• Business communication & presentation

      Get Your Money Where Your Mouth Is

      How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion — Profitably

      by David R. Portney

      We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible — by using the power of seminars and public speaking. With seminar and public speaking expert David Portney as your guide, you’ll learn how to ▪ organize a seminar for little or no money, ▪ sell from the stage, ▪ write a presentation in four easy steps, ▪ brand yourself as the expert in your field, ▪ get your customers to come to you. Get Your Money Where Your Mouth Is contains all of the information and know-how so that you can go from stage-wary beginner to awe-inspiring speaker in no time flat, including ▪ a 30-day fast-start action plan, ▪ a cornucopia of resources, ▪ tons of advice and methods for overcoming stage fright and fear of public speaking, ▪ how to combine your Internet strategy with your seminar strategy, ▪ and all the tips and techniques you need to market whatever you’re selling effectively, inexpensively—and profitably.

    • Business communication & presentation

      129 Seminar Speaking Success Tips

      by David R. Portney

      129 Seminar Speaking Success Tips is comprised of 129 tips. Each tip is based on David R. Portney’s real-world experience doing literally thousands of seminars, classes, trainings, workshops, keynote speeches, presentations, and public speaking engagements for the last 26 years. These tips are not in any special order or sequence—and that’s on purpose. You can open up to any page at random to find a tip you can use in the real world starting right now. The first tip listed is not first because it’s meant to be read first, nor is the last tip meant to be read last. You can treat this book like “a box of chocolates” and just open to any page and be surprised and delighted by what you find. Taken altogether, this collection of tips comprises a serious body of knowledge and experience that you can put to practical use in the real world starting right away. This is not a theoretical work, nor is it a compilation of other works. You’ll find that this book stands unique as compared to other works on the topic. ▪ You’ll find tips that help you to conquer stage fright. ▪ You’ll find tips that help you to overcome fear of public speaking. ▪ You’ll find plenty of terrific tips on how to find bookings and speaking engagements. ▪ You’ll find tips on how to handle questions, tips on how to structure a flowing and flawless presentation, and tips on expert presentation skills. Taken as a whole, this book allows you to conquer stage fright, know how to organize any kind of seminar or group event, and become a master of seminar speaking.

    • Business & management
      July 2015

      What Did Jesus Drive: Crisis PR in Cars, Computers and Christianity

      by Jason H. Vines

      Isn’t it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in “Detroit.” An industry, the Auto Industry, driven by profits-over-principle according to many of its critics. Be prepared to buckle-up and enjoy this ride! This book is the first tell it like it is, of its kind! Why is it so difficult to tell the truth? Jason Vines starts this book with a simple question: why is it so difficult to tell the truth? Sadly, spoiler alert, he ends it with the same question. From Richard Nixon to Bill Clinton to Lance Armstrong to the IRS to Brian Williams to Bill Cosby to Tiger Woods and the NFL; why is it so painfully difficult? Vines cautions the reader up-front: “Relax, this is not a book about Jesus. However, he does appear in two chapters: first as a Hispanic grandfather from Waterford, Michigan, and later as the real Prince of Peace. No, this is a book about my life in the public relations blast furnace in the automotive industry; a quickly-derailed attempt to help a friend rebuild Detroit’s tattered image, thwarted by the sex, lies and corruption of former Mayor Kwame Kilpatrick; and, finally, trying to avoid another crisis with the number one selling book of all time. No, not Harry Potter; the Bible.” The crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan’s near-death experience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the “What Would Jesus Drive?” nuts, Detroit Mayor Kilpatrick’s drive to prison and finally avoiding a boycott of the most popular Bible in the world by evangelical Christian leaders. In his final chapter, titled “Government Motors on Fire”, Vines tackles the fake Chevy Volt fire crisis and General Motors’ 2014 nightmare with its faulty ignition switches that led to at least 24 deaths – and counting, and may lead to criminal indictments. Vines shares lessons learned and mistakes made. He notes that if he can impart anything in this book, it is the guiding principles he believes useful for any organization (not just the auto industry) or individual to avoid, mitigate or survive the inevitable crisis. As he puts it: “If you think you are immune to a crisis, you’ve already failed an overarching guiding principle.”

