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Digiboo Verlag
The independent Swiss publishing house Digiboo is specialized in current topics in art, culture, "Zeitfragen" and history. Biographies complete the portfolio.
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Geography & the EnvironmentSeptember 2024Digital ecologies
Mediated encounters, governance, and assemblages in more-than-human worlds
by Jonathon Turnbull, Adam Searle, Henry Anderson-Elliott, Eva Haifa Giraud
Digital ccologies draws together leading social science and humanities scholars to examine how digital media are reshaping the futures of conservation, environmentalism, and ecological politics. The book offers an overview of the emerging field of interdisciplinary digital ecologies research by mapping key debates and issues in the field, with original empirical chapters exploring how livestreams, sensors, mobile technologies, social media platforms, and software are reconfiguring life in profound ways. The collection traverses contexts ranging from animal exercise apps, to surveillance systems on the high seas, and is organised around the themes of encounters, governance, and assemblages. Digital ecologies also includes an agenda-setting intervention by the book's editors, and three closing chapter-length provocations by leading scholars in digital geographies, the environmental humanities, and media theory that set out trajectories for future research.
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Business, Economics & LawMarch 2024Markets and power in digital capitalism
by Philipp Staab
Today's global capitalism runs through digital networks. Its leaders are internet giants such as Google, Apple, Amazon and Tencent. Their technologies are ubiquitous: we carry high-performance computers around in our pockets, manage our lives in the cloud and display them on social media. They have also literally privatised the market, transforming capitalism in the process. Philipp Staab takes us on a virtual tour of modern digital capitalism. He shows how digital surveillance and evaluation practices have proliferated throughout the economy, exacerbating social inequality in the process. What is specific to digital capitalism, Staab argues, is the emergence of 'proprietary markets'. In the past the focus was on producing things and selling them at a profit. Today the meta-platforms extract their profits by owning the market itself.
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Humanities & Social SciencesMay 2021Doing digital history
by Jonathan Blaney, Jane Winters, Sarah Milligan, Martin Steer
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The ArtsJuly 2024Public information films
British government film units, 1928–52
by Alan Harding
In the years after the First World War the British government had to adapt its communication policy to connect with the new mass electorate. This book examines the government's own Film Units and their slow development of the Public Information Film. By reviewing the entire film catalogue produced by the Empire Marketing Board, the General Post Office and Crown Film Units, particular themes are identified which not only reflect the demands of the Units' sponsors but also the anxieties and concerns of the 1930s and 1940s. The impact of the films is explored through the contemporary reaction of the audiences to them. By the time the Crown Film Unit was closed in 1952 a style of Public Information Film had been developed and continued into the 1970s.
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December 2023Sustainable Agricultural Marketing and Agribusiness Development
An African Perspective
by Brighton Nyagadza, Tanyaradzwa Rukasha
The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.
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Business, Economics & LawFebruary 2020Events as a Strategic Marketing Tool
by Dorothé Gerritsen, Ronald van Olderen
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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Business, Economics & LawJune 2019China-Africa Economic and Trade Cooperation:
Case Studies and Plans
by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee
China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.
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Social Forestry
Tending the Land as People of Place
by Tomi Hazel Vaarde
Social Forestry is a sampler of topics related to social evolution in the context of ecosystem functions maintenance and magnification. With lists of principles, essays and poetry, posters, photographs and drawings, the sixteen chapters walk through the concept of Social Forestry, the background that inspired this work, the ecosciences of relationships, complexity, and disturbances, and the techniques of tending the wild.
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January 2023Diagnosis Digital Disaster
Can the healthcare system still be saved?
by Peter Schaar
— Ways out of the digital disaster — For healthcare professionals and informed patients Modern information technologies can and should contribute to improving the quality and transparency of medical care and making healthcare more economical – and all for the benefit and well-being of patients. Well, that would be the noble approach. All the talk about health insurance cards, telematics infrastructure and electronic patient files stirs up emotions. Peter Schaar, long-standing Federal Data Protection Commissioner, brings light to the dark data and health thicket. Why are innovations in the healthcare sector met with great scepticism by many stakeholders? How can we speed up the development and implementation of meaningful ITsupported solutions? What role does the narrow, small-scale regulatory framework play – not only, but also in data protection?
