• Business communication & presentation

      Get Your Money Where Your Mouth Is

      How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion — Profitably

      by David R. Portney

      We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible — by using the power of seminars and public speaking. With seminar and public speaking expert David Portney as your guide, you’ll learn how to ▪ organize a seminar for little or no money, ▪ sell from the stage, ▪ write a presentation in four easy steps, ▪ brand yourself as the expert in your field, ▪ get your customers to come to you. Get Your Money Where Your Mouth Is contains all of the information and know-how so that you can go from stage-wary beginner to awe-inspiring speaker in no time flat, including ▪ a 30-day fast-start action plan, ▪ a cornucopia of resources, ▪ tons of advice and methods for overcoming stage fright and fear of public speaking, ▪ how to combine your Internet strategy with your seminar strategy, ▪ and all the tips and techniques you need to market whatever you’re selling effectively, inexpensively—and profitably.

    • Business & management
      January 2012

      The Unprincipled

      The Unvarnished Truth About Running A Marketing Agency From Start-up To Sell-out

      by David Croydon

      Building a business from start-up to sell-out. When I started, or at least co-founded, a small sales promotion agency called Marketing Principles in Oxford over 20 years ago, I had no idea about the dramas that would ensue, or the mixture of fun and games and pain and heartache that could be telescoped into 12 short years. I needed to get a lot of this off my chest for cathartic and purely selfish reasons, but in doing so, and in my current role as small business advisor/coach/mentor/NEC, I realised along the way that the lessons learned might be instructive as well as just entertaining, which is where it originally started. The title is taken from the scurrilous in-house ‘newsletter’ our creative department took to compiling a couple of times a year, to debunk any of our employees who… oh, just anyone who worked for us (including me). We begin the journey in 1985. The key protagonists (at the beginning) all have gainful employment at another local agency, and on the face of it should be content with their lot. But then this thing called ambition comes knocking, and a 12-year roller coaster ride begins. A couple of reviewers have described the content as part business handbook, part memoir, part comic novel, which makes it difficult to categorise in publishing terms. Its style and tone of voice is what makes it unique, and it will appeal to small business owner/managers - from start-ups to established businesses - anywhere: they will recognise many of the issues and problems that we confronted along the way. So it's a personal account, but one that will resonate with anyone who has ever run a small business (or aspires to). Here's a video about the business that is the book's subject matter: https://www.youtube.com/watch?v=t2_heofh0WE

    • Business communication & presentation

      129 Seminar Speaking Success Tips

      by David R. Portney

      129 Seminar Speaking Success Tips is comprised of 129 tips. Each tip is based on David R. Portney’s real-world experience doing literally thousands of seminars, classes, trainings, workshops, keynote speeches, presentations, and public speaking engagements for the last 26 years. These tips are not in any special order or sequence—and that’s on purpose. You can open up to any page at random to find a tip you can use in the real world starting right now. The first tip listed is not first because it’s meant to be read first, nor is the last tip meant to be read last. You can treat this book like “a box of chocolates” and just open to any page and be surprised and delighted by what you find. Taken altogether, this collection of tips comprises a serious body of knowledge and experience that you can put to practical use in the real world starting right away. This is not a theoretical work, nor is it a compilation of other works. You’ll find that this book stands unique as compared to other works on the topic. ▪ You’ll find tips that help you to conquer stage fright. ▪ You’ll find tips that help you to overcome fear of public speaking. ▪ You’ll find plenty of terrific tips on how to find bookings and speaking engagements. ▪ You’ll find tips on how to handle questions, tips on how to structure a flowing and flawless presentation, and tips on expert presentation skills. Taken as a whole, this book allows you to conquer stage fright, know how to organize any kind of seminar or group event, and become a master of seminar speaking.

