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      • Business competition

        Get Your Money Where Your Mouth Is

        How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion — Profitably

        by David R. Portney

        We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible — by using the power of seminars and public speaking. With seminar and public speaking expert David Portney as your guide, you’ll learn how to ▪ organize a seminar for little or no money, ▪ sell from the stage, ▪ write a presentation in four easy steps, ▪ brand yourself as the expert in your field, ▪ get your customers to come to you. Get Your Money Where Your Mouth Is contains all of the information and know-how so that you can go from stage-wary beginner to awe-inspiring speaker in no time flat, including ▪ a 30-day fast-start action plan, ▪ a cornucopia of resources, ▪ tons of advice and methods for overcoming stage fright and fear of public speaking, ▪ how to combine your Internet strategy with your seminar strategy, ▪ and all the tips and techniques you need to market whatever you’re selling effectively, inexpensively—and profitably.

      • Business, Economics & Law

        Leadership begins with you

        A Leader’s Quest for Leadership Excellence. A business novel

        by Whitney Breer

        A story about a woman who went away to learn leadership Before Kathleen, an ambitious but not very emphatic manag-er, is entrusted with the management of the family business, her father sends her on a journey around the world. On this journey, which leads from Lafayette (Indiana) via Bangalore, Stockholm, Sao Paulo, New Zealand and back to the States, Kathleen learns a lot about herself and about the secret of true leadership excellence. Whitney Breer, international management coach and expe-rienced trainer, has been accompanying executives all over the world for 25 years. With this book, Whitney Breer has spun scientific proof and research, almost three decades of leadership trainings and coachings and hundreds of interviews into a story and a model which makes these learnings tangible for leaders around the world have been intertwined. She succeeds in the art of writing a business novel that presents the current state of research on self-management, leadership communication, teams, project management and other elements of leader-ship success in an entertaining and impressive story. Leadership Excellence is a marathon, not a sprint. The reality is that there are small steps and principles that need to be practiced over long periods of time in order to make these changes sustainable. Whitney Breer is an international Key Note Speaker, certifi ed trainer for Change Management and Positive Psychology and author on the topic of leadership. In the last 25 years she has worked with more than 60,000 people im over 25 countries in seminars, crisis interventions, or-ganizational development and executive leadership. It is Whitney’s goal to inspire and motivate people to take responsibility for and drive the changes they want to have.

      • Business, Economics & Law

        The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time

        by Bernard Jaworski, Bob Lurie

        Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.  First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.    Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth.  As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.    This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

      • Business, Economics & Law

        The Insight Discipline

        Crafting New Marketplace Understanding that Makes a Difference

        by Liam Fahey

        The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

      • Business, Economics & Law
        July 2019

        The Sandworm Principle

        the transformational leadership ultimate guide

        by Petra Spillman M.A.

        STOP WHINING! START DIGGING! What do you do when you encounter a situation as as big as a W.H.A.L.E.? Get your team ready: The encouragers, the visionaries, the motivators, the passionate, the team players, the workaholics; oh, and yes, the lazy, the fearful, the eccentrics, the immature, the excusers, the prideful and of course, the corruptors!Learn how to identify which Sandworms are on your team. Become an expert on how to lead and position some “characters” effectively, without losing time, money and most of all your W.H.A.L.E.!Start digging relentlessly until it becomes reality!   www.sandworm-principle.com

      • Business, Economics & Law
        March 2020

        Harvard Business Review’s 10 Must Reads: Komunikasi

        by Gary A. Williams, Robert B. Miller, Robert B. Cialdini, Deborah Tannen, Jay A. Conger, Leslie Perlow, Stephanie Williams, Nick Morgan, Stephen Denning, Kimberly D. Elsbach, John Hamm, Holly Weeks

        Komunikasi is the Bahasa Melayu edition of the best-selling book Harvard Business Review’s 10 Must Reads on Communication. The book comprises a collection of compelling reads that can inspire readers to communicate effectively and convincingly within an organisation.    Each chapter in the book is an article from leading experts including Deborah Tannen, Jay Conger and Nick Morgan. Readers will gain practical knowledge on how to engage with an audience, successfully pitch a business idea, win support of others, and inspire colleagues towards achieving a goal.   This book is suitable for aspiring and experienced leaders, professionals and general readers who wish to improve their communication skills. Click here for more information

