Created in 1989, Adverbum is a publishing company with four imprints specialized inhealth, human sciences, sports, cookbooks,lifestyle, religion, typography andgraphic design. Adverbum’s catalogue of 220 titles is enriched by 20 new titles each year, all written by specialists. This eclectic production is meticulous and includes many reference books which have been translated all over the world.
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‘Ärzt*in als Ganzes‘ ist ein inspirierendes Buch für Mediziner aller Altersklassen und Spezialisierungen, die den Sinn in ihrer Arbeit (wieder)finden oder verstärken wollen.
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The business of time presents a comprehensive history of the global watch industry from the mid-nineteenth century to the present. Watch production in the twenty-first century is concentrated in three countries: Switzerland, Japan and China. The industry is dominated by a dozen or so large companies, including the Swatch Group, Richemont, LVMH, Seiko and Fossil. But a hundred years ago the picture was dramatically different. Over the course of a century, Great Britain, France, the United States and Russia saw the manufacture of watches disappear from their territory. At the same time, Hong Kong went from being a subcontractor of watch components to an intermediary between Chinese factories and the world market. Revealing the conditions that drove the spread of watch production around the globe, The business of time explains how multinationals emerged to dominate the industry and highlights how Swiss companies were able to establish themselves as the undisputed leader in luxury watches.
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Tourism, the world’s fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns. This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970’s, and how this technology and innovation is creating a new “best practice” of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both academics and industry practitioners, this original and challenging work will attract a wide readership.
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To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
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In 2019, Solomon Islands made international headlines when the country severed its decades-old alliance with Taiwan in exchange for a partnership with Beijing. The decision prompted international condemnation and terrified Australian security experts, who feared Australia's historical Pacific advantage would come unstuck. This development is often framed as another example of China's inevitable capture of the region - but this misrepresents how and why the decision was made, and how Solomon Islanders have skilfully leveraged global angst over China to achieve extraordinary gains. Despite Solomon Islands' importance to Australia, local readers know little about the country, a fragile island-nation stretching over a thousand islands and speaking seventy indigenous languages. In Divided Isles, Edward Cavanough explains how the switch played out on the ground and its extraordinary potential consequences. He speaks with the dissidents and politicians who shape Solomon Islands' politics, and to the ordinary people whose lives have been upended by a decision that has changed the country - and the region - forever.
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Stimulating and thought-provoking, this important new text looks at the welfare problems and philosophical and ethical issues that are caused by changes made to an animal's telos, behaviour and physiology, both positive and negative, to make them more productive or adapted for human uses. These changes may involve selective breeding for production, appearance traits, or competitive advantage in sport, transgenic animals or the use of pharmaceuticals or hormones to enhance production or performance. Changes may impose duties to care for these animals further and more intensely, or they may make the animal more robust. The book considers a wide range of animals, including farm animals, companion animals and laboratory animals. It reviews the ethics and welfare issues of animals that have been adapted for sport, as companions, in work, as ornaments, food sources, guarding and a whole host of other human functions. This important new book sparks debate and is essential reading for all those involved in animal welfare and ethics, including veterinarians, animal scientists, animal welfare scientists and ethologists.
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Ji Kang (223-262) was a renowned ideologist, litterateur, musician, painter in the Wei and Jin dynasties in Chinese history. The book serves as a biography of Ji Kang with the illustration of his life stories to introduce the lengendary life of Ji Kang and explore the historical implication.
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Founder’s Note is a collection of essays written by Ji Qi, the founder/co- founder of three Chinese billion-dollar enterprises: Ctrip Travel Network, Home Inns Group and Huazhu Hotel Group. This book is divided into three parts: Heaven, Earth and Man. “Heaven” reflects Ji Qi’s philosophy of life, which has a great impact on his business. From this, we can see how the spirits of the founder bring about the rapid development of the business. “Earth” records Ji Qi’s thinking and experience in his down-to-earth founding, development and operation of these three enterprises, including his “darkest moments”, the most important business decisions he has made, and his assumptions and understanding of some significant topics, such as China’s services, China’s dream and the future of hotels and so on. “Man” is more personal. In this part, he talks about people and food in his hometown, his study of wine, experience of traveling, and views on friendship, poetry, contemporary art and so forth. By reading this book, readers could understand the different and special perspective of the representative Chinese entrepreneur of the 1960s generation. Readers will not only gain nourishment from Ji Qi’s successful experience, but also absorb energy from his philosophy and life aesthetics.