    • Sales & marketing
      September 2017

      The Authority Guide to Creating Brand Stories that Sell

      Smart and simple strategies to make your business irresistible

      by Jim O'Connor

      The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

    • Business communication & presentation

      Phone Genius

      The Art of Non-visual Communication

      by Michelle Mills-Porter

      Everyone has a technical manual that tells them how to use their telephone efficiently. Yet there has never been a manual that tells people really how to communicate using this highly important piece of business equipment. Until now. In Phone Genius readers will discover: • Why talking to someone you can’t see is so much harder than in person. • What technology does to your voice and how you can change that. • How to recognise behaviour and language patterns so as to pre-empt the needs and wants of others. • How to increase your effectiveness over the phone and gain better results.

    • Public relations
      July 1905

      Pr Demystified

      How to Get Free Publicity By Giving Journalists What They Really Need

      by Chantal. Cooke

      Generating free and effective media coverage is easy, but only in you follow a few simple rules. This book written by a professional journalist, will guide you through.

    • Psychology

      Emoti-coms

      A Marketing Guide to Communicating Through Emotions : From Shouting to Singing Your Message

      by Xavier Quattrocchi-Oubradous

      Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time.Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this.Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement.A share of heart, not a split-second of attention, must now be the goal of all marketers.Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world.A fascinating and provocative read for all marketing and communications professionals.

    • Entrepreneurship

      Finance for Small Business

      A Straight-talking Guide to Finance and Accounting

      by Emily Coltman

      "I'd never manage the business side of it. The income tax and the bills and the VAT... I can't even add two and two."Is fear of the money side of running a business holding you back? Would you love to turn your passion into a small business, but are frightened of getting on the wrong side of the taxman? Do you run a small business and find it's a desperate struggle to keep all your paperwork in the right place, never mind work out how much tax you should pay each year?In this friendly, informative ebook, bilingual qualified accountant Emily Coltman guides you through what you need to know on the finance and accounting side when you're setting up and running a small business.Bi-lingual? Emily speaks plain English as well as accountants jargon! She has many years experience of helping small business owners with their finance and accounting, and this ebook is written for anyone running a small business for whom double entry might as well be double Dutch!This ebook explains the different ways a business can be set up and structured legally and what the advantages and disadvantages of each kind of structure are, including the different taxes that each has to pay, and when those taxes have to be paid.It looks at where you might find the money to start or grow your business, and why you might choose the different sources.There are suggestions for how to organise your paperwork and advice on what records you need to keep and for how long.You'll hear how to keep on the right side of the taxman, what expenses you can and can't claim tax relief on, and how to claim tax relief when you buy equipment for your business - and what 'tax relief'' actually is!How do you work out whether your business has made a profit, and why do you need to know that? Do you have enough cash coming in to pay your bills? Where will that cash come from? Do you need to be registered for VAT? Will that help your business or just cause more administrative hassles? Could you even save money by being registered for VAT? When, if ever, should you hire an accountant or bookkeeper? What can a good accountant do for you? What should you look for and what should you avoid when you're choosing your accountant? And where would you like to take your business for the future? Where will the cash come from to help you meet your dreams for your business, whether that's moving into new offices, employing your first team member, start selling your product overseas, or keep going as you are?All those questions and more are answered in this easy-to-read bitesize guide to finance and accounting for small businesses.

    • Business communication & presentation

      Motivating Business Mums

      Inspiration, Ideas and Advice from 45 Small Business Owners

      by Debbie O'Connor

      Motivating Mum (www.motivatingmum.co.uk) is a website that offers support and advice to mums who are running businesses and those who are thinking of starting up.In March 2011, Motivating Mum organised a charity mentoring festival called Mummy Mentoring Month, in association with International Women's Day. Successful business women were encouraged to donate their time and their professional services, and these services were sold to mums who were starting up, with all proceeds going to charity.As part of this festival, we asked business women in the UK and Australia to send in blogs, which were published one a day during the month of March. I kept the scope very wide - blog about anything that would give support and advice to mums. The results were amazing - blogs written by professional coaches and very successful businesswomen, and blogs written by people who are just starting out. Some are sharing their professional advice in various different disciplines - some are just sharing their personal journeys, successes and failures.Taken as a whole I think these blogs provide a great resource of really good advice for mums in business, and that is why I decided to put them together into an eBook that people can dip into for inspiration on an ongoing basis.The charity that we supported for Mummy Mentoring Month in the UK is Nema (www.nemafoundation.org) which helps women in rural Mozambique with aid, healthcare and education, so that they can support their communities and families. So in order to continue the spirit of Mummy Mentoring Month and International Women's Day, I am donating 20‰ of my royalties from the sale of this book to Nema.I hope that you will be inspired and educated by the blogs in this book. If you are please visit www.motivatingmum.co.uk (or www.motivatingmum.com in Australia) where the support, advice and inspiration is ongoing.