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Business, Economics & LawMarch 2021Social Tourism
Global Challenges and Approaches
by Joana Lima, Celeste Eusébio
Social tourism - the practice of offering programmes, events and activities to enable disadvantaged population groups to enjoy tourism - is of increasing interest to academia. Beginning with an introduction to the social tourism concept, its relevance and target groups, this book then provides reflections about emerging topics case studies of programmes in action across Europe, Oceania and the Americas. It considers the tourism experience from the point of view of young people, families, senior citizens and people with disabilities, before covering the impacts of social tourism initiatives on both participants and tourism destinations. It concludes by reflecting on the practical challenges and policy implications emerging from theory and practice, highlighting common challenges and identifying guidelines for designing social tourism initiatives.This book:Covers the challenges faced by the sector and the relevance of promoting tourism programmes for disadvantaged groups of society.Promotes research that bridges theory and practice, permitting the identification of guidelines for more effective social tourism initiatives.Includes case studies from around the world to provide a global perspective.An important read for researchers of tourism, social inclusion and accessibility, this book will therefore also be of interest to students and practitioners of these areas. Table of Contents Part I: Introduction 1: Introduction Part II: Social Tourism Around the World 1. Social Tourism in Greece: A Brief History of Development from the Interwar Years to the Covid-19 Era 2: Social Tourism in Mexico: Evolution, Challenges and Future Development 3: Challenges and Opportunities for Development of Social Tourism in Finland Part III: The Tourism Experience Lived by Different Target Groups of Social Tourism 4: Benefits of Social Tourism Programmes for Seniors: The Case of the INATEL Foundation in Portugal 5: Social Tourism Programmes for Seniors: The Case Study of Slovenia 6: Social Tourism for Seniors in Spain: An Example to be followed? 7: 'We need a vacation': Social Tourism Initiatives for Low-Income Families with Children with Disabilities 8: Disabled Children as Legitimate Research Participants: A Topic Omitted from Tourism Research? 9: ‘The best holidays I ever had’: The Benefits of Social Tourism Programmes for Children at Risk of Poverty and Social Exclusion 10: The Financial Accessibility of Children’s Camps: A French Challenge to Renew Their Popularity Part IV: Practical Challenges and Policy Implications 11: Social Tourism for Low-Income Families: Challenges and Practical Implications in Pursuing Social Innovation 12: What, and Who, is Social Tourism? The Roles of the Public, Private and Voluntary Sector in Social Tourism Provision in Flanders, Belgium 13: Social Tourism Policies: Critical Reflections Part V: Conclusion: Social Tourism – Global Challenges and Approaches in the Future 15: Social Tourism - Global Challenges and Approaches in the Future
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Business, Economics & LawJanuary 2020Sustainable Destination Branding and Marketing
Strategies for Tourism Development
by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
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Children's & YAJanuary 2020On the Move
by Art studio Agrafka (Authors), Art studio Agrafka (Illustrators)
The universe is always on the move: Nothing in it remains completely at rest. Movement is natural: The Earth, the water on it, the atmosphere, the continents, and all living organisms exist in a state of constant motion. We walk, run, jump, crawl, swim, and fly. We travel. This book is about movement and travel—not only by people, but also that of animals, plants, the wind, water, and our planet. It describes journeys for the purpose of trade and commerce, journeys for the purpose of pleasure and repose or for survival, as well as scientific expeditions and pilgrimages. It’s about migrations, maps, navigation, and, finally, about finding your own path. Travellers often hear questions associated with "where" and "where from:" "Where are you going?", "Where are you from?" This book is a visual and intellectual expedition through thousands of years of movement, in search of answers to these as well as many other questions related to movement. From 6 to 9 years, 2896 words Rightsholders: Ivan Fedechko, ivan.fedechko@starlev.com.ua
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March 2023Storytelling: Digital – Multimedial –Social – Artificial
Methoden und Praxis für Strategie, PR, Marketing, Change und Social Media
by Kleine Wieskamp, Pia
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Humanities & Social SciencesOctober 2023
Towards a just Europe
A theory of distributive justice for the European Union
by João Labareda
This highly original book constitutes one of the first attempts to examine the problem of distributive justice in the European Union in a systematic manner. João Labareda argues that the set of shared political institutions at EU level, including the European Parliament and the Court of Justice of the EU, generate democratic duties of redistribution among EU citizens. Furthermore, the economic structure of the EU, comprising a common market, a common currency and a free-movement area, triggers duties of reciprocity among member states. The responsibilities to fulfil these duties, Labareda argues, should be shared by the local, national and supranational levels of government. Not only should the EU act as a safety net to the national welfare systems, applying the principle of subsidiarity, but common market and Eurozone regulations should balance their efficiency targets with fair cooperation terms. The concrete policy proposals presented in this book include a threshold of basic goods for all EU citizens, an EU labour code, a minimum EU corporate tax rate and an EU fund for competitiveness. Labarada argues that his proposals match the political culture of the member states, are economically feasible, can be translated into functioning institutions and policies and are consistent with the limited degree of social solidarity in Europe. This book is a major contribution to the understanding of what a just Europe would look like and what it might take to get us there. This book is relevant to United Nations Sustainable Development Goal 10, Reduced inequalities
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Hospitality industryMay 2014Events as a Strategic Marketing Tool
by Dorothe Gerritsen, Ronald van Olderen
Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
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War & combat fiction2021THE DREAMTIME
by Mstyslav Chernov
The Dreamtime is a novel, written by Mstyslav Chernov, a war reporter working for Associate Press, and released in 2021 by Sammit-Knyha Publishing House. “Dreamtime” is a 460-page fusion of a documentary and a psychological thriller. The book is based on real events and has been written over an eight-year period. Drawing on the Indigenous Australians’ concept of the dreamtime, the novel explores a social collective experience of war and conflict and is based on real events witnessed by the author during the war in eastern Ukraine and the migration crisis in southern Europe over the recent years. It comprises four intertwined plots spanning in space from Ukraine’s war-torn Donbas to southern Europe and southeast Asia, tied together by themes of existential conflict and the blurred line between reality and dreams. The novel is published in Ukrainian. It was well-received by critics and praised for its realism in depicting war, for its creative literary depiction of how dreams reflect the psyche, and for its "serious" and "skillful” prose. The book was nominated for the BBC News Ukraine Book of the Year Award.
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November 2021Tourism Marketing in Western Europe
by Nikolaos Boukas, Dimitrios Stylidis
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
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Business, Economics & LawApril 2017Rural Tourism and Enterprise
Management, Marketing and Sustainability
by Ade Oriade, Peter Robinson
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
