• Business & management
      September 2015

      Accelerating Profitability

      by Alan K. Lund

      A hands-on, participation-based book from Alan Lund, provides a road map to revive, accelerate and win at achieving profitability. Alan provides a logical guide, support tools, proven methods and author access to guide you and your business along the profitability journey. With increasing customer demands and competitive pressures to manage and control costs, you need a winning profitability strategy to compete in the race. A Roadmap to revive, accelerate and win the profitability journey!

    • Business & management: study & revision guides

      Business Management the Chinese Way

      by Shengzhe Nie (author)

      A practical guide to daily management of Chinese enterprises Summing up the good experiences in the little brochure of regulations For foreign companies, businessmen and scholars interested in the management philosophy and operation of Chinese enterprises

    • Business, Economics & Law
      January 2018

      The Art of Learning

      by Jun Ishida

      Did you know that there are techniques that will help you learn without getting bored and giving up halfway? The author of this book will tell you how you can maintain your initial interest and motivation to learn. As a businessperson, it is important that you keep learning and continue to absorb new skills and intelligence. Read this books and find out how you can make it your habit to learn.

    • Business & management: study & revision guides
      September 2012

      The Future of Post-Human Culinary Art

      Towards a New Theory of Ingredients and Techniques

      by Author(s): Peter Baofu

      Is culinary art really so exact that, as Delia Smith once wrote, “cooking is an exact art and not some casual game”? (BQ 2012) This exact view of cooking can be contrasted with an opposing observation by Tom Jaine, when he argued that, “if cooking becomes an art form rather than a means of providing a reasonable diet, then something is clearly wrong.” (BQ 2012a)Contrary to these opposing views (and other ones as will be discussed in the book), culinary art, in relation to both ingredients and techniques, is neither possible or impossible, nor desirable or undesirable, to the extent that the respective ideologues on different sides would like us to believe.Needless to say, this challenge to the opposing views of cooking does not mean that culinary art has no practical value, or that those interdisciplinary fields (related to culinary art) like food science, nutritional economics, food chemistry, food aesthetics, the ethics of killing for food, molecular gastronomy, food rheology, food photography, Shechita, the science of aphrodisiacs, and so on, are unimportant. Of course, neither of these extreme views is reasonable.Rather, this book offers an alternative, better way to understand the future of culinary art, especially in the dialectic context of ingredients and techniques—while learning from different approaches in the literature but without favoring any one of them or integrating them, since they are not necessarily compatible with each other. More specifically, this book offers a new theory (that is, the inquisitive theory of culinary art) to go beyond the existing approaches in a novel way.If successful, this seminal project is to fundamentally change the way that we think about culinary art in relation to ingredients and techniques from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what the author originally called its “post-human” fate.

    • Sales & marketing
      April 2018

      Marketing Study Guide

      by Author(s): Geoff Lancaster

      This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners.The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems.Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.

    • Management & management techniques
      June 2013

      The Holistic Egyptian Quality Management Approach “HEQMA”

      by Author(s): Osama Kamal, PhD

      While industrial organizations in developed countries around the world passed, and benefited from, numerous quality control phases, industrial organizations in Egypt often bypassed the quality control stage, moving straight to practicing quality management systems (QMS) without first verifying product quality. This has created a significant gap that must be overcome in order to allow Egyptian industrial organizations to compete on a global level. This book takes into account the business models most suitable for industrial practice in Egypt, resulting in the formulation of the Holistic Egyptian Quality Management Approach (HEQMA).As the western management style focuses on and is characterized by a result oriented approach, Japanese management is process-oriented and focuses on small continuous improvements. As such, HEQMA focuses on the characters and actions of the people who perform tasks to ensure results. HEQMA consists of 88 criteria, gathered in four bundles to express the main business success factors: the management commitment and corporate ethics factor, the human capital factor, the internal capability factor, and the outcome factor. HEQMA dispenses with management consultants, as it measures how to achieve results within business organizations in a robust manner.HEQMA will contribute to solving many problems currently facing Egyptian industrial organizations, particularly by clarifying from where these problems originate. The model draws the attention of the concerned parties to the proper channels for diagnosing industrial problems in Egypt and explores new integrative management ideas that will suit Egyptian industrial culture. Throughout the research project that culminated in this book, many industry leaders and consultants were interviewed in order to provide an in-depth discussion of the benefits of HEQMA and to help the project meet its ultimate goal of finding ways to strengthen Egyptian industrial quality, in order to eventually support the integration of the Egyptian economy into developed industrial alliances.

    • Business & management: study & revision guides
      September 2012

      The Future of Post-Human Culinary Art

      Towards a New Theory of Ingredients and Techniques

      by Author(s): Peter Baofu

      Is culinary art really so exact that, as Delia Smith once wrote, “cooking is an exact art and not some casual game”? (BQ 2012) This exact view of cooking can be contrasted with an opposing observation by Tom Jaine, when he argued that, “if cooking becomes an art form rather than a means of providing a reasonable diet, then something is clearly wrong.” (BQ 2012a)Contrary to these opposing views (and other ones as will be discussed in the book), culinary art, in relation to both ingredients and techniques, is neither possible or impossible, nor desirable or undesirable, to the extent that the respective ideologues on different sides would like us to believe.Needless to say, this challenge to the opposing views of cooking does not mean that culinary art has no practical value, or that those interdisciplinary fields (related to culinary art) like food science, nutritional economics, food chemistry, food aesthetics, the ethics of killing for food, molecular gastronomy, food rheology, food photography, Shechita, the science of aphrodisiacs, and so on, are unimportant. Of course, neither of these extreme views is reasonable.Rather, this book offers an alternative, better way to understand the future of culinary art, especially in the dialectic context of ingredients and techniques—while learning from different approaches in the literature but without favoring any one of them or integrating them, since they are not necessarily compatible with each other. More specifically, this book offers a new theory (that is, the inquisitive theory of culinary art) to go beyond the existing approaches in a novel way.If successful, this seminal project is to fundamentally change the way that we think about culinary art in relation to ingredients and techniques from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what the author originally called its “post-human” fate.

    • Management & management techniques
      June 2013

      The Holistic Egyptian Quality Management Approach “HEQMA”

      by Author(s): Osama Kamal, PhD

      While industrial organizations in developed countries around the world passed, and benefited from, numerous quality control phases, industrial organizations in Egypt often bypassed the quality control stage, moving straight to practicing quality management systems (QMS) without first verifying product quality. This has created a significant gap that must be overcome in order to allow Egyptian industrial organizations to compete on a global level. This book takes into account the business models most suitable for industrial practice in Egypt, resulting in the formulation of the Holistic Egyptian Quality Management Approach (HEQMA).As the western management style focuses on and is characterized by a result oriented approach, Japanese management is process-oriented and focuses on small continuous improvements. As such, HEQMA focuses on the characters and actions of the people who perform tasks to ensure results. HEQMA consists of 88 criteria, gathered in four bundles to express the main business success factors: the management commitment and corporate ethics factor, the human capital factor, the internal capability factor, and the outcome factor. HEQMA dispenses with management consultants, as it measures how to achieve results within business organizations in a robust manner.HEQMA will contribute to solving many problems currently facing Egyptian industrial organizations, particularly by clarifying from where these problems originate. The model draws the attention of the concerned parties to the proper channels for diagnosing industrial problems in Egypt and explores new integrative management ideas that will suit Egyptian industrial culture. Throughout the research project that culminated in this book, many industry leaders and consultants were interviewed in order to provide an in-depth discussion of the benefits of HEQMA and to help the project meet its ultimate goal of finding ways to strengthen Egyptian industrial quality, in order to eventually support the integration of the Egyptian economy into developed industrial alliances.

    • Sales & marketing
      April 2018

      Marketing Study Guide

      by Author(s): Geoff Lancaster

      This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners.The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems.Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.

    • Business & management

      Planning to Win

      A guide to business planning and financial modelling

      by Gordon Pender

      My book (and e-book), Planning to Win – a guide to business planning and financial modelling, explains exactly what you need to do – and how to do it – to prepare a professional business plan. This is not the easy way to prepare a plan. There are many other guides and templates to do that. This shows you how to produce a very professional document, backed by an equally professional financial model, for your new or existing business. The guide contains numerous examples, from my experience over 25 years, of what happens in the real world. They are what my target audience – practical business people and entrepreneurs – like most. The guide includes a model business plan. The financial spreadsheet model that supports it – and is described throughout the text – is available free from my website. Both contain many novel features not included in standard texts on business planning.

    • Business & management

      Planning to Win

      A guide to business planning and financial modelling

      by Gordon Pender

      My book (and e-book), Planning to Win – a guide to business planning and financial modelling, explains exactly what you need to do – and how to do it – to prepare a professional business plan. This is not the easy way to prepare a plan. There are many other guides and templates to do that. This shows you how to produce a very professional document, backed by an equally professional financial model, for your new or existing business. The guide contains numerous examples, from my experience over 25 years, of what happens in the real world. They are what my target audience – practical business people and entrepreneurs – like most. The guide includes a model business plan. The financial spreadsheet model that supports it – and is described throughout the text – is available free from my website. Both contain many novel features not included in standard texts on business planning.