    • Humanities & Social Sciences

      People Centricity

      The Incredible Power of Putting Other People First

      by Stephen Hewett

      “Stephen is the life guru for our times.”—Mark Price, MD, Deputy Chairman of the John Lewis Partnership Would you like to have any — or all — of these? Good health? Financial security? Personal, emotional, and sexual gratification? The enjoyment of the happiness and health of the people who are dear to you? An occupation you find absorbing, fascinating, and lucrative? Agreeable leisure-time activities? A faith you find important, whether religious or secular? An overwhelming sense of positivity in yourself? The feeling that you are a good person and that you generate good outcomes for yourself and for the people you care about and work with? Anything else that makes you feel most happy? If you have all the happiness you can handle, that’s great! Put this book down and move along. If not, then you need to put the power of People Centricity — the life philosophy of making an investment of time and emotional energy to advance the agenda of people with whom you have a mutually beneficial interaction who are outside your immediate close circle — to work in your life. People Centricity is a philosophy to take you through life. It’s all about learning how to understand and share the feelings of other people so as to produce the best mutually beneficial outcome for those other people and for you. From your personal interactions to your business success and beyond, Stephen Hewett will guide you on this life-changing journey, one that will make your bad days good and your good days wonderful. “Stephen’s philosophy of Customer Centricity is at one with my own. Customer Centricity really is the core of business. Stephen is a customer guru of our times.”—Mark Price MD, Waitrose & Deputy Chairman of John Lewis Partnership “Stephen certainly practices what he preaches and is one of the few consultants that really listen to what their customer is trying to achieve. He gave us some key insight that helped us to really shape our future strategy.”—Jo Foley Senior Director, Retail Change ASDA “Led by the impressive Stephen Hewett, their laser-like focus on the customer stood them apart in our minds…”—Jack Upton, Director, Training, Education and Customer Services, McDonald’s UK “In essence, what Stephen have helped us do is to allow everyone at Argos to be brilliant with customers.”—Perry Price, Argos Customer Lead

    • Business, Economics & Law
      November 2019

      Make Yourself a Little Bit Famous

      How to power up your profile and get known for what you do

      by Penny Haslam

      In today’s noisy marketplace, it’s crucial you find ways to get noticed. But do you shy away from the spotlight for fear of feeling like an idiot or looking like a show-off? Do you see others out there, attracting the kind of attention you wish you could get? If so, you need to Make Yourself a Little Bit Famous! Jam-packed with stories, advice, case studies and encouragement, Penny shares pro-tips on: Getting on TV and radio and acing your appearances. Bossing it as a speaker and when you present to people. Shining when you take part in or chair a panel discussion. If you want to be a best-kept secret, then step away from this book. But if you recognise the value of raising your profile for your business or career, then step up – because now is the right time for you to make yourself a little bit famous.

    • Business communication & presentation

      Phone Genius

      The Art of Non-visual Communication

      by Michelle Mills-Porter

      Everyone has a technical manual that tells them how to use their telephone efficiently. Yet there has never been a manual that tells people really how to communicate using this highly important piece of business equipment. Until now. In Phone Genius readers will discover: • Why talking to someone you can’t see is so much harder than in person. • What technology does to your voice and how you can change that. • How to recognise behaviour and language patterns so as to pre-empt the needs and wants of others. • How to increase your effectiveness over the phone and gain better results.

    • Business communication & presentation
      May 2012

      Facebook for Business

      The Small Business Guide to Using Facebook

      by Susan Hallam

    • Business communication & presentation

      Little Black Business Books - Setting Up and Growing Your Business

      A Guide to Creating and Running a Successful Business

      by Marilyn Messik

      Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of:- Practical steps and suggestions- Ideas and initiatives- Inspiration and incentives- Suggestions to help you prioritise and get you thinking- Reasons for trusting your own common sense and business instincts.They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.

