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      • Evenio publishing

        All of our publications are carefully designed and have a purpose of helping children meet the world around them, themselves, their emotions, learn how to recognize and nurture the values of modern world, as well as to grow up into responsible, happy, fulfilled and proactive adults. We aim to be a support for parents and educators on this journey so that they can help their children grow and learn together through stories, imagination and pictures.

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      • Trusted Partner
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

      • Trusted Partner
        Hospitality industry
        May 2014

        Events as a Strategic Marketing Tool

        by Dorothe Gerritsen, Ronald van Olderen

        Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

      • Trusted Partner
        Political parties
        May 2005

        Political marketing

        A comparative perspective

        by Edited by Darren Lilleker and Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.

      • Trusted Partner
        Humanities & Social Sciences
        May 2005

        Political marketing

        A comparative perspective

        by Darren Lilleker, Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;

      • Trusted Partner
        Business, Economics & Law
        June 2019

        China-Africa Economic and Trade Cooperation:

        Case Studies and Plans

        by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee

        China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.

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        Strategic Event Leveraging

        Models, Practices and Prospects

        by Vassilios Ziakas

        This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Written by an experienced author well-known in the field of event management and leveraging, this book: - Examines the art of event leveraging and contributes to the literature by refining pertinent theory. - Presents and explains theoretical models of event leveraging and emergent derivative frameworks. - Reveals major practices, issues and lessons from literature and case studies. - Integrates disciplinary applications of event leveraging to further refine the theoretical perspective through an interdisciplinary lens. - Develops a comprehensive outlook of event leveraging as a means to sustainability. Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.

      • Trusted Partner
        Humanities & Social Sciences
        June 2004

        The political marketing revolution

        Transforming the government of the UK

        by Jennifer Lees-Marshment

        This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

      • Trusted Partner
        Political parties
        August 2008

        Political marketing and British political parties (2nd Edition)

        by Jennifer Lees-Marshment

        The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

      • Trusted Partner
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

      • Trusted Partner
        Business, Economics & Law
        December 2018

        World Heritage Sites

        Tourism, Local Communities and Conservation Activities

        by Takamitsu Jimura

        Heritage is a growing area of both tourism and study, with World Heritage Site designations increasing year-on-year. This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for different destinations. World Heritage status is a strong marketing brand, and proper heritage management and effective conservation are vital, but this tourism must also be developed and managed appropriately if it is to benefit a site. As many sites are located in residential areas, their interaction with the local community must also be carefully considered. This book: - Reviews new areas of development such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks. - Includes global case studies to relate theory to practice. - Covers a worldwide industry of over 1,000 cultural and natural heritage sites. An important read for academics, researchers and students of heritage studies, cultural studies and tourism, this book is also a useful resource for professionals working in conservation, cultural and natural heritage management.

      • Trusted Partner
        Management & management techniques
        August 2011

        Destination Marketing and Management

        Theories and Applications

        by Edited by Youcheng Wang, Abraham Pizam.

        Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

      • Trusted Partner
      • Trusted Partner
        Humanities & Social Sciences
        August 2021

        The Red and the Black

        The Russian Revolution and the Black Atlantic

        by David Featherstone, Christian Høgsbjerg

        The Russian Revolution of 1917 was not just a world-historical event in its own right, but also struck powerful blows against racism and imperialism, and so inspired many black radicals internationally. This edited collection explores the implications of the creation of the Soviet Union and the Communist International for black and colonial liberation struggles across the African diaspora. It examines the critical intellectual influence of Marxism and Bolshevism on the current of revolutionary 'black internationalism' and analyses how 'Red October' was viewed within the contested articulations of different struggles against racism and colonialism. Challenging European-centred understandings of the Russian Revolution and the global left, The Red and the Black offers new insights on the relations between Communism, various lefts and anti-colonialisms across the Black Atlantic - including Garveyism and various other strands of Pan-Africanism. The volume makes a major and original intellectual contribution by making the relations between the Russian Revolution and the Black Atlantic central to debates on questions relating to racism, resistance and social change.

      • Trusted Partner
        November 2021

        Tourism Marketing in Western Europe

        by Nikolaos Boukas, Dimitrios Stylidis

        Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

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      • Trusted Partner
        Sport & leisure industries
        March 2001

        Tourism Ecolabelling

        Certification and Promotion

        by Edited by Dr Xavier Font, Ralf C Buckley

        There is currently immense interest in measuring the sustainability of tourism in general, and of ecotourism in particular. Hitherto, it has been difficult for consumers to know whether claims of tourism destinations and products being "ecologically sustainable" are based on hard evidence. The tourism industry has therefore been developing methods to measure these objectively in the form of ecolabels.This book is the first substantial book to review this subject. Emphasis is placed on the criteria used in ecolabels to determine sustainability, the marketing of ecologically-labelled tourism products and the management of current ecolabels and awards.

      • Trusted Partner
        The Arts
        November 2010

        After the Event

        New perspectives on art history

        by Amelia Jones, Charles Merewether, John Potts, Marsha Meskimmon

        The event occurs in and over time; the aftermath concerns the traces, which are frozen into images, objects, re-presentations. Traditionally, art history is written in the aftermath as representational. A different perspective on the visual arts is opened up when scholars insist on exploring the status of the event itself, allowing temporality to remain in place. By focusing on the event, recognition of the complex character of the traces becomes all the more evident, challenging the singularity of representation itself. This book opens up debates on art history and theory to a broad range of perspectives, offering fresh approaches to art history and media culture alongside diverse investigations into cross-cultural and non-Western art practices. The essays draw together a wide and regionally diverse range of scholars from numerous areas, including film and documentary studies, philosophy, intellectual and cultural history, media theory and performance studies, as well as art history and theory. ;

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