• Hospitality industry
      December 2015

      Demystifying Theories in Tourism Research

      by Kelly Bricker, Holly Donohoe

      It often seems that there is more confusion than consensus regarding tourism theory. Does tourism have theories it can truly own, or does it just borrow from other academic disciplines? It can be difficult to understand the theories and conceptual frameworks available, and how to apply these ideas to a research endeavour. This book reviews theoretical perspectives on tourism from planning and management, through marketing and host communities to the tourism consumers themselves. Covering issues such as tour guiding, rural tourism development and destination image, it provides a complete guide to the industry. Including pedagogical features throughout, this book is an accessible approach to a controversial subject.

    • Hospitality industry
      December 2014

      Ideological, Social and Cultural Aspects of Events

      by Edited by Omar Moufakkir, Tomas Pernecky.

      There is an ever growing importance of events in modern society and until now existing literature on events has been dominated by the economic perspective. Social and Cultural Aspects of Events addresses the social and cultural side of events and explores the role they have in fostering change and community development. It examines the transformatory function of events in the context of development studies - as phenomena that can promote and facilitate human development, including social, societal and individual change. This book provides vital and timely exploration and encourages the study of more diverse themes within event management.

    • Hospitality industry
      August 2014

      Introduction to Tourism Transport

      by Sven Gross, Louisa Klemmer

      Transport is an inherent part of tourism; whether as a functional means of transportation, such as between origin and destination or within the destination; or as a key element of the holiday experience itself, as in cruising or traveling along scenic or historic routes. This book provides the necessary background information to gain a comprehensive understanding of transportation markets, with each of the three modes of transportation - air, ground and marine - explored in detail. Each section includes definitions, the historical development of the market and international institutional frameworks, with case studies, learning objectives and study questions incorporated to facilitate an active learning process. <a href="http://www.cabi.org/openresources/42147">View the free online resources for this book.</a>

    • Hospitality industry
      May 2014

      Events as a Strategic Marketing Tool

      by Dorothe Gerritsen, Ronald van Olderen

      Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

    • Hospitality industry
      October 2013

      Research Themes for Events

      by Edited by Rebecca Finkel, David McGillivray, Gayle McPherson, Peter Robinson.

      *The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

    • Hospitality industry
      May 2008

      Encyclopedia of Tourism and Recreation in Marine Environments

      by Edited by Dr Michael Lück

      Marine tourism has become one of the fastest growing areas within the tourism industry. With the increased use of marine environments comes the need for informed planning and sustainable management as well as for the education and training of planners, managers and operators. Combining the disciplines of marine scientists and tourism researchers, this encyclopedia will bring together the terms, concepts and theories related to recreational and tourism activities in marine settings. Entries range from short definitions to medium and long articles.

    • Business, Economics & Law

      Tourist Behaviour

      An International Perspective

      by M Kozak, N Kozak

      Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience.With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour. Suitable for researchers and students of tourism and tourism management related subjects.

    • Business, Economics & Law
      September 2013

      BUILD YOUR TRIBE

      The new marketing manifesto for restaurants, bars and cafés

      by Susanne Currid

      Most food and drink retailers market to the crowd. Smart restaurant, bar and café businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or café marketing plan. This book will also show you how to: engage with your most valuable customers online, in venue and at events, create your marketing dream team, identify the best social media channels for your business, turbo-charge your marketing with the latest low-cost digital marketing tools, successfully deliver your marketing plan by applying the latest project management techniques, fill more tables and increase sales in your venue and more.

    • Sustainability
      December 2011

      Sustainability of Tourism

      Cultural and Environmental Perspectives

      by Editor(s): Metin Kozak and Nazmi Kozak

      The subject of sustainability has become central to the discussion of how to succeed in the stable development of the tourism industry, due to the uncontrollable nature of supply and demand over the past few decades. Thus, this book examines policies and practices associated with the introduction of various methods in order to maintain sustainable tourism development. The list of policies and practices is based on a selection of the most recent topics, providing many real-world examples and cases in relation to culture and nature-based environmental issues, representing both individual businesses and tourist destinations with an international focus, namely Australia, Belgium, Bulgaria, Canada, Portugal, South Korea, Taiwan, Turkey, and the USA. Structured with 15 chapters altogether, the principles and guidelines discussed apply equally to different product levels in tourism such as museums, cities, regions, and countries. This volume is intended as a supplementary textbook for further reading. The editors believe that the book will gain attention from colleagues worldwide because of relevant educational courses on sustainable tourism, environmental tourism and cultural heritage management.

