Why Viewers Watch

A Reappraisal of Television's Effects

by Fowles, Jib

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.

Fowles argues that television is a `grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

Rights Information


Bibliographic Information
  • Pub date: January 1992
  • English
  • 9781452245911 / 0803940777
  • Primary Price: 33.99 GBP
  • Pages: 284
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Professional and scholarly
  • Publish State: Published
  • Responsibility: by Jib Fowles.
  • Reference Code: BDZ0000904118