Europeand Australia or focussing on specific issues. The book is unique in addressing this subject and willinterest readers in agricultural business and economics, veterinary science and the livestock sector.

      • Trusted Partner
        May 2023

        Technology and Social Transformations in Hospitality, Tourism and Gastronomy

        South Asia Perspectives

        by Savita Sharma, Shivam Bhartiya

        This book explores the relationship between technology and social transformation in tourism, hospitality and gastronomy. It presents research and case studies, elaborating on benchmark practices adopted by tourism and hospitality professionals. In recent years, technology has transformed the tourism and hospitality industry; the chapters in this book cover areas such as guest experience and service quality, as well as operational areas such as housekeeping and waste management. Further social transformation in tourism is a result of drivers such as a growing interest in gastronomy and the use of social media; this is covered in the first part of the book. The second part outlines how communities may learn from these events. With contributions from academics, entrepreneurs, destination managers and government officials from the South Asia region, this book offers a real insight in to these areas of growing interest and provide a useful resource for those researching and studying within the areas of tourism development and hospitality.

      • Trusted Partner
        Business, Economics & Law
        May 2017

        Mass Tourism in a Small World

        by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson

        This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future

      • Trusted Partner
        September 2023

        Primary Health Care in Tanzania through a Health Systems Lens

        A History of the Struggle for Universal Health Coverage

        by Ntuli A. Kapologwe, James Tumaini Kengia, Eric van Praag, Japhet Killewo, Albino Kalolo, Maryam Amour, Mackfallen Anasel, Rutasha Dadi, Faisal Issa, Mwandu Kini Jiyenze, Godfrey Kacholi, Antony Kapesa, Leonard Katalambula, Anosisye M. Kesale, Stephen M. Kibusi, Amani Kikula, Erick Kitali, George Kiwango, Claud Kumalija, Hadija Kweka, Zarina Shamte Madabida, Abel Makubi, Chacha Marwa, Innocent Mboya, Romuald Mbwasi, William Mfuko, Chipole Mpelembe, Gemini J. Mtei, Oresto Michael Munishi, Castory Munishi, Elihuruma M. Nangawe, Harrieth P. Ndumwa, Frida N. Ngalesoni, Jackline E. Ngowi, Belinda J. Njiro, William Reuben, George M. Ruhago, Bakari Salum, Don De Savigny, Aifelo Sichalwe, Nathanael Sirili, Felix Sukums, Bruno F. Sunguya, Idda L. Swai, Marcel Tanner, Desderi Wengaa

        Robust health care systems are paramount for the health, security, and prosperity of people and countries as a whole. This book provides for the first time a chronicle of the struggle for, and eventual success of, universal health coverage (UHC) in Tanzania. Beginning with an introduction to primary health care in the country, from its historical foundations to the major milestones of implementation, this book then considers stewardship of this important aspect of health systems over time. Written in a way to allow the application of lessons learned to other countries' contexts, this book covers: - Policy and governance issues such as leadership, human resources, and financing of health systems; - Practical aspects of health system delivery, including supply chains, community care, new technologies, and the integration of services for particular population groups; - The impact and mitigation of global events on health systems, such as resilience and preparedness in the light of disease outbreaks or climate change, and social, commercial, and political influences. Concluding with a look to the future, forecasting the changes and new solutions needed to adapt to a changing world, this book is a valuable reference for policy makers, global health practitioners, health system managers, researchers, students, and all those with an interest in primary health care and reforms - both in Tanzania and beyond.

      • Trusted Partner
        Agricultural science
        December 1995

        Progress in Dairy Science

        by Edited by Clive J. C. Phillips

        Many advances have recently taken place in dairy science and this book provides timely reviews of a number of such key topics. The subject matter is divided into five sections, covering: nutrition and physiology; breeding and reproduction; health maintenance and control; milking and milk technology; and the environment and ethics. All chapters have been specially commissioned for this volume from international authorities from Europe, North America and Africa. The book represents an important update of the literature for research workers, lecturers, advisers and advanced students in many areas of animal science as well as veterinarians concerned with bovine medicine.

      • Trusted Partner
        Social issues (Children's/YA)
        June 2014

        Youth policy, civil society and the modern Irish state

        by Fred Powell, Martin Geoghegan, Margaret Scanlon, Katharina Swirak

        This book, now available in paperback, explores the development of youth policy and youth work in Ireland from the mid-nineeenth century to the present day. Based on original research, funded by the Irish Research Council for the Humanities and Social Sciences (IRCHSS), it looks at the social construction of youth, the emergence of the early youth movements and the nature and scope of contemporary youth work. Key issues include: the shift from mainstream to targeted provision, the professionalisation of the sector and the increased partnership between the state and voluntary sector. A second major theme is the treatment of young people in industrial and reformatory schools, with particular reference to the findings of the Ryan Report on child abuse (2009). This is the only book which combines an exploration of the history and current scope of youth work and youth policy, and which is based on comprehensive original research. It will be essential reading for lecturers and students in youth work, social sciences, social history and related fields.

      • Trusted Partner
        Business, Economics & Law
        August 2017

        Visitor Experience Design

        by Noel Scott, Jun Gao, Jianyu Ma, Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao

        Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

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