Peter Lang Group
Peter Lang Group specializes in the Humanities and Social Sciences, covering the complete publication spectrum from monographs to student textbooks.
View Rights PortalPeter Lang Group specializes in the Humanities and Social Sciences, covering the complete publication spectrum from monographs to student textbooks.
View Rights PortalWe are an independent, illustrated publisher creating beautifully produced books in the areas of interior design, food & drink, craft, mindfulness and spirituality, health, humour and pop culture. We also produce delightful gifts and stationery, as well as fantastic ranges of books for kids.
View Rights PortalMarketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
Operations Management in the Travel Industry provides a broad, in-depth coverage of the knowledge and skills necessary for effective and successful management, including finance, marketing, individual and corporate social responsibility, meeting customer expectations and managing, motivating and retaining employees. Using both theory and real world case studies, it describes the commercial realities of the sector in relation to decision making and business outcomes, with practical consideration given to balancing the needs of a commercial business to drive forward innovation and increase profitability for investors. This book is the prescribed text for the Foundation Degree in Travel Operations Management, and will also be useful to industry practitioners and students in a range of related courses at all levels.
*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.
Experience is a crucial part of the hospitality industry, and must be carefully managed if it is to succeed. The first textbook to focus on experience specifically, this book provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. Including a range of important contemporary topics such as overtourism, resilience and ethics, it is supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions, and forms an invaluable read for students of hospitality and event management.
Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This textbook provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festivals and events and heritage and cultural tourism are covered.
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. Now available in paperback, this textbook provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festivals and events and heritage and cultural tourism are covered.
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson)Part 1: Management and marketing rural tourism and enterprise in developed economies1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray)2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos)3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe)4: Community engagement and rural tourism enterprise (Peter Wiltshier)5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson)Part 2: Management and marketing rural tourism and enterprise: developing world context6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade)7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos)8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua)9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman)10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder)Part 3: Strategies for rural business management and growth11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson)12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate)13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados)14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans)15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder)Conclusion: (Ade Oriade and Peter Robinson)
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
David Myles Robinson was eight years old when he first got hooked on travel. Since then, he’s seen most of the world—all its continents plus, he laments, “far too many places where travel is now off-limits.”After a lifetime of visiting near and far, in heat and in cold, in comfort and in danger, Robinson has put it all together now in this unique collection of the varied travel adventures he’s found—and the lessons he’s learned from them. A Fellini-esque view of the Amazon, a Mercedes caravan to Istanbul, Jane Goodall's amazing chimps—just part of a travel trunk full of experiences guaranteed to keep you seesawing from “Boy, I'd love to do that" to “Sure glad it was him, not me.”In Conga Line on the Amazon, Robinson brings to his first travel book the same gift for intriguing narrative and sharp characterization that has won praise for his six highly successful novels. Some of his tales may be for the strong of heart, but they’re all for the reader with a yen to be entertained by one intrepid man’s adventures and misadventures exploring the strange and wonderful world we live in.
Daniel Defoe, geboren 1660 in London, arbeitete als Kaufmann, Journalist und Publizist. Mit seinem Roman Robinson Crusoe wurde er weltberühmt. Er gilt als Begründer des modernen englischen Romans. Defoe starb 1731 in London.
»Defoe hat mit seinem Robinson eines der schönsten Bücher der Welt geschrieben.« Hermann Hesse Illustrierte Ausgabe mit gekürzten Auszügen aus Daniel Defoes weltberühmtem Roman über einen Schiffbrüchigen, der sich auf einer Insel gegen die Natur behaupten muss.