Created in 1989, Adverbum is a publishing company with four imprints specialized inhealth, human sciences, sports, cookbooks,lifestyle, religion, typography andgraphic design. Adverbum’s catalogue of 220 titles is enriched by 20 new titles each year, all written by specialists. This eclectic production is meticulous and includes many reference books which have been translated all over the world.
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The Geographical Atlas of the World is a modern reference cartographic publication containing up to 100 political and physical maps of the world and political maps of individual countries and groups of countries. Political and administrative maps of the regions of Ukraine are presented separately. At the end of each separate section, a reference block with flags and a selection of modern, necessary information about the countries is provided from the "Political and political-geographical maps" section. In the second part of "Physical Maps", each map is supplemented with thematic illustrations, reference data, and interesting facts inherent in the corresponding region of our planet. The index of geographical names, which includes more than 16 thousand proper names of geographical objects in its list, will help you quickly find them on pages of the atlas. Modern design and printing capabilities were used to create the atlas.
Let's travel to the Wonderland! Geographical atlas for the youngest. An interesting and unusual journey awaits the little reader in this book. Together with the fairy-tale boy Telesyk and Goosenya, he will go on a space journey, where he will get to know the stars and planets. And when he returns to the Earth, he will be able to look into all its corners, find out how many countries there are on it, what their flags are and how the inhabitants of these countries dress. And then you will get to know the various plants and animals characteristic of each region of the world, find out where such familiar plants come from, and who was the first to domesticate domestic animals. Telesyk with Geese will help the baby to get to know his native Ukraine better, its nature, to look at the bright colored maps that are produced and grown on its lands, which are crafts and crafts in Ukraine. And then everyone together will return to the world of fairy tales of Europe and America, Africa and Asia, Australia and Ukraine. The book is beautifully illustrated. The cartographic material is aimed at the reading level of the youngest schoolboy. The publication is a laureate of the national competition "Book Art of Ukraine", awarded with diplomas of the Forum of Publishers in Lviv and the Committee of Radio and Television of Ukraine.
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The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
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Znak. Ukrainian Trademarks 1960—1980 is research by U, N, A collective (Uliana Bychenkova, Nika Kudinova, Aliona Solomadina) on the history of Ukrainian graphic design, in particular, on the area of corporate identity during the period of Thaw, Stagnation, and Perestroyka. Visual and textual narratives coexist in the book, as this type of material needs not only visual but also textual support. They address the given subject in the wider chronological order: from the 20th century avant-garde to the present. Most importantly, the publication focuses on the Kharkiv school of industrial graphics and the accomplishments of Volodymyr Pobiedin. The publication displays archive materials, identifies the names, describes the processes and highlights the influences in Ukrainian graphic design in the local and global contexts.
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A revealing account of what we feed our citizens in schools, hospitals and prisons. Access to good food is the litmus test of a society's commitment to social justice and sustainable development. This book explores the 'good food revolution' in public institutions, asking what broader lessons can be learned. In schools the book examines the challenge of the whole school approach, where the message of the classroom is being aligned with the offer of the dining room. In hospitals it looks at the struggle to put nutrition on a par with medicine and shape a health service worthy of the name. And in prisons it shows how good food can bring hope and dignity to prisoners, helping them to rehabilitate themselves. Drawing on evidence from the UK and the US, Serving the public highlights how public institutions are harnessing the power of purchase to secure public health, social justice and ecological integrity. The quest for good food in these institutions is an important part of the struggle to redeem the public sphere and repair the damage wrought by forty years of neoliberalism.
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This book is a powerful addition to a developing literature informed by arts and humanities research carried out during the COVID-19 pandemic. Investigating the impacts of crisis governance and decision-making on people and populations, the book brings together microbial organisms and humans, children and data, decision-making and infection prevention, publics and process, global vaccine distribution and citizens' juries. Through its eight chapters, the book stimulates broadly-drawn discussions about exceptional executive powers in an emergency, the role of trust, and the importance of the principles of good governance - such as selflessness, ethics, integrity, accountability and honesty in leadership. The lessons drawn out in this book will support future decision-makers in both ordinary times and extra-ordinary emergencies.
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This book explores the emergence of a new architecture of corporate enforcement in Ireland. It is demonstrated that the State has transitioned from one contradictory model of corporate enforcement to another. Traditionally, the State invoked its most powerful weapon of state censure, the criminal law, but was remarkably lenient in practice because the law was not enforced. The contemporary model is much more reliant on cooperative measures and civil orders, but also contains remarkably punitive and instrumental measures to surmount the difficulties of proving guilt in criminal cases. Though corporate and financial regulation has become an area of significant interest for academics, researchers and those with an interest in corporate affairs, this sudden surge of interest lacks a tradition of scholarship or any deep empirical and contextual analysis in Ireland. This book provides that foundation. It is likely to stimulate an extensive conversation on corporate regulation and governance in Ireland. It is also likely to provide a platform for researchers further afield with an interest in comparative study with Ireland. ;
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Air empire is a fresh study of civil aviation as a tool of late British imperialism. The first pioneering flights across the British empire in 1919-20 were flag-waving adventures that recreated an era of plucky British maritime exploration and conquest. Britain's development of international air routes and services was approved, organised and celebrated largely in London; there was some resistance in and beyond the subordinate colonies and dominions. Negotiating the financing and geopolitics of regular commercial air service delayed its inception until the 1930s. Technological, managerial and logistical problems also meant that Britain was slow into the air and slow in the air. Propaganda concealed underperformance and criticism. The study uses archival sources, biographies, industry magazines and newspapers to chronicle the disputed progress toward air empire. The rhetoric behind imperial air service offers a glimpse of late imperial hopes, fears, attitudes and style. Empire air service had emotional appeal and symbolic value, but disappointed in practice.
