Focus on Service and the Sales will follow: not the other way round
Sales through Service is a ‘Sales’ book like no other. It turns the world of ‘sales’ upside down, and align the process with the customers’ REAL needs in the world of the empowered customer, social media and the transparent business. It seeks to drag the world of Sales kicking a screaming from the 19th to the 21st Century in a powerful, easy to read and fun way by applying 4 powerful principles of blindingly obvious common sense and human behaviour at all stages in the process. It’s written in simple, powerful, easy to digest chunks, with Pictures, Exercises and Top Tips at every stage. It follows on from Guy’s 1st book: Great or Poor: reviews of which can be seen here: http://goo.gl/23Yve This book and process dispels the myths and frustrations from the process of finding, getting and keeping customers, and realigns it to the customer’s point of view, so that the whole process becomes more enjoyable, less frustrating, and much more effective … at all levels and for everyone. It addresses the key question: ‘How can I sell more AND at the same time reduce costs in this scary new world of social media, the transparent business and the empowered customer?’ It empowers non ‘sales people’ to excel in sales without selling anything, using the power of reputation, referral and recommendation. It delivers simple ideas and tools to improve the sales process from both the ‘seller’ and the customer’s point of view at every step of the process. It does this in small easily readable and understandable chunks, that can be actioned immediately at any level for great results. It makes your actions and processes 100% customer focused at every step, so customers are more likely to buy quickly, remain loyal, pay more, buy more, rave about you on social media and recommend what you do to their friends. It is suitable for anyone selling anything at any level, internally or externally, profit making or non profit making, as it is focused on simple powerful principles of common sense … that are so often not common practice! It is especially helpful to people who do not regard themselves as ‘sales people’ or who don’t want to be ‘sales people’ but who would still want more sales for less effort. It covers the whole sales process from marketing, through getting leads, getting decisions and then building loyalty and referrals. The key message is to systematically align everything in your processes and behaviour around the key principles of customer behaviour and needs … and the sales will follow like magic!