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      • The Rebirth of Bourbon
        Business, Economics & Law
        September 2020

        The Rebirth of Bourbon

        Building a Tourism Economy in Small-Town, USA

        by Steve Coomes, Kim Huston, Michael Mangeot

        Welcome to Bardstown, KY: The Bourbon Capital of the World® Bourbon’s popularity is now a global phenomenon, but you need only look at Bardstown, Kentucky, to see its remarkable and evolving impacts. This historic city of 13,500 people is booming as a result, but it’s also enduring growing pains.   The economic impacts from a massive influx of tourists to what is now America’s bourbon epicenter are positive on many levels, but with those crowds comes pressure on infrastructure, services and accommodations. The demand for hotels, bars and restaurants is at an all-time high, and investors from across the globe are addressing those needs.    Still, as a two-century-old Kentucky cultural and entertainment center – long before it was discovered by bourbon drinkers – many locals want to ensure the traditional Bardstown experience doesn’t disappear amid novel entertainment options.

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      • Corporate Fraud Exposed
        Business, Economics & Law
        October 2020

        Corporate Fraud Exposed

        A Comprehensive and Holistic Approach

        by H. Kent Baker, Lynnette Purda, Samir Saadi

        After each major corporate scandal, new suggestions for combatting fraud emerge from regulators and industry professionals. Despite changes to guidelines for firms’ corporate governance, augmented protection for whistle blowers, and enhanced cybersecurity measures, evidence documents an alarming increase in the prevalence and severity of corporate fraud. The rapidly changing laws aimed at curbing corporate fraud sometimes lag behind the changing sophistication of fraud schemes.    Corporate Fraud Exposed discusses the motivations and drivers of fraud including agency theory, executive compensation, and organizational culture. It examines fraud’s consequences for various firm stakeholders and its spillover effects to other corporations, the political environment, and financial market participants, including those who participate via crowdfunding platforms.     This book provides a fresh look at this intriguing but often complex subject. It skillfully blends the contributions of a global array of scholars and practitioners into a single review of some of the most important topics in this area. Given its broad scope, this practical and comprehensive title should be of interest to anyone curious about corporate fraud.

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      • Beyond Confrontation
        Business, Economics & Law
        August 2020

        Beyond Confrontation

        Globalists, Nationalists and Their Discontents

        by Phil Mullan

        Reactions to the Coronavirus pandemic have escalated the pre-existing tensions between the US and China and among different Western nations. Confrontations between political globalists and mercantilist nationalists - between supporters of the rules-based international order and proponents of overt protectionism - are fueling ever-stronger international resentments.    Coupling argumentative rigor with a pragmatic, plainspoken approach, Phil Mullan charts out a novel, democratic way past dangerous and self-defeating confrontations towards a future of open international collaboration based on popular participation within nation states. With its clear-eyed assessment of the opportunities and challenges of a more interconnected world - an assessment in which the economic internationalisation underpinning globalisation theories is neither romanticised nor vilified - Beyond Confrontation sets a judicious tone for the big geopolitical themes of our times.

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      • The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time
        Business, Economics & Law

        The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time

        by Bernard Jaworski, Bob Lurie

        Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.  First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.    Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth.  As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.    This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

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      • The Insight Discipline
        Business, Economics & Law

        The Insight Discipline

        Crafting New Marketplace Understanding that Makes a Difference

        by Liam Fahey

        The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

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      • The Business of Choice: How Human Instinct Influences Everyone's Decisions
        Business, Economics & Law
        September 2020

        The Business of Choice: How Human Instinct Influences Everyone's Decisions

        by Matthew Willcox

        In this 2nd edition of the award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice.    The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments.     The first edition of The Business of Choice was awarded the 2016 Berry – American Marketing Association Book Prize for Best Book in Marketing.

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      • The Battle to do Good
        Business, Economics & Law

        The Battle to do Good

        Inside McDonald’s Sustainability Journey

        by Bob Langert

        In The Battle to Do Good, former McDonald’s Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant’s decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day and attending to the bottom line.

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      • The Evolution of the British Funeral Industry in the 20th Century
        Business, Economics & Law
        January 2018

        The Evolution of the British Funeral Industry in the 20th Century

        From Undertaker to Funeral Director

        by Brian Parsons

        The Evolution of the British Funeral Industry in the 20th Century examines the shifts that have taken place in the funeral industry since 1900, focusing on the figure of the undertaker and exploring how organizational change and attempts to gain recognition as a professional service provider saw the role morph into that of ‘funeral director’. As the disposal of the dead increased in complexity during the twentieth century, the role of the undertaker/funeral director has mirrored this change. Whilst the undertaker of 1900 primarily encoffined and transported the body, today’s funeral director provides other services, such as taking responsibility for the body of the deceased and embalming, and has overseen changes such as the increasing preference for cremation, the impact of technology on the production of coffins and the shift to motorized transport. These factors, together with the problem of succession for some family-run funeral businesses, have led large organizations to make acquisitions and manage funerals on a centralized basis, achieving economies of scale. This book examines how the occupation has sought to reposition itself and how the ‘funeral director’ has become an essential functionary in funerary practices. However, despite striving for new-found status the role is hindered by two key issues: the stigma of handling the dead, and the perception of making a profit from loss.

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