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      • Optima Communications

        Lisa Bjerke is the owner and director of Optima Communications. Optima Communications provides customized assessments, coaching, training, and workshops to meet the unique communication needs of each individual, group or organization. Training is facilitated onsite in the workplace or virtually. Lisa has a Master’s degree in Speech-Language Pathology. She is a corporate communication coach working with clients to enhance communication skills. These skills include: active listening, clear verbal expression, emotional intelligence, cultural diversity and communication, and managing difficult conversations.  Lisa is a communication and professionalism coach with the University of Calgary’s Cumming School of Medicine and Post Graduate Medical Education Program. Lisa is a recognized expert in accent assessment and training. She is the author of Accent on Canadian English: a pronunciation program for speakers of English as a second language™, Accent on Canadian English™ e-book, Accent on Clear English™ International e-book and the Accent on Canadian English Pronunciation Assessment Kit™. She is also the creator of the Accent on Clear English™ eCourse  https://acetraining.online

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      • Mark Allen Group

        The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites.

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      • Trusted Partner
        Alchimie einer Mordnacht
        October 2018

        Alchimie einer Mordnacht

        Ein historischer Kriminalroman

        by Black, Benjamin / Übersetzer Link, Elke

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      • Trusted Partner
        Towards a just Europe
        Humanities & Social Sciences
        October 2023

        Towards a just Europe

        A theory of distributive justice for the European Union

        by João Labareda

        This highly original book constitutes one of the first attempts to examine the problem of distributive justice in the European Union in a systematic manner. João Labareda argues that the set of shared political institutions at EU level, including the European Parliament and the Court of Justice of the EU, generate democratic duties of redistribution among EU citizens. Furthermore, the economic structure of the EU, comprising a common market, a common currency and a free-movement area, triggers duties of reciprocity among member states. The responsibilities to fulfil these duties, Labareda argues, should be shared by the local, national and supranational levels of government. Not only should the EU act as a safety net to the national welfare systems, applying the principle of subsidiarity, but common market and Eurozone regulations should balance their efficiency targets with fair cooperation terms. The concrete policy proposals presented in this book include a threshold of basic goods for all EU citizens, an EU labour code, a minimum EU corporate tax rate and an EU fund for competitiveness. Labarada argues that his proposals match the political culture of the member states, are economically feasible, can be translated into functioning institutions and policies and are consistent with the limited degree of social solidarity in Europe. This book is a major contribution to the understanding of what a just Europe would look like and what it might take to get us there. This book is relevant to United Nations Sustainable Development Goal 10, Reduced inequalities

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      • Trusted Partner
        Political marketing
        Political parties
        May 2005

        Political marketing

        A comparative perspective

        by Edited by Darren Lilleker and Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.

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      • Trusted Partner
        Political marketing
        Humanities & Social Sciences
        May 2005

        Political marketing

        A comparative perspective

        by Darren Lilleker, Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;

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      • Trusted Partner
        The British political elite and Europe, 1959-1984
        Humanities & Social Sciences
        April 2020

        The British political elite and Europe, 1959-1984

        A higher loyalty

        by Bob Nicholls

        This book offers an original interpretation of Britain's relationship with Europe over a 25 year period: 1959-84 and advances the argument that the current problems over EU membership resulted from much earlier political machinations. This evidence based account of the seminal period analyses the applications for EEC membership, the 1975 referendum, and the role of the press. Was the British public misled over the true aims of the European project? How significant was the role of the press in changing public opinion from anti, to pro Common Market membership? Why, after over 40 years since Britain became a member of the European community, does the issue continue to deeply divide not only the political elite, but also the British public? These, and other pertinent questions are answered in this timely book on a subject that remains topical and highly controversial.

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      • Trusted Partner
        The European Union and its eastern neighbourhood
        Humanities & Social Sciences
        October 2020

        The European Union and its eastern neighbourhood

        Europeanisation and its twenty-first-century contradictions

        by Mike Mannin, Paul Flenley

        This volume is timely in that it explores key issues which are currently at the forefront of the EU's relations with its eastern neighbours. It considers the impact of a more assertive Russia, the significance of Turkey, the limitations of the Eastern Partnership with Belarus and Moldova, the position of a Ukraine in crisis and pulled between Russia and the EU, security and democracy in the South Caucasus. It looks at the contested nature of European identity in areas such as the Balkans. In addition it looks at ways in which the EU's interests and values can be tested in sectors such as trade and migration. The interplay between values, identity and interests and their effect on the interpretation of europeanisation between the EU and its neighbours is a core theme of the volume.

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      • Trusted Partner
        Sustainable Agricultural Marketing and Agribusiness Development
        December 2023

        Sustainable Agricultural Marketing and Agribusiness Development

        An African Perspective

        by Brighton Nyagadza, Tanyaradzwa Rukasha

        The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

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      • Trusted Partner
        Communication and Tourism
        June 2024

        Communication and Tourism

        Reflecting on the construction of the tourist image of Greece

        by Michael Tsangaris

        The nexus of human mobility and communication is intricate, and this volume uncovers the deep-rooted significance of tourism and media . From antiquity to modern day, Western communication systems have artfully crafted the allure of destinations, making places irresistible to the travellers. At its core, this book proposes that the impetus for travel is a primal human necessity, rooted in our inherent need for movement, consciousness expansion, and cultural development. Featuring Greek civilization as a case study, the book reveals how the rich cultural capital of modern Greece, long admired and assimilated by many global cultures, has immensely contributed to Greece's contemporary tourism "imaginary". Readers are challenged to look beyond prevailing practices where tourism management and marketing are the driving force for commercial exchange, but to encompass its broader essence as a vital human function, leading to richer experiences. Drawing on theory from communication studies, social psychology, social anthropology, cultural and tourism studies the book is: · an historical panorama, exploring how communication has continually influenced the allure of tourist destinations · an overview of philosophical essence of tourism as a basic human need intertwined with consciousness expansion. · written in an engaging style to stimulate thought in current issues around the tourism industry It will be of interest to academics within areas related to tourism studies, mobility studies, mass media, communication and cultural studies.

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      • Trusted Partner
        The Wild West of Eastern Europe
        True stories
        2021

        The Wild West of Eastern Europe

        by Pavlo Kazarin

        «The Wild West of Eastern Europe» is a travel notes collection of a man who left his home to stay at home. It is an Author's chronology of the modern history of Ukraine. An attempt to sum up everything that has changed us and what has remained the same. The war plunged Ukraine into a debate about itself. We are trying to understand where THEY end and where WE start. We are finding out if it is possible to fool historical logic, putting someone on a pedestal. «The Wild West of Eastern Europe» is an attempt to systematize everything we argue about and everything we have agreed on. This book was born of occupation and war. And therefore the Author hopes for no more «to be continued».

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      • Trusted Partner
        Ireland and the European Union
        Humanities & Social Sciences
        October 2021

        Ireland and the European Union

        Economic, political and social crises

        by Michael Holmes, Kathryn Simpson, Dimitris Papadimitriou, Kathryn Simpson, Paul Tobin

        This book examines how Ireland's relationship with the EU was affected by a succession of crises in both the Republic of Ireland and Northern Ireland. The financial crisis, the Brexit crisis and the migration crisis were not of equal significance on the island of Ireland. The financial crisis was a huge issue for the Republic but not Northern Ireland, Brexit had a major impact in both polities, the migration and populism issues were less controversial, while foreign policy challenges had a minimal impact. The book provides a summary of the main features of each of the crises to be considered, from both the EU and the Irish perspective. Ireland and the European Union is the first volume of its kind to provide a comprehensive analysis on British-Irish relations in the context of Brexit. It assesses the Withdrawal Agreement and Protocol on Ireland/Northern Ireland, the devolution settlement and the 1998 Agreement, as well as the European dimension to Northern Ireland's peace process. The contributors explore a number of policy areas that are central to the understanding of each of the crises and the impact of each for Ireland. Chapters examine issues such as security, migration and taxation as well as protest politics, political parties, the media, public opinion and the economic impact of each of these crises on Ireland's relationship with the EU.

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      • Trusted Partner
        Flowing ideologies. Ideas and politics in Europe in the 19th and 20th centuries
        Humanities & Social Sciences
        2018

        Flowing ideologies. Ideas and politics in Europe in the 19th and 20th centuries

        by Volodymyr Yermolenko

        "Flowing Ideologies" is a detailed and unexpected history of ideas in Europe in the 19th and 20th centuries. The book is about how the concepts and metaphors born in the era of the French Revolution continued to live in the totalitarian ideologies of the 20th century, how the concepts of going through death, the holy criminal, the victim-messiah, the renewing catastrophe feed the history of the last two centuries, inspiring ideological allies and antipodes. It is also a detailed and ruthless analysis of the main ideological monsters of our time: racism, communism, Nazism, fascism, and their mixtures. The book is written on the crossroad of different disciplines: philosophy, history of ideas, political science and history of literature.

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      • Trusted Partner
        Popular protest in late-medieval Europe
        Literature & Literary Studies
        January 2013

        Popular protest in late-medieval Europe

        Italy, France and Flanders

        by Samuel Kline Cohn

        The documents in this stimulating volume span from 1245 to 1424 but focus on the 'contagion of rebellion' from 1355 to 1382 that followed in the wake of the plague. They comprise a diversity of sources and cover a variety of forms of popular protest in different social, political and economic settings. Their authors range across a wide political and intellectual horizon and include revolutionaries, the artistocracy, merchants and representatives from the church. They tell gripping and often gruesome stories of personal and collective violence, anguish, anger, terror, bravery, and foolishness. Of over 200 documents presented here, most have been translated into English for the first time, providing students and scholars with a new opportunity to compare social movements across Europe over two centuries, allowing a re-evaluation of pre-industrial revolts, the Black Death and its consequences for political culture and action. This book will be essential reading for those seeking to better understand popular attitudes and protest in medieval Europe.

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      • Trusted Partner
        Tourism Planning and Development in Eastern Europe
        September 2022

        Tourism Planning and Development in Eastern Europe

        by Hania Janta, Konstantinos Andriotis, Dimitrios Stylidis

        Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, this book: - Offers a contemporary and insightful outlook of Eastern Europe tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - Uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - Considers post-COVID tourism and the significant role of tourism stakeholders in its re-development. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.

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      • Trusted Partner
        Tourism Marketing in Western Europe
        November 2021

        Tourism Marketing in Western Europe

        by Nikolaos Boukas, Dimitrios Stylidis

        Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

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      • Trusted Partner
        China-Africa Economic and Trade Cooperation:
        Business, Economics & Law
        June 2019

        China-Africa Economic and Trade Cooperation:

        Case Studies and Plans

        by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee

        China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.

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      • Trusted Partner
        Towards a just Europe
        Humanities & Social Sciences
        January 2021

        Towards a just Europe

        by João Labareda, Paul Tobin, Dimitris Papadimitriou, Kathryn Simpson

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      • Trusted Partner
        The EU and crisis response
        Humanities & Social Sciences
        October 2021

        The EU and crisis response

        by Roger Mac Ginty, Sandra Pogodda, Oliver P. Richmond

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      • Trusted Partner
        The European Union after Brexit
        Humanities & Social Sciences
        April 2020

        The European Union after Brexit

        by Scott L. Greer, Janet Laible, Mark Vail, Greg Fuller, Michelle Egan, Virginia Guiraudon, Antoine Vauchez, Dorothee Bohle, Holly Jarman, Federiga Bindi

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