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      • Optima Communications

        Lisa Bjerke is the owner and director of Optima Communications. Optima Communications provides customized assessments, coaching, training, and workshops to meet the unique communication needs of each individual, group or organization. Training is facilitated onsite in the workplace or virtually. Lisa has a Master’s degree in Speech-Language Pathology. She is a corporate communication coach working with clients to enhance communication skills. These skills include: active listening, clear verbal expression, emotional intelligence, cultural diversity and communication, and managing difficult conversations.  Lisa is a communication and professionalism coach with the University of Calgary’s Cumming School of Medicine and Post Graduate Medical Education Program. Lisa is a recognized expert in accent assessment and training. She is the author of Accent on Canadian English: a pronunciation program for speakers of English as a second language™, Accent on Canadian English™ e-book, Accent on Clear English™ International e-book and the Accent on Canadian English Pronunciation Assessment Kit™. She is also the creator of the Accent on Clear English™ eCourse  https://acetraining.online

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      • Organisation for Researching and Composing University Textbooks in the Humanities (SAMT)

        Over 140 titles of books in cooperation with universities and research centers in countries in Asia and Europe

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      • Trusted Partner
        Technology and Social Transformations in Hospitality, Tourism and Gastronomy
        May 2023

        Technology and Social Transformations in Hospitality, Tourism and Gastronomy

        South Asia Perspectives

        by Savita Sharma, Shivam Bhartiya

        This book explores the relationship between technology and social transformation in tourism, hospitality and gastronomy. It presents research and case studies, elaborating on benchmark practices adopted by tourism and hospitality professionals. In recent years, technology has transformed the tourism and hospitality industry; the chapters in this book cover areas such as guest experience and service quality, as well as operational areas such as housekeeping and waste management. Further social transformation in tourism is a result of drivers such as a growing interest in gastronomy and the use of social media; this is covered in the first part of the book. The second part outlines how communities may learn from these events. With contributions from academics, entrepreneurs, destination managers and government officials from the South Asia region, this book offers a real insight in to these areas of growing interest and provide a useful resource for those researching and studying within the areas of tourism development and hospitality.

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      • Trusted Partner
        Optical Astronomy and the Hubble Telescope
        January 2020

        Optical Astronomy and the Hubble Telescope

        by Joseph A. Angelo, Jr.

        This eBook describes the rise of telescopic astronomy in Western Europe, the early 17th century, and the emergence of the Scientific Revolution. Readers will explore the work of American astronomer Edwin Powell Hubble who showed that the universe was not static, but rather expanding. As demonstrated by the special collection of NASA’s Hubble Space Telescope images presented in Optical Astronomy, Hubble’s over 1.4 million images have transformed how scientists observe the universe and some of its most mysterious phenomena. This eBook is a must-read for any student interested in how astronomers use telescopes to study planets, stars, galaxies, and the structure of the universe.

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      • Trusted Partner
        Born in A Great Era

        Born in A Great Era

        by A Record of Changes in Contemporary Lifestyle

        1978-2018, a big era. Reform and opening up have profoundly affected the changes in the way of life of the Chinese people. The manuscript replays the development of social life in China over the past 40 years of reform and opening up. It mainly sorts out the great changes in our lives in the past 40 years from the aspects of clothing, food, housing, market, love, and play. Adhering to the purpose of "a magazine and the body temperature of an era", the manuscript has a unique perspective and rich details, which can be regarded as a brief history of alternative life with warmth in this era.

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      • Trusted Partner
        Nutrition and Feeding Organic Cattle
        Zoology & animal sciences
        May 2021

        Nutrition and Feeding Organic Cattle

        by Robert Blair

        Organic cattle farming is on the increase, with consumer demand for organic milk and meat growing yearly. Beginning with an overview of the aims and principles behind organic cattle production, this book presents extensive information about how to feed cattle so that the milk and meat produced meet organic standards, and provides a comprehensive summary of ruminant digestive processes and nutrition. Since the publication of the first edition, global consumers have increasingly become concerned with the sustainability of meat production. Here, Robert Blair considers the interrelationships of sustainable practices and profitability of organic herds, reviewing how to improve forage production and quality, and minimizing the need for supplementary feeding using off-farm ingredients. This new edition also covers: - Managing a recurrent shortage of organic feed ingredients, due to increased GM feed crop cultivation worldwide - Current findings on appropriate breeds and grazing systems for forage-based organic production - Diet-related health issues in organic herds and the effects of organic production on meat and milk quality. Required reading for animal science researchers, advisory personnel that service the organic milk and beef industries and students interested in organic milk and meat production, this book is also a useful resource for organic farming associations, veterinarians, and feed and food industry personnel.