    • Tourism industry
      July 2018

      Special Interest Tourism, 3rd Edition

      by Author(s): Bongkosh N. Rittichainuwat

      This research-based textbook covers 15 chapters on food, film, shopping, medical, ghost, and suicide tourism, based on research conducted over 15 years on tourists from East Asia and Southeast Asia, the UK, the USA, Australia, Germany, and New Zealand. It introduces students, researchers, educators, tourist bureaus, and tour operators to the demands of affluent tourists from the newly industrialized countries of East Asia and Southeast Asia.

    • Travel & holiday
      January 2013

      Tourism Marketing

      On Both Sides of the Counter

      by Editor(s): Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall

      Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak.The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences.Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.

    • Sustainability
      December 2011

      Sustainability of Tourism

      Cultural and Environmental Perspectives

      by Editor(s): Metin Kozak and Nazmi Kozak

      The subject of sustainability has become central to the discussion of how to succeed in the stable development of the tourism industry, due to the uncontrollable nature of supply and demand over the past few decades. Thus, this book examines policies and practices associated with the introduction of various methods in order to maintain sustainable tourism development. The list of policies and practices is based on a selection of the most recent topics, providing many real-world examples and cases in relation to culture and nature-based environmental issues, representing both individual businesses and tourist destinations with an international focus, namely Australia, Belgium, Bulgaria, Canada, Portugal, South Korea, Taiwan, Turkey, and the USA. Structured with 15 chapters altogether, the principles and guidelines discussed apply equally to different product levels in tourism such as museums, cities, regions, and countries. This volume is intended as a supplementary textbook for further reading. The editors believe that the book will gain attention from colleagues worldwide because of relevant educational courses on sustainable tourism, environmental tourism and cultural heritage management.

    • Travel & holiday
      January 2013

      Tourism Marketing

      On Both Sides of the Counter

      by Editor(s): Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall

      Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak.The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences.Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.

    • Tourism industry
      July 2018

      Special Interest Tourism, 3rd Edition

      by Author(s): Bongkosh N. Rittichainuwat

      This research-based textbook covers 15 chapters on food, film, shopping, medical, ghost, and suicide tourism, based on research conducted over 15 years on tourists from East Asia and Southeast Asia, the UK, the USA, Australia, Germany, and New Zealand. It introduces students, researchers, educators, tourist bureaus, and tour operators to the demands of affluent tourists from the newly industrialized countries of East Asia and Southeast Asia.

    • Business, Economics & Law
      August 2011

      Advances in Hospitality and Leisure

      by Joseph S. Chen, Joseph S. Chen

      "Advances in Hospitality and Leisure (AHL)", a peer-review series published annually, is seeking to deliver refreshing insights from a host of scientific investigations pertaining to hospitality, leisure, and tourism while rendering an academic forum to stimulate discussion on current literature, contemporary issues and emerging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this series is to divulge the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. "AHL" strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

    • Business, Economics & Law
      July 2012

      Advances in Hospitality and Leisure

      by Jospeh S. Chen, Jospeh S. Chen

      Assessment and outcomes evaluation have become increasingly important in librarianship. Although initially used in educational contexts to measure student learning, the strategy has migrated to other contexts such as hiring, employee development, overall organizational and institutional successes, measuring the outcomes of projects and operational changes, and self assessment at the personal level. This growing emphasis is partly due to increasingly stringent requirements that funds are used effectively to improve services and operations. The current economic climate and retrenchments in non-profit agencies, have raised the need for assessment and outcomes evaluation to a critical level. 'Contexts for Assessment and Outcome Evaluation in Librarianship' focuses not on the how of undertaking assessment and outcomes evaluation, but rather on their successes and failures in various contexts in which these tools have been and will be used.

    • Business, Economics & Law
      July 2013

      Advances in Hospitality and Leisure

      by Joseph S. Chen

      Advances in Hospitality and Leisure, a peer-review volume, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this volume is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This volume is keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.

    • Business, Economics & Law
      September 2014

      Advances in Hospitality and Leisure

      by Joseph S. Chen

      AHL strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

    • Business, Economics & Law
      November 2015

      Advances in Hospitality and Leisure

      by Joseph S. Chen

      Advances in Hospitality and Leisure, a peer-review journal, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this journal is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This journal is keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.

    • Business, Economics & Law
      December 2016

      Advances in Hospitality and Leisure

      by Joseph S. Chen

      Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this journal is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This journal is keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.

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