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      • Wolters Kluwer Health

        Wolters Kluwer Health is a leading global publisher of medical, nursing and allied health information resources in book, journal, newsletter, looseleaf and electronic media formats.

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      • Optima Communications

        Lisa Bjerke is the owner and director of Optima Communications. Optima Communications provides customized assessments, coaching, training, and workshops to meet the unique communication needs of each individual, group or organization. Training is facilitated onsite in the workplace or virtually. Lisa has a Master’s degree in Speech-Language Pathology. She is a corporate communication coach working with clients to enhance communication skills. These skills include: active listening, clear verbal expression, emotional intelligence, cultural diversity and communication, and managing difficult conversations.  Lisa is a communication and professionalism coach with the University of Calgary’s Cumming School of Medicine and Post Graduate Medical Education Program. Lisa is a recognized expert in accent assessment and training. She is the author of Accent on Canadian English: a pronunciation program for speakers of English as a second language™, Accent on Canadian English™ e-book, Accent on Clear English™ International e-book and the Accent on Canadian English Pronunciation Assessment Kit™. She is also the creator of the Accent on Clear English™ eCourse  https://acetraining.online

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      • Trusted Partner
        December 2020

        Health Promotion

        Global Principles and Practice

        by Ruth Cross, Louise Warwick-Booth, Simon Rowlands, James Woodall, Ivy O'Neil, Sally Foster

        Health promotion is a key mechanism in tackling the foremost health challenges faced by developing and developed nations. Covering key concepts, theory and practical aspects, this new edition continues to focus on the themes central to health promotion practice worldwide. Social determinants, equality and equity, policy and health, working in partnerships, sustainability, evaluation and evidence-based practice are detailed, and the critical application of health promotion to practice is outlined throughout the book. Beginning with the foundations of this important area, in this new edition the authors then place greater emphasis on the role of power within health and communities. Drawing upon international settings and teaching experience in the global North and South, it finishes with a summary of the future directions of professional health promotion practice. Placing a strong emphasis on a global context, this book provides an accessible and engaging resource for postgraduate students of health promotion, public health nursing and related subjects, health practitioners and NGOs.

      • Trusted Partner
        Geography & the Environment
        August 2020

        Urban transformations and public health in the emergent city

        by Michael Keith, Andreza Aruska de Souza Santos, Susan Parnell

        The imperatives of public health shaped our understanding of the cities of the global north in the first industrial revolutions of the nineteenth and twentieth centuries. They are doing so again today, reflecting new geographies of the urban age of the twenty-first. Emergent cities in parts of the globe experiencing most profound urban growth face major problems of economic, ecological and social sustainability when making sense of new health challenges and designing policy frameworks for public health infrastructures. The rapid evolution of complex 'systems of systems' in today's cities continually reconfigure the urban commons, reshaping how we understand urban public health, defining new problems and drawing on new data tools for analysis that work from the historical legacies and geographical variations that structure public health systems.

      • Trusted Partner
        Medicine
        November 2024

        Technology, health and the patient consumer in the twentieth century

        by Rachel Elder, Thomas Schlich

        Technology and consumerism are two characteristic phenomena in the history medicine and healthcare, yet the connections between them are rarely explored by scholars. In this edited volume, the authors address this disconnect, noting the ways in which a variety of technologies have shaped patients' roles as consumers since the early twentieth century. Chapters examine key issues, such as the changing nature of patient information and choice, patients' assessment of risk and reward, and matters of patient role and of patient demand as they relate to new and changing technologies. They simultaneously investigate how differences in access to care and in outcomes across various patient groups have been influenced by the advent of new technologies and consumer-based approaches to health. The volume spans the twentieth and twenty-first centuries, spotlights an array of medical technologies and health products, and draws on examples from across the United States and United Kingdom.

      • Trusted Partner
        December 2020

        Little baby big health

        by Li Ji

        The book of the same name on Zhejiang Satellite TV's "Children's Doctor" program has a high degree of content fit. The book uses a combination of pictures and texts and equal emphasis on pictures and text. The book is divided into six chapters. Each chapter specifically addresses common problems in the parenting process of ordinary families, and answers the most basic doubts for novice parents. The content of the book is: Chapter 1: Thank you, my baby; Chapter 2: Mom, I itch! Chapter 3: The smell of the baby is learned; Chapter 4: Sleep well to grow well; Chapter 5: Uncontrollable spoiling, uncontrollable weight; Chapter 6: I will guard your growth.