    • Business communication & presentation

      The Small Business Guide to Apps

      How Your Business Can Use Apps to Increase Market Share and Retain More Customers

      by David Howell

      If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for.This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money.Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.

    • Entrepreneurship
      February 2012

      Finance for Small Business

      A Straight-talking Guide to Finance and Accounting

      by Emily Coltman

      Is fear of the money side of running a business holding you back? Would you love to turn your passion into a small business, but are frightened of getting on the wrong side of the taxman? Do you run a small business and find it's a desperate struggle to keep all your paperwork in the right place, never mind work out how much tax you should pay each year?In this friendly, informative book, bilingual qualified accountant Emily Coltman guides you through what you need to know on the finance and accounting side when you're setting up and running a small business.Emily speaks plain English as well as accountants jargon! She has many years experience of helping small business owners with their finance and accounting, and this book is written for anyone running a small business for whom double entry might as well be double Dutch!This book explains the different ways a business can be set up and structured legally and what the advantages and disadvantages of each kind of structure are, including the different taxes that each has to pay, and when those taxes have to be paid.It looks at where you might find the money to start or grow your business, and why you might choose the different sources.There are suggestions for how to organise your paperwork and advice on what records you need to keep and for how long.You''l hear how to keep on the right side of the taxman, what expenses you can and can't claim tax relief on, and how to claim tax relief when you buy equipment for your business - and what 'tax relief' actually is!This easy-to-read bitesize guide answers all the tax and accounting questions you have - and those you haven't thought of yet.

    • Advertising

      Well-written and Red

      The Story of the Economist Poster Campaign

      by Alfredo Marcantonio

      It is now 18 years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'.Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it.Marcantonio weaves together the recollections of those actually involved, putting events into context or stressing their importance, by citing lessons he has learnt in his own distinguished career.This is clearly a 'must-have publication' for advertising, marketing and the media. However, poster headlines like 'In real life the tortoise loses' mean that it will appeal to anyone who appreciates wit and style. Whilst readers from outside the industry won't be fazed by the vagaries of the creative process, they may be surprised to discover the disciplined strategic thinking and tight advertising briefs that inspire it. And the way that subtle shifts in emphasis have helped the campaign remain relevant in changing times.This 256 page volume features almost 200 of the advertisements that have helped The Economist increase its UK circulation from just over 80,000 in 1987 to almost 160,000 today. It represents a testimony to the power of posters, confirmation that it can pay to advertise and proof that 'funny' need not be the enemy of 'money'.

    • Business communication & presentation

      Twitter Your Business

      A Beginner's Guide to Using Twitter to Successfully Promote You and Your Business

      by Mark Shaw

      Making an impact, 140 characters at a timeTwitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you.The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.

    • Business communication & presentation

      Successful Selling for Small Business

      What It Takes and How to Do It

      by Jackie Wade

      Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy.Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES.In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business!Successful Selling for Small Business will:- help you 'get' sales;- help you develop a logical, 'can-do' approach to selling which fits your values, your business, you;- give you a sales habit or process for life, not just a quick fix;- demystify the selling process and remove any negative myths or perceptions;- help you grow your business and achieve your personal goals and ambitions.Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!

    • Business communication & presentation

      The Small Business Guide to China

      How Small Enterprises Can Sell Their Goods Or Services to Markets in China

      by David Howell

      Since China opened its doors to the world in 1978 its growth has been nothing short of meteoric. The 2007-09 credit crunch had little or no impact on the Chinese economy that continues to grow by almost 10‰ a year. China itself is now the fourth largest economy behind the USA, Germany and Japan, and if its current growth can be sustained, analysts expect China to become the world's largest economy by 2025.China is not, though, simply the factory of the world. As the Chinese economy has developed, so has its population, with an estimated 8.5 million Chinese citizens migrating to urban areas each year in search of work and a better standard of living. As a result, the market for your business' goods and services is inexorably growing.But can small businesses really compete in this vast market? It's a question that many small business owners are asking themselves.The Small Business Guide to China looks at not only how the Chinese economy works and what its citizens want to buy, but also how business is transacted in a market that will become the largest single consumer base on the planet over the next decade. Full of practical support and guide, the book addresses topics from intellectual property rights to the correct etiquette during a business meeting.No matter what your business sells, investigating the markets in China is definitely an area to look into, and this easy-to-read informative bitesize guide shows you how!

    • Business communication & presentation
      March 2012

      365 Social Media Tips

      A Year of Ideas for Marketing Your Business Via Linkedin, Twitter, Facebook and More!

      by Karen James

      365 Social Media Tips does exactly what it says on the tin. There are 365 tips that cover specific social media platforms such as LinkedIn, Twitter, Facebook, YouTube and SlideShare, as well as tips to improve your use of social media generally.This book not only gives practical suggestions but many of the tips also include clear instructions on how to implement them. 365 Social Media Tips gets down to the nuts and bolts of social media in short, concise, helpful tips - one for every day of the year!

    • Business, Economics & Law
      January 1995

      The Global Emerging Market in Transition

      Articles, Forecasts, and Studies

      by Vladimir Kvint

    • Entrepreneurship

      Can I Quote You On That?

      A Practical Handbook for Company Executives Who Deal With the Media

      by William Essex

      Media contact is a fact of business life. And yet this is the only book on the market that focuses exclusively on getting the best out of contact with journalists. It's written by a journalist, about journalists, and based on a long-established and successful media-training course. Circulating copies of this book around key executives would be a far cheaper and more cost-effective alternative to hiring media-trainers. Being able to handle the media effectively can be a significant career advantage. Doing it badly can be damaging both to the career and to the company.This book is a practical guide to handling media contact. It starts at first contact with a journalist and goes right through to discussing whether, and if so how, to follow up an interview. The book looks at print, radio, television and online journalism. There's a chapter on crisis management and one on interviewees' legal rights. A key feature of the book is that it focuses on what journalists want, why they want it, and how to give it to them in a way that achieves favourable media coverage.Can I quote you on that? describes techniques for handling a variety of interviews successfully, from the visit to your office by a trade journalist, through expected and unexpected telephone interviews, via calls from newspapers and magazines, radio interviews, phone-ins and discussion programmes, to the range of television experiences, including the camera crew at the office, the studio-based interview and the remote studio. There's a chapter on effective interview preparation and an emergency page for reference if the interview is imminent. This book is designed to convey an understanding of how journalists work and how to work with them for mutual benefit.There are answers to a range of frequently asked questions, from "How can I avoid being misquoted?" right through to "What if they don't ask the questions I want to answer?" The book discusses the subtle techniques that can be used to steer an interview in a favourable direction, and suggests ways of handling not only difficult questions, but also stupid and ignorant questions. There is also advice on how to go about forming mutually beneficial long-term relationships with key journalists.This is a practical guide that delivers an understanding of how journalists think and why they think that way. This book is a media-training course in its own right.

    • Entrepreneurship

      Sales and Marketing for Entrepreneurs

      An Instant Guide

      by Guy Rigby

      This eBook is about sales and marketing for entrepreneurs.The author of this instant guide from Harriman House, Guy Rigby, has also written From Vision to Exit, which is a complete entrepreneurs' guide to setting up, running and passing on or selling a business.

    • Sales & marketing

      Now It's Your Turn for Success!

      Training and Motivational Techniques for Direct Sales and Multi-level Marketing

      by Richard Houghton

      This industry-based training guide includes fundamental skills for those starting out as well as the more advanced skills of network building, leadership, duplication and developmental skills necessary for experienced distributors.

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