• Humanities & Social Sciences
      April 2019

      Multimodality

      Towards a New Discipline

      by Janina Wildfeuer, Jana Pflaeging, Ognyan Seizov, Chiao-I Tseng, John Bateman

      Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

    • Teaching, Language & Reference
      September 2018

      Communication and Media Ethics

      by Patrick Lee Plaisance

      The Handbooks series aims to integrate knowledge of communication structures and processes. It is also dedicated to cultural and epistemological diversity, covering work originating from around the globe and often applying very different scholarly approaches. The series is divided into volumes that address the following themes: Under the rubric "Messages, Codes and Channels," individual volumes address non-verbal, verbal, and visual communication, as well as communication and technology; Volumes in the "Mode of Address, Communication Situations and Context" section are devoted to interpersonal communication (narrowcasting ), broadcasting and organizational communication; Another section features three volumes that cover the "Methodology" of communication science; The extensive section on "Application Areas" features volumes devoted to marketing, science communication, health communication, political communication and other areas; The introductory volume to the series is concerned with Theories and Models of Communication; Finally, the last volume in the series will be devoted to "Futures" for communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies. Ultimately, the Handbooks of Communication Science are a comprehensive summation of the field in the early decades of the 21st century.

    • Teaching, Language & Reference
      July 2001

      Chancen und Perspektiven computergestützter Lexikographie

      Hypertext, Internet und SGML/XML für die Produktion und Publikation digitaler Wörterbücher

      by Ingrid Lemberg, Bernhard Schröder, Angelika Storrer

      In der Reihe Lexicographica. Series Maior erscheinen schwerpunktmäßig Monographien und Sammelbände zur Lexikographie und Metalexikographie. Darüber hinaus werden Arbeiten aus dem weiteren Bereich der Lexikologie aufgenommen, sofern sie Ansätze bieten, die einen Beitrag zum Ausbau der theoretischen, methodischen und empirischen Grundlagen von Lexikographie und Metalexikographie leisten. In den seit 1984 erschienenen knapp 150 Bänden spiegeln sich anschaulich die Schwerpunkte und Entwicklungstendenzen der einschlägigen Forschung. Das Spektrum der behandelten Themen reicht von Problemen der Mikro- und Makrostruktur über typologische und wissenschaftsgeschichtliche Aspekte bis hin zur anwendungsorientierten lexikographischen Dokumentation.

    • Teaching, Language & Reference
      May 1998

      Labor der Emotionen

      Analyse des Herstellungsprozesses einer Wort-Produktion im Hörfunk

      by Detlev Ihnken

      Analysiert wird der Herstellungsprozeß einer Hörfunk-Wortproduktion. Dafür wurde die Aufnahmeprozedur im Studio aufgezeichnet und als Material verschriftlicht (Gesamtdokumentation im Anhang). Nach Skizzierung der medialen Voraussetzungen (Produktion im Hörfunk) und der Grundlagen des schauspielerischen Handwerks entwirft der Autor eine Konzeption, die den sprachlichen Austausch einbettet in die biologische Entwicklungsgeschichte des Menschen und die Funktionalität dieses Kontakts über den rein rationalen Zeichenaustausch hinaus zeigen will. In Anlehnung an Pinkers Modell der 'Sprache als Instinkt' und in Verbindung mit Ergebnissen neurologischer Forschungen (Dennett, Damasio, Calvin) argumentiert der Autor für einen weitergefaßten Sprachbegriff, in dem Emotion nicht eine Ausnahmeerscheinung innerhalb der alltäglichen Kommunikation ist, sondern der Regelfall in dem Sinn, daß Emotionen Wahrnehmungen und Verhalten ununterbrochen begleiten und konfigurieren und daß Emotionen in unterschiedlichen Graden der Präsenz, ebenso ununterbrochen den sprachlichen Äußerungen im zwischenmenschlichen Austausch unterlegt sind und ihre - in der Regel nicht bewußt wahrgenommene - Wirkung in der Interaktion entfalten.