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      • Trusted Partner
        Medicine
        May 2024

        Creative approaches to wellbeing

        The pandemic and beyond

        by Victoria Tischler, Karen Gray

        A compilation of case studies illustrating the use of arts, culture and other community assets individuals and communities used to cope and develop resilience during the Covid-19 pandemic, demonstrating valuable lessons that might help us develop resilience in similar future crises.

      • Trusted Partner
        April 2022

        Earth Observation, Public Health and One Health

        Activities, Challenges and Opportunities

        by Stéphanie Brazeau, Nicholas H. Ogden

        This book focuses on the potential for Earth Observation (EO) to contribute to public health practice. Remote sensing experts from the EO community together with epidemiologists, modelling experts, policy makers, managers and public health researchers gathered at the One Earth-One Health workshop held at the Canadian Earth Observation Summit in Montreal in 2017. They shared how EO is being used to understand, track, predict, and manage infectious diseases and discussed the challenges and significant potential of using and developing EO data for public health purposes. The information provided by the workshop participants and members of the international community, has been compiled and substantially updated to reach EO community members and public health professionals interested in developing and applying EO and other geospatial applications in the risk assessment and management of public health issues. Major foci are mosquito-borne diseases, tick-borne diseases, air quality and heat, water-borne diseases, vulnerable populations and pandemics (including COVID-19).

      • Trusted Partner
        November 2020

        One Health

        The Theory and Practice of Integrated Health Approaches

        by Jakob Zinsstag, Esther Schelling, Lisa Crump, Maxine Whittaker, Marcel Tanner, Craig Stephen

        One Health, the concept of combined veterinary and human health, has now expanded beyond emerging infectious diseases and zoonoses to incorporate a wider suite of health issues. Retaining its interdisciplinary focus which combines theory with practice, this new edition illustrates the contribution of One Health collaborations to real-world issues such as sanitation, economics, food security and vaccination programmes. It includes more non-infectious disease issues and climate change discussion alongside revised case studies and expanded methodology chapters to draw out implications for practice. Promoting an action-based, solutions-oriented approach, One Health: The Theory and Practice of Integrated Health Approaches highlights the lessons learned for both human and animal health professionals and students.

      • Trusted Partner
        June 2024

        Communication and Tourism

        Reflecting on the construction of the tourist image of Greece

        by Michael Tsangaris

        The nexus of human mobility and communication is intricate, and this volume uncovers the deep-rooted significance of tourism and media . From antiquity to modern day, Western communication systems have artfully crafted the allure of destinations, making places irresistible to the travellers. At its core, this book proposes that the impetus for travel is a primal human necessity, rooted in our inherent need for movement, consciousness expansion, and cultural development. Featuring Greek civilization as a case study, the book reveals how the rich cultural capital of modern Greece, long admired and assimilated by many global cultures, has immensely contributed to Greece's contemporary tourism "imaginary". Readers are challenged to look beyond prevailing practices where tourism management and marketing are the driving force for commercial exchange, but to encompass its broader essence as a vital human function, leading to richer experiences. Drawing on theory from communication studies, social psychology, social anthropology, cultural and tourism studies the book is: · an historical panorama, exploring how communication has continually influenced the allure of tourist destinations · an overview of philosophical essence of tourism as a basic human need intertwined with consciousness expansion. · written in an engaging style to stimulate thought in current issues around the tourism industry It will be of interest to academics within areas related to tourism studies, mobility studies, mass media, communication and cultural studies.

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        Humanities & Social Sciences
        May 2017

        Reframing health and health policy in Ireland

        A governmental analysis

        by Edited by Claire Edwards, Eluska Fernandez

        This edited collection is the first to apply the theoretical lens of post-Foucauldian governmentality to an analysis of health problems, practices, and policy in Ireland. Drawing on empirical examples related to childhood, obesity, mental health, smoking, ageing and others, the collection explores how specific health issues have been constructed as problematic and in need of intervention in the Irish State, and considers the strategies, discourses and technologies involved in the art of governing health in advanced liberal democracies. Bringing together academics from social policy, sociology, political science and public health, the text seeks to develop a dialogue about both the nature of health and health policy in the Ireland, but also how governmentality, as a theoretical approach, can contribute to the development of critical health policy analysis.

