Major Street Publishing is an independent book publisher based in Melbourne, Australia. Founded in 2009 by Lesley Williams, Major Street specialises in publishing high quality business, leadership, personal finance and motivational books.
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Dylan-Related-Books is a literature agency only for books with a relation to the artist and the many different themes, which he´s able to connect with his songs. It´s about the aim to bring this special field in writing to a German readership, which might get the lyrics in a song, but have some struggle to get through a sophisticated analysis of a song. Dylan-Related-books is also a network of and for Dylan-authors and presents the new books of the Dylan-Kosmos in a series of musical readings, the ONE-MORE-CUP-OF-COFFEE-READINGS. To realize these projects, especially during the culture cutting times of Corona the agency is running a Crowdfunding-Campain which is explore on startnext.com/one-more-cup-of-coffee-reading
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Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
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Providing fresh insights from the archival record, Who governs Britain? revisits the 1970-74 Conservative government to explain why the Party tried - and failed - to reform the system of industrial relations. Designed to tackle Britain's strike problem and perceived disorder in collective bargaining, the Industrial Relations Act 1971 established a formal legal framework to counteract trade union power. As the state attempted to disengage from and 'depoliticise' collective bargaining practices, trade union leaders and employers were instructed to discipline industry. In just three-and-a-half years, the Act contributed to a crisis of the British state as industrial unrest engulfed industry and risked undermining the rule of law. Warner explores the power dynamics, strategic errors and industrial battles that destroyed this attempt to tame trade unions and ultimately brought down a government, and that shape Conservative attitudes towards trade unions to this day.
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China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.
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This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
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Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI). The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.
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In the years after the First World War the British government had to adapt its communication policy to connect with the new mass electorate. This book examines the government's own Film Units and their slow development of the Public Information Film. By reviewing the entire film catalogue produced by the Empire Marketing Board, the General Post Office and Crown Film Units, particular themes are identified which not only reflect the demands of the Units' sponsors but also the anxieties and concerns of the 1930s and 1940s. The impact of the films is explored through the contemporary reaction of the audiences to them. By the time the Crown Film Unit was closed in 1952 a style of Public Information Film had been developed and continued into the 1970s.
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This book analyses the Syria crisis and the role of chemical weapons in relation to US foreign policy. The Syrian government's use of such weapons and their subsequent elimination has dominated the US response to the conflict, where these are viewed as particularly horrific arms - a repulsion known as the chemical taboo. On the surface, this would seem to be an appropriate reaction: these are nasty weapons and eradicating them would ostensibly comprise a 'good' move. But this book reveals two new aspects of the taboo that challenge this prevailing view. First, actors use the taboo strategically to advance their own self-interested policy objectives. Second, that applying the taboo to Syria has actually exacerbated the crisis. As such, this book not only provides a timely analysis of Syria, but also a major and original rethink of the chemical taboo, as well as international norms more widely.
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Gene expression in cells follows a prescribed pathway that conforms to the Central Dogma; where the genetic information stored in DNA is transcribed into RNA and then expressed into proteins, which influences most plant traits. Plant salt tolerance research is directed towards identifying nucleotide variants that could contribute to tolerant phenotypes. This book comprehensively presents the current state of knowledge on plant salt tolerance through meticulous analysis of the processes operating across the Central Dogma. It provides a detailed account of modulation of gene expression through genome editing systems to achieve crop improvement against salt stress. It also provides state-of-the-art information on advances in breeding technologies of genome selection and accelerated de novo domestication for rapidly improving the salt tolerance of plants for global food security. This book: 1.Provides a comprehensive coverage of plant salt tolerance mechanisms. 2.Spotlights various factors functioning along the Central Dogma pathway and their regulation in response to salinity. 3.Examines how these factors function to protect the plants from high salinity. 4.Highlights advances in cutting-edge breeding technologies for improving salt tolerance. The book will be of particular value to students and researchers of plant genetics, molecular biology and physiology and those with an interest in salinity and salt tolerance.
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Bajautopia is a book that aims to reflect on both the struggles and hopes of the Bajau Laut community. Bajautopia is both a manifesto and a provocation. This edited volume contains a collection of inspiring essays to reveal the life and culture of the Bajau Laut. The book brings together a wide range of essay contributors, led by the foremost writers and scholars from the fields of architecture, history, film studies, anthropology, tourism, political science, and urban planning in Malaysia. Considered as a dialogue between scholars/writers from different cultural backgrounds and epistemological contexts, this book explores a diverse range of topics integral to the livelihood of the Bajau Laut.
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This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Written by an experienced author well-known in the field of event management and leveraging, this book: - Examines the art of event leveraging and contributes to the literature by refining pertinent theory. - Presents and explains theoretical models of event leveraging and emergent derivative frameworks. - Reveals major practices, issues and lessons from literature and case studies. - Integrates disciplinary applications of event leveraging to further refine the theoretical perspective through an interdisciplinary lens. - Develops a comprehensive outlook of event leveraging as a means to sustainability. Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.
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Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.
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This collection brings together studies of popular performance and politics across the nineteenth century, offering a fresh perspective from an archivally grounded research base. It works with the concept that politics is performative and performance is political. The book is organised into three parts in dialogue regarding specific approaches to popular performance and politics. Part I offers a series of conceptual studies using popular culture as an analytical category for social and political history. Part II explores the ways that performance represents and constructs contemporary ideologies of race, nation and empire. Part III investigates the performance techniques of specific politicians - including Robert Peel, Keir Hardie and Henry Hyndman - and analyses the performative elements of collective movements.
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This important book provides new understandings of how the politics of memory impacts peace in societies transitioning from a violent past. It does so by developing a theoretical approach focusing on the intersection of sites, agency, narratives, and events in memory-making. Drawing on rich empirical studies of mnemonic formations in Cyprus, Bosnia and Herzegovina, Rwanda, South Africa and Cambodia, the book speaks to a broad audience. The in-depth, cross-case analysis shows that inclusivity, pluralism, and dignity in memory politics are key to the construction of a just peace. The book contributes crucial and timely knowledge about societies that grapple with the painful legacies of the past and advances the study of memory and peace.
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The first comprehensive account of the public and cultural diplomacy campaigns carried out by the US in Yugoslavia during the height of the Cold War, this book examines the political role of culture in US-Yugoslav bilateral relations and the fluid links between information and propaganda. Tito allowed the US Information Agency and the State Department's cultural programmes to enter Yugoslavia, liberated from Soviet control. The exchange of intellectual and political personnel helped foster the US-Yugoslav relationship, yet it posed severe ideological challenges for both sides. By providing new insights into porous borders between freedom and coercion in Tito's regime, this book shows how public diplomacy acted as an external input for Yugoslav liberalisation and dissident movements. Using extensive archival research and interviews, Konta analyses the links between information and propaganda, and the unintended effects of propaganda beyond the control of producers and receivers.
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