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      • Naxos Deutschland Musik & Video Vertriebs GmbH

        About Naxos licensing service As the world's leading classical music label, we can offer you an unparalleled range of repertoire for licensing. Our continuously-expanding catalogue now contains over 750,000 tracks, all of the highest artistic standard, all in state-of-the-art digital sound and many critically-acclaimed. From Early music to Opera, from Medieval to Post-Modern, from Bach to Wagner, Naxos has it. And because we own our recordings outright we can clear the right overnight without involving third parties. Are you looking for unique music for your project? We are offering a complete service from your initial concept to the finished product.   Julia Brunzlow eMail: jb@naxos.de Tel.: 0171-3312975   Julia Gärtner eMail: jg@naxos.de Tel.: 08121-2500747   Web: www.naxoslicensing.com

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      • Mark Allen Group

        The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites.

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      • Trusted Partner
        Political marketing
        Political parties
        May 2005

        Political marketing

        A comparative perspective

        by Edited by Darren Lilleker and Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.

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      • Trusted Partner
        Political marketing
        Humanities & Social Sciences
        May 2005

        Political marketing

        A comparative perspective

        by Darren Lilleker, Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;

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      • Trusted Partner
        Sustainable Destination Branding and Marketing
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

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      • Trusted Partner
        My Little Picture Book of Animals
        November 2020

        My Little Picture Book of Animals

        (From A to Z)

        by Ulrich Talla Wamba / Akira Junior

        For ages 3+  ‘‘My Little Picture Book of Animals (From A to Z)’’ helps children identify animals in their environment. It contains both domestic and wild animals. The animals are placed in alphabetical order to ease the learning process.

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      • Trusted Partner
        Video
        April 2005

        Video

        Das reflexive Medium

        by Yvonne Spielmann

        Vom Aufkommen der Videotechnik Mitte der sechziger Jahre bis heute hat sich ein breitgefächertes Feld der Videopraxis etabliert. Es nimmt seinen Ausgang in der Auseinandersetzung mit den Parallelmedien Fernsehen und Performance und entwickelt im Rahmen der Formatvorgaben von Videoband, Videoinstallation und Videoperformance ein eigenes ästhetisches Vokabular. Dieses zeichnet sich durch Übergänge zur Installation, zum Happening und zu multimedialen, hypermedialen und interaktiven Präsentationsformen aus. Yvonne Spielmann fragt in ihrer detaillierten Studie nach dem Stellenwert von Video in technologischer, ästhetischer und medienkultureller Perspektive und vertritt die These, daß Video ein eigenständiges Medium darstellt und nicht etwa ein Zwischenstadium, das mit der Einführung digitaler Technologien obsolet würde. Der vorliegende Band bietet einen Überblick über die Theorie und Geschichte der Videokunst und stellt daher ein Kompendium dieser für die Kunst der Gegenwart maßgeblichen Medienform dar.

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      • Trusted Partner
        The Guys of Rangoon 1930
        Fiction
        May 2020

        The Guys of Rangoon 1930

        by Khet Zaw

        The Guys of Rangoon , 1930 is a record breaking bestseller book from Myanmar . It sold 16000 copies within one day during the pre order period. More than one hundred thousand copies have been sold so far. Film rights, several merchandise rights, comic rights already sold.It was based in Yangon , Myanmar during the colonial period. The main character is Pho Thoke who was a gangster and managed a lot of business by himself and his gang. He is very close with politicians as well and he is involved in several dirty political movements in Myanmar . This story is based on real characters and events.

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      • Trusted Partner
        China-Africa Economic and Trade Cooperation:
        Business, Economics & Law
        June 2019

        China-Africa Economic and Trade Cooperation:

        Case Studies and Plans

        by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee

        China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.

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      • Trusted Partner
        The political marketing revolution
        Humanities & Social Sciences
        June 2004

        The political marketing revolution

        Transforming the government of the UK

        by Jennifer Lees-Marshment

        This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

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      • Trusted Partner
        Litora audio
        May 2005

        Litora audio

        Hör-CD mit nach pronuntiatus restitutus gelesenen Litora-Texten. Ca. 70 Minuten

        by Müller, Hubert; Blank-Sangmeister, Ursula / Sprecher Hansen, Julia; Sprecher Jackenkroll, Michael; Herausgeber (Film oder Video) Kimmel, Frank Stefan

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      • Trusted Partner
        Lumina audio
        April 2008

        Lumina audio

        Hör-CD mit nach pronuntiatus restitutus gelesenen Lumina-Texten. Laufzeit: 72 Minuten

        by Blank-Sangmeister, Ursula / Sprecher Jackenkroll, Michael; Sprecher Hansen, Julia; Herausgeber (Film oder Video) Kimmel, Frank Stefan; Zeichnungen von Dietmar Griese Griese Design

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      • Trusted Partner
        Political marketing and British political parties (2nd Edition)
        Political parties
        August 2008

