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      • Strange Days Books, Social Cooperative Enterprise

        Strange Days Books is a social cooperative publishing firm based in Crete, Greece. Since 2012 we have published almost 100 books. Every year we organize Sand Festival, an online Writers’ Workshop and - in cooperation with www.eyelands.gr literary magazine - the one and only international short story competition based in Greece, plus our International Book Awards. In 2019 SDB was the only publishing house in Greece to receive approval by the European Union’s Creative Europe translation funding program for its project "Strange Days in Europe”. Strange Days Books is an entirely independent publisher, primarily interested in showcasing the wealth of new writing voices in Greece. We work closely with our authors to create books that will appeal to booklovers, books about the present, books that strive to push the art of literature forward, books written with talent and passion, books that challenge the way we see the world, books bursting with new ideas and intriguing perspectives.

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      • Trusted Partner
        Sustainable Destination Branding and Marketing
        Business, Economics & Law
        January 2020

        Sustainable Destination Branding and Marketing

        Strategies for Tourism Development

        by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

        Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

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      • Trusted Partner
        Sustainable Agricultural Marketing and Agribusiness Development
        December 2023

        Sustainable Agricultural Marketing and Agribusiness Development

        An African Perspective

        by Brighton Nyagadza, Tanyaradzwa Rukasha

        The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

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      • Trusted Partner
        Events as a Strategic Marketing Tool
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

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      • Trusted Partner
        Events as a Strategic Marketing Tool
        Hospitality industry
        May 2014

        Events as a Strategic Marketing Tool

        by Dorothe Gerritsen, Ronald van Olderen

        Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

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      • Trusted Partner
        The political marketing revolution
        Humanities & Social Sciences
        June 2004

        The political marketing revolution

        Transforming the government of the UK

        by Jennifer Lees-Marshment

        This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

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      • Trusted Partner
        China-Africa Economic and Trade Cooperation:
        Business, Economics & Law
        June 2019

        China-Africa Economic and Trade Cooperation:

        Case Studies and Plans

        by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee

        China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.

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      • Trusted Partner
        Russian grand strategy in the era of global power competition
        Humanities & Social Sciences
        April 2022

        Russian grand strategy in the era of global power competition

        by Andrew Monaghan, Richard Connolly

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      • Trusted Partner
        Political marketing and British political parties (2nd Edition)
        Political parties
        August 2008

        Political marketing and British political parties (2nd Edition)

        by Jennifer Lees-Marshment

        The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

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      • Trusted Partner
        The sea in Russian strategy
        Humanities & Social Sciences
        June 2023

        The sea in Russian strategy

        by Andrew Monaghan, Richard Connolly

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      • Trusted Partner
        Destination Marketing and Management
        Management & management techniques
        August 2011

        Destination Marketing and Management

        Theories and Applications

        by Edited by Youcheng Wang, Abraham Pizam.

        Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

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      • Trusted Partner
        Transformation of the Agri-food System in Central and Eastern Europe and the New Independent States
        Agriculture & related industries
        June 1997

        Transformation of the Agri-food System in Central and Eastern Europe and the New Independent States

        by Jill E Hobbs, William A Kerr, James D Gaisford

        This book offers a coherent perspective on the transition to a market-based agri-food system in the Central and Eastern European Countries and the New Independent States of the former Soviet Union. It provides a formal analysis of the entire food chain from farm inputs to final consumers including imports and exports. Major components of the agribusiness sector (inputs, farm-level marketing, processing, distribution and retailing) are all dealt with in separate chapters. In addition there is coverage of food security, multinationals, commercial law, finance and building market institutions. Theoretical chapters are devoted to problems concerning prices, transactions costs and bilateral monopoly. This theoretical discussion gives an in depth discussion of the difficulties underlying the process of transition to a market-based agri-food system and forms a consistent focus for the book as a whole. Overall, the book makes a highly original contribution to the literature on this topical subject and will be indispensable for agricultural and food economists, as well as general economists and others interested in the topic of economies in transition.

