• Business & management
      January 2012

      The Unprincipled

      The Unvarnished Truth About Running A Marketing Agency From Start-up To Sell-out

      by David Croydon

      Building a business from start-up to sell-out. When I started, or at least co-founded, a small sales promotion agency called Marketing Principles in Oxford over 20 years ago, I had no idea about the dramas that would ensue, or the mixture of fu

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