    • Technology, Engineering & Agriculture
      May 2013

      Advantage

      A Roadmap for Entrepreneurs and Leaders in The Digital Age

      by Declan Kavanagh

      Advantage is what creates value for your customers and your organisation. By having a focus on advantage and the sources of advantage through the life cycle of a business, whether it is commercial or not for profit ensures entrepreneurs and leaders minimise risk and maximise value. This book presents a framework called “The Business Advantage Model (BAM™)” that supports leaders in the identification, creation, proving, securing, leveraging and changing of advantage. It is about “Doing the right things, the right way at the right time” across every aspect of starting, scaling and readjusting a business. Its goal is to help create more high performing organisations.

    • Business & management

      The Craft of Leadersdhip

      A guide to the skills, techniques and attitudes needed to manage successful organisations

      by Richard Boult

    • Business & management: study & revision guides

      Achieve PMP Exam Success, 5th Edition

      A Concise Study Guide for the Busy Project Manager

      by Diane Altwies, PMP, and Janice Preston, PMP

      Fully aligned with the PMBOK® Guide—5th Edition (2013) by PMI® This best-selling PMP exam prep study guide provides busy project managers with a brief, yet proven comprehensive self-study program for successfully passing the Project Management Professional (PMP®) Certification Exam on the first attempt, while cutting study time in half. Readers will have free web-based access for 45 days to over 1,300 questions including hundreds of situational questions, enabling users to perform practice tests by simulating actual 200-question exams and arrange questions by knowledge area. (Note: This access begins when you register for the test bank, not when you purchase the book.) Study time is made more efficient by its organization. Achieve PMP® Exam Success includes a pre-assessment test to help users develop a focused study plan. It closely follows the Project Management Institute’s A Guide to the Project Management Body of Knowledge (PMBOK® Guide)—5th Edition (2013) and incorporates key topics and concepts from the multiple PMI recommended readings, eliminating the need for additional resources which will save you both time and money. Used in conjunction with PMI’s PMBOK® Guide—5th Edition (2013), Achieve PMP® Exam Success presents all the fundamental knowledge, concepts, exercises and practice exam questions a project manager needs to prepare for and successfully pass the PMP Certification Exam on the first attempt.

    • Business & management: study & revision guides

      Achieve CAPM Exam Success, 2nd Edition

      A Concise Study Guide and Desk Reference

      by Diane Altwies, PMP, Janice Preston, PMP, & Frank Reynolds, CAPM

      Used in conjunction with PMI’s PMBOK® Guide — Fifth Edition (2013), this concise study guide presents all the fundamental knowledge, concepts, exercises, practice questions, and simulated exams needed to prepare for and successfully pass the CAPM® exam on your first try. However, this book is much more than a study guide. It is a valuable desk reference that project team members can use to improve their effectiveness and contribution to the success of a project and is also a good resource for those considering a career in project management. Readers will have free web-based access for 45 days to over 1000 questions including hundreds of situational questions, enabling users to perform practice tests by simulating actual 150-question exams and arrange questions by knowledge area. (Note: This access begins when you register for the test bank, not when you purchase the book.)

    • Business & management: study & revision guides

      Dynamic Scheduling® With Microsoft® Project 2013

      The Book By and For Professionals

      by Rodolfo Ambriz, PMP, PMI-SP, PMI-RMP, and Mario Landa, PMP

      Microsoft® Project 2013 is a powerful software tool, and like all tools it requires knowledge and skill to be used to its maximum potential. This fully revised new edition provides users with everything they will need to more easily and effectively manage projects to a successful conclusion. Designed for the busy, practicing project manager, Dynamic Scheduling® With Microsoft® Project 2013 will help you get up to speed quickly with the new and enhanced features of Project 2013 (including Project Pro for Office 365) and enable you to create effective schedules using best practices, tips & tricks, and step-by-step instruction. Through the use of helpful screenshots, hands-on exercises, illustrations, and review questions, this guide instructs you on how to build dynamic schedules that will allow you to explore what-if scenarios and dramatically decrease the time you spend making static schedule changes. “A must read, reread, and use daily for all project managers” is what PMI’s Project Management Journal had to say about previous editions. This updated version is even better! Key Features: Fully aligned with the PMBOK® Guide – Fifth Edition, The Practice Standard for Work Breakdown Structures – Second Edition, The Practice Standard for Scheduling – Second Edition and The Practice Standard for Earned Value Management – Second Edition by the Project Management Institute Validated training material for the new Microsoft Certification Exam 74-343: Managing Projects with Microsoft® Project 2013 Captures the best practices and insights that have been gained from thousands of real-life schedules and years of training project managers across all industries

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