    • Business communication & presentation

      Successful Selling for Small Business

      What It Takes and How to Do It

      by Jackie Wade

      Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy.Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES.In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business!Successful Selling for Small Business will:- help you 'get' sales;- help you develop a logical, 'can-do' approach to selling which fits your values, your business, you;- give you a sales habit or process for life, not just a quick fix;- demystify the selling process and remove any negative myths or perceptions;- help you grow your business and achieve your personal goals and ambitions.Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!

    • Psychology

      Emoti-coms

      A Marketing Guide to Communicating Through Emotions : From Shouting to Singing Your Message

      by Xavier Quattrocchi-Oubradous

      Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time.Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this.Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement.A share of heart, not a split-second of attention, must now be the goal of all marketers.Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world.A fascinating and provocative read for all marketing and communications professionals.

    • Business communication & presentation

      Motivating Business Mums

      Inspiration, Ideas and Advice from 45 Small Business Owners

      by Debbie O'Connor

      Motivating Mum (www.motivatingmum.co.uk) is a website that offers support and advice to mums who are running businesses and those who are thinking of starting up.In March 2011, Motivating Mum organised a charity mentoring festival called Mummy Mentoring Month, in association with International Women's Day. Successful business women were encouraged to donate their time and their professional services, and these services were sold to mums who were starting up, with all proceeds going to charity.As part of this festival, we asked business women in the UK and Australia to send in blogs, which were published one a day during the month of March. I kept the scope very wide - blog about anything that would give support and advice to mums. The results were amazing - blogs written by professional coaches and very successful businesswomen, and blogs written by people who are just starting out. Some are sharing their professional advice in various different disciplines - some are just sharing their personal journeys, successes and failures.Taken as a whole I think these blogs provide a great resource of really good advice for mums in business, and that is why I decided to put them together into an eBook that people can dip into for inspiration on an ongoing basis.The charity that we supported for Mummy Mentoring Month in the UK is Nema (www.nemafoundation.org) which helps women in rural Mozambique with aid, healthcare and education, so that they can support their communities and families. So in order to continue the spirit of Mummy Mentoring Month and International Women's Day, I am donating 20‰ of my royalties from the sale of this book to Nema.I hope that you will be inspired and educated by the blogs in this book. If you are please visit www.motivatingmum.co.uk (or www.motivatingmum.com in Australia) where the support, advice and inspiration is ongoing.

    • Business communication & presentation

      The Small Business Guide to Apps

      How Your Business Can Use Apps to Increase Market Share and Retain More Customers

      by David Howell

      If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for.This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money.Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.

    • Business communication & presentation

      Twitter Your Business

      A Beginner's Guide to Using Twitter to Successfully Promote You and Your Business

      by Mark Shaw

      Making an impact, 140 characters at a timeTwitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you.The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.

    • Business communication & presentation

      Successful Selling for Small Business

      What It Takes and How to Do It

      by Jackie Wade

      Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy.Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES.In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business!Successful Selling for Small Business will:- help you 'get' sales;- help you develop a logical, 'can-do' approach to selling which fits your values, your business, you;- give you a sales habit or process for life, not just a quick fix;- demystify the selling process and remove any negative myths or perceptions;- help you grow your business and achieve your personal goals and ambitions.Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!

