Your Search Results

      • Trusted Partner
        Business, Economics & Law
        August 2020

        Erfolgsfaktor Künstliche Intelligenz

        KI in der Unternehmenspraxis: Potenziale erkennen – Entscheidungen treffen

        by Cole, Tim

        An absolute must for all those who do not want to be replaced by robots themselves! Does artificial intelligence give superpowers? Once used, everything is good? Probably not. But the potential it holds is huge. Properly understood and applied, AI can provide a significant competitive advantage and increase productivity enormously. Recognizing potential - correctly assessing limits and risks From one of the most renowned experts and pioneers of the digital world With concrete practical tips and many examples Understandable even without prior knowledge

      • Trusted Partner
        Business, Economics & Law
        December 2021

        Managing Staff Turnover

        by Häfner, Alexander; Truschel, Christina

        The long-term retention of top performers is of great economic relevance for companies. Unwanted staff turnover generates high costs in companies and is often accompanied by losses in terms of quality, customer satisfaction and productivity. In addition, it is becoming increasingly difficult to recruit good specialists and managers on the labor market.  Based on the current state of research, this book describes guidelines for the systematic analysis of reasons for staff turnover and provides practical recommendations for how to retain top performers (e.g., conducting retention interviews, designing attractive career paths). It also explains how classic HR tools, such as employee surveys or team meetings, can help prevent unwanted turnover. The topics presented range from the initial training, through discussions to clarify expectations, to exit interviews and typical problems encountered when implementing turnover management. Special emphasis is placed on the question of what both immediate superiors (e.g. team leaders) and those responsible for personnel and organizational development as well as the management can do to prevent unwanted staff turnover. Case studies from various industries (e.g. production, retail, care) round off this book. For:• professionals in leadership positions• HR managers• personnel and organizational developers• business consultants, coaches, and supervisors• personnel psychologists• students and teachers of industrial, business andorganizational psychology as well as businessadministration

      • Trusted Partner
        Business & management
        November 2012

        Veterinary Practice Management

        by Catherine R Coates, Alan Jones, Michael W Coates

        Veterinarians are increasingly aware of the need to recognise they are working in a business enterprise. From operating as small practices twenty years ago, veterinary businesses are now run along sophisticated models and operate out of multi-million pound hospitals. Drawing together the latest information on practice management, this textbook provides practical and straightforward coverage of major elements, including client relationships and staff management, business and financial procedures, computer systems and project management. This book covers practice management topics as taught in veterinary schools worldwide, providing students with a textbook resource in this increasingly important subject. It is also a valuable source of information for newly qualified veterinarians, veterinarians interested in practice management and veterinary practice managers.

      • Trusted Partner
        Management & management techniques
        August 2012

        Managing Outdoor Recreation

        Case Studies in the National Parks

        by Robert E Manning, Laura E Anderson

        The popularity of outdoor recreation and ecotourism continues to grow worldwide. However, there is little systematic information on how to manage outdoor recreation in ways that protect park resources and the quality of the visitor experience. This book develops classification systems of outdoor recreation-related problems and management strategies and practices and combines them into a series of matrices that can help guide park and outdoor recreation management. The book then uses a series of case studies drawn from the U.S. National Park System that illustrate a range of successful management approaches that can be applied globally. The book concludes with a series of principles for managing parks and outdoor recreation.

      • Trusted Partner
        Management & management techniques
        May 2012

        Rethinking Park Protection

        Treading the Uncommon Ground of Environmental Beliefs

        by Will LaPage

        In today's society, hidden beliefs can subtly guide the management of parks, such as treating them as natural resources rather than national assets. Resulting management practices often lead to deferred maintenance on park infrastructure, causing inadequate protection from vandalism, poaching, and theft of artefacts. A sad demise, often due to an out-dated belief that parks are non-essential leisure services rather than necessities for a vibrant modern life. This book challenges the reader to examine the core beliefs that created our public parklands, comparing them with the beliefs that guide contemporary park stewardship in an effort to improve the management of parks and reassess their purpose in modern life.

      • Trusted Partner
        Management & management techniques
        May 2012

        Rethinking Park Protection

        Treading the Uncommon Ground of Environmental Beliefs

        by Will LaPage

        In today's society, hidden beliefs can subtly guide the management of parks, such as treating them as natural resources rather than national assets. Resulting management practices often lead to deferred maintenance on park infrastructure, causing inadequate protection from vandalism, poaching, and theft of artefacts. A sad demise, often due to an out-dated belief that parks are non-essential leisure services rather than necessities for a vibrant modern life. This book challenges the reader to examine the core beliefs that created our public parklands, comparing them with the beliefs that guide contemporary park stewardship in an effort to improve the management of parks and reassess their purpose in modern life.