    • Business & management

      Talking the Walk: Should Ceos Think More About Sex?

      How gender impacts management and leadership communication

      by Julia Ibbotson

      Can professional and business women "talk the walk"? This book reports on academic research in this field but is written in an easy-to-read style for the general public. Today, increasing numbers of women may aspire more and more to higher management positions. Indeed, today's young women expect promotional prospects in their chosen careers. But statistics show that they are not achieving the success they desire. The norm is still for women's progress in the workplace to be halted at junior management levels. Dr Julia Ibbotson, an academic and researcher, looks at some reasons why and suggests ways of reversing this trend. In this book, the author presents research evidence from her study which explores the issues of management communication from a gender perspective in secondary schools in the UK. It arose from the author’s concern regarding the imbalance of men and women progressing to higher levels of management, as shown in the statistics published by the UK's Department for Education in a series of documents over 20 years. Current research also indicates that this picture has still not changed by 2011. So, what can be done to change it? Evidence in this book looks at the possibility that there are gender differences in the way men and women managers talk in the workplace, which have the effect of undermining women's chances of promotion to higher leadership positions. In other words, do women "talk the walk"? And should CEOs think more carefully about the gender balance of their management and leadership teams so that they can create more effective working groups fit for the economic issues of the twenty first century recession and post-recession?

    • Communication studies
      November 2013

      Samuh Charcha Evam Sakchatkar

      by Anita Gaur

      Group Discussions (GD) are commonly used to assess several personality aspects of candidates during various entrance tests and as a part of selection process for various jobs. It can be a game changer for most students in their entrance rests and placement chances, since most technically and aptitude sound students even falter at GD. This comprehensive guide book on GD helps you clear the fog surrounding GD and by following its step-by-step instructions you can become a winner in GD. This book includes: • Insight into: Need of GD, Do’s & Don’ts in GD, Body Language & Public Speaking, Skills & Ability required in GD, and so on. • Important GD topics, How to gather Information for GD, Reading & Practice for GD • Practical tips on GD Preparation & Participation Go Ahead, Enjoy Reading and Be a Winner!!!

    • Humanities & Social Sciences
      November 2015

      Kids and branding in a digital world

      by Barry Gunter

      This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators. ;

    • Communication studies
      November 2015

      Kids and branding in a digital world

      by Barrie Gunter

      This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

    • Teaching, Language & Reference
      September 2007

      Handbook of Intercultural Communication

      by Helga Kotthoff, Helen Spencer-Oatey

      In today’s globalized world of international contact and multicultural interaction, effective intercultural communication is increasingly seen as a pre-requisite for social harmony and organisational success. This handbook takes a ?problem-solving? approach to the various issues that arise in real-life intercultural interaction. The editors have brought together experts from a range of disciplines, including linguistics, psychology and anthropology, to provide a multidisciplinary perspective on the field, whilst simultaneously anchoring it in Applied Linguistics. Key features: provides a state-of-the-art description of different areas in the context of intercultural communication presents a critical appraisal of the relevance of the field offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

    • Teaching, Language & Reference
      April 2007

      Handbook of Multilingualism and Multilingual Communication

      by Peter Auer, Li Wei

      The Handbooks of Applied Linguistics series is based on an understanding of Applied Linguistics as an inter- and transdisciplinary field of academic enquiry. Applied Linguistics deals with the theoretical and empirical investigation of real-world problems in which language and communication are a central issue. The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, identifies most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions.

