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      • Gen Z
        Business & management
        August 2022

        Gen Z

        For Decision-Makers

        by Annahita Esmailzadeh, Yael Meier, Stephanie Birkner, Jo Dietrich, Julius De Gruyter, Hauke Schwiezer (Ed.)

        Zooming into the Future Nearly a third of all human beings alive now are “Zoomers”—members of Generation Z—and they are ready to make our society fit for the future if only we let them. Those aged between 10 and 25 are weighed down by anxiety for the future of our planet and by the highest ever rate of mental illness. Yet they are also more connected and tech-savvy than any generation before. They are the first true digital natives. Businesses in particular find themselves asking: What makes Gen Z tick? And what is the best way to work with them? The editors of this book have brought both perspectives together. The result is a visionary book for decision-makers, rich in real-life case studies by and about a young generation and its (potential) roles in society, politics, and business. • The potential of Gen Z, the digitally networked future of our society • Strategies for more innovation and sustainability in the world of work • A firework of future visions, personal insights, and pointers • Authors with strong networks and a combined 500,000 followers on LinkedIn

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      • Just Don’t Ask Why!
        Business innovation
        September 2022

        Just Don’t Ask Why!

        Working With Passion—and in Vain

        by Gunter Dueck

        The Flowers of Folly: New Tales from the Bestselling Author Inconclusive meetings, wrong decisions, rampant bureaucracy, and careerism combined with incompetence—and everybody is quiet because the rot starts at the top. The result: more work for everyone and unnecessary arguments that are only defused with great effort. In other words: management fails to abide by its own leadership principles. The pressure is on to cheat, deceive, and cut corners. In each of the thirty episodes recounted in his new book, Gunter Dueck pours cold water on the wildfires of futility burning everywhere in the world of business. Sometimes, laughter is the only way to stay sane. This is surely the season’s “hottest” business book.   • Dueck’s latest diagnoses—shorter, sharper, and more shocking than ever • Highlights the real-life lunacy of corporate cultures • A humorous take of the folly and futility of everyday working life

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      • The Loop Approach
        Business innovation
        November 2022

        The Loop Approach

        How to Transform Your Organization from the Inside Out

        by Sebastian Klein, Ben Hughes

        Going round in circles to get ahead … … may sound like a contradiction—but it isn’t! For years, managers and leaders have known that their organizational structures are not fit for the future. Along came the wave of “agile methods” promising rapid improvement. But the kind of thing that works in a brand-new startup is unlikely to be easily transferable to an established business. For all that you may apply individual tools, the rigid structures of large businesses can only be transformed by remaking their entire framework. This is where the Loop Approach comes in: with is repetition-based system, it will get even the slowest giant moving. The Loop Approach has brought to change to major corporations such as Audi, Deutsche Bahn, and Telekom. The book has been completely revised for this edition, and a new practice-oriented chapter makes it user-friendlier than ever.   • Almost 7.500 copies sold since first publication 2019 • Tried and creative framework for bringing agility to established businesses • Revised edition with new material on remote working • Creative and colorful layout to appeal to agile leaders, businesses, and start-ups • Features numerous case studies, checklists, and worksheets

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      • Visible!
        Sales & marketing
        August 2022

        Visible!

        Gaining Customers in a Distracted World

        by Oliver Pott

        If You’re Invisible, You Might as Well Not Exist We are living in a visibility economy: products and services that aren’t visible go unnoticed by potential customers. But whereas visibility was once a costly commodity that came at the price of big-budget advertising campaigns on TV and in print media, high-value visibility can now be reliably obtained on a shoestring. This book shows readers the six steps they have to take to create smart visibility for the business in order to reach key customers and increase sales significantly. And anyone who has internalized the three dimensions of value-oriented visibility—relevance, authority, and storytelling—will have no need to resort to loud and attention-grabbing campaigns in the future.   • Smart visibility on a tight budget • Sustainable strategies for reaching large digital audiences • The book on online marketing by two experienced experts

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