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      • Trusted Partner
        Tourism Planning and Development in Latin America
        Business, Economics & Law
        August 2020

        Tourism Planning and Development in Latin America

        by Carlos Monterrubio, Konstantinos Andriotis, Dimitrios Stylidis

        Despite the significance of tourism to the economic, social and environmental structures of Central and South America, little has been documented in the English literature about tourism in this sub-region, which in terms of population size, ranks fourth in the world with 652 million inhabitants. The first of its kind, this book focuses exclusively on tourism development, planning and their impacts in a wide number of Central and South American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered. This book:Examines the impact of tourism development and planning within Latin American countries.Takes a multidisciplinary approach including Anthropology, Development, Economics, Ecology, Policy, Sociology and Tourism Planning and Management.Is the first book in English to offer an insight into extensive research undertaken within the region.This book will provide a valuable insight for tourism researchers, practitioners and decision-makers in private and public organisations, not only from the regions of Central, South and North America, but also individuals from other parts of the world who want a more encompassing view of global tourism. Table of contents Chapter 1: Strategies for regional tourism development in Argentina. A path with new initiatives for tourism dispersal policies Chapter 2: The commitment to sustainable tourism and the development of indigenous tourism in Chile Chapter 3: Tourism development in Colombia: between conflict and peace Chapter 4: Ecotourism development in Costa Rica Chapter 5: The challenges of natural and cultural heritages of Galapagos and Quito, Ecuador Chapter 6: Tourism development in Mexico Chapter 7: Panama, the "affordable exotic destination": planned tourism success and its unplanned consequences Chapter 8: The impacts of tourism in economic growth and development in Uruguay Chapter 9: Peru and Nicaragua: tourism development in postconflict eras Chapter 10: Ecuador and Panama: Lifestyle mobilities, the golden years and the quest for paradise

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      • Trusted Partner
        Mass Tourism in a Small World
        Business, Economics & Law
        May 2017

        Mass Tourism in a Small World

        by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson

        This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future

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      • Trusted Partner
        Amelie Trott and the Earth Watchers
        Children's & YA
        March 2020

        Amelie Trott and the Earth Watchers

        by Moyra Irving

        This is the extraordinary story of how one small girl stopped a planetary catastrophe. It’s a very timely book, written for the child in us all, with a forceful message about the power of young people to transform the world - a theme currently demonstrated by brave young heroes like Greta Thunberg. And with magical synchronicity, the very week Greta began her lone vigil outside the Swedish government last year, over 1,000 miles (1,897 km) away in the fictional world of books, Amelie Trott took to Parliament Square, London - on a mission to avert the End of the World. It’s a family drama with an international feel - set mainly in England but with episodes in Washington DC and around the world.

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      • Trusted Partner
        Tourism in Development: Reflective Essays
        Business, Economics & Law
        November 2020

        Tourism in Development: Reflective Essays

        by Peter U C Dieke, Brian E M King, Richard Sharpley, Ali Thompson

        This book: - comprises reflective essays written by internationally-ranked scholars and tourism consultants with extensive experience, particularly in the developing world countries - considers extant themes, issues and challenges related to tourism and development - offers a critical and contemporary perspective on tourism's significance and role in development.

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      • Trusted Partner
        Borders and conflict in South Asia
        Humanities & Social Sciences
        March 2017

        Borders and conflict in South Asia

        The Radcliffe Boundary Commission and the partition of Punjab

        by Lucy Chester

        Borders and conflict in South Asia is the first full-length study of the 1947 drawing of the Indo-Pakistani boundary in Punjab. Using the Radcliffe commission as a window onto the decolonization and independence of India and Pakistan, and examining the competing interests, both internal and international, that influenced the actions of the various major players, it highlights British efforts to maintain a grip on India even as the decolonization process spun out of control. Drawing on extensive archival research in India, Pakistan, and Britain, combined with innovative use of cartographic sources, the book paints a vivid picture of both the partition process and the Radcliffe line's impact on Punjab. This book will be vital reading for scholars and students of colonialism, decolonization, partition, and borderlands studies, while providing anyone interested in South Asia's independence with a highly readable account of one of its most controversial episodes.

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      • Trusted Partner
        Wigglers: The Survival of Small-town People in the City
        January 2023

        Wigglers: The Survival of Small-town People in the City

        by Yi Hong, a reporter for Hunan Broadcasting System, has devoted himself to TV programs and copywriting related to art all year round. He has published the novels Endless Love to Changsha and Love is a Ghost, and compiled the books Bright Future and Absolute Loyalty. He won the first “Taofen Award for New Talents” in China.

