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      • Arkan for Studies, Research and Publishing

        Arkan is an independent research center established in Egypt in February 2017, aiming to drive scientific research movement forward, promote its various tools in Social Science and Humanities, and support their active individuals and institutions.Arkan is one of the most promising emerging research centers and publishers in Egypt and the Middle East and has a staff of nearly 100 people. It cooperates with individuals, institutions and entities as a scientific, cultural, awareness-raising research center in a way that never exceeds the center's vision, mission, work fields and general objectives.Arkan entered into many interactions with eminent thinkers and academics not to mention international business partners. Further, it is a member of the Egyptian Publishers’ Association and Arab Publishers’ Association and it is to become one of the main actors in the various cultural and scientific forums and book fairs throughout the world in the years to come.To find out more, visit our website: https://www.arkan-srp.com/?lang=en

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      • Organisation for Researching and Composing University Textbooks in the Humanities (SAMT)

        Over 140 titles of books in cooperation with universities and research centers in countries in Asia and Europe

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      • Trusted Partner
        Technology, Engineering & Agriculture
        April 2017

        Fish Viruses and Bacteria

        Pathobiology and Protection

        by Patrick T K Woo, Rocco C Cipriano

        Taking a disease-based approach, Fish Viruses and Bacteria: Pathobiology and Protection focuses on the pathobiology of and protective strategies against the most common, major microbial pathogens of economically important marine and freshwater fish. The book covers well-studied, notifiable piscine viruses and bacteria, including new and emerging diseases which can become huge threats to local fish populations in new geographical regions if transported there via infected fish or eggs. A concise but thorough reference work, this book: - Covers key viral and bacterial diseases of notable fish species; - Reviews major well-established piscine pathogens as well as new, emerging and notifiable diseases; and - Contains the most up-to-date research contributed by a team of over fifty world experts. An invaluable bench book for fish health consultants, veterinarians and all those wanting instant access to information, this book is also a useful textbook for students specializing in fish health and research scientists initiating fish disease research programmes. ; Taking a disease-based approach, this book focuses on the pathobiology of and protective strategies against the most common, major microbial pathogens of economically important marine and freshwater fish. It covers well-studied, notifiable piscine viruses and bacteria, including new and emerging diseases. ; 1: Infectious Pancreatic Necrosis Virus, Arun K. Dhar, Scott LaPatra, Andrew Orry and F.C. Thomas Allnutt 2: Infectious Haematopoietic Necrosis Virus, Jo-Ann C. Leong and Gael Kurath 3: Viral Haemorrhagic Septicaemia Virus, John S. Lumsden 4: Epizootic Haematopoietic Necrosis and European Catfish Virus, Paul Hick, Ellen Ariel and Richard Whittington 5: Oncogenic Viruses: Oncorhynchus masou Virus and Cyprinid Herpesvirus, Mamoru Yoshimizu, Hisae Kasai, Yoshihiro Sakoda, Nanako Sano and Motohiko Sano 6: Infectious Salmon Anaemia, Knut Falk and Maria Aamelfot 7: Spring Viraemia of Carp, Peter Dixon and David Stone 8: Channel Catfish Viral Disease, Larry A. Hanson and Lester H. Khoo 9: Largemouth Bass Viral Disease, Rodman G. Getchell and Geoffrey H. Groocock 10: Koi Herpesvirus Disease, Keith Way and Peter Dixon 11: Viral Encephalopathy and Retinopathy, Anna Toffan 12: Iridoviral Diseases: Red Sea Bream Iridovirus and White Sturgeon Iridovirus, Yasuhiko Kawato, Kuttichantran Subramaniam, Kazuhiro Nakajima,Thomas Waltzek and Richard Whittington 13: Alphaviruses in Salmonids, Marius Karlsen and Renate Johansen 14: Aeromonas salmonicida and A. hydrophila, Bjarnheidur K. Gudmundsdottir and Bryndis Bjornsdottir 15: Edwardsiella spp., Matt J. Griffin, Terrence E. Greenway and David J. Wise 16: Flavobacterium spp.: F. psychrophilum, F. columnare and F. branchiophilum, Thomas P. Loch and Mohamed Faisal 17: Francisella noatunensis, Esteban M. Soto and John P. Hawke 18: Mycobacterium spp., David T. Gauthier and Martha W. Rhodes 19: Photobacterium damselae, John P. Hawke 20: Piscirickettsia salmonis, Jerri Bartholomew, Kristen D. Arkush and Esteban M. Soto 21: Renibacterium salmoninarum, Diane G. Elliott 22: Streptococcus iniae and S. agalactiae, Craig A. Shoemaker, De-Hai Xu and Esteban M. Soto 23: Vibriosis: Vibrio anguillarum, V. ordalii and Aliivibrio salmonicida, Alicia E. Toranzo, Beatriz Magariños and Ruben Avendaño-Herrera 24: Weissella ceti, Timothy J. Welch, David P. Marancik and Christopher M. Good 25: Yersinia ruckeri, Michael Ormsby and Robert Davies

      • Trusted Partner
        Business, Economics & Law
        December 2017

        Tour Operators and Operations

        Development, Management and Responsibility

        by Jacqueline Holland, David Leslie

        With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.