        Political marketing and British political parties (2nd Edition)

        by Jennifer Lees-Marshment

        The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

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      • Trusted Partner
        THE DREAMTIME
        War & combat fiction
        2021

        THE DREAMTIME

        by Mstyslav Chernov

        The Dreamtime is a novel, written by Mstyslav Chernov, a war reporter working for Associate Press, and released in 2021 by Sammit-Knyha Publishing House. “Dreamtime” is a 460-page fusion of a documentary and a psychological thriller. The book is based on real events and has been written over an eight-year period. Drawing on the Indigenous Australians’ concept of the dreamtime, the novel explores a social collective experience of war and conflict and is based on real events witnessed by the author during the war in eastern Ukraine and the migration crisis in southern Europe over the recent years. It comprises four intertwined plots spanning in space from Ukraine’s war-torn Donbas to southern Europe and southeast Asia, tied together by themes of existential conflict and the blurred line between reality and dreams. The novel is published in Ukrainian. It was well-received by critics and praised for its realism in depicting war, for its creative literary depiction of how dreams reflect the psyche, and for its "serious" and "skillful” prose. The book was nominated for the BBC News Ukraine Book of the Year Award.

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      • Trusted Partner
        Intra. Lehrgang für Latein ab Klasse 5 oder 6 / Intra audio I
        March 2008

        Intra. Lehrgang für Latein ab Klasse 5 oder 6 / Intra audio I

        Hör-CD mit nach pronuntiatus restitutus gelesenen Intra-Texten

        by Blank-Sangmeister, Ursula; Hubig, Silke; Mosebach-Kaufmann, Inge; Hille-Coates, Gabriele / Sprecher Jackenkroll, Michael; Sprecher Hansen, Julia; Herausgeber (Film oder Video) Kimmel, Frank Stefan Stefan

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      • Trusted Partner
        Festival and Event Tourism
        Geography & the Environment
        August 2022

        Festival and Event Tourism

        Building Resilience and Promoting Sustainability

        by Anukrati Sharma, Jeetesh Kumar, Bakhodir Turaev, Priyakrushna Mohanty

        Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination marketing aspects of festivals and events. It: - Reviews the common trends, trajectories and competition in the event tourism market; - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation; - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Also covering important issues such as the marketing, branding and promotion of events, this book unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

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      • Trusted Partner
        Things. My 200 Picture Book
        Children's & YA

        Things. My 200 Picture Book

        by Magdalena Skala

        The very smallest children can identify and name objects from their homes in this award-winning, large-format board book. Magdalena Skala’s fantastic illustrations use bright colours and clear forms to depict the most important objects from the nursery, kitchen, garden, lounge, bathroom – in short from children’s everyday worlds: a great start into the world of words – and books! Magdalena Skala was awarded the 2019 Meefisch Prize and the Marktheidenfeld Prize for picture book illustration for THINGS. MY 200-PICTURE BOOK.

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      • Trusted Partner
        Intra. Lehrgang für Latein ab Klasse 5 oder 6 / Intra audio II
        January 2009

        Intra. Lehrgang für Latein ab Klasse 5 oder 6 / Intra audio II

        Hör-CD mit nach pronuntiatus restitutus gelesenen Intra-Texten

        by Blank-Sangmeister, Ursula; Hille-Coates, Gabriele; Hubig, Silke; Mosebach-Kaufmann, Inge; Müller, Hubert / Redaktion Schweigert, Jutta; Sprecher Jackenkroll, Michael; Herausgeber (Film oder Video) Kimmel, Frank Stefan Stefan; Sprecher Hansen, Julia

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      • Trusted Partner
        Public information films
        The Arts
        July 2024

        Public information films

        British government film units, 1928–52

        by Alan Harding

        In the years after the First World War the British government had to adapt its communication policy to connect with the new mass electorate. This book examines the government's own Film Units and their slow development of the Public Information Film. By reviewing the entire film catalogue produced by the Empire Marketing Board, the General Post Office and Crown Film Units, particular themes are identified which not only reflect the demands of the Units' sponsors but also the anxieties and concerns of the 1930s and 1940s. The impact of the films is explored through the contemporary reaction of the audiences to them. By the time the Crown Film Unit was closed in 1952 a style of Public Information Film had been developed and continued into the 1970s.

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      • Trusted Partner
        The Guys from Mandalay , 1950
        Fiction
        November 2020

        The Guys from Mandalay , 1950

        by Khet Zaw

        The Guys of Manday ,1950s is based in the years just after independence . After Myanmar became independent from English , there were several armed conflicts in Ethnic Areas all over the world. Sein Da Myone ( Golden Dagger) was a leader of a robber gang base in Mandalay ,upper Myanmar . Nobody knows the real life of Mr Golden Dagger and he lived under the face of a gentleman . This book is related to The Guys of Rangoon 1930 as well and they have some links in stories.

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