• August 2016

      Entertainment Public Relations

      Communicating with Audiences

      by Carol Ames

      Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment

    • March 2007

      The Public Relations Writer's Handbook

      The Digital Age

      by Merry Aronson, Don Spetner, Carol Ames

      The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speec

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