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        Humanities & Social Sciences
        March 2017

        The Arctic in the British imagination 1818–1914

        by Andrew Thompson, John M. MacKenzie, Rob David

        The Arctic region has been the subject of much popular writing. This book considers nineteenth-century representations of the Arctic, and draws upon an extensive range of evidence that will allow the 'widest connections' to emerge from a 'cross-disciplinary analysis' using different methodologies and subject matter. It positions the Arctic alongside more thoroughly investigated theatres of Victorian enterprise. In the nineteenth century, most images were in the form of paintings, travel narratives, lectures given by the explorers themselves and photographs. The book explores key themes in Arctic images which impacted on subsequent representations through text, painting and photography. For much of the nineteenth century, national and regional geographical societies promoted exploration, and rewarded heroic endeavor. The book discusses images of the Arctic which originated in the activities of the geographical societies. The Times provided very low-key reporting of Arctic expeditions, as evidenced by its coverage of the missions of Sir John Franklin and James Clark Ross. However, the illustrated weekly became one of the main sources of popular representations of the Arctic. The book looks at the exhibitions of Arctic peoples, Arctic exploration and Arctic fauna in Britain. Late nineteenth-century exhibitions which featured the Arctic were essentially nostalgic in tone. The Golliwogg's Polar Adventures, published in 1900, drew on adult representations of the Arctic and will have confirmed and reinforced children's perceptions of the region. Text books, board games and novels helped to keep the subject alive among the young.

      • Trusted Partner
        Business, Economics & Law
        May 2017

        Mass Tourism in a Small World

        by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson

        This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future

      • Trusted Partner
        Business, Economics & Law
        August 2020

        Tourism Planning and Development in Latin America

        by Carlos Monterrubio, Konstantinos Andriotis, Dimitrios Stylidis

        Despite the significance of tourism to the economic, social and environmental structures of Central and South America, little has been documented in the English literature about tourism in this sub-region, which in terms of population size, ranks fourth in the world with 652 million inhabitants. The first of its kind, this book focuses exclusively on tourism development, planning and their impacts in a wide number of Central and South American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered. This book:Examines the impact of tourism development and planning within Latin American countries.Takes a multidisciplinary approach including Anthropology, Development, Economics, Ecology, Policy, Sociology and Tourism Planning and Management.Is the first book in English to offer an insight into extensive research undertaken within the region.This book will provide a valuable insight for tourism researchers, practitioners and decision-makers in private and public organisations, not only from the regions of Central, South and North America, but also individuals from other parts of the world who want a more encompassing view of global tourism. Table of contents Chapter 1: Strategies for regional tourism development in Argentina. A path with new initiatives for tourism dispersal policies Chapter 2: The commitment to sustainable tourism and the development of indigenous tourism in Chile Chapter 3: Tourism development in Colombia: between conflict and peace Chapter 4: Ecotourism development in Costa Rica Chapter 5: The challenges of natural and cultural heritages of Galapagos and Quito, Ecuador Chapter 6: Tourism development in Mexico Chapter 7: Panama, the "affordable exotic destination": planned tourism success and its unplanned consequences Chapter 8: The impacts of tourism in economic growth and development in Uruguay Chapter 9: Peru and Nicaragua: tourism development in postconflict eras Chapter 10: Ecuador and Panama: Lifestyle mobilities, the golden years and the quest for paradise

      • Trusted Partner
        Business, Economics & Law
        April 2017

        Rural Tourism and Enterprise

        Management, Marketing and Sustainability

        by Ade Oriade, Peter Robinson

        Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)