    • Business communication & presentation

      The Small Business Guide to China

      How Small Enterprises Can Sell Their Goods Or Services to Markets in China

      by David Howell

      Since China opened its doors to the world in 1978 its growth has been nothing short of meteoric. The 2007-09 credit crunch had little or no impact on the Chinese economy that continues to grow by almost 10‰ a year. China itself is now the fourth largest economy behind the USA, Germany and Japan, and if its current growth can be sustained, analysts expect China to become the world's largest economy by 2025.China is not, though, simply the factory of the world. As the Chinese economy has developed, so has its population, with an estimated 8.5 million Chinese citizens migrating to urban areas each year in search of work and a better standard of living. As a result, the market for your business' goods and services is inexorably growing.But can small businesses really compete in this vast market? It's a question that many small business owners are asking themselves.The Small Business Guide to China looks at not only how the Chinese economy works and what its citizens want to buy, but also how business is transacted in a market that will become the largest single consumer base on the planet over the next decade. Full of practical support and guide, the book addresses topics from intellectual property rights to the correct etiquette during a business meeting.No matter what your business sells, investigating the markets in China is definitely an area to look into, and this easy-to-read informative bitesize guide shows you how!

    • Business communication & presentation
      March 2012

      365 Social Media Tips

      A Year of Ideas for Marketing Your Business Via Linkedin, Twitter, Facebook and More!

      by Karen James

      365 Social Media Tips does exactly what it says on the tin. There are 365 tips that cover specific social media platforms such as LinkedIn, Twitter, Facebook, YouTube and SlideShare, as well as tips to improve your use of social media generally.This book not only gives practical suggestions but many of the tips also include clear instructions on how to implement them. 365 Social Media Tips gets down to the nuts and bolts of social media in short, concise, helpful tips - one for every day of the year!

    • Business communication & presentation

      Little Black Business Books - Networking Step By Step

      A Guide to Making Networking Work for You

      by Marilyn Messik

      Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of:- Practical steps and suggestions- Ideas and initiatives- Inspiration and incentives- Suggestions to help you prioritise and get you thinking- Reasons for trusting your own common sense and business instincts.They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.

    • Business communication & presentation
      February 2012

      The Small Business Guide to China

      How Small Enterprises Can Sell Their Goods Or Services to Markets in China

      by David Howell

      Since China opened its doors to the world in 1978 its growth has been nothing short of meteoric. The 2007-09 credit crunch had little or no impact on the Chinese economy that continues to grow by almost 10‰ a year. China itself is now the fourth largest economy behind the USA, Germany and Japan, and if its current growth can be sustained, analysts expect China to become the world's largest economy by 2025.China is not, though, simply the factory of the world. As the Chinese economy has developed, so has its population, with an estimated 8.5 million Chinese citizens migrating to urban areas each year in search of work and a better standard of living. As a result, the market for your business' goods and services is inexorably growing.But can small businesses really compete in this vast market? It's a question that many small business owners are asking themselves.The Small Business Guide to China looks at not only how the Chinese economy works and what its citizens want to buy, but also how business is transacted in a market that will become the largest single consumer base on the planet over the next decade. Full of practical support and guidance, the book addresses topics from intellectual property rights to the correct etiquette during a business meeting.No matter what your business sells, investigating the markets in China is definitely an area to look into, and this easy-to-read informative bitesize guide shows you how!

    • Business communication & presentation
      July 2012

      50 Top Tech Tools and Tips

      Making the most of technology in your business

      by David Sandy

      Technology is all around us. Mobile phones, computers, the internet, e-mail, satellite navigation - the list is endless.But are you making the most of technology in YOUR business?Whether you run a retail shop or a home based business, using the right technology can radically transform the way you operate, making you more efficient, saving you time and money, and inspiring you to push your business further.This eBook aims to introduce business owners to new technology tools which will enhance or even revolutionise the way you operate your business! Coupled with tips to make the best use of your new found tools, this eBook will supercharge you and launch your business into the techno-sphere.So what are you waiting for, lets plug in, log-on and get started...

    • Business communication & presentation
      June 2012

      Becoming the Expert

      Enhancing Your Business Reputation Through Thought Leadership Marketing

      by John W. Hayes

      Thought Leadership is perhaps one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of them?Becoming THE Expert- Enhancing Your Business Reputation through Thought Leadership Marketing explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media.This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialog within the communities they serve.

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