The Rise and Fall of Mass Communication
by William L. Benoit
Description
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
More Information
Copyright Information
Copyright year 2020
Peter Lang Group
Peter Lang Group specializes in the Humanities and Social Sciences, covering the complete publication spectrum from monographs to student textbooks.
View all titlesBibliographic Information
- Publisher Peter Lang Inc., International Academic Publishers
- Publication Date June 2020
- Orginal LanguageEnglish
- ISBN/Identifier 9781433164224
- Publication Country or regionUnited States
- FormatPaperback
- Primary Price 40.95 USD
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2020
- Dimensions225 X 150 mm
- SeriesMass Communication and Journalism
- Reference Code9781433164224
Peter Lang Group has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
Please wait while the payment is being prepared.
Do not close this window.