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      • Trusted Partner
        Festival and Event Tourism
        Geography & the Environment
        August 2022

        Festival and Event Tourism

        Building Resilience and Promoting Sustainability

        by Anukrati Sharma, Jeetesh Kumar, Bakhodir Turaev, Priyakrushna Mohanty

        Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination marketing aspects of festivals and events. It: - Reviews the common trends, trajectories and competition in the event tourism market; - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation; - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Also covering important issues such as the marketing, branding and promotion of events, this book unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

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      • Trusted Partner
        Tourism Marketing in Western Europe
        November 2021

        Tourism Marketing in Western Europe

        by Nikolaos Boukas, Dimitrios Stylidis

        Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

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      • Trusted Partner
        Using Europe: territorial party strategies in a multi-level system
        Humanities & Social Sciences
        July 2010

        Using Europe: territorial party strategies in a multi-level system

        by Eve Hepburn

        This book explores how regional political parties use Europe to advance their territorial projects in times of rapid state restructuring. It examines the ways in which decentralization and supranational integration have encouraged regional parties to pursue their strategies across multiple territorial levels. This book constitutes the first attempt to unravel the complexities of how nationalist and statewide parties manoeuvre around the twin issues of European integration and decentralization, and exploit the shifting linkages within multi-level political systems. In a detailed comparative examination of three cases - Scotland, Bavaria and Sardinia - over a thirty-year period, the book explores how integration has altered the nature of territorial party competition and identifies the limits of Europe for territorial projects. In addressing these issues, this work moves beyond present scholarship on multi-level governance to explain the diversity of regional responses to Europe. By providing important new insights and empirical research on the conduct of territorial party politics, and an innovative model of territorial mobilization in Europe, this book will be of great interest to students and scholars of comparative politics, European studies, regionalism and federalism, political parties and devolution. ;

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      • Trusted Partner
        Goat Production and Marketing in the Tropics
        Medicine
        October 2019

        Goat Production and Marketing in the Tropics

        by Pramod Kumar Rout, Ashok Kumar, Basanta Kumara Behera

        This book is a practical manual for goat production systems covering: breeding and selection, feeding based on available crops and resources, and targeted preventative health care for increased productivity and income. It outlines best practice and strategies for setting up a farm, overcoming challenges, increasing milk and meat quality, obtaining sustainability, reducing environmental pollution, optimising climatic conditions and tapping into local know-how. In addition, the book details developing region-specific data for effective decision making and better management, as well as how to run a developmental project to empower stake holders for higher production, support innovation, and analyse the supply chain for better product quality and marketing.

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      • Trusted Partner
        World Heritage Sites
        Business, Economics & Law
        December 2018

        World Heritage Sites

        Tourism, Local Communities and Conservation Activities

        by Takamitsu Jimura

        Heritage is a growing area of both tourism and study, with World Heritage Site designations increasing year-on-year. This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for different destinations. World Heritage status is a strong marketing brand, and proper heritage management and effective conservation are vital, but this tourism must also be developed and managed appropriately if it is to benefit a site. As many sites are located in residential areas, their interaction with the local community must also be carefully considered. This book: - Reviews new areas of development such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks. - Includes global case studies to relate theory to practice. - Covers a worldwide industry of over 1,000 cultural and natural heritage sites. An important read for academics, researchers and students of heritage studies, cultural studies and tourism, this book is also a useful resource for professionals working in conservation, cultural and natural heritage management.

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      • Trusted Partner
        Political marketing
        Humanities & Social Sciences
        May 2005

        Political marketing

        by Edited by Darren Lilleker and Jennifer Lees-Marshment

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      • Trusted Partner
        The European Union in the Asia-Pacific
        Humanities & Social Sciences
        June 2022

        The European Union in the Asia-Pacific

        by Weiqing Song, Jianwei Wang

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