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History through material culture is a unique, step-by-step guide for students and researchers who wish to use objects as historical sources. Responding to the significant, scholarly interest in historical material culture studies, this book makes clear how students and researchers ready to use these rich material sources can make important, valuable and original contributions to history. Written by two experienced museum practitioners and historians, the book recognises the theoretical and practical challenges of this approach and offers clear advice on methods to get the best out of material culture research. With a focus on the early modern and modern periods, this volume draws on examples from across the world and demonstrates how to use material culture to answer a range of enquiries, including social, economic, gender, cultural and global history.
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This series contains about 1,800 modern prints collected by Lu Xun at that time, which authored by nearly 200 domestic printmakers and currently in the Lu Xun Memorial Hall in Shanghai and the Lu Xun Museum in Beijing. It is showcasing the glorious history of modern Chinese woodcut art: In the 1920s and 1930s, in order to guide the artistic direction of Chinese literary youth, smashed the KMT’s counter-revolutionary cultural " encirclement and suppression", Mr. Lu Xun held a "woodcut workshop" in Shanghai, and cultivated a group of emerging woodcut backbone. These backbones led young artists in various regions of the country to create a large number of realistic works reflecting the suffering and tragic fate of the people at the bottom of the society at that time. They cruelly lashed the dark reality of society and called for national salvation and survival. These young woodcutters sent their woodcut works to Lu Xun, who not only guided their creation personally, but also spared no effort to collect, publicize and promote them to the public. With the active advocacy and support of Mr. Lu Xun, the emerging woodcut movement in China has developed vigorously, driving the modernization of Chinese art and leaving an indelible glorious footprint in the history of Chinese modern culture and art. This complete collection is a companion to the The Complete Collection of Foreign Prints by Lu Xun published in 2014.
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This is a collection of works on the theme of corporate culture. There are four chapters in the book: "Enjoy•Value", "Enjoy•Ecology", "Enjoy•Life", "Enjoy•Culture". The first chapter elaborates the development of Changsha Bank into a big, party building as the soul, management as the foundation, service as the key, love as the beauty, and technology as the first from the three dimensions of management, products and the future. It records the birth and development of Changsha Bank’s products Growth, imaginative business planning, etc.; Chapter 2 shows the steps of Changsha Bank to explore ecological banking, build a financial ecosystem, cross-border brand alliances, openness and win-win, compatibility and inclusiveness; Chapter 3 tells the story of employees' hard work, etc.; The fourth chapter presents the research results of the Changsha Bank’s Corporate Culture Construction Expert Advisory Committee.
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Child, nation, race and empire is an innovative, inter-disciplinary, cross cultural study that contributes to understandings of both contemporary child welfare practices and the complex dynamics of empire. It analyses the construction and transmission of nineteenth-century British child rescue ideology. Locating the origins of contemporary practice in the publications of the prominent English Child rescuers, Dr Barnardo, Thomas Bowman Stephenson, Benjamin Waugh, Edward de Montjoie Rudolf and their colonial disciples and literature written for children, it shows how the vulnerable body of the child at risk came to be reconstituted as central to the survival of nation, race and empire. Yet, as the shocking testimony before the many official enquiries into the past treatment of children in out-of-home 'care' held in Britain, Ireland, Australia and Canada make clear, there was no guarantee that the rescued child would be protected from further harm.
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Drawing on a wide range of archival sources, Karen Garner documents international women's history through the lens of the long-established Western-led international organisations that defined and dominated women's involvement in global politics from the 1925 founding of the Joint Standing Committee of Women's International Organisations up through the UN Decade for Women (1976-85). Documenting specific global campaigns in episodes that span the twentieth century, Garner includes biographical information about lesser known international leaders as she discusses important historic debates regarding feminist goals and strategies among women from the East and West, North and South. This interdisciplinary study addresses questions of interest to historians, political scientists, international relations scholars, sociologists, and feminist scholars and activists whose work promotes women's and human rights. ;
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This book examines the links between major contemporary public sector reforms and neoliberal thinking. The key contribution of the book is to enhance our understanding of contemporary neoliberalism as it plays out in the public administration and to provide a critical analysis of generally overlooked aspects of administrative power. The book examines the quest for accountability, credibility and evidence in the public sector. It asks whether this quest may be understood in terms of neoliberal thinking and, if so, how? The book makes the argument that while current administrative reforms are informed by several distinct political rationalities, they evolve above all around a particular form of neoliberalism: constructivist neoliberalism. The book analyses the dangers of the kinds of administrative power seeking to invoke the self-steering capacities of society and administration itself.
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This collection draws together original scholarship from international contributors on a range of aspects of professional and semi-professional medical work and its relations to British culture. It combines a diverse spectrum of scholarly approaches, from medical history to book history, exploring literary and scientific texts, such as satiric poetry, essays, anatomies, advertisements, and the novel, to shed light on the mythologisation and transmission of medical (mis)information through literature and popular culture. It analyses the persuasive and sometimes deceptive means by which myths, as well as information and beliefs, about medicine and the medical professions proliferated in English literary culture of this period, from early eighteenth-century household remedies to the late nineteenth-century concerns with vaccination that are still relevant today.
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The book intends to include 106 fine works of Mao Zedong's works in the collection. Among them, "Selected Works of Mao Zedong" before the founding of the People's Republic of China (23 types), books edited by Mao Zedong (3 types), Mao Zedong's private collection (2 types), Mao Zedong's single books (18 types), and others (58 types). The method is based on pictures and text descriptions. Descriptive content includes titles, authors, publications, forms, and other items. Explain as much as possible the book content and external characteristics.
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