• Business, Economics & Law
      October 2018

      Personalmanagement, Führung und Change Management

      Fallstudien, Klausuren, Übungen und Lösungen

      by Timm Eichenberg, Martin Hahmann, Olga Hördt, Maren Luther, Thomas Stelzer-Rothe

      Dieses Buch enthält eine Sammlung von Fallstudien und Klausuraufgaben mit den dazugehörigen Lösungen sowie weitere Aufgaben auf Klausurniveau, die der Prüfungsvorbereitung und dem Selbststudium dienen.

    • Business, Economics & Law
      December 2017

      Navigating Your Way to Startup Success

      by Harlan T Beverly

      Start-ups, like sailing vessels, do not travel in straight lines. The wind and the waves of the real world move the ship, and your start-up, in unpredictable ways. This book is designed to give you an analytical set of tools to help you navigate your start-up or corporate innovation through the murky waters of real life. Every business has failures. No business succeeds without some change of plan. Navigating Your Way to Start-up Success will show you how to create a start-up designed to test its assumptions so those that are not worthy fail—often and fast. This book builds on modern start-up management techniques like Agile and Lean to bring an analytical and quantitative framework to the most common start-up failures. Navigating through those failures means finding your way to start-up success. Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over $30 million in venture financing in the challenging intersection of entertainment and technology.

    • Business, Economics & Law
      July 2018

      Moving On

      Getting the Most from the Sale of Your Small Business

      by James F. Grebey

      Selling a business is a critical event that may occur only once in a lifetime. This is an event when you can’t afford to make a mistake. Small business owners need basic guidance from someone who doesn’t have a stake in the sale of their business. Moving On: Getting the Most from the Sale of Your Small Business is a straight forward, highly pragmatic discussion that will guide you through the sales process and help you avoid some of the common pitfalls faced by business owners that lack experience with the process. This book will assist you in finding the right professional help when you are ready. James F. Grebey, an operations management specialist who provides small business owners with insight into the sales process, helps you recognize pitfalls that could impact your sale negotiations. This book is replete with tips and tools that you will need to drive a successful sale of your business, such as writing the "book" used to market the business, and recommendations to create a working model with a dynamic (what if) spreadsheet to justify your sales projections. Readers will learn where to reach out for qualified professionals that can help with the sale process.

    • Business, Economics & Law
      October 2018

      Managing Innovation in the Digital World

      by Esther Baldwin, Martin Curley

      Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Innovation can be taught, and processes such as user-centered design increase the likelihood of a successful match between an innovative solution and the needs of users. In this insightful technical book Esther Baldwin and Martin Curley provide a multitude of techniques and methods that improve the likelihood of successful innovation through the launch of new innovative products, services, processes, financial models and customer experiences or innovations to existing systems, processes, technologies or products. In an increasingly digital world, Managing Innovation in the Digital World includes examples and case studies from leading organizations. It includes assessment techniques, skill set descriptions, and a capability maturity framework to help IT organizations understand where they stand as innovators and what steps to take to strengthen their competencies. Drawing on their experience with innovation in Intel's engineering operations and beyond, Baldwin and Curley emphasize that innovation does not require whole-scale invention. An innovative solution reapplied in a new context can provide even greater business value because the initial investment in developing the solution has already been made.

    • Business, Economics & Law
      October 2018

      The CMO of People

      Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance

      by Peter A. Navin, David Creelman

      Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model

    • Business, Economics & Law
      October 2017

      Filling Execution Gaps

      How Executives and Project Managers Turn Corporate Strategy into Successful Projects

      by Todd C. Williams

      "I expected good, but this is great." -Janet Pirus Phelps, Principle, Strategic CFO, Former CFO Papa Murphy's Pizza Gaps . . . holes in your organization where tasks fall and failure breeds. They inhibit your ability to implement strategic plans, lead people, and run successful projects. Daily, executives, middle managers, and project managers wrestle with "the big six": Absence of common understanding Disengaged executive sponsors Misalignment with goals Poor change management Ineffective governance Lackluster leadership Ignoring any of these gaps will hex any strategy or project. They regularly destroy hundreds of companies' ability to turn their corporate vision into business value—taking careers with them. Filling Execution Gaps addresses the sources of these gaps, and how to fill them. Without any one of these important functions, projects fail. Without change management, adoption suffers. Without common understanding, there is confusion. Without goals, business units, and capabilities aligned, execution falters. Without executive sponsorship, decisions languish. Too little governance allows bad things to happen, while too much governance creates overburdening bureaucracy. Without leadership at all levels of the organization, people are directionless. Using decades of experience, years of research, and interviews with hundreds of business leaders, Todd Williams illustrates how to fill these gaps, meet corporate goals, and increase value. Click below to read an interview with the author: https://www.linkedin.com/pulse/filling-organization-gaps-successful-project-part-1-naomi/ https://www.linkedin.com/pulse/filling-organization-gaps-successful-project-part-2-naomi/?published=t Facebook users can access an interview on "Project Management Cafe" here: https://www.facebook.com/groups/projectmanagementcafe/permalink/1975750702698459/ Related blogs can be accessed here: https://www.projectmanager.com/blog/project-execution https://www.strategyex.co.uk/blog/pmoperspectives/strategy-from-the-bottom-up/

    • Business, Economics & Law
      February 2019

      Change Marketing

      Analytics Strategies for Building a Customer-First Company

      by Brett House

      This book examines just how hard it is for companies to deliver the experience customers are expecting and offers a strategy and method to help businesses incorporate a unified- customer strategy into their key business objectives, product strategies, and channel/media goals. Readers will learn what needs to happen organizationally, strategically, technologically, and analytically to implement a customer-first strategy. They will learn how to create the right customer experience, from early awareness to acquisition and advocacy, and how to set themselves up to be market leaders. Building a winning customer strategy requires a solid marketing analytics foundation, one that will provide plenty of insights into customer profiles, segmentation, opportunities for personalization, and predictive marketing capabilities, but sadly, very few organizations are set up for success in this area.

    • Business, Economics & Law
      December 2018

      That Doesn’t Work Anymore

      A Guide to Using the Right Economic and Financial Concepts for Today's Investing and Business

      by Robert Kricheff

      Economic measures and concepts like GDP, inflation, business cycles and supply chains that were created decades ago are being disrupted and altered. These changes affect asset values, unemployment, stock valuations, barriers to entry, as well as regression and correlation analysis. This book discusses how to adapt to these changes with newer and better tools that help you make investment and business decisions. The book's short pragmatic chapters grouped by topic with original research and real-life anecdotes delve into how technological and societal developments have changed the meaning and value of traditional economic data-points, predictive tools and business concepts. Robert S. Kricheff provides specifics on new and more valuable data sources as well as better methods for applying the information to investing, business, and even your career.

    • Operational research
      April 2015

      Qualitative Research in Business

      A Practical Overview

      by Author(s): Alf H. Walle

      Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and “how to” guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application of these tools.Opening discussions compare formal/scientific/quantitative methods of investigation with qualitative alternatives. Having provided this overview, a range of qualitative methods are discussed in an easy-to-understand manner that will be invaluable for those who wish to use these tools as part of their decision-making processes.Assuming no prior background in qualitative research methods, the text is ideal both for the classroom and for use as a professional handbook. Powerpoint presentations reviewing each chapter will be provided to those instructors adopting the book as a text for classroom instruction.

    • Computer programming / software development
      April 2009

      The Medical Device Industry

      Developments in Software Risk Management

      by Author(s): John Burton Editor(s): Ita Richardson, Fergal Mc Caffery and Mícheál Ó hAodha

      The Medical Device industry is one of the fastest growing industries in the world. Device manufacturers are producing increasingly sophisticated and complex medical device software to differentiate themselves in the battle for dominance in this sector. The increase in the complexity of medical device software has introduced new challenges with respect to making medical devices and their associated software safe. Risk management has emerged as key in addressing these challenges. Existing literature on risk management for medical devices has been slow to adequately account for the complex nature of software in modern medical devices. Conversely, excellent progress has been made in the broader Software Engineering community with the production of holistic software risk based models such as the Capability Maturity Model Integration (CMMI®) and SPICE™. However, these models do not account for medical device specific requirements. This book examines the possibility of a unified approach whilst investigating the relevance of the CMMI® SPI model to the medical device regulatory requirements.

    • Business innovation
      April 2010

      Managing Innovation in SMEs

      Product Development in Small Irish Electronics Firms

      by Author(s): Ann Ledwith Editor(s): Paul Coughlan and John Bessant

      Innovating and developing new products is critical for the survival and growth of any small firm, but particularly for technology-based firms.This study of NPD at small Irish electronics firms makes two main contributions to knowledge. Firstly, the management of NPD at small firms is found to be different from that at large firms in several respects, including: NPD resources and expenditure, organising for NPD, NPD process proficiency, marketing and technical skills and proficiency, R&D/marketing integration, top management support, and, new product and market characteristics. These differences are shown to have implications for managers, policy makers and researchers. Secondly, this study provides a unique insight into the management of NPD in Irish firms and facilitates a comparison between NPD in Irish firms and those in other countries. Some of the key features of NPD in Ireland highlighted by this study are; NPD at large Irish electronics firms is mainly incremental, Irish firms are good at developing technically difficult new product but are slow to enter new markets, and, Irish electronics firms do not have well developed project management skills.

    • Business innovation
      April 2010

      Managing Innovation in SMEs

      Product Development in Small Irish Electronics Firms

      by Author(s): Ann Ledwith Editor(s): Paul Coughlan and John Bessant

      Innovating and developing new products is critical for the survival and growth of any small firm, but particularly for technology-based firms.This study of NPD at small Irish electronics firms makes two main contributions to knowledge. Firstly, the management of NPD at small firms is found to be different from that at large firms in several respects, including: NPD resources and expenditure, organising for NPD, NPD process proficiency, marketing and technical skills and proficiency, R&D/marketing integration, top management support, and, new product and market characteristics. These differences are shown to have implications for managers, policy makers and researchers. Secondly, this study provides a unique insight into the management of NPD in Irish firms and facilitates a comparison between NPD in Irish firms and those in other countries. Some of the key features of NPD in Ireland highlighted by this study are; NPD at large Irish electronics firms is mainly incremental, Irish firms are good at developing technically difficult new product but are slow to enter new markets, and, Irish electronics firms do not have well developed project management skills.

    • Computer programming / software development
      April 2009

      The Medical Device Industry

      Developments in Software Risk Management

      by Author(s): John Burton Editor(s): Ita Richardson, Fergal Mc Caffery and Mícheál Ó hAodha

      The Medical Device industry is one of the fastest growing industries in the world. Device manufacturers are producing increasingly sophisticated and complex medical device software to differentiate themselves in the battle for dominance in this sector. The increase in the complexity of medical device software has introduced new challenges with respect to making medical devices and their associated software safe. Risk management has emerged as key in addressing these challenges. Existing literature on risk management for medical devices has been slow to adequately account for the complex nature of software in modern medical devices. Conversely, excellent progress has been made in the broader Software Engineering community with the production of holistic software risk based models such as the Capability Maturity Model Integration (CMMI®) and SPICE™. However, these models do not account for medical device specific requirements. This book examines the possibility of a unified approach whilst investigating the relevance of the CMMI® SPI model to the medical device regulatory requirements.

    • Operational research
      April 2015

      Qualitative Research in Business

      A Practical Overview

      by Author(s): Alf H. Walle

      Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and “how to” guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application of these tools.Opening discussions compare formal/scientific/quantitative methods of investigation with qualitative alternatives. Having provided this overview, a range of qualitative methods are discussed in an easy-to-understand manner that will be invaluable for those who wish to use these tools as part of their decision-making processes.Assuming no prior background in qualitative research methods, the text is ideal both for the classroom and for use as a professional handbook. Powerpoint presentations reviewing each chapter will be provided to those instructors adopting the book as a text for classroom instruction.

    • Research & development management

      Chinese Economy in Disequilibrium

      by Yining Li (author)

      This book explores the key issues of the Chinese economy during its transition to a market and industrialized economy, and provides solid theoretical foundations and insightful policy guidelines to resolve these issues. Through examining the interrelationship between the government, enterprises and the market, the book presents an in-depth discussion on resource allocation, industrial structure, institutional innovation and economic fluctuation in current Chinese economy under the condition of disequilibrium. It allows readers to retrace the innovative and bold contributions Professor Li has made to the success of China’s economic transition.

    • Research & development management

      Economic Reform and Development: The Chinese Way

      by Yining Li (author)

      For students and researchers interested in modern Chinese economy Consisting of 16 papers written by the Chinese economist Li Yining, reflecting the author’s main academic viewpoints since the reform and opening-up Expounding on such important issues as industry restructuring, growth and fluctuations in economic disequilibrium

    • Research & development management

      Economic Reform and Development: The Chinese Way

      by Yining Li (author), Yuan Ling (translator)

      For students and researchers interested in modern Chinese economy Consisting of 16 papers written by the Chinese economist Li Yining, reflecting the author’s main academic viewpoints since the reform and opening-up Expounding on such important issues as industry restructuring, growth and fluctuations in economic disequilibrium

    • Research & development management
      November 2016

      Template Analysis for Business and Management Students

      by King, Nigel

      This concise and practical guide explores the use of template analysis as a method for conducting research for your business and management Masters dissertation.

    • Research & development management
      November 2016

      Template Analysis for Business and Management Students

      by King, Nigel

      This concise and practical guide explores the use of template analysis as a method for conducting research for your business and management Masters dissertation.

    • Research & development management
      November 2016

      Analysing Quantitative Survey Data for Business and Management Students

      by Dawson, Jeremy F.

      Concise and practical, this is your focused guide through the methodology and approaches of analysing quantitative survey data for your business and management project.

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