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Ilya Goldinov, Ukrainian Jew boxing champion, had won the second place in the Soviet All-Union championship when World War II started. After Germany invaded Ukraine, he joins the guerrillas in the forests behind the front line. Only by a lucky coincidence does he survive and he joins the regular army as a soldier before being sent by the secret service on a life-threatening mission to occupied Kyiv. This family saga, full of inconceivable twists and turns, is told in such a thrilling, detailed and touching way that it captivates its readers after only a few pages. Bat-Ami is not a documentary novel, but its story is inspired in part by the author‘s family recollections and is based on the documentary files relating to 1941-42 secret service operations from the archives of the Ukrainian Secret Service released only in 2011, as well as from other Ukrainian archives, in particular the Museum of the Dynamo Kyiv Sports Club and Yad Vashem organisation. The fight of Ukrainian patriots for independence of Ukraine from Russia, the USSR, and liberation from German occupiers captures your attention and can become the vital lesson for present-day Ukraine.
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This book is a readme for a post-80s lady entrepreneur.Born in 1985, she became a part-time migrant worker after joining secondary school. At work, she pays attention and looks for opportunities; in life, she constantly learns and improves herself. Worked as a clerk, a car salesperson, a tour guide, a dance teacher, and an advertising sales director in an IT company. At the age of 28, he entered the field of e-commerce and decided to start a business. The first year of his business made a profit of 2 million yuan.This book tells how the author grew up step by step, becoming an independent and self-strengthening woman from eight aspects: independent thinking, economic independence, health management, image management, family education, family friends, taste pursuits, and husband and wife relationships. And get the life you want.The story in this book is sincere and touching, and the writing is fluent. It is a inspirational book for young women, which has certain guiding significance for ordinary young girls to find themselves.
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Despite the abundance and quality of recent historical writing on consumerism, it cannot be said that the modern Co-operative movement (Co-op) has been well served. It has also been by-passed in studies that locate Britons' identity in their consumption. The reasons for this can be found in the widely perceived decline of the Co-op since the 1950s, but also in various historiographical agendas that have resulted in its relative invisibility in modern British history. This book, by demonstrating the variety of broader issues that can be addressed through the Co-op and the vibrancy of new historical research into consumption, seeks to remedy this. Taking stock, both of the Co-op in a broader context and of new approaches to the history of consumption, combines the work of leading authorities on the Co-op with recent scholarly research. It explores the Co-op's distinctive interface between everyday issues and grander idealistic concerns. The chapters intersect to examine a broad range of themes, notably: the politics of consumerism including consumer protection, ethical and fair trading and alternatives to corporate commerce; design and advertising; the Co-op's relations with other components of the labour movement; and its ideology, image and memory. The collection looks at the Co-operative movement locally (through specific case studies), nationally and also in comparison to the European movement. This collection will appeal to academics, researchers, teachers and students of the economic, cultural and political history of twentieth-century Britain. It will also be of interest to academics and students of business studies, and co-operative members themselves. ;
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Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
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In Gambling on Granola: Unexpected Gifts on the Path of Entrepreneurship, Simon shares a tale that is uplifting and inspiring but also raw and honest. This is a business memoir but also a love story―the love for her daughter, of a journey in uncharted waters, of the products and company she created, and of the continued challenge to follow her dream.We see her growth and healing over fifteen years, as mistakes, weaknesses, and naiveté, evolve into resilience, resolve, and inspiration. For Fiona, it started out as all new businesses do―with an idea. But her world quickly became more complex as she established her company, developed new product lines, forged personal relationships in a competitive environment, grew her business, and held onto her deepest values―all while raising her daughter, Natalie, as a single mom.
