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Rethink Press
Since 2011, we’ve guided hundreds of experts to write and publish authority-defining books that raise their profile and build hugely successful businesses. Being directly involved in so many best-selling, award-winning, business-boosting author success stories has led us to one conclusion... Nothing sells you like a book. And no one builds books like Rethink.
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Promoted Content
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Promoted Content
February 2016Das Europäische Patent im Wandel.
Ein Rechtsvergleich des EP-Systems und des EU-Patentsystems.
by Fuchs, Sebastian
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March 1982Wettbewerbswirkungen der unternehmerischen Patent- und Lizenzpolitik
unter besonderer Berücksichtigung kleiner und mittlerer Unternehmen.
by Greipl, Erich; Täger, Uwe / Urheber (sonst.) Grefermann, Klaus
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Humanities & Social SciencesJanuary 2025England’s military heartland
Preparing for war on Salisbury Plain
by Vron Ware, Antonia Dawes, Mitra Pariyar, Alice Cree
A considered investigation of a long-standing army base's impact on the British countryside. What is it like to live next door to a British Army base? Beyond the barracks provides an eye-opening account of the sprawling military presence on Salisbury Plain, drawing on a wide range of voices from both sides of the divide. Targeted for expansion under government plans to reorganise the UK's global defence estate, the Salisbury 'super garrison' offers a unique opportunity to explore the impact of the military footprint in a particular place. But this is no ordinary environment: as well as being the world-famous site of Stonehenge, the grasslands of Salisbury Plain are home to rare plants and wildlife. How does the army take responsibility for conserving this unique landscape as it trains young men and women to use lethal weapons? Are its claims that its presence is a positive for the environment anything more than propaganda? Beyond the barracks investigates these questions against the backdrop of a historic landscape inscribed with the legacy of perpetual war.
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Business, Economics & LawAugust 2017Visitor Experience Design
by Noel Scott, Jun Gao, Jianyu Ma, Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
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February 2024Experimental Design and Analysis for Tree Improvement
by Emlyn Williams, Chris Harwood, Colin Matheson
This third edition of Experimental Design and Analysis for Tree Improvement provides a set of practical procedures to follow when planning, designing and analysing tree improvement trials. Using many fully worked examples, it outlines how to: design field, glasshouse and laboratory trials; efficiently collect and construct electronic data files; pre-process data, screening for data quality and outliers; analyse data from single and across-site trials; and interpret the results from statistical analyses. The authors address the many practical issues often faced in forest tree improvement trials and describe techniques that will efficiently give conclusive results. The techniques provided are applicable to the improvement of not only trees, but to crops in general. Building on the success of the second edition, this new edition has been fully revised to include the construction of p-rep and spatial designs using the commercially available software package for design generation (CycDesigN). For analysis of the examples, it provides online Genstat and SAS programs and a link to R programs.
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Business, Economics & LawDecember 2017Tour Operators and Operations
Development, Management and Responsibility
by Jacqueline Holland, David Leslie
With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.
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February 2019Tourism Information Technology
by Pierre J Benckendorff, Zheng Xiang, Pauline J Sheldon
This third edition of 'Tourism Information Technology' provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Fully updated throughout and organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: · Provides comprehensive and up to date coverage of all key topics in tourism information technologies · Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data · Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.
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Business & managementNovember 2012Veterinary Practice Management
by Catherine R Coates, Alan Jones, Michael W Coates
Veterinarians are increasingly aware of the need to recognise they are working in a business enterprise. From operating as small practices twenty years ago, veterinary businesses are now run along sophisticated models and operate out of multi-million pound hospitals. Drawing together the latest information on practice management, this textbook provides practical and straightforward coverage of major elements, including client relationships and staff management, business and financial procedures, computer systems and project management. This book covers practice management topics as taught in veterinary schools worldwide, providing students with a textbook resource in this increasingly important subject. It is also a valuable source of information for newly qualified veterinarians, veterinarians interested in practice management and veterinary practice managers.
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November 2000Litigation and Cooperation
Supporting Speakers in the Courts of Classical Athens
by Rubinstein, Lene
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Humanities & Social SciencesMay 2023
Medieval women and urban justice
Commerce, crime and community in England, 1300–1500
by Teresa Phipps
This book provides a detailed analysis of women's involvement in litigation and other legal actions within their local communities in late-medieval England. It draws upon the rich records of three English towns - Nottingham, Chester and Winchester - and their courts to bring to life the experiences of hundreds of women within the systems of local justice. Through comparison of the records of three towns, and of women's roles in different types of legal action, the book reveals the complex ways in which individual women's legal status could vary according to their marital status, different types of plea and the town that they lived in. At this lowest level of medieval law, women's status was malleable, making each woman's experience of justice unique.