    • Teaching, Language & Reference
      March 2008

      Handbook of Communication Competence

      by Gert Rickheit, Hans Strohner

      In our everyday life, communicative processes are relevant in almost all situations. It is important to know whether you should say something which is adequate in the situation or whether it is better to say nothing at all. Communicative competence is fundamental for a successful life in our society as it is of great importance for all areas of life. Therefore, it is not surprising that communicative competence is the subject of many theoretical and empirical approaches and, in consequence, research on this topic is diverse. We focus our contributions on linguistic aspects of communication. In the centre of interest are linguistic oriented performances of different forms of communicative competence, language acquisition, and language disorders. The topics of this book concern the description of methods for studying language in the brain, the interaction between language and cognition, discourse acquisition of children, literacy acquisition and its precursors, the use and acquisition of the sign language, models and training of writing and reading, nonverbal communicative competence, media competence, communication training, developmental dyslexia, the treatment of stuttering, and the description of language disorders.

    • Teaching, Language & Reference
      May 2011

      Handbook of Foreign Language Communication and Learning

      by Karlfried Knapp, Barbara Seidlhofer, Henry Widdowson

      The Handbooks of Applied Linguistics series is based on an understanding of Applied Linguistics as an inter- and transdisciplinary field of academic enquiry. Applied Linguistics deals with the theoretical and empirical investigation of real-world problems in which language and communication are a central issue. The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, identifies most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions.

    • Teaching, Language & Reference
      May 2013

      Theories and Models of Communication

      by Paul Cobley, Peter J. Schulz

      Open publication This unique volume offers an overview of the diversity in research on communication: including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation [with technical media].The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the de Gruyter Mouton multi-volume Handbooks of Communication Science.

    • Humanities & Social Sciences
      October 2013

      Social Media and Religious Change

      by Marie Gillespie, David Eric John Herbert, Anita Greenhill

      This volume offers unique insights into the mutually constitutive nature of social media practices and religious change. Part 1 examines how social media operate in conjunction with mass media in the construction of discourses of religion and spirituality. It includes: a longitudinal study of British news media coverage of Christianity, secularism and religious diversity (Knott et al.); an analysis of responses to two documentaries 'The Monastery' and 'The Convent' (Thomas); an evaluation of theories of the sacred in studies of religion and media within the 'strong program' in cultural sociology in the US (Lynch); and a study of the consequences of mass and social media synergies for public perceptions of Islam in the Netherlands (Herbert). Part 2 examines the role of social media in the construction of contemporary martyrs and media celebrities (e.g., Michael Jackson) using mixed and mobile methods to analyse fan sites (Bennett & Campbell) and jihadi websites and YouTube (Nauta). Part 3 examines how certain bounded religious communities negotiate the challenges of social media: Judaism in Second Life (Abrams & Baker); Bah'ai regulation of web use among members (Campbell & Fulton); YouTube evangelists (Pihlaja); and public expressions of bereavement (Greenhill & Fletcher). The book provides theoretically informed empirical case studies and presents an intriguing, complex picture of the aesthetic and ethical, demographic and discursive aspects of new spaces of communication and their implications for religious institutions, beliefs and practices.

    • Teaching, Language & Reference
      June 2018

      Internetlexikografie

      Ein Kompendium

      by Annette Klosa, Carolin Müller-Spitzer, Martin Loder

      Das Internet ist mittlerweile das zentrale Medium für Datenaustausch und Datenrecherche. Auch für Wörterbücher ist es die zentrale Publikationsplattform. Aus dieser tiefgreifenden Veränderung der Wörterbuchlandschaft ergeben sich eine ganze Bandbreite neuer Fragen für die lexikografische Praxis und die Wörterbuchforschung, z. B. zur Datenmodellierung für Internetwörterbücher, zur Vernetzung von Wörterbuchinhalten, zu den Navigations- und Zugriffsmöglichkeiten, zur automatischen Gewinnung von lexikografischen Angaben, zum lexikografischen Prozess sowie zu neuen Möglichkeiten der Benutzerbeobachtung und -interaktion. Um diese Forschungsfragen zu diskutieren, förderte die Deutsche Forschungsgemeinschaft über drei Jahre hinweg ein wissenschaftliches Netzwerk Internetlexikografie, an dem Vertreterinnen und Vertreter wichtiger deutscher und europäischer Institutionen beteiligt waren. Ergebnis dieser Netzwerkarbeit ist der vorliegende Band, der in die zentralen Arbeitsfelder der Internetlexikografie erstmals gesammelt einführt und den aktuellen Stand der wissenschaftlichen Forschung und lexikografischen Praxis vorstellt.