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A WOMAN THAT HATH IMPUDENTLY PASSED THE PART OF WOMANHOOD AND BEEN A GREAT SPOILER AND CHIEF COMMANDER AND DIRECTOR OF THIEVES AND MURDERERS AT SEA … SHE HATH BEEN THE MOTHER OF ALL REBELLIONS FOR FORTY YEARS … , the “Pirate Queen of Connaught,” was thus vilified by those English authorities who tried to bring stubborn, recalcitrant Ireland to its knees in the Sixteenth Century. Twice married, twice widowed, a passionate lover, gambler, pirate, sea captain, politician, mother of heroes, and, above all, a symbol of the indomitable human spirit and Irish independence. She was a force to be reckoned with by anyone – man, woman, even the sovereign of England, who tried to cross her path. AMAZING GRACE swaggered boldly across the world stage for more than seventy years. These were turbulent times of Henry VIII and “Bloody Mary” Tudor, and Queen Elizabeth – the age of discovery when the remnants of the Middle Ages were dying – except in the provinces of Ireland – and the Renaissance was in full flower – the days of the “discovery” of America by Spaniards, the exploration of Africa and India by Portugal, the launching of the Invincible Armada, and the great schism of two contending forces of western Christianity. Armed with courage and daring to match that of any man, AMAZING GRACE lived a life “larger than legend.” More sinner than saint, she is remembered throughout western Ireland more than four hundred years after her death, celebrated in story and song. In a time when women were very much “second class citizens,” GRACE O’MALLEY did not need a women’s rights organization – she was her own force, and if you tried to cross her, you’d best beware. Sir Henry Sidney, the English Lord Deputy of Ireland, said it best: “There came to me a most feminine sea captain called Grace O’Malley, with three galleys and 200 fighting men. She brought a husband with her, and she was, by sea and by land, well more than Mrs. Mate with him. This was a notorious woman in all the coasts of Ireland.” , nationally famous American trial lawyer, world traveler, whose books have been translated into Portuguese, Czech, Turkish, Hebrew, and German, and author of international bestsellers , , , and , lives in Carmel, California with his wife Lorraine, a writer and teacher. Together they have raised five grown children. Published by Pangæa Publishing Group, 402 Pages, 2019. 23 cm x 15 cm
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The Business of Plant Breeding is the result of a study on demand-led plant variety design for markets in Africa, sharing best practices from private and public sector breeding programmes worldwide that are applicable to improving tropical crops in Africa. Beginning with an overview of the principles of demand-led plant breeding, the book then discusses aspects such as understanding the demands of clients and markets in rural and urban areas, foresight in setting product profiles and breeding targets, and determining breeding strategy and stage plans. It also covers measuring success and making the business case for future investments in breeding programmes that will deliver new varieties to meet market demands. The book: - Brings together the experience of plant breeders around the world, representing universities, national plant breeding programmes, regional and international agricultural research institutes, and private seed companies, showcasing how to respond to changing market demands; - Provides educational resource materials within each chapter; - Includes templates for use as planning tools by plant breeding programs for determining priority traits that meet market demands. An important read for professionals and students of plant breeding and genetics, this book is also a useful resource for anyone interested in developing and disseminating new, market-led technologies to increase productivity and profitability in tropical agriculture. The study was sponsored by the Australian Centre for International Agricultural Research, the Crawford Fund and the Syngenta Foundation for Sustainable Agriculture, and managed by the University of Queensland.
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"Winter” is the first of the four-season series Charming Stories about the adventures of Alice and her charming friends Fairy La La and Martha the Cat, this time with Snowflake and Snowy. Like a golden thread, faith in the fulfilment of desires, the power of team spirit, and the value of friends’ support run through these light and kind stories. The author Zoi Linska, with the illustrator Lena Lion, invite you to a journey into their world of fantasy and kind magic. From 3 to 8 years, 8568 words Rightsholders: author@zoilin.com
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“Spring” is the second of the four-season series Charming Stories about the adventures of Alice and her charming friends Fairy La La and Martha the Cat, this time with Droplet, Ray, and Tomtit. Is the Flowers and Colors Party really happening? And what about a prophecy that our protagonists will hear in Fairyland magical history classes? Will Alice manage to have a present ready for her mum? The readers of these stories will find out about these, and many more amazing adventures, by immersing themselves in a world of fantasy and kind magic. From 3 to 8 years, 7502 words Rightsholders: author@zoilin.com
