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      • Trusted Partner
        Literature & Literary Studies
        August 1998

        Pulp

        Reading popular fiction

        by Scott McCracken

        Pulp brings together in one volume chapters on the best seller, detective fiction, popular romance, science fiction and horror. It combines a lucid and accessible account of the cultural theories that have informed the study of popular fiction with detailed readings of Jackie Collins, Jilly Cooper, Colin Dexter, William Gibson, Stephen King, Iain Banks, Terry McMillan and Walter Mosley. Scott Mc Cracken argues that popular fiction serves a vital function: it provides us with the means to construct a workable sense of self in the face of the disorientating pressures of modernity. ;

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        Microbiology (non-medical)
        January 1963

        Foot rot of Piper nigrum. L.

        by P Holliday

        Paper on the Foot rot disease of Piper nigrum. L

      • Trusted Partner
        December 2023

        Verantwortung

        Philosophische Grundlagentexte

        by Christoph Halbig, Jörg Löschke, Philipp Schwind

        Die Zuschreibung von Verantwortung für unsere Handlungen ist ein zentraler Bestandteil unserer moralischen Praxis. Aber sie wirft schwierige philosophische Fragen auf. Müssen wir beispielsweise über einen freien Willen verfügen, um für unsere Handlungen verantwortlich zu sein? Ist Verantwortung ein einheitliches Phänomen oder gibt es verschiedene Arten von Verantwortung? Und können wir nur für unsere Taten verantwortlich sein oder beispielsweise auch für unsere Überzeugungen? Der Band versammelt – zum Teil erstmals in deutscher Übersetzung – die zentralen Texte der philosophischen Debatte über Verantwortung, u. a. von Stephen Darwall, Harry G. Frankfurt, H. L. H. Hart, Thomas Nagel, Peter Strawson, Susan Wolf und Iris Marion Young.

      • Trusted Partner
        March 1976

        Scott / Amundsen

        Wettlauf zum Pol

        by Holt, Kare

      • Trusted Partner
        Business, Economics & Law
        August 2017

        Visitor Experience Design

        by Noel Scott, Jun Gao, Jianyu Ma, Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao

        Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

      • Trusted Partner
        November 2011

        Der große Gatsby

        by Francis Scott Fitzgerald, Reinhard Kaiser

        New York in den 'Goldenen Zwanzigern': Man tanzt Charleston und Black Bottom und begeistert sich für Duke Ellington und Louis Armstrong. Der geheimnisumwitterte Jay Gatsby hat alles, was man mit Geld kaufen kann, und führt ein Leben im Überfluß. Die rauschenden Feste auf seinem märchenhaften Anwesen auf Long Island sind berühmt und ein beliebter Treffpunkt der New Yorker High-Society. Dennoch ist Gatsby ein Einzelgänger, der zurückgezogen lebt. Niemand weiß etwas über seine Herkunft oder welchen dubiosen Geschäften er seinen Reichtum verdankt. Die Geschichte von Jay Gatsby, dem einsamen Millionär, der seiner längst verlorenen Liebe nachjagt, ist einer der größten und meistgelesenen Klassiker der amerikanischen Literatur. F. Scott Fitzgerald, der Dichter der 'Roaring Twenties', erzählt von der Glamourwelt der Reichen und von der Oberflächlichkeit und Sinnlosigkeit des mondänen Lebens. In der glanzvollen Neuübersetzung von Reinhard Kaiser ist dieser Roman neu zu entdecken - in seiner Dramatik, seiner Tragik, seiner Eleganz und nicht zuletzt auch in seiner Komik.

      • Trusted Partner
        Biotechnology
        November 1996

        Biotechnology of Ornamental Plants

        by Edited by R L Geneve, John E Preece, Scott A Merkle

        Ornamental plants include herbaceous plants produced as bedding plants, greenhouse pot plants and cut flowers, as well as bulbs, trees, shrubs and vines. Ornamental plant production is of major and increasing importance worldwide. Basic scientific research in recent years has provided a better understanding of plant regeneration, genetics, growth and development. This has led to the development of technologies which can significantly improve ornamental species. This book reviews recent advances in the biotechnology of ornamentals. For example, genes have recently been identified for flower characteristics and pest resistance and these have been engineered into ornamental species. The book is divided into four main parts and is written by authors from the USA, UK, Canada, Netherlands, Australia and New Zealand. It is aimed primarily at workers in horticulture and plant biotechnology, but will also be of interest to plant physiologists, geneticists and molecular biologists.