        It is a realistic novel with unique characteristics in content and text. The novel describes the different lives of the hero and Brother Liaoliao, his fellow villager and classmate, two young people who came from a small town. The town and the city work as mirror images of each other, as was the case with the two main characters. They share common childhood and juvenile memories, which are the source of life that has been turned into fantasy stories over time. As friends, they went out to college together and lived in the city after graduation. One got promoted, while the other spent time in a mediocre position...

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      • Trusted Partner
        Tour Operators and Operations
        Business, Economics & Law
        December 2017

        Tour Operators and Operations

        Development, Management and Responsibility

        by Jacqueline Holland, David Leslie

        With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.

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      • Trusted Partner
        Physical Sciences, Revised Edition
        January 2020

        Physical Sciences, Revised Edition

        Notable Research and Discoveries

        by Kyle Kirkland, Ph.D.

        Physical Sciences, Revised Edition covers a range of areas of expertise in the ever-changing field of physics. Requiring no special mathematical knowledge to understand the material, this resource explores the ways in which scientists study atoms and their components, while also breaking down the theoretical foundations in the field. With new chapters devoted to the highly advanced technology and facilities that physicists are using, this revised edition is devoted to the researchers who expand the frontiers of physics-and often uncover phenomenon that contradict prevailing wisdom. Chapters include: Nuclear Fusion—Power from the Atom Particle Accelerators Neutrinos—Elusive Particles and the Mysteries of Astrophysics Superconductors—Perfect Electrical Conductors Chaos Theory and the Butterfly Effect String Theory and the Foundations of Physics International Thermonuclear Experimental Reactor (ITER) National Ignition Facility Lawrence Livermore National Lab.

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      • Trusted Partner
        Food Composition Table for the Practice
        2023

        Food Composition Table for the Practice

        The small Souci/Fachmann/Kraut

        by Founded by S.W. Souci, W. Fachmann and H. Kraut. Revised by Dr. Petra Steinhaus. Edited by the Leibniz Institute of Food Systems Biology at the Technical University of Munich.

        ■ How many omega-3 fatty acids does salmon contain? ■ Which dairy product contains the most calcium? ■ How iron-rich is spinach, really? Whether calories, vitamins or amino acids – whether in field beans, bananas, eggs, chicken, parmesan cheese or onion – it is all here. The compact edition of the time-tested „large SFK [Souci/Fachmann/Kraut]“ offers tested data on over 70 ingredients in more than 360 foods, systematically structured according to food groups. This edition with thousands of values has been completely revised and updated by the Leibniz Institute of Food Systems Biology at the Technical University of Munich. Extra: 32 summary tables cover more than 300 other, less common foods and allow for targeted, clear comparisons. 16 orientation tables provide information about foods with particularly high or low amounts of ingredients. Nutritional values, energy content, main components and ingredients displayed in uniform systematics and a practical format – just look it up!

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      • Trusted Partner
        Ultraviolet Astronomy
        January 2020

        Ultraviolet Astronomy

        by Joseph A. Angelo, Jr.

        This visually-engaging eBook takes a deep dive into the history and science of ultraviolet (UV) astronomy. Astrophysicists find that UV data are of considerable use when they want to study many of the phenomena that occur in distant galaxies, which are often associated with massive black holes at the centers of galaxies. This eBook describes a variety of discoveries in UV astronomy made by space-based observatories since the beginning of the Space Age up to the present day. Ultraviolet Astronomy features notable missions in UV astronomy such as the International Ultraviolet Explorer (IUE), and specialized astronomical observations involving the Wide Field Camera 3 of NASA’s Hubble Space Telescope.

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      • Trusted Partner
        Primary Health Care in Tanzania through a Health Systems Lens
        September 2023

        Primary Health Care in Tanzania through a Health Systems Lens

        A History of the Struggle for Universal Health Coverage

        by Ntuli A. Kapologwe, James Tumaini Kengia, Eric van Praag, Japhet Killewo, Albino Kalolo, Maryam Amour, Mackfallen Anasel, Rutasha Dadi, Faisal Issa, Mwandu Kini Jiyenze, Godfrey Kacholi, Antony Kapesa, Leonard Katalambula, Anosisye M. Kesale, Stephen M. Kibusi, Amani Kikula, Erick Kitali, George Kiwango, Claud Kumalija, Hadija Kweka, Zarina Shamte Madabida, Abel Makubi, Chacha Marwa, Innocent Mboya, Romuald Mbwasi, William Mfuko, Chipole Mpelembe, Gemini J. Mtei, Oresto Michael Munishi, Castory Munishi, Elihuruma M. Nangawe, Harrieth P. Ndumwa, Frida N. Ngalesoni, Jackline E. Ngowi, Belinda J. Njiro, William Reuben, George M. Ruhago, Bakari Salum, Don De Savigny, Aifelo Sichalwe, Nathanael Sirili, Felix Sukums, Bruno F. Sunguya, Idda L. Swai, Marcel Tanner, Desderi Wengaa

        Robust health care systems are paramount for the health, security, and prosperity of people and countries as a whole. This book provides for the first time a chronicle of the struggle for, and eventual success of, universal health coverage (UHC) in Tanzania. Beginning with an introduction to primary health care in the country, from its historical foundations to the major milestones of implementation, this book then considers stewardship of this important aspect of health systems over time. Written in a way to allow the application of lessons learned to other countries' contexts, this book covers: - Policy and governance issues such as leadership, human resources, and financing of health systems; - Practical aspects of health system delivery, including supply chains, community care, new technologies, and the integration of services for particular population groups; - The impact and mitigation of global events on health systems, such as resilience and preparedness in the light of disease outbreaks or climate change, and social, commercial, and political influences. Concluding with a look to the future, forecasting the changes and new solutions needed to adapt to a changing world, this book is a valuable reference for policy makers, global health practitioners, health system managers, researchers, students, and all those with an interest in primary health care and reforms - both in Tanzania and beyond.

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      • Trusted Partner
        Optical Manipulation of Pests and Beneficial Arthropods
        Science & Mathematics
        May 2020

        Optical Manipulation of Pests and Beneficial Arthropods

        by David Ben-Yakir, Antoine Abrieux, Joanna C. Chiu, Joseph E. Funderbunk, Daphna Gottlieb, Gábor Horváth, Simcha Lev-Yadun, Un Taek Lim, Xavier Martini, Masami Shimoda, Robert van Tol

        Arthropod pests, pollinators, and natural enemies of pests have a great economic importance to human health and food supply worldwide. Arthropods use optical cues to find food and suitable oviposition sites, daily and seasonal activities, orientation and navigation. Most arthropods have compound eyes with receptors for UV light (peak sensitivity at 360 nm) and for green-yellow light (peak sensitivity at 520-540 nm). Many arthropods also have simple eyes (ocelli) that respond to changes in light intensity. Some arthropods can detect linearly polarized light and use it as an optical cue for oviposition sites, finding of hosts and navigation.The properties of the optical cue, such as wavelength, intensity, polarization, size, shape and contrast, greatly affect their response to the optical cue. Therefore, manipulation of optical cues can interfere or enhance arthropods' activities and development. UV light has been used to attract insects for monitoring and control. The patterns of UV reflected from flowers and plants affect arthropods' preference to visit them. The absence of UV light often deters arthropods and decreases their dispersal rate. UVB induces general stress in plants which may increase their resistance to arthropod pests. Green-yellow color induces landing and favors settling (arresting) of many plant feeding arthropods. High levels of reflected sunlight (above 25% of sun radiation) deters arthropods' landing and reduces settling. The recent use of monochromatic lights to increase crop yield, or to induce desirable plant characteristics, is expected to affect the activity of the associated arthropds as well. Optical manipulations are proposed as a part of an integrated pest management (IPM) program for open-field and protected crops, and for protecting the health of humans and domestic animals. This book contains up-to-date reviews of the published literature, some unpublished results of the authors, and suggestions for future research and development of this method.

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        flight Close to the ground : a record of the development of maglev transportation in China
        December 2018

        flight Close to the ground : a record of the development of maglev transportation in China

        by Wang Woweng

        This book is a documentary work about the independent innovation of maglev transportation in China. The author of this book has been following the progress of maglev transportation for more than 20 years, and has written this book on the basis of collecting a large number of relevant data and interviewing relevant experts, professors and engineering technicians. The book focuses on the innovation and engineering, industrial research and development, promotion and application of Maglev Transportation Technology in China. It shows that the innovation team with the University of national defense science and technology and CRRC Zhuji Co., Ltd. as the main body started from scratch and took the road of military civilian integration development. After 37 years of unremitting efforts, the book has finally realized the engineering and production of medium and low speed maglev trains in China The course of successful industrialization practice.

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      • Trusted Partner
        Major Scientific and Technological Innovations in Ancient China (First Series)
        November 2020

        Major Scientific and Technological Innovations in Ancient China (First Series)

        by Institute of the History of Natural Sciences, Chinese Academy of Sciences

        This book provides us with historical clues and development status of China's major scientific and technological inventions, which is conducive to inspiring readers to create new inspirations, trigger new scientific thinking, and develop new technological achievements.

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