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March 2019Die Stille zwischen den Sekunden
by Witte, Tania
Nur knapp ist Mara einem Bombenattentat in der U-Bahn entgangen. Ihre Mitschüler nennen sie seither „Das Mädchen, das überlebt hat“ und erwarten Betroffenheit von ihr. Aber Mara hat ganz andere Sorgen. Ihre Freundin Sirîn meldet sich immer seltener und scheint plötzlich komplett unerreichbar. Je mehr Mara ihr zu helfen versucht, desto mehr Unverständnis und Ablehnung erntet sie. Was verheimlichen alle vor ihr? Erst als sich ihr Schwarm Chriso in die Suche einschaltet, kommt die erschütternde Wahrheit ans Licht. "Ein Buch, das unter die Haut geht." Corinna Schmitz, Blog „buecherweltcorniholmes“ "Ein Buch, das aktueller nicht sein könnte!" Timo Muth, Blog „rainbookworld“ "Ein Roman, der mich unsagbar berührt und völlig verloren und erschüttert zurückgelassen hat." Susanne Matiaschek, „Magische Momente Alys Bücherblog“ "Wer gerne feinfühlige, spannende, emotionale und lebensnahe Jugendbücher liest, sollte unbedingt zu „Die Stille zwischen den Sekunden“ von Tania Witte greifen. Mich hat die Geschichte komplett von den Füßen gerissen und ich bin in jeglicher Hinsicht begeistert." Blog "Buchstabenträumerei"
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Literature & Literary StudiesMarch 2023
Sleep and its spaces in Middle English literature
Emotions, ethics, dreams
by Megan Leitch
Middle English literature is intimately concerned with sleep and the spaces in which it takes place. In the medieval English imagination, sleep is an embodied and culturally determined act. It is both performed and interpreted by characters and contemporaries, subject to a particular habitus and understood through particular hermeneutic lenses. While illuminating the intersecting medical and moral discourses by which it is shaped, sleep also sheds light on subjects in favour of which it has hitherto been overlooked: what sleep can enable (dreams and dream poetry) or what it can stand in for or supersede (desire and sex). This book argues that sleep mediates thematic concerns and questions in ways that have ethical, affective and oneiric implications. At the same time, it offers important contributions to understanding different Middle English genres: romance, dream vision, drama and fabliau.
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September 2018New technology of ecological cultivation in rice field
by Huang Huang, Wang Xiaoqing
The ecological cultivation of rice fields with multiple cropping system is the improvement and development of the classical farming mode of China "rice field fish cultivation". The new technologies of rice field ecological cultivation introduced in this book include rice oil fish ecological cultivation mode, rice oil turtle ecological cultivation mode, rice loach ecological cultivation mode, rice oil crab ecological cultivation mode, rice oil frog ecological cultivation mode, rice oil shrimp ecological cultivation mode , rice eel ecological cultivation model, rice duck ecological cultivation model. On the basis of the previous large-scale business model, two patent technologies of "ladder cultivation" and "wedge cultivation" have been ingeniously added, which have successfully solved the bottleneck problems of escaping, overwintering in summer, ensuring feed, no tillage cultivation, directional fertilization and water-saving irrigation in the cultivation process, and initially formed a technical system of "narrow ridge, multiple maturity, close planting and sparse cultivation", and achieved good economic results Economic, ecological and social benefits.
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Business, Economics & LawJune 2019TEFL Tourism
Principles, Commodification and the Sustainability of Teaching English as a Foreign Language
by Hayley Stainton
There is evident lineage between the concepts of teaching English as a foreign language (TEFL) and tourism, represented through evocative marketing material, the commoditisation of the TEFL product, teacher motivations and experiences. Yet, to date there has been no recognition of these links within industry or academia. This book introduces the concept of 'TEFL tourism', outlining the scale of the sector and the rapid commercialisation of TEFL teaching across the world, locating it as an emerging form of niche tourism. The text outlines the organisation types and geographical locations, emphaphising the commodification of English language teaching. It also outlines the types of TEFL tourists, the complexities of international education, links with various tourism forms and sustainability considerations of the industry. First book of its kind Case-studies throughout add context to the theoretical presentation of the industry Presents relevant industry statistics Addresses sustainability and stakeholders The book will appeal to tourism academics and students, in particular those with interests in educational and volunteer tourism as well as sustainable tourism and commodification.
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The ArtsJuly 2024Italian graphic design
Culture and practice in Milan, 1930s-60s
by Chiara Barbieri
Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s. The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism. Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture.