    • Teaching, Language & Reference
      January 1987

      Sprachnormen: Theorie und Praxis

      Studienausgabe

      by Renate Bartsch

      Die Buchreihe Konzepte der Sprach- und Literaturwissenschaft gibt Aufschluss über Prinzipien, Probleme und Verfahrensweisen philologischer Forschung im weitesten Sinne und dient einer Bestimmung des Standorts der Linguistik und Literaturwissenschaft. Die Reihe übergreift Einzelsprachen und Einzelliteraturen. Sie stellt sich in den Dienst der Reflexion und Grundlegung einer allgemeinen Sprach- und Literaturwissenschaft. Die Bände sind zum Teil informierende Einführungen, zum Teil wissenschaftliche Diskussionsbeiträge.

    • Humanities & Social Sciences
      May 2018

      Social Decentering

      A Theory of Other-Orientation Encompassing Empathy and Perspective-Taking

      by Mark Redmond

      Social decentering theory was developed in response to the confusion created by the use of the term empathy and to a lesser extent, perspective-taking, to reflect a wide and varied set of human cognitive processes and behaviors. Theory of Social Decentering: A Theory of Other-Orientation Encompassing Empathy and Perspective-Taking, presents an innovative approach to the social cognitive process by which humans take into consideration the thoughts, feelings, behaviors, and dispositions of other people. The multidimensional theory and measure of social decentering represents a unifying theory that identifies and incorporates key elements imbedded in other-oriented terms. The first chapters present the theory and development of a measure of social decentering in a complete and detailed manner examining the important role that social decentering plays in human communication. The remaining chapters of the book examine the role that social decentering, empathy, and perspective-taking play in the development and management of interpersonal relationships, in marital relationships, in teams and group interactions, and in the workplace. The final chapter examines the negative consequences to individuals, decisions, and relationships potentially created by engaging in social decentering. The appendices include copies of the measure of social decentering and the measure of relationship-specific social decentering. The book is of interest for graduates in communication studies, psychology, and sociology, and valuable for communication and social psychology scholars interested in empathy or perspective taking.

    • Teaching, Language & Reference
      January 2019

      Palliative Care Conversations

      Clinical and Applied Linguistic Perspectives

      by David Gramling, Robert Gramling

      This series creates a space for innovative scholarship examining the ways language functions as a powerful meaning-making resource for constructing identities, managing relationships and building communities. Grounded in new, data-driven methodologies, quantitative and qualitative, and engaging a diverse range of communicative and textual practices, the series embraces work from variationist sociolinguistics through to discourse studies, linguistic anthropology and social semiotics. Monographs and edited volumes are welcomed, as is any work that explicitly situates language in its political, economic and cultural contexts, and/or intersects with other modes of communication such as visual images, material culture, space/place, and nonverbal communication.

    • Teaching, Language & Reference
      October 2018

      Relevance and Irrelevance

      Theories, Factors and Challenges

      by Jan Strassheim, Hisashi Nasu

      Relevance drives our actions, it channels our attention and shapes the way we construe the world around us and communicate with others. Irrelevance spreads a twilight in which it is often hard to distinguish between information we do not wish or need to access and information we cannot access. Relevance has been researched as a central problem in a broad range of areas such as the sociology of knowledge, phenomenology, information science, linguistics, or cognitive science. This book is the first to bring the often unrelated traditions together in an interdisciplinary discussion. Relevance is investigated along with the corresponding challenges of irrelevance, which have so far been neglected despite their significance for our chances of making well-informed decisions and understanding others. The contributions to the volume focus on theoretical and conceptual questions, on specific factors and fields and their development, and on practical and political implications of relevance and irrelevance as forces which are even stronger where they remain in the background.

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