      • Management & management techniques
        September 2020

        The Power of Being Divisive

        Understanding Negative Social Evaluations

        by Thomas J. Roulet

        In the last decade, research on negative social evaluations, from adverse reputation to extreme stigmatization, has burgeoned both at the individual and organizational level. Thus far, this research has largely focused on major corporate risks. Corporate public relations and business executives intuitively know that a negative image deters important relationships—from customers and partners, to applicants, stakeholders, and potential funding. At the same time, business is conducted in an age of heightened connection, including digital platforms for criticism and a 24-hour news cycle. Executives know that some degree of public disapproval is increasingly unavoidable. Negative social evaluations can also put social actors on the map. In the era of identity politics, many political leaders express controversial views to appeal to specific audiences and gain in popularity. Through network and signaling effects, being controversial can potentially pay off. Thomas J. Roulet offers a framework for understanding not only how individuals and organizations can survive in an age of increasing scrutiny, but how negative social evaluations can surprisingly yield positive results. A growing body of work has begun to show that being "up against the rest" is an active driver of corporate identity, and that firms that face strong public hostility can benefit from internal bonding. Synthesizing this work with his original research, and drawing comparisons to work on misconduct and scandals, Roulet addresses an important gap by providing a broader perspective to link the antecedents and consequences of negative social evaluations. Moreover, he reveals the key role that audiences play in assessing these consequences, whether positive or negative, and the crucial function of media in establishing conditions in which public disapproval can bring positive results. Examples and cases cover Uber and Google, Monsanto, Electronic Arts, and the investment banking industry during the financial crisis.

      • Business, Economics & Law
        November 2019

        Make Yourself a Little Bit Famous

        How to power up your profile and get known for what you do

        by Penny Haslam

        In today’s noisy marketplace, it’s crucial you find ways to get noticed. But do you shy away from the spotlight for fear of feeling like an idiot or looking like a show-off? Do you see others out there, attracting the kind of attention you wish you could get? If so, you need to Make Yourself a Little Bit Famous!  Jam-packed with stories, advice, case studies and encouragement, Penny shares pro-tips on: Getting on TV and radio and acing your appearances. Bossing it as a speaker and when you present to people. Shining when you take part in or chair a panel discussion. If you want to be a best-kept secret, then step away from this book. But if you recognise the value of raising your profile for your business or career, then step up – because now is the right time for you to make yourself a little bit famous.

      • Business communication & presentation

        AXIOMS of Copywriting, The

        The 5 Universal Elements That Form the Foundation of Advertising Copy That Works

        by Robert W. Bly

        Laws are broken. Rules get bent. An Amazon #1!Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time.   Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The AXIOMS of Copywriting are – Offer > Brand Long Copy Works More Research = Better Copy More Experiences = Better Copy Effectiveness = 1/# People Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time. More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles? Many copywriters don’t understand the fundamentals of sales writing. Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated. Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof. What you’ll learn in this book How to generate 1 OX more sales for your ad dollars. Page 3. The 6 characteristics of winning offers. Page 4. Using offers that support the brand. Page 6. 10 questions to ask before testing your offer. Page 11. Gevalia Coffee’s amazing offer. Page 13. What should your ad sell-the product or the offer?Page 19. 79 tested offers. Page 20. What works best-long copy or short copy? Page 28. How research can help you write kick-butt copy. Page 37. 7 ways to prove claims in your copy. Page 46. The 4-step discovery process for copywriting. Page 50. 11 ways to use life experience to make your copy stronger. Page 67. The best process for copy reviews. Page 71. The 25-50-25 rule for making edits. Page 77.

      • Business, Economics & Law

        Go the Extra Inch

        By the inch its a cinch ... by the yard it's hard

        by Guy Arnold

        Go the Extra Inch is a simple powerful syatematic approach to continual improvement in systems, processes and behaviours, both at home and in the workplace. Using the principles of common sense, this process can help find solutions to life's most pressing problems, whilst at the same time reducing cost and stress.

