Created in 1989, Adverbum is a publishing company with four imprints specialized inhealth, human sciences, sports, cookbooks,lifestyle, religion, typography andgraphic design. Adverbum’s catalogue of 220 titles is enriched by 20 new titles each year, all written by specialists. This eclectic production is meticulous and includes many reference books which have been translated all over the world.
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‘Ärzt*in als Ganzes‘ ist ein inspirierendes Buch für Mediziner aller Altersklassen und Spezialisierungen, die den Sinn in ihrer Arbeit (wieder)finden oder verstärken wollen.
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Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
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The Cultural History Of Hunan consists of five parts. It contains the most complete and authoritative analysis and comments. It is a special contribution to study in cultural history in Hunan. And more importantly, it filled the gap in research of the culture in Hunan.
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The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
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The book explores two thousand years of history on the territory of modern Ukraine. It is divided into two chapters: the first chapter covers the period from X century BC to III century AD, the second - from the III century to the IX century. The book includes professional opinions of the specialists in various areas of history. The reader can find information on language, religion, mythology, technological development, economics, art, and military affairs of ancient times collected under one roof. The book contains a lot of new and unique information, that appear as a result of the most recent research on the history of Ukraine. Some information is published for the first time. The book is supplemented by rich illustrative material, designed for a wide audience.
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Promoting motivation to change is one of the most important treatment components in psychotherapeutic practice across disorders. Working through ambivalence and ultimatelyincreasing motivation to choose recovery with all its consequences is one of the main goals in treatment. This book presents the current state of knowledge anddescribes practical interventions to promote motivation to change. When dealing with ambivalent issues, an open, therapeutic attitude is recommended, as well as certainstrategies for conducting conversations to avoid reactance and resistance. The main focus of the book is therefore on therapeutic conversation and concrete interventions to clarify and increase motivation to change. For:• medical and psychological psychotherapists• child and adolescent psychotherapists• specialists working in psychiatry, psychotherapy,or psychosomatic medicine• clinical psychologists• psychological counselors• students and teachers in psychotherapeutic training,further training, and continuing education
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This collection draws together original scholarship from international contributors on a range of aspects of professional and semi-professional medical work and its relations to British culture. It combines a diverse spectrum of scholarly approaches, from medical history to book history, exploring literary and scientific texts, such as satiric poetry, essays, anatomies, advertisements, and the novel, to shed light on the mythologisation and transmission of medical (mis)information through literature and popular culture. It analyses the persuasive and sometimes deceptive means by which myths, as well as information and beliefs, about medicine and the medical professions proliferated in English literary culture of this period, from early eighteenth-century household remedies to the late nineteenth-century concerns with vaccination that are still relevant today.
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The essential search tool for all users of the CAB ABSTRACTS™, Global Health and AGRICOLA databases and related products. The CAB Thesaurus is not only an invaluable aid for database users but it has many potential uses by individuals and organizations indexing their own information resources for both internal use and on the Internet. Its strengths include: Controlled vocabulary that has been in constant use since 1984 Broad coverage of pure and applied life sciences, technology and social sciences Approximately 59,000 terms Specific terminology for all subjects covered Includes thousands of plant, animal and microorganism names Broad, narrow and related terms to help users find relevant terminology Cross-references from non-preferred synonyms to preferred terms American and British spelling variants Relevant CAS registry numbers International Union of Biochemistry Commission notation for enzymes Choice of alphabetical or classified displays The CAB Thesaurus is available as a 2-volume printed edition (5th edition, 1999, comprising an alphabetical listing and a supplementary classified section) and in electronic format.
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Art, museums and touch examines conceptions and uses of touch within arts museums and art history. Candlin deftly weaves archival material and contemporary museology together with government policy and art practice to question the foundations of modern art history, museums as sites of visual learning, and the association of touch with female identity and sexuality. This remarkable study presents a challenging riposte to museology and art history that privileges visual experience. Candlin demonstrates that touch was, and still is, crucially important to museums and art history. At the same time she contests the recent characterisation of touch as an accessible and inclusive way of engaging with museum collections, and argues against prevalent ideas of touch as an unmediated and uncomplicated mode of learning. An original and wide-ranging enquiry, this book is essential reading for scholars and students of museum studies, art history, visual culture, disability, and for anyone interested in the cultural construction of the senses. ;
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Kripkes bahnbrechende Untersuchung Name und Notwendigkeit markiert einen Wendepunkt in der philosophischen Theorie der Eigennamen. In kritischer Auseinandersetzung mit der klassischen Theorie der Eigennamen entwickelt Kripke seine berühmte Alternative: die kausale Namentheorie. Sie besagt, daß der Bezug (die Referenz) eines Namens zunächst in einer Art Taufe festgelegt wird und dann in der Kommunikationsgemeinschaft tradiert wird. Dabei wird die Beschreibung, die bei der Festlegung der Referenz noch eine Rolle gespielt hat, irrelevant, so daß der Name selbst keinen semantischen Sinn hat. Namen sind, im Gegensatz zu Beschreibungen, sogenannte starre Bezeichnungsausdrücke (Designatoren), die, wenn einmal festgelegt, denselben Gegenstand in allen möglichen Welten bezeichnen. Daraus ergibt sich die Verbindung zum zweiten Thema der Untersuchung, der Notwendigkeit.