      • Trusted Partner
        Business, Economics & Law
        September 2016

        Forest Hydrology

        Processes, Management and Assessment

        by Devendra Amatya, Thomas Williams, Leon Bren, Carmen de Jong

        Forests cover approximately 26% of the world's land surface area and represent a distinct biotic community. They interact with water and soil in a variety of ways, providing canopy surfaces which trap precipitation and allow evaporation back into the atmosphere, thus regulating how much water reaches the forest floor as through fall, as well as pull water from the soil for transpiration. The discipline "forest hydrology" has been developed throughout the 20th century. During that time human intervention in natural landscapes has increased, and land use and management practices have intensified. This book: - Presents cutting edge thinking and assessments in forest hydrology across all latitudes and terrains, including state-of-the-art modelling techniques and methodologies - Describes the latest challenges facing forest hydrology, such as increased occurrence of disturbance, due to extreme floods, drought, disease, and fire, potentially caused by climate change - Is written by an internationally renowned team of scientists, engineers, and managers to give a well-rounded review of the subject The book will be useful for graduate students, professionals, land managers, practitioners, and researchers with a good understanding of the basic principles of hydrology and hydrologic processes. ; This book presents cutting edge thinking and assessments in forest hydrology across all latitudes and terrains, including state-of-the-art modelling techniques and methodologies. It describes challenges facing forest hydrology such as extreme floods, drought, disease, and fire, and is written by an internationally renowned team. ; 1: An Introduction to Forest Hydrology 2: Forest Runoff Processes 3: Forest Evapotranspiration: Measurement and Modelling at Multiple Scales 4: Forest Hydrology of Mountainous and Snow Dominated Watersheds 5: European Perspectives on Forest Hydrology 6: Tropical Forest Hydrology 7: Hydrology of Flooded and Wetland Forests 8: Forest Drainage 9: Hydrological Modeling in Forested Systems 10: Geospatial Technology Applications in Forest Hydrology 11: Forests Cover Changes and Hydrology in Large Watersheds 12: Hydrologic Effects of Forest Management 13: Hydrology of Forests after Wildfire 14: Hydrologic Processes of Reference Watersheds in Experimental Forests, USA 15: Applications of Forest Hydrologic Science to Watershed Management in the 21st Century 16: Hydrology of Taiga Forests in High Northern Latitudes 17: Future Directions in Forest Hydrology

      • Trusted Partner
        Adventure
        April 2024

        I love you…

        by Julien Tănase

        The book "I Love You..." is part of the trilogy..., "I love you, till death..." and "I love you, as long as my heart beats”, autobiographical love novels which include chapters from life in a couple of the writer Julien Tănase and his wife, Magdi, with whom he has been in a relationship for 30 years, all against the background of the events that Romania has gone through in recent decades, after the Revolution of '89. A trilogy about the endurance over time of a young couple in love, who have gone through events that are out of touch with reality in Romania where sleeping with a gun under the pillow, the fear of having their child kidnapped, and even the "wars" waged against the corruption of magistrates, politicians and the information systems of a civil society gripped by the widespread corruption in Romania, including the lawsuit invented by the DNA (National Anticorruption Directorate) to stop his work as a journalist and finally won by the writer, makes the autobiography of writer Julien Tănase a fascinating one that leaves you with a bitter taste in your mouth and a big question mark; ... "such things have happened and continue to happen in Romania"?... The writer Julien Tănase: "A friend in the Italian Police told me, and I quote him: "... if you had done in Italy what you did for your country, today a street would bear your name! But you had been dead!"

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        Business, Economics & Law
        November 2020

        Tourism in Development: Reflective Essays

        by Peter U C Dieke, Brian E M King, Richard Sharpley, Ali Thompson

        This book: - comprises reflective essays written by internationally-ranked scholars and tourism consultants with extensive experience, particularly in the developing world countries - considers extant themes, issues and challenges related to tourism and development - offers a critical and contemporary perspective on tourism's significance and role in development.

      • Trusted Partner
        May 2022

        Feline Reproduction

        by Aime Johnson, Michelle Kutzler

        Cats are one of the most popular pets in the world, and as homes become smaller, and single-person households become more common, it is predicted that the numbers being bred and kept will only grow. In Feline Reproduction, the global author team cover all aspects of reproduction in the queen and the tom. Beginning with basic anatomy and normal reproduction, it goes on to cover practical knowledge about pregnancy, neonatal care, breeding soundness exams, and semen cryopreservation. It also includes an overview of factors, diseases, and abnormal conditions affecting reproduction, such as infertility, causes of abortion and contraception. Covering both pet patients and nondomestic species, this book provides a thorough grounding in feline reproduction for the general veterinary practitioner, veterinary student, animal scientist, and experienced cat breeder.

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        Business, Economics & Law
        August 2017

        Visitor Experience Design

        by Noel Scott, Jun Gao, Jianyu Ma, Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao

        Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

      • Trusted Partner
        February 2019

        Tourism Information Technology

        by Pierre J Benckendorff, Zheng Xiang, Pauline J Sheldon

        This third edition of 'Tourism Information Technology' provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Fully updated throughout and organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: · Provides comprehensive and up to date coverage of all key topics in tourism information technologies · Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data · Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.