      • Business & management

        Sales Through Service

        Focus on Service and the Sales will follow: not the other way round

        by Guy Arnold

        Sales through Service is a ‘Sales’ book like no other. It turns the world of ‘sales’ upside down, and align the process with the customers’ REAL needs in the world of the empowered customer, social media and the transparent business. It seeks to drag the world of Sales kicking a screaming from the 19th to the 21st Century in a powerful, easy to read and fun way by applying 4 powerful principles of blindingly obvious common sense and human behaviour at all stages in the process. It’s written in simple, powerful, easy to digest chunks, with Pictures, Exercises and Top Tips at every stage. It follows on from Guy’s 1st book: Great or Poor: reviews of which can be seen here: http://goo.gl/23Yve   This book and process dispels the myths and frustrations from the process of finding, getting and keeping customers, and realigns it to the customer’s point of view, so that the whole process becomes more enjoyable, less frustrating, and much more effective … at all levels and for everyone. It addresses the key question: ‘How can I sell more AND at the same time reduce costs in this scary new world of social media, the transparent business and the empowered customer?’ It empowers non ‘sales people’ to excel in sales without selling anything, using the power of reputation, referral and recommendation. It delivers simple ideas and tools to improve the sales process from both the ‘seller’ and the customer’s point of view at every step of the process. It does this in small easily readable and understandable chunks, that can be actioned immediately at any level for great results. It makes your actions and processes 100% customer focused at every step, so customers are more likely to buy quickly, remain loyal, pay more, buy more, rave about you on social media and recommend what you do to their friends. It is suitable for anyone selling anything at any level, internally or externally, profit making or non profit making, as it is focused on simple powerful principles of common sense … that are so often not common practice! It is especially helpful to people who do not regard themselves as ‘sales people’ or who don’t want to be ‘sales people’ but who would still want more sales for less effort. It covers the whole sales process from marketing, through getting leads, getting decisions and then building loyalty and referrals. The key message is to systematically align everything in your processes and behaviour around the key principles of customer behaviour and needs … and the sales will follow like magic!

      • Technology, Engineering & Agriculture
        May 2013

        Advantage

        A Roadmap for Entrepreneurs and Leaders in The Digital Age

        by Declan Kavanagh

        Advantage is what creates value for your customers and your organisation. By having a focus on advantage and the sources of advantage through the life cycle of a business, whether it is commercial or not for profit ensures entrepreneurs and leaders minimise risk and maximise value. This book presents a framework called “The Business Advantage Model (BAM™)” that supports leaders in the identification, creation, proving, securing, leveraging and changing of advantage. It is about “Doing the right things, the right way at the right time” across every aspect of starting, scaling and readjusting a business. Its goal is to help create more high performing organisations.

      • Business & management

        Planning to Win

        A guide to business planning and financial modelling

        by Gordon Pender

        My book (and e-book), Planning to Win – a guide to business planning and financial modelling, explains exactly what you need to do – and how to do it – to prepare a professional business plan. This is not the easy way to prepare a plan. There are many other guides and templates to do that. This shows you how to produce a very professional document, backed by an equally professional financial model, for your new or existing business. The guide contains numerous examples, from my experience over 25 years, of what happens in the real world. They are what my target audience – practical business people and entrepreneurs – like most. The guide includes a model business plan. The financial spreadsheet model that supports it – and is described throughout the text – is available free from my website. Both contain many novel features not included in standard texts on business planning.

      • Business & management

        Planning to Win

        A guide to business planning and financial modelling

        by Gordon Pender

        My book (and e-book), Planning to Win – a guide to business planning and financial modelling, explains exactly what you need to do – and how to do it – to prepare a professional business plan. This is not the easy way to prepare a plan. There are many other guides and templates to do that. This shows you how to produce a very professional document, backed by an equally professional financial model, for your new or existing business. The guide contains numerous examples, from my experience over 25 years, of what happens in the real world. They are what my target audience – practical business people and entrepreneurs – like most. The guide includes a model business plan. The financial spreadsheet model that supports it – and is described throughout the text – is available free from my website. Both contain many novel features not included in standard texts on business planning.

      • Business, Economics & Law
        December 2021

        No Scolding, No Praising, No Ordering

        A New Theory of Leadership

        by Nikkei BP

        The latest book by the author of the bestselling series "The Courage to Be Disliked," which has sold 9 million copies worldwide. "I," who has been promoted to section chief but is anxious, grows up through dialogue with the philosopher "Sensei," despite feeling confused. ◆I will solve the problems of leaders in this way! ◇Let's say "thank you" to young people who have no sense of responsibility. ◇There is nothing wrong with not having confidence as a leader. ◇Acknowledge the existence of people who repeatedly make the same mistakes. ◇Pay attention to future possibilities, even if you are a stubborn veteran. ◇When it's hard to be the boss, remind yourself what makes you happy.

      • Business, Economics & Law
        June 2019

        Lead the Room

        Communicate a Message That Counts in Moments That Matter

        by Shane M. Hatton

        “Not just a book about presentation skills (though if it helps you nail your next presentation that’s great), my aim with Lead the Room is that it equips you to leverage your platform to lead and mobilise your team and help you become a more effective leader.” Shane M. Hatton In the moments that matter, leadership matters. Our world is more globally connected than ever before, with easier access to information than at any point in history, yet in the important moments people aren’t just looking for something that can inform them, they are looking to someone who will lead them. The abundance of fascinating and practical information in Lead the Room is neatly presented in three parts, as the author talks you through what he calls his ‘three big obsessions’: Positioning – Developing your character and your narrative, building your credibility and managing your reputation as a leader. Messaging – Determining the value you offer, defining the message you want to convey and delivering your message with impact; and Developing – Getting better at thinking, investing in yourself, asking for feedback and learning how to fail. Lead the Room is full of thought-provoking anecdotes and examples, that will inform and educate – and often make you smile. After reading this book the next time you stand up on your platform, whatever that may look like, you’ll see it as more than an opportunity to speak to the room; rather, you’ll see it as an opportunity to lead the room. Every moment matters. Use it as an opportunity to say something that truly counts.