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        October 2011

        Der große Gatsby

        by Reinhard Kaiser, F. Scott Fitzgerald

        New York in den »Goldenen Zwanzigern«: Man tanzt Charleston und Black Bottom und begeistert sich für Duke Ellington und Louis Armstrong. Der geheimnisumwitterte Jay Gatsby hat alles, was man mit Geld kaufen kann, und führt ein Leben im Überfluß. Die rauschenden Feste auf seinem märchenhaften Anwesen auf Long Island sind berühmt und ein beliebter Treffpunkt der New Yorker High-Society. Dennoch ist Gatsby ein Einzelgänger, der zurückgezogen lebt. Niemand weiß etwas über seine Herkunft oder welchen dubiosen Geschäften er seinen Reichtum verdankt. Die Geschichte von Jay Gatsby, dem einsamen Millionär, der seiner längst verlorenen Liebe nachjagt, ist einer der größten und meistgelesenen Klassiker der amerikanischen Literatur. F. Scott Fitzgerald, der Dichter der »Roaring Twenties«, erzählt von der Glamourwelt der Reichen und von der Oberflächlichkeit und Sinnlosigkeit des mondänen Lebens. In der glanzvollen Neuübersetzung von Reinhard Kaiser ist dieser Roman neu zu entdecken - in seiner Dramatik, seiner Tragik, seiner Eleganz und nicht zuletzt auch in seiner Komik.

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        Technology, Engineering & Agriculture
        September 2020

        The Pomegranate

        Botany, Production and Uses

        by Ali Sarkhosh, Alimohammad Yavari, Zabihollah Zamani

        The pomegranate, Punica granatum L., is one of the oldest known edible fruits and is associated with ancient civilizations of the Middle East. This is the first comprehensive book covering the botany, production, processing, health, and industrial uses of pomegranate. The cultivation of this fruit for fresh consumption, juice production and medicinal purposes has expanded more than tenfold over the past twenty years. Presenting a review of pomegranate growing from a scientific and horticultural perspective, the book provides information to increase yields and improve short- and medium-term grower profitability and sustainability. It covers: practices to mitigate pests, diseases and abiotic stresses yield based nutrition management cultural practices for cultivars with horticultural traits such as earliness, high yield, improved taste, soft seeds, disease resistance, and low splitting and sunscald rates increasing crop diversity to aid crop security composition, food uses and medicinal uses This book is essential literature for researchers in horticulture, growers, and those involved in the pomegranate industry.

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        Business, Economics & Law
        April 2017

        Rural Tourism and Enterprise

        Management, Marketing and Sustainability

        by Ade Oriade, Peter Robinson

        Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)

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        December 2023

        Key Questions in Clinical Farm Animal Medicine, Volume 1

        Principles of Disease Examination, Diagnosis and Management

        by Tanmoy Rana, Kanchan Arya, Sonam Bhatt, Ranbir Singh Jatav, Praveen Kumar, Anil Kumar, Vaishali Kumre, Vipin Maurya, Shashi Pradhan, K.S. Prasanna, Aditya Pratap, Sunil Punia, Neha Rao, Mitali Singh, S.Sivaraman, L. Sowmiya, D.Sumathi, S. Yogespriya, Jigyasa Rana

        Providing well over 1,500 questions to test your knowledge of clinical farm animal medicine, the book has been produced in a convenient format so that it can be used at any time in any place. Each chapter starts with a brief introduction to the topic before providing relevant multiple-choice questions. Covering clinical veterinary medicine for common livestock species, this book includes questions about: - clinical examination; - electrolyte balance and fluid therapy; - diseases by body system, including respiratory, endocrine, cardiovascular, nervous, digestive and musculoskeletal. Including a full chapter introducing general concepts of clinical disease, this self-test resource for students provides a convenient and useful current source of information to anyone interested in learning, revising and assessing their knowledge.

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