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        Business, Economics & Law
        December 2017

        Transforming Travel

        Realising the potential of sustainable tourism

        by Jeremy Smith

        Transforming Travel combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry's potential to make lasting, positive change. - A unique collection of case studies and stories of the most successful, inspirational, impactful and innovative travel businesses in the world. - A vital presentation of the latest research and statistics on the positive impacts and potential of transformative, sustainable tourism, - A positive and realistic vision of the scope of tourism to promote sustainable development at a time when travel and interaction with foreign cultures is facing numerous existential challenges. Written in a highly engaging style Transforming Travel presents an urgent argument for transforming tourism so it might reach its potential to promote tolerance, restore communities and regenerate habitats, while providing a vital guide for anyone looking to develop the successful sustainable tourism enterprises and destinations needed to do so.

      • Trusted Partner
        Medicine
        April 2018

        Bovine Tuberculosis

        by Mark Chambers, Stephen Gordon, Francisco Olea-Popelka, Paul Barrow

        This book is contemporary, topical and global in its approach, and provides an essential, comprehensive treatise on bovine tuberculosis and the bacterium that causes it, Mycobacterium bovis. Bovine tuberculosis remains a major cause of economic loss in cattle industries worldwide, exacerbated in some countries by the presence of a substantial wildlife reservoir. It is a major zoonosis, causing human infection through consumption of unpasteurised milk or by close contact with infected animals. Following a systematic approach, expert international authors cover epidemiology and the global situation; microbial virulence and pathogenesis; host responses to the pathogen; and diagnosis and control of the disease. Aimed at researchers and practising veterinarians, this book is essential for those needing comprehensive information on the pathogen and disease, and offers a summary of key information learned from human tuberculosis research. It will be useful to those studying the infection and for those responsible for controlling the disease.

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        Zoology & animal sciences
        May 2021

        Nutrition and Feeding Organic Cattle

        by Robert Blair

        Organic cattle farming is on the increase, with consumer demand for organic milk and meat growing yearly. Beginning with an overview of the aims and principles behind organic cattle production, this book presents extensive information about how to feed cattle so that the milk and meat produced meet organic standards, and provides a comprehensive summary of ruminant digestive processes and nutrition. Since the publication of the first edition, global consumers have increasingly become concerned with the sustainability of meat production. Here, Robert Blair considers the interrelationships of sustainable practices and profitability of organic herds, reviewing how to improve forage production and quality, and minimizing the need for supplementary feeding using off-farm ingredients. This new edition also covers: - Managing a recurrent shortage of organic feed ingredients, due to increased GM feed crop cultivation worldwide - Current findings on appropriate breeds and grazing systems for forage-based organic production - Diet-related health issues in organic herds and the effects of organic production on meat and milk quality. Required reading for animal science researchers, advisory personnel that service the organic milk and beef industries and students interested in organic milk and meat production, this book is also a useful resource for organic farming associations, veterinarians, and feed and food industry personnel.

      • Trusted Partner
        July 2018

        Practical Feline Behaviour

        Understanding Cat Behaviour and Improving Welfare

        by Trudi Atkinson

        Practical Feline Behaviour contains all the relevant information that a veterinary nurse or technician needs to understand and handle the behaviour and welfare of house cats, and to offer safe and practical advice to clients. There have been ground-breaking advances in our understanding of feline behaviour in recent years and, to protect the welfare of cats, it is increasingly important that anyone involved with their care, especially those in a professional capacity, keep up to date with these developments. This approachable and down-to-earth text describes the internal and external influences on feline behaviour; on communication, learning, social behaviour, the relationship between behaviour and disease, and the cat - human relationship. It also provides practical advice on how the welfare of cats in our care may be protected and how behaviour problems should be addressed and how to avoid them. In this book Trudi Atkinson draws on her extensive experience as a veterinary nurse and a Certified Clinical Animal Behaviourist to provide a rapid reference and an intensely practical feline behaviour resource for owners, breeders, veterinary professionals, shelter and cattery workers and anyone involved in the care of our feline companions. - Practical, down to earth guide detailing all aspects of feline behaviour - Rapid reference for instant access to information - Written by a well-known animal behaviourist who has extensive experience in treating feline behaviour problems and in advising clients to protect the welfare of their cats - Includes a foreword by John Bradshaw, School of Veterinary Science at University of Bristol, UK

      • Trusted Partner
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

      • Trusted Partner
        Business & management
        November 2012

        Veterinary Practice Management

        by Catherine R Coates, Alan Jones, Michael W Coates

        Veterinarians are increasingly aware of the need to recognise they are working in a business enterprise. From operating as small practices twenty years ago, veterinary businesses are now run along sophisticated models and operate out of multi-million pound hospitals. Drawing together the latest information on practice management, this textbook provides practical and straightforward coverage of major elements, including client relationships and staff management, business and financial procedures, computer systems and project management. This book covers practice management topics as taught in veterinary schools worldwide, providing students with a textbook resource in this increasingly important subject. It is also a valuable source of information for newly qualified veterinarians, veterinarians interested in practice management and veterinary practice managers.

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