      • Business strategy

        129 More Seminar Speaking Success Tips

        by David R. Portney

        Public speaking and seminars remain as the perfect marketing and advertising solution to promote any business, service, product, charity, issue, or cause. Hence, this book you’re reading right now. The title of this book is 129 More Seminar Speaking Success Tips because this is the follow up to 129 Seminar Speaking Success Tips. Taken together, these two books comprise 258 hard-hitting tips and techniques you can use right away to build relationships with prospects and potential customers and clients using the most powerful method remaining to date: public speaking and seminars. In 129 More Seminar Speaking Success Tips, you will find . . . ▪ tips that will motivate you to action ▪ life-saving tips that will help you conquer stage fright and overcome fear of public speaking ▪ tips that will allow you to organize your own seminars with ease ▪ tips that will allow you to prevent your seminar from becoming a chaotic disaster ▪ terrific marketing tips ▪ tips on how to get the “butts in the seats” ▪ tips on how to be a master of the stage ▪ tips on how to avoid deadly mistakes And much, much more.

      • Business communication & presentation
        December 2012

        Corporate Skills

        Skills necessary to succeed at business

        by Prof. Shrikant Prasoon

        In this book an attempt has been made to present the famed tales of Vikram and Vetala with focus on their underlying wisdom and explicating them step-by-step to distil that wisdom for the benefit of solving puzzles faced by individuals, organisations and corporates in their day-to-day existence. In fact the full play of all management theories can be witnessed in the tales without clothing them in technical jargons. As far as the treatment of the tales in this book is concerned, the 25 stories are structured uniquely. In the first place, the reader gets a glimpse of the basic story with all its punch and then he is guided to a corporate insight where a core management issue illuminating the story is explicated suitably. Again the story is analysed in the context of universal appeal and relevance in everyday life and concludes with a quote of wisdom. So, every tale stirs the reader's imagination and intelligence to a new plane and transforms him into mature and jubilant individual. #v&spublishers

      • Business, Economics & Law
        January 2012

        The Halo and the Noose

        by Graham Williams, Dorian Haarhoff

        An innovative approach to leadership – THE HALO AND THE NOOSE will show you how to harness the stories that beat at the heart of an organisation, to revolutionise your work and your life. Research shows that people relate well to story: they identify, learn, and are motivated to action. Stories are a powerful tool to facilitate leadership and build positive energy. They nurture and engage staff and customers with an added dimension beyond numbers and data. We know the importance of building Emotional IQ and Social IQ in business. Raising your Story IQ is an integral part of this process. It will make you more charismatic and influential. It will help you build purpose, meaning, and enjoyment in your working life. THE HALO AND THE NOOSE is packed with practical applications, including: time and stress management, developing mindfulness and creativity, embracing change, expanding limiting belief bubbles, and influencing others. It is also an excellent resource for trainers or anyone needing to deliver a presentation with impact. 3M, Glenfiddich, Tsogo Sun, the University of South Australia, Citadel, Allan Gray, Proctor & Gamble, Cape Provincial Treasury and many other diverse companies globally have embraced the HALO AND THE NOOSE methods following workshops and consultations with the authors. At a deeper level the book shows a new way of working – reconnecting business life to the mainstream of human history, experience, and potential.

      • Business communication & presentation
        September 2014

        Get Your Public Speaking Mojo Back Forever!

        50 Imaginative ideas to help you communicate with confidence

        by Julie Howell

        There’s a powerful public speaker inside you. Compelling, strong, convincing and persuasive. Just like the speakers you most admire. This empowering book can help you to improve your speaking and presentation skills today. No need to wait for your next speaking engagement! Open this book at random and you’ll find powerful exercises, tips and suggestions lifted directly from the author’s 20 years of experience that will arm you with tools to transform yourself into a better public speaker. Increase your communication confidence. Re-discover the joy of public speaking. REVIEWS: “Hugely appealing” – Sam Davies, University of Brighton; “Rich in insight” – Rasheed Ogunlaru, Life Coach and “Inspiring…unforgettable” - Bill Thompson, BBC World Service

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