      • Trusted Partner
        Management & management techniques
        November 2011

        Business and Management of Ocean Cruises

        by Dr Philip Gibson, Dr Michael Lück, Borislav Bjelicic, Mandy Aggett, Cordula Boy, Edward W Manning, Sven Gross, Alexis Papathanassis, Simon Veronneau, Robert Kwortnik, Grenville Cartledge, Steffen Spiegel, James Henry, Wendy R London, Ben Wolber, Sarah Neumann. Edited by Michael Vogel, Alexis Papathanassis, Ben Wolber.

        After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.

      • Trusted Partner
        Management & management techniques
        August 2011

        Destination Marketing and Management

        Theories and Applications

        by Edited by Youcheng Wang, Abraham Pizam.

        Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

      • Trusted Partner
        Business studies: general
        November 2014

        Tourism Crisis and Disaster Management in the Asia-Pacific

        by Edited by Brent W Ritchie, Kom Campiranon.

        The Asia-Pacific area is notable as one of the fastest growing tourism regions and not surprisingly, tourism in this region has become the major driver of global tourism in general. Nonetheless, tourism industries in Asia Pacific has been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability).The aim of this book is to contribute to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With chapters contributed by international scholars and practitioners, this book discusses both the theoretical and practical approaches toward successful crisis and disaster management.

      • Trusted Partner
        Business innovation
        August 2014

        Imagineering: Innovation in the Experience Economy

        by Gabrielle Kuiper, Bert Smit

        To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

      • Trusted Partner
        Business, Economics & Law
        September 2019

        Tourism Crisis and Disaster Management in the Asia-Pacific

        by Brent W Ritchie, Kom Campiranon

        The Asia-Pacific area is notable as one of the fastest growing tourism regions and not surprisingly, tourism in this region has become the major driver of global tourism in general. Nonetheless, tourism industries in Asia Pacific has been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability).The aim of this book is to contribute to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With chapters contributed by international scholars and practitioners, this book discusses both the theoretical and practical approaches toward successful crisis and disaster management.

      • Trusted Partner
        Business, Economics & Law
        August 2013

        Negotiation and Persuasion

        The Science and Art of Winning Cooperative Partners

        by Marco Behrmann

        This book is a clear and compact guide on how to succeed by means of goal-oriented negotiation and cooperative persuasion. Readers learn models to understand and describe what takes place during negotiations, while numerous figures, charts, and checklists clearly summarize effective strategies for analyzing context, processes, competencies, and the impact of our own behavior. Real-life case examples vividly illustrate the specific measures individuals and teams can take to systematically improve their powers of persuasion and bargaining strength. The book also describes a modern approach to raising negotiation competencies as part of personnel development, making it suitable for use in training courses as well as for anyone who wants to be a more persuasive and successful negotiator.   Target Group: For work and organizational psychologists, HR professionals, coaches, management trainers and trainees.

      • Trusted Partner
        Business, Economics & Law
        November 2020

        True Leadership

        Führung in Extremsituationen

        by Hamm, Ingo; von Bismarck, Wolf-Bertram

        Achieve peak performance in exceptional and extreme situations Leading people - and also oneself - is an extreme challenge in times of massively changing conditions and market requirements. This exciting and highly instructive practical book shows how this can not only be achieved, but also how employees can be motivated to achieve top performance! Illustrated by many case studies and interviews with outstanding leadership personalities such as Reinhold Messner or Arved Fuchs, the authors show what really matters in extraordinary situations. They convey concrete and consistent strategies tailored to implementation for everyday management under extreme conditions

      • Trusted Partner
        Teaching, Language & Reference
        November 2015

        Kids and branding in a digital world

        by Barry Gunter

      • Trusted Partner
        Teaching, Language & Reference
        November 2015

        Kids and branding in a digital world

        by Barry Gunter

      • Trusted Partner
        Communication studies
        November 2015

        Kids and branding in a digital world

        by Barrie Gunter

        This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

      • Trusted Partner
        Business, Economics & Law
        November 2017

        Fashionability

        Abraham Moon and the creation of British cloth for the global market

        by Regina Lee Blaszczyk

      • Trusted Partner
        Humanities & Social Sciences
        September 2017

        Making work more equal

        A new labour market segmentation approach

        by Damian Grimshaw, Colette Fagan, Gail Hebson, Isabel Tavora

        This book presents new theories and international empirical evidence on the state of work and employment around the world. Changes in production systems, economic conditions and regulatory conditions are posing new questions about the growing use by employers of precarious forms of work, the contradictory approaches of governments towards employment and social policy, and the ability of trade unions to improve the distribution of decent employment conditions. The book proposes a 'new labour market segmentation approach' for the investigation of issues of job quality, employment inequalities, and precarious work. This approach is distinctive in seeking to place the changing international patterns and experiences of labour market inequalities in the wider context of shifting gender relations, regulatory regimes and production structures.

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