      • Trusted Partner
        Lifestyle, Sport & Leisure
        September 2023

        Pre and Probiotics for Poultry Gut Health

        by Helen Masey O'Neill, Emily Burton, Dawn Scholey

        Poultry are the most widely used animal protein source in the world: billions of meat birds are produced globally each year, using 360 million tonnes of feed. Within Europe, over 30,000 companies involved in the production of poultry create an annual turnover of €107 billion. However, maintaining the sustainability of the industry as it moves towards antibiotic-free production is one of the key challenges. Starting with an overview of antibiotics as growth promoters and the challenges faced as the industry moves away from their use, this book then thoroughly considers the potential of pre and probiotic additives in poultry gut health. The book: - Includes thorough definitions of additives in the pre and probiotic space and examples of how they work; - Addresses how to test pre and probiotics and other similar additives, and how they interact with other products, with learning from both poultry and allied sectors; - Combines authors from both academic and industry backgrounds on all chapters, to ensure coverage is balanced, robust and commercially relevant. Based on the renowned World Poultry Science Association UK Branch Poultry Science Symposium 2022, this book provides a thorough and valuable contribution to the field for all involved with the nutrition and production of poultry.

      • Trusted Partner
        October 2023

        Vegetable Brassicas and Related Crucifers

        by Geoffrey R Dixon, Rachel Wells

        The Brassica genus contains diverse and economically important species and crops, for example, Brassica oleracea including cauliflower to kohlrabi, B.rapa including pak choi to mizuna, and aquatic crucifers such as watercress. These provide humankind with huge diversities of foods, promoting health and well-being. This substantially expanded second edition reflects the significant advances in knowledge of plant breeding and crop production which have occurred since publication of the original book in 2006. Embracing new Brassicaceae research and concepts of sustainable and automated crop production, topics include: Brassica evolution and transcontinental spread as the basis for crop breeding Gene-editing, rapid sequencing, genetic markers and linkage mapping to enable efficient plant breeding Seed development, F1 cultivars and rapid maturing crops for profitable cropping Environmental impacts on pests, pathogens, crop reliability and quality Soil health and fertility as agronomic principles Environmental sustainability, biocontrol and integrated pest management Vegetable brassicas as nutrient-rich foods for optimal health benefits An invaluable resource for all those involved in Brassica production, this is essential reading for researchers and students in horticulture and plant science, growers, producers, consultants and industry advisors.

      • Trusted Partner
        Humanities & Social Sciences
        January 2025

        Framing

        The social art of influence

        by Mikael Klintman

        A smart, incisive toolkit for understanding how the framing of information influences the way we think about it. In today's chaotic media landscape, working out who and what to believe is a daunting task. Lies and misinformation are only part of the problem - often the way a story is presented has just as much effect on us as what the story is. In Framing, sociologist Mikael Klintman offers a cutting-edge toolkit for exposing and analysing the rhetoric that saturates our everyday lives. Combining insights from the social sciences, economics and evolutionary biology, he lays out a four-part approach to understanding how information is 'framed' for us, built around the key elements of texture, temperature, position and size. Demonstrating this approach through an array of real-world examples, from climate change denial to the subtle messaging of caviar ads, Klintman reveals how canny communicators mislead us without relying on overt deception. At the same time, he probes the deeper evolutionary and cultural roots of our susceptibility to frames.

      • Trusted Partner
        2024

        Successful Additional Recommendations

        Optimum customer advice in the pharmacy

        by S. Rapp and S. Porceddu

        Consultations with added value Successful advice that brings additional sales is fun, optimally supports patient therapy, and also contributes to the success of the pharmacy. This book shows how to identify customers’ individual needs, ask the right questions, make appropriate additional recommendations, and round off the discussion with helpful tips. The two authors explain the following in three chapters: • the well-managed customer consultation – step by step to success • practical examples for customer consultations concerning the most important acute indications – with key questions and appropriate additional recommendations • successful communication – as the basis for a good team, motivated employees, and satisfied customers This book provides a source of ideas for additional therapies and can also be used as a reference work or for targeted team training. The bonus of additional sales then comes naturally!

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        Humanities & Social Sciences
        May 2009

        Governance as social and political communication

        by Henrik Bang, Martin Hargreaves

        Governance is among the most used of new ideas in the social sciences, most notably in the fields of political science, public administration, sociology, social and political theory. As ever, debates within disciplines rarely transcend disciplinary boundaries. This volume, newly available in paperback, brings together authors from these fields to elaborate on the development of governance analysis in new conceptions of political and democratic communication. It not only seeks to identify, describe and evaluate the contribution of each discipline to a theory of communicative governance, but also lays the foundation of a multidisciplinary framework for studying the mediation in communicative governance of societal concerns for effectiveness, order and participation. The book is theoretical and comparative, drawing on authors and research in Britain, Denmark, France, Germany, the Netherlands and the US. It adopts an anti-foundational approach to deconstruct the essentialist discourses endemic in each discipline and the disciplinary traditions of each country. Notions such as steering and control in public administration, identities and domination in sociology, and the community and self in social and political theory are analysed in depth. The book will demonstrate clearly how the distinctive traditions of each discipline lead them to construct overlapping, loosely coupled, and sometimes incommensurable ideas about the institutions, politics and policies of governance. ;

      • Trusted Partner
        April 2023

        Compass Men's Health

        Healthy, fit and potent at any age

        by Dr. med. André Reitz

        — The book on men's health — Confessions from a urologist — Compact, competent, concise Men are often unwilling to seek medical advice when they have problems. However, a lot of diseases can only be treated if they are detected in time. This book contains comprehensible and entertaining information on all the important questions relating to men's health, from the erection and its disorders, fertility and prostate issues, to sexuality in old age. The author knows what matters to men: he speaks from his experience as a urologist.

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        Hadassah for the Health of the People

        by Prof. Shifra Shvarts & Dr. Zipora Shehory-Rubin with Prof. Yoel Donchin

        The Hadassah Book covers the topics of women, public health, and Zionism. The book focuses mainly on the unique endeavor of the members of the Hadassah Women’s Organization, who took upon themselves the mission of building modern public health services for the Jewish community in Palestine under British rule, based on their American experience in that field. During these first ten years, public health services were provided to 46,000 pregnant women, 53,000 infants, 700,000 house visits were made by nurses, and 1.7 million visits were made to the 44 maternal and infant welfare centers that provided services nationwide. Thanks to these services, infant mortality in the Jewish community dropped significantly from 144:1000 in 1922 to 54:1000 in 1939 (compared to 50:1000 in the U.S. and 53:1000 in the U.K.). No other similar endeavor has achieved such remarkable results in such a short period of time. All public health services provided under the umbrella of Hadassah were equal to all, including the Arab community. The mission was based mainly on the Zionist ideology of building a new nation healthy in body and mind. The public health mission of these American women was an integral part of the Zionist mission and activities at that time. However, unlike other fields of Zionist activity in Palestine during this period, it was led completely and only by women. This book is the story of these determined American Zionist women and their remarkable achievements and contributions to the health of the Jewish community in Palestine, which was the early offspring of a nation in building. The Hadassah Book also includes original pictures that were discovered only a few years ago in one of the old Hadassah storage rooms in Jerusalem by Prof. Yoel Donchin, and they are currently displayed at a special exhibition in the Jerusalem Theater. About the Authors Shifra Shvarts, Ph.D., is an Associate Professor of the History of Medicine at Ben-Gurion University, and a researcher at the Gertner Institute for Epidemiology and Health Policy Research, Sheba Medical Center. She specializes in the social history of medicine and public health in nineteenth- to twentieth-century Israel. She has published six books on the development and history of the Israeli health care system. She is also the author of the Israeli HMO indices in the Israeli Medical Encyclopedia and in the Encyclopedia Judaica. Zipora Shehory-Rubin, Ph.D., is a Senior Lecturer at Kaye Academic College of Education in Beer-Sheva, Israel, where she teaches the history of education and Hebrew language. She received her Ph.D. in history from Ben-Gurion University of the Negev after completing her dissertation on Hadassah's educational enterprises and health activities during British Mandatory rule over Palestine. Her publications include books and articles on various aspects of the history of education and the history of medicine. Prof. Yoel Donchin, M.D., is a Clinical Professor of Anesthesia and Intensive Care at the Hadassah Medical Center, Hebrew University, Jerusalem. After graduating from Hadassah Medical School, he continued his residency at Hadassah, where he is now the head of the Patient Safety Center. He also rescued and preserved more than 1,000 photographs from Hadassah’s early years and films created during that period. Currently he is the president of the Israeli Society of the History of Medicine. An English-language eBook edition was published in Summer 2012 by Samuel Wachtman's